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市場調查報告書
商品編碼
2128765

禮品包裝紙市場規模、佔有率、成長率和行業分析：按紙張類型、產品類型、最終用途、地區分類，並預測至2034年

Gift-Wrapping Paper Market Size, Share, Growth, and Industry Analysis, by paper type, by product format, by end-use and Regional Forecast to 2034
出版日期: | 出版商: Prismane Consulting | 英文 160 Pages | 商品交期: 3-5個工作天內

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簡介目錄

全球禮品包裝紙市場

全球禮品包裝紙市場預計到2025年將達到54億美元，到2034年將達到77億美元，年複合成長率（CAGR）為4.0%。隨著消費者、零售商、企業和活動組織者對美觀、便利且可客製化的禮品和產品包裝解決方案的需求日益成長，全球禮品包裝紙市場正在不斷擴張。禮品包裝紙在提升禮品的視覺吸引力和感知價值方面發揮著至關重要的作用，同時也有助於品牌推廣、季節性促銷、節慶和企業禮品贈送活動。牛皮紙、塗佈紙、薄紙、再生紙、燙金紙和金屬化紙以及特殊紙張等各種紙張被廣泛應用於捲材、片材/平鋪包裝、裁切和折疊等各種產品形式，以滿足不同的美學、功能和應用需求。

市場促進因素

消費者對互動性強、個人化且注重體驗的禮品的需求日益成長，推動了禮品包裝紙的需求。線上線下送禮方式的增加、節日節慶的增加、企業禮品計劃的實施以及社交活動的日益普及，都促使消費者和企業加大對視覺吸引力強的包裝投入。客製化印刷、高級表面處理、主題設計以及永續紙張的選擇，進一步提升了產品的差異化優勢，並促進了市場成長。

市場限制因素

替代禮品包裝方案的激增以及某些裝飾紙帶來的環境問題可能會抑制市場成長。禮品袋、可重複使用的布藝包裝、裝飾盒和其他替代品在某些應用場景下可能會取代傳統的包裝紙。此外，燙金、金屬化、覆膜和裝飾紙的回收也會帶來挑戰，促使製造商開發可回收塗層、水性塗料、再生紙以及更環保的裝飾解決方案。

目錄

第1章：引言

第2章 市場概況

第3章 經濟展望

  • 國內生產毛額和人口統計數據
  • 貨幣/財政政策

第4章 市場狀況與策略分析

  • 市場動態
    • 促進因素
    • 抑制因子
    • 機會
    • 趨勢
  • PESTLE分析
  • 波特五力分析
  • 監理情勢

第5章：2018-2034年全球禮品包裝紙需求分析：依紙張類型、產品形式及最終用途分類

  • 需求分析與預測，2018-2034年
    • 要求
    • 需求成長率（%）
    • 促進因素分析
  • 全球禮品包裝紙市場：依紙張類型分類
    • 工藝
    • 塗佈紙
    • 組織
    • 再生紙
    • 箔紙和金屬化紙
    • 特製紙張
  • 全球禮品包裝紙市場：依產品類型分類
    • 卷
    • 片材和扁平包裝
    • 預先裁切和折疊
    • 其他
  • 全球禮品包裝紙市場：依最終用途分類
    • 家
    • 零售與電子商務
    • 公司
    • 活動與接待

第6章 需求分析與市場概覽：按地區和國家分類，2018-2034年

  • 需求分析與預測，2018-2034年
  • 需求成長率（%）
  • 禮品包裝紙市場：依紙張類型分類
  • 禮品包裝紙市場：依產品類型分類
  • 禮品包裝紙市場：依最終用途分類
  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 西歐
    • 德國
    • 法國
    • 義大利
    • 英國
    • 西班牙
    • 其他西歐國家
  • 中歐和東歐國家
    • 俄羅斯
    • 波蘭
    • 其他中歐和東歐國家
  • 亞太地區
    • 中國
    • 日本
    • 印度
    • 韓國
    • ASEAN
    • 其他亞太國家
  • 中美洲和南美洲
  • 中東和非洲

第7章：關鍵策略挑戰與商業機會評估

  • 市場吸引力評估
  • 對未來和目標市場的研究

第8章 戰略建議與提案

第9章：公司分析與市佔率分析

  • 全球禮品包裝紙市場－公司市場結構
  • 全球禮品包裝紙製造商－區域集中度分佈圖
  • 禮品包裝紙市場：製造商概況和公司分析
    • 基本資料
    • 總部、主要市場
    • 所有權結構
    • 公司財務狀況
    • 製造地
    • 全球整體銷售
    • 員工總數
    • 產品系列/服務/解決方案
    • Prismane Consulting 的關鍵業務策略及概況
    • 近期趨勢
    • 目標公司
      • Hallmark Cards
      • IG Design Group
      • American Greetings
      • Karl Knauer KG
      • Mondi Group
      • DS Smith
      • CSS Industries
      • Shenzhen Fuxiang Gifts & Packaging
      • Shimojima
      • Smurfit WestRock
      • Other Manufacturers

第10章附錄

簡介目錄

Global Gift-Wrapping Paper Market

The global gift-wrapping paper market stood at USD 5.4 billion in 2025 and is projected to reach USD 7.7 billion by 2034, growing at a CAGR of 4.0%. The Global Gift-Wrapping Paper Market is expanding as consumers, retailers, businesses, and event organizers increasingly seek attractive, convenient, and customizable wrapping solutions for gifting and product presentation. Gift-wrapping paper plays an important role in enhancing the visual appeal and perceived value of gifts while supporting branding, seasonal promotions, celebrations, and corporate gifting activities. Kraft, coated, tissue, recycled, foil & metallized, and specialty papers are used across rolls, sheets & flat wrap, pre-cut & folded formats, and other product formats to address different aesthetic, functional, and application requirements.

Demand by Paper Type

By paper type, the market is segmented into kraft, coated, tissue, recycled, foil & metallized and specialty. Kraft paper is gaining demand due to its natural appearance, strength, versatility, and compatibility with sustainability-focused gifting. Coated paper is widely used for premium designs, vibrant printing, and decorative finishes, while tissue paper provides lightweight and delicate wrapping for apparel, cosmetics, accessories, and specialty gifts. Recycled paper is increasingly preferred by environmentally conscious consumers and brands seeking alternatives with improved sustainability characteristics. Foil & metallized papers are used for premium and festive applications requiring metallic effects, while specialty papers serve customized, luxury, and occasion-specific gifting requirements.

Demand by Product Format

By product format, demand is categorized into rolls, sheets & flat wrap, pre-cut & folded and others. Rolls represent a major product format because they provide flexibility for wrapping gifts of different sizes and are widely available across household and retail channels. Sheets and flat wraps offer convenience for standardized gift sizes and are commonly used in retail and commercial applications. Pre-cut and folded formats are gaining popularity due to their ease of use, reduced preparation time, and suitability for consumers seeking convenient wrapping solutions. Other formats include customized and specialty wrapping products designed for specific occasions and applications.

Demand by End-Use

By end use, the market is segmented into household, retail & e-commerce, corporate and event & hospitality. Household applications represent an important demand center due to year-round gifting and seasonal occasions such as birthdays, weddings, anniversaries, festivals, and holidays. Retail and e-commerce businesses increasingly use gift wrapping to enhance customer experience, product presentation, and brand identity. Corporate gifting generates demand for customized and branded wrapping papers, while event and hospitality applications utilize decorative wrapping materials for celebrations, ceremonies, promotional events, and guest gifts.

Market Driver

Growing consumer interest in attractive, personalized, and experience-oriented gifting is supporting demand for gift-wrapping paper. Increasing online and offline gifting, seasonal celebrations, corporate gifting programs, and social occasions are encouraging consumers and businesses to invest in visually appealing packaging. Custom printing, premium finishes, themed designs, and sustainable paper options are further expanding product differentiation and supporting market growth.

Market Restraint

The availability of alternative gift packaging solutions and environmental concerns associated with certain decorative papers can restrain market growth. Gift bags, reusable fabric wraps, decorative boxes, and other alternatives can substitute conventional wrapping paper in some applications. In addition, foil-coated, metallized, laminated, and heavily decorated papers may create challenges for recycling, encouraging manufacturers to develop recyclable coatings, water-based finishes, recycled-content papers, and more environmentally responsible decorative solutions.

Demand by Region

Asia Pacific is expected to witness strong demand for gift-wrapping paper, supported by expanding retail and e-commerce industries, increasing consumer spending, growing celebration and gifting cultures, and rising demand for premium and customized presentation across China, India, Japan, South Korea, and Southeast Asia. North America represents a mature market supported by established retail, e-commerce, holiday gifting, corporate gifting, and specialty stationery industries. Europe is characterized by increasing demand for premium and sustainable wrapping solutions, with consumers and retailers showing greater interest in recycled, recyclable, and responsibly sourced paper products. Latin America and the Middle East & Africa are also expected to present opportunities as organized retail, celebrations, hospitality, and gifting activities continue to develop.

Key Manufacturers

Hallmark Cards, Inc., American Greetings Corporation, IG Design Group plc, Wrappily, Inc., Rifle Paper Co., Paper Source, Inc., Shutterfly, LLC, The Gift Wrap Company, Caspari, Inc., Meri Meri, Paperchase Products Limited, Archies Limited, Ganesha Ecosphere Limited, Mondi Group, and others.

Table of Contents

1. Introduction

  • 1.1. Scope
  • 1.2. Market Coverage
    • 1.2.1. Paper Type
    • 1.2.2. Product Format
    • 1.2.3. End-use
    • 1.2.4. Regions
    • 1.2.5. Countries
  • 1.3. Years Considered
    • 1.3.1. Historical - 2018 - 2024
    • 1.3.2. Base - 2025
    • 1.3.3. Forecast Period - 2026 - 2034
  • 1.4. Research Methodology
    • 1.4.1. Approach
    • 1.4.2. Research Methodology
    • 1.4.3. Prismane Consulting Market Models
    • 1.4.4. Assumptions & Limitations
    • 1.4.5. Abbreviations & Definitions
    • 1.4.6. Conversion Factors
    • 1.4.7. Data Sources

2. Market Synopsis

  • 2.1. Market Evolution
  • 2.2. Demand Overview
  • 2.3. Industry Structure
  • 2.4. Strategic Issues
  • 2.5. End-use Trends
  • 2.6. Growth Forecast

3. Economic Outlook

  • 3.1. GDP and Demographics
  • 3.2. Monetary & Fiscal Policies

4. Market Landscape and Strategic Analysis

  • 4.1. Market Dynamics
    • 4.1.1. Drivers
    • 4.1.2. Restraints
    • 4.1.3. Opportunities
    • 4.1.4. Trends
  • 4.2. PESTLE Analysis
  • 4.3. Porter's Five Force Analysis
  • 4.4. Regulatory Landscape

5. Global Gift-Wrapping Paper Demand Analysis, By Paper Type, Product Format, and End-use (USD Million), 2018-2034

  • 5.1. Demand Analysis and Forecast (2018 - 2034)
    • 5.1.1. Demand
    • 5.1.2. Demand Growth Rate (%)
    • 5.1.3. Driving Force Analysis
  • 5.2. Global Gift-Wrapping Paper Market, By Paper Type
    • 5.2.1. Kraft
    • 5.2.2. Coated
    • 5.2.3. Tissue
    • 5.2.4. Recycled
    • 5.2.5. Foil & Metallized
    • 5.2.6. Specialty
  • 5.3. Global Gift-Wrapping Paper Market, By Product Format
    • 5.3.1. Rolls
    • 5.3.2. Sheets & Flat Wrap
    • 5.3.3. Pre-cut & Folded
    • 5.3.4. Others
  • 5.4. Global Gift-Wrapping Paper Market, By End-use
    • 5.4.1. Household
    • 5.4.2. Retail & E-commerce
    • 5.4.3. Corporate
    • 5.4.4. Event & Hospitality

6. Demand Analysis and Market Review, By Region, By Country (USD Million), 2018- 2034

  • 6.1. Demand Analysis and Forecast (2018-2034)
  • 6.2. Demand Growth Rate (%)
  • 6.3. Gift-Wrapping Paper Market, By Paper Type
  • 6.4. Gift-Wrapping Paper Market, By Product Format
  • 6.5. Gift-Wrapping Paper Market, By End-Use
  • 6.6. North America
    • 6.6.1. U.S.
    • 6.6.2. Canada
    • 6.6.3. Mexico
  • 6.7. Western Europe
    • 6.7.1. Germany
    • 6.7.2. France
    • 6.7.3. Italy
    • 6.7.4. UK
    • 6.7.5. Spain
    • 6.7.6. Rest of Western Europe
  • 6.8. Central & Eastern Europe
    • 6.8.1. Russia
    • 6.8.2. Poland
    • 6.8.3. Rest of Central & Eastern Europe
  • 6.9. Asia-Pacific
    • 6.9.1. China
    • 6.9.2. Japan
    • 6.9.3. India
    • 6.9.4. South Korea
    • 6.9.5. ASEAN
    • 6.9.6. Rest of Asia-Pacific
  • 6.10. Central & South America
  • 6.11. Middle East and Africa

7. Key Strategic Issues and Business Opportunity Assessment

  • 7.1. Market Attractiveness Assessment
  • 7.2. Prospective & Target Market Study

8. Strategic Recommendation & Suggestions

9. Company Analysis and Market Share Analysis

  • 9.1. Global Gift-Wrapping Paper - Company Market Structure
  • 9.2. Global Gift-Wrapping Paper Manufacturers - Regional Intensity Mapping
  • 9.3. Gift-Wrapping Paper Manufacturers Profiles / Company Analysis
    • 9.3.1. Basic Details
    • 9.3.2. Headquarter, Key Markets
    • 9.3.3. Ownership
    • 9.3.4. Company Financial
    • 9.3.5. Manufacturing Bases
    • 9.3.6. Global Turnover
    • 9.3.7. Total Employee
    • 9.3.8. Product Portfolio / Services / Solutions
    • 9.3.9. Key Business Strategies adopted and Prismane Consulting Overview
    • 9.3.10. Recent Developments
    • 9.3.11. Companies Covered
      • 9.3.11.1. Hallmark Cards
      • 9.3.11.2. IG Design Group
      • 9.3.11.3. American Greetings
      • 9.3.11.4. Karl Knauer KG
      • 9.3.11.5. Mondi Group
      • 9.3.11.6. DS Smith
      • 9.3.11.7. CSS Industries
      • 9.3.11.8. Shenzhen Fuxiang Gifts & Packaging
      • 9.3.11.9. Shimojima
      • 9.3.11.10. Smurfit WestRock
      • 9.3.11.11. Other Manufacturers

10. Appendices

  • 10.1. Demand- Regions
  • 10.2. Demand- Countries