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市場調查報告書
商品編碼
1468715
全球汽車 OTA 市場更新：市場規模和份額分析 - 趨勢、驅動因素、競爭格局和預測（2024-2030 年）Automotive OTA Updates Market Size & Share Analysis - Trends, Drivers, Competitive Landscape, and Forecasts (2024 - 2030) |
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市場概況
2023年全球汽車OTA更新市場規模將達到39.172億美元，2024年至2030年複合年增長率為20.1%，預計2030年將達到138.635億美元。
另一點值得注意的是，依賴先進技術的此類乘用車數量不斷增加，導致對 OTA 更新的需求不斷增加。 因此，原始設備製造商正在透過無線方式接管車輛軟體的提供，因此傾向於採用最新的車輛軟體技術。
關鍵見解
軟體類別在 2023 年占主要收入份額為 80%，預計未來將保持其主導地位。 用於更新車輛軟體的 OTA（無線）服務快速且安全，有助於該軟體類別的高銷量。
透過推進方式，預計電動品類在預測期內將以 28% 的複合年增長率快速成長。 政府對電動車採用的激勵和補貼等支持以及嚴格的排放法規正在推動這一增長。
儘管電動車不斷成長，但內燃機汽車將在 2023 年佔據較大的市場份額，並且預計將保持這一地位。
到 2023 年，乘用車將佔據約 68% 的巨大銷售份額，並且預計未來將保持這一地位。 這一趨勢是由具有自動駕駛等附加功能的中檔和豪華乘用車銷量增加所推動的。
到 2023 年，北美地區將佔據最大的收入份額，約為 37%，並且由於連網汽車的採用率增加，預計將保持其主導地位。
在歐洲市場，豪華汽車的需求不斷增加，生產豪華汽車的製造商數量不斷增加，研發和組裝方面的投資也很活躍。
在本報告中，我們對全球汽車OTA更新市場進行了分析，分析了市場的基本結構、最新情況、主要推動和限制因素，並預測了全球、分地區、主要市場的市場規模趨勢。國家（數量（基數，2017-2030））、按類型、推進方式、車型和應用劃分的詳細趨勢、市場競爭現狀以及主要公司概況。
目錄
第1章研究範圍
第2章研究方法
第 3 章執行摘要
第 4 章市場指標
第5章產業展望
- 市場動態
- 趨勢
- 促進因素
- 抑制因素/挑戰
- 促進/抑制因子影響分析
- 新型冠狀病毒感染 (COVID-19) 的影響
- 波特五力分析
第6章世界市場
- 摘要
- 市場收入：依類型劃分（2017-2030 年）
- 市場收入：依促銷方式劃分（2017-2030 年）
- 市場收入：依車型劃分（2017-2030 年）
- 市場收入：依應用分類（2017-2030 年）
- 市場收入：按地區劃分（2017-2030 年）
第7章北美市場
- 摘要
- 市場收入：依類型劃分（2017-2030 年）
- 市場收入：依促銷方式劃分（2017-2030 年）
- 市場收入：依車型劃分（2017-2030 年）
- 市場收入：依應用分類（2017-2030 年）
- 市場收入：依國家/地區劃分（2017-2030 年）
第8章歐洲市場
第9章亞太市場
第10章拉丁美洲市場
第11章中東及非洲市場
第12章美國市場
- 摘要
- 市場收入：依類型劃分（2017-2030 年）
- 市場收入：依促銷方式劃分（2017-2030 年）
- 市場收入：依車型劃分（2017-2030 年）
- 市場收入：依應用分類（2017-2030 年）
第13章加拿大市場
第14章德國市場
第15章法國市場
第16章英國市場
第17章義大利市場
第18章西班牙市場
第19章日本市場
第20章中國市場
第21章印度市場
第22章澳洲市場
第23章韓國市場
第24章巴西市場
第25章墨西哥市場
第26章沙烏地阿拉伯市場
第27章南非市場
第 28 章阿聯酋 (UAE) 市場
第29章競爭態勢
- 市場參與者及其產品列表
- 主要公司的競爭基準
- 各大公司的產品基準
- 近期策略發展狀況
第30章公司簡介
- NXP Semiconductors N.V.
- AT&T Inc.
- DENSO Corporation
- Aptiv PLC
- Continental AG
- HARMAN International
- HERE Global B.V.
- Infineon Technologies AG
- Nvidia Corporation
- Qualcomm Incorporated
- Robert Bosch GmbH
- Lear Corporation
- Verizon Communications Inc.
- Garmin Ltd.
第31章 附錄
Market Overview
The global automotive OTA updates market size was USD 3,917.2 million in 2023, and it is expected to reach USD 13,863.5 million by 2030, advancing at a CAGR of 20.1% during 2024-2030.
The rising number of this kind of passenger cars, which rely on superior technology is one more thing that should be looked into because it will lead to the increase in demand for OTA updates. Consequently, the OEMs are inclining towards technologies that take care of one's dose of car software via wireless, hence making the automotive software up-to-date.
The rise in the employment of IoT technology is developing interest amongst major carmakers to move their focus from regular vehicles to connected ones and either upgrade the old variants or inject the smart connectivity features into the current models.
In this regard, it is replacing older and outdated systems in vehicles with the latest infotainment systems, telematics, and navigation technology by customers. These systems are the software installed in the embedded auto hardware board updates which help to ensure smooth functioning. The result of this is the vast growth in the use of smart and connected technologies among vehicles and this is a major trend which is observed in the automotive over-the-air updates market today.
Key Insights
The software category held a significant revenue share of 80% in 2023 and is expected to maintain dominance.
Over-the-air (OTA) services for upgrading vehicle software are fast and secure, contributing to high sales in the software category.
The electric category in the propulsion segment is expected to grow rapidly with a CAGR of 28% during the forecast period.
Government support, including incentives and grants for EV adoption, and stringent emission regulations are driving this growth.
Despite the growth of electric vehicles, the ICE category held a larger market share in 2023 and is expected to maintain its position in the coming years.
Passenger vehicles held a larger revenue share of around 68% in 2023 and are expected to maintain this position.
Increasing sales of mid-range and premium passenger vehicles with added features like autonomy are driving this trend.
Autonomous cars are equipped with various systems such as eye tracking, virtual assistance, speech recognition, driver monitoring, gesture recognition, and natural language interfaces.
North America held the largest revenue share of around 37% in 2023 and is expected to maintain its dominance due to increased adoption of connected vehicles.
The region's demand for automobile networking, navigation, communication, and entertainment features has surged with growing mobile device compatibility.
OEMs and technology providers in North America are investing substantially in robust technologies to attract customers.
The US makes up a substantial percentage of North American revenues using strict regulations and is important for the growing trend for safer vehicles.
In addition to having high sales revenue in 2023, Europe is expected to continue to be the top manufacturer of the car industry in the world due to the presence of many players, high adoption rate, and introduction of advanced technologies.
The European market is experiencing a growth in vehicle demand for premium vehicles, developing the numbers of manufacturer companies, as well as the big investments in R&D and assembling
Germany is in charge of the European automobile market, owing to a sufficient infrastructure and the latest innovations in car technology.
Table of Contents
Chapter 1. Research Scope
- 1.1. Research Objectives
- 1.2. Market Definition
- 1.3. Analysis Period
- 1.4. Market Size Breakdown by Segments
- 1.4.1. Market size breakdown, by type
- 1.4.2. Market size breakdown, by propulsion
- 1.4.3. Market size breakdown, by vehicle type
- 1.4.4. Market size breakdown, by application
- 1.4.5. Market size breakdown, by region
- 1.4.6. Market size breakdown, by country
- 1.5. Market Data Reporting Unit
- 1.5.1. Value
- 1.6. Key Stakeholders
Chapter 2. Research Methodology
- 2.1. Secondary Research
- 2.1.1. Paid
- 2.1.2. Unpaid
- 2.1.3. P&S Intelligence database
- 2.2. Primary Research
- 2.3. Market Size Estimation
- 2.4. Data Triangulation
- 2.5. Currency Conversion Rates
- 2.6. Assumptions for the Study
- 2.7. Notes and Caveats
Chapter 3. Executive Summary
Chapter 4. Market Indicators
Chapter 5. Industry Outlook
- 5.1. Market Dynamics
- 5.1.1. Trends
- 5.1.2. Drivers
- 5.1.3. Restraints/challenges
- 5.1.4. Impact analysis of drivers/restraints
- 5.2. Impact of COVID-19
- 5.3. Porter's Five Forces Analysis
- 5.3.1. Bargaining power of buyers
- 5.3.2. Bargaining power of suppliers
- 5.3.3. Threat of new entrants
- 5.3.4. Intensity of rivalry
- 5.3.5. Threat of substitutes
Chapter 6. Global Market
- 6.1. Overview
- 6.2. Market Revenue, by Type (2017-2030)
- 6.3. Market Revenue, by Propulsion (2017-2030)
- 6.4. Market Revenue, by Vehicle Type (2017-2030)
- 6.5. Market Revenue, by Application (2017-2030)
- 6.6. Market Revenue, by Region (2017-2030)
Chapter 7. North America Market
- 7.1. Overview
- 7.2. Market Revenue, by Type (2017-2030)
- 7.3. Market Revenue, by Propulsion (2017-2030)
- 7.4. Market Revenue, by Vehicle Type (2017-2030)
- 7.5. Market Revenue, by Application (2017-2030)
- 7.6. Market Revenue, by Country (2017-2030)
Chapter 8. Europe Market
- 8.1. Overview
- 8.2. Market Revenue, by Type (2017-2030)
- 8.3. Market Revenue, by Propulsion (2017-2030)
- 8.4. Market Revenue, by Vehicle Type (2017-2030)
- 8.5. Market Revenue, by Application (2017-2030)
- 8.6. Market Revenue, by Country (2017-2030)
Chapter 9. APAC Market
- 9.1. Overview
- 9.2. Market Revenue, by Type (2017-2030)
- 9.3. Market Revenue, by Propulsion (2017-2030)
- 9.4. Market Revenue, by Vehicle Type (2017-2030)
- 9.5. Market Revenue, by Application (2017-2030)
- 9.6. Market Revenue, by Country (2017-2030)
Chapter 10. LATAM Market
- 10.1. Overview
- 10.2. Market Revenue, by Type (2017-2030)
- 10.3. Market Revenue, by Propulsion (2017-2030)
- 10.4. Market Revenue, by Vehicle Type (2017-2030)
- 10.5. Market Revenue, by Application (2017-2030)
- 10.6. Market Revenue, by Country (2017-2030)
Chapter 11. MEA Market
- 11.1. Overview
- 11.2. Market Revenue, by Type (2017-2030)
- 11.3. Market Revenue, by Propulsion (2017-2030)
- 11.4. Market Revenue, by Vehicle Type (2017-2030)
- 11.5. Market Revenue, by Application (2017-2030)
- 11.6. Market Revenue, by Country (2017-2030)
Chapter 12. U.S. Market
- 12.1. Overview
- 12.2. Market Revenue, by Type (2017-2030)
- 12.3. Market Revenue, by Propulsion (2017-2030)
- 12.4. Market Revenue, by Vehicle Type (2017-2030)
- 12.5. Market Revenue, by Application (2017-2030)
Chapter 13. Canada Market
- 13.1. Overview
- 13.2. Market Revenue, by Type (2017-2030)
- 13.3. Market Revenue, by Propulsion (2017-2030)
- 13.4. Market Revenue, by Vehicle Type (2017-2030)
- 13.5. Market Revenue, by Application (2017-2030)
Chapter 14. Germany Market
- 14.1. Overview
- 14.2. Market Revenue, by Type (2017-2030)
- 14.3. Market Revenue, by Propulsion (2017-2030)
- 14.4. Market Revenue, by Vehicle Type (2017-2030)
- 14.5. Market Revenue, by Application (2017-2030)
Chapter 15. France Market
- 15.1. Overview
- 15.2. Market Revenue, by Type (2017-2030)
- 15.3. Market Revenue, by Propulsion (2017-2030)
- 15.4. Market Revenue, by Vehicle Type (2017-2030)
- 15.5. Market Revenue, by Application (2017-2030)
Chapter 16. U.K. Market
- 16.1. Overview
- 16.2. Market Revenue, by Type (2017-2030)
- 16.3. Market Revenue, by Propulsion (2017-2030)
- 16.4. Market Revenue, by Vehicle Type (2017-2030)
- 16.5. Market Revenue, by Application (2017-2030)
Chapter 17. Italy Market
- 17.1. Overview
- 17.2. Market Revenue, by Type (2017-2030)
- 17.3. Market Revenue, by Propulsion (2017-2030)
- 17.4. Market Revenue, by Vehicle Type (2017-2030)
- 17.5. Market Revenue, by Application (2017-2030)
Chapter 18. Spain Market
- 18.1. Overview
- 18.2. Market Revenue, by Type (2017-2030)
- 18.3. Market Revenue, by Propulsion (2017-2030)
- 18.4. Market Revenue, by Vehicle Type (2017-2030)
- 18.5. Market Revenue, by Application (2017-2030)
Chapter 19. Japan Market
- 19.1. Overview
- 19.2. Market Revenue, by Type (2017-2030)
- 19.3. Market Revenue, by Propulsion (2017-2030)
- 19.4. Market Revenue, by Vehicle Type (2017-2030)
- 19.5. Market Revenue, by Application (2017-2030)
Chapter 20. China Market
- 20.1. Overview
- 20.2. Market Revenue, by Type (2017-2030)
- 20.3. Market Revenue, by Propulsion (2017-2030)
- 20.4. Market Revenue, by Vehicle Type (2017-2030)
- 20.5. Market Revenue, by Application (2017-2030)
Chapter 21. India Market
- 21.1. Overview
- 21.2. Market Revenue, by Type (2017-2030)
- 21.3. Market Revenue, by Propulsion (2017-2030)
- 21.4. Market Revenue, by Vehicle Type (2017-2030)
- 21.5. Market Revenue, by Application (2017-2030)
Chapter 22. Australia Market
- 22.1. Overview
- 22.2. Market Revenue, by Type (2017-2030)
- 22.3. Market Revenue, by Propulsion (2017-2030)
- 22.4. Market Revenue, by Vehicle Type (2017-2030)
- 22.5. Market Revenue, by Application (2017-2030)
Chapter 23. South Korea Market
- 23.1. Overview
- 23.2. Market Revenue, by Type (2017-2030)
- 23.3. Market Revenue, by Propulsion (2017-2030)
- 23.4. Market Revenue, by Vehicle Type (2017-2030)
- 23.5. Market Revenue, by Application (2017-2030)
Chapter 24. Brazil Market
- 24.1. Overview
- 24.2. Market Revenue, by Type (2017-2030)
- 24.3. Market Revenue, by Propulsion (2017-2030)
- 24.4. Market Revenue, by Vehicle Type (2017-2030)
- 24.5. Market Revenue, by Application (2017-2030)
Chapter 25. Mexico Market
- 25.1. Overview
- 25.2. Market Revenue, by Type (2017-2030)
- 25.3. Market Revenue, by Propulsion (2017-2030)
- 25.4. Market Revenue, by Vehicle Type (2017-2030)
- 25.5. Market Revenue, by Application (2017-2030)
Chapter 26. Saudi Arabia Market
- 26.1. Overview
- 26.2. Market Revenue, by Type (2017-2030)
- 26.3. Market Revenue, by Propulsion (2017-2030)
- 26.4. Market Revenue, by Vehicle Type (2017-2030)
- 26.5. Market Revenue, by Application (2017-2030)
Chapter 27. South Africa Market
- 27.1. Overview
- 27.2. Market Revenue, by Type (2017-2030)
- 27.3. Market Revenue, by Propulsion (2017-2030)
- 27.4. Market Revenue, by Vehicle Type (2017-2030)
- 27.5. Market Revenue, by Application (2017-2030)
Chapter 28. U.A.E. Market
- 28.1. Overview
- 28.2. Market Revenue, by Type (2017-2030)
- 28.3. Market Revenue, by Propulsion (2017-2030)
- 28.4. Market Revenue, by Vehicle Type (2017-2030)
- 28.5. Market Revenue, by Application (2017-2030)
Chapter 29. Competitive Landscape
- 29.1. List of Market Players and their Offerings
- 29.2. Competitive Benchmarking of Key Players
- 29.3. Product Benchmarking of Key Players
- 29.4. Recent Strategic Developments
Chapter 30. Company Profiles
- 30.1. NXP Semiconductors N.V.
- 30.1.1. Business overview
- 30.1.2. Product and service offerings
- 30.1.3. Key financial summary
- 30.2. AT&T Inc.
- 30.2.1. Business overview
- 30.2.2. Product and service offerings
- 30.2.3. Key financial summary
- 30.3. DENSO Corporation
- 30.3.1. Business overview
- 30.3.2. Product and service offerings
- 30.3.3. Key financial summary
- 30.4. Aptiv PLC
- 30.4.1. Business overview
- 30.4.2. Product and service offerings
- 30.4.3. Key financial summary
- 30.5. Continental AG
- 30.5.1. Business overview
- 30.5.2. Product and service offerings
- 30.5.3. Key financial summary
- 30.6. HARMAN International
- 30.6.1. Business overview
- 30.6.2. Product and service offerings
- 30.6.3. Key financial summary
- 30.7. HERE Global B.V.
- 30.7.1. Business overview
- 30.7.2. Product and service offerings
- 30.7.3. Key financial summary
- 30.8. Infineon Technologies AG
- 30.8.1. Business overview
- 30.8.2. Product and service offerings
- 30.8.3. Key financial summary
- 30.9. Nvidia Corporation
- 30.9.1. Business overview
- 30.9.2. Product and service offerings
- 30.9.3. Key financial summary
- 30.10. Qualcomm Incorporated
- 30.10.1. Business overview
- 30.10.2. Product and service offerings
- 30.10.3. Key financial summary
- 30.11. Robert Bosch GmbH
- 30.11.1. Business overview
- 30.11.2. Product and service offerings
- 30.11.3. Key financial summary
- 30.12. Lear Corporation
- 30.12.1. Business overview
- 30.12.2. Product and service offerings
- 30.12.3. Key financial summary
- 30.13. Verizon Communications Inc.
- 30.13.1. Business overview
- 30.13.2. Product and service offerings
- 30.13.3. Key financial summary
- 30.14. Garmin Ltd.
- 30.14.1. Business overview
- 30.14.2. Product and service offerings
- 30.14.3. Key financial summary
Chapter 31. Appendix
- 31.1. Abbreviations
- 31.2. Sources and References
- 31.3. Related Reports
