Product Code: PM2969
The global smart toys market size is expected to reach USD 59.74 billion by 2032, according to a new study by Polaris Market Research. The report "Smart Toys Market Share, Size, Trends, Industry Analysis Report, By Product Type (Interactive Games, Robots, and Educational Toys); By Distribution Channel; By Technology; By Region; Segment Forecast, 2023-2032" gives a detailed insight into current market dynamics and provides analysis on future market growth.
The adoption of STEM-based smart toys in the global market and the growing focus of manufacturers on providing fun and learning simultaneously to children and making it relatable to the world are key factors boosting the growth of the global market. Moreover, a growing number of innovations and development activities in the toy industry and a rising number of strategic collaborations and acquisition taking place among key market companies for greater market expansion is influencing demand and growth of the market.
For instance, in November 2022, LeapFrog Enterprises announced the availability of its new addition to its collection of eco-friendly learning toys, inspiring imagination, and creativity. With the newly developed toys, kids will develop their creative side and can easily learn phonics & early vocabulary as well.
Furthermore, the advent of 5G technology across the globe is likely to propel the use and adoption of smart devices and toys during the projected period. The rapid emergence of 5G technology is anticipated to significantly alter how we live, as we have seen rapid growth of a large range of applications and cases including smart homes, robotics, manufacturing, artificial intelligence, and many more. In turn, the need and demand for smart toys are also expected to have surged over the coming years.
For instance, the number of 5G subscriptions worldwide is expected to increase higher in the coming years, from near about 12 million subscriptions in 2019, to more than 4 billion subscriptions by 2027. As of now, it is estimated that the number of 5G subscriptions will reach 1 billion by the end of 2022.
Smart Toys Market Report Highlights
- Interactive games segment accounted for considerable global market share in 2022 due to the penetration of edutainment services across the globe
- Online segment held a significant market revenue share owing to constant efforts by market players on the expansion of their geographical presence and easy availability of multiple brand products in a single store
- Bluetooth segment dominated the market and accounted for the largest share in 2021 due to its ability to enable seamless and effective control between toys and mobile applications
- Asia Pacific is expected to grow at a fastest rate during the anticipated period, which is mainly accelerated by the growing trend of digitalization and high consumer preferences for smart educational and creative smart toys
- The global key market players including LeapFrog Enterprises, Mattel Inc., Lego Systems, Pillar Learning, and Dash Robotics
Polaris Market Research has segmented the smart toys market report based on product type, distribution channel, technology, and region:
Smart Toys, Product Type Outlook (Revenue - USD Billion, 2019 - 2032)
- Interactive Games
- Robots
- Educational Toys
Smart Toys, Distribution Channel Outlook (Revenue - USD Billion, 2019 - 2032)
Smart Toys, Technology Outlook (Revenue - USD Billion, 2019 - 2032)
- Wi-Fi
- Bluetooth
- RFID
- Others
Smart Toys, Regional Outlook (Revenue - USD Billion, 2019 - 2032)
- Europe
- Germany
- UK
- France
- Italy
- Spain
- Russia
- Netherlands
- Asia Pacific
- China
- India
- Japan
- South Korea
- Indonesia
- Malaysia
- Middle East & Africa
- UAE
- Saudi Arabia
- Israel
- South Africa
Table of Contents
1. Introduction
- 1.1. Report Description
- 1.1.1. Objectives of the Study
- 1.1.2. Market Scope
- 1.1.3. Assumptions
- 1.2. Stakeholders
2. Executive Summary
3. Research Methodology
- 3.1. Overview
- 3.2. Data Sources
- 3.2.1. Primary Sources
- 3.2.2. Secondary Sources
4. Global Smart Toys Market Insights
- 4.1. Smart Toys - Industry Snapshot
- 4.2. Smart Toys Market Dynamics
- 4.2.1. Drivers and Opportunities
- 4.2.1.1. Growing adoption of education-based toys
- 4.2.1.2. Rising adoption of AI and IoT technology
- 4.2.2. Restraints and Challenges
- 4.2.2.1. Privacy concerns associated with smart toys
- 4.3. Porter's Five Forces Analysis
- 4.3.1. Bargaining Power of Suppliers (Moderate)
- 4.3.2. Threats of New Entrants: (Low)
- 4.3.3. Bargaining Power of Buyers (Moderate)
- 4.3.4. Threat of Substitute (Moderate)
- 4.3.5. Rivalry among existing firms (High)
- 4.4. PESTEL Analysis
- 4.5. Smart Toys Market Industry Trends
- 4.6. Value Chain Analysis
- 4.7. COVID-19 Impact Analysis
5. Global Smart Toys Market, by Product Type
- 5.1. Key Findings
- 5.2. Introduction
- 5.2.1. Global Smart Toys Market, by Product Type, 2019-2032 (USD Billion)
- 5.3. Interactive Games
- 5.3.1. Global Smart Toys Market, by Interactive Games, by Region, 2019-2032 (USD Billion)
- 5.4. Robots
- 5.4.1. Global Smart Toys Market, by Robots, by Region, 2019-2032 (USD Billion)
- 5.5. Educational Toys
- 5.5.1. Global Smart Toys Market, by Educational Toys, by Region, 2019-2032 (USD Billion)
6. Global Smart Toys Market, by Distribution Channel
- 6.1. Key Findings
- 6.2. Introduction
- 6.2.1. Global Smart Toys Market, by Distribution Channel, 2019-2032 (USD Billion)
- 6.3. Online
- 6.3.1. Global Smart Toys Market, by Online, by Region, 2019-2032 (USD Billion)
- 6.4. Offline
- 6.4.1. Global Smart Toys Market, by Offline, by Region, 2019-2032 (USD Billion)
7. Global Smart Toys Market, by Technology
- 7.1. Key Findings
- 7.2. Introduction
- 7.2.1. Global Smart Toys Market, by Technology, 2019-2032 (USD Billion)
- 7.3. Wi-Fi
- 7.3.1. Global Smart Toys Market, by Wi-Fi, by Region, 2019-2032 (USD Billion)
- 7.4. Bluetooth
- 7.4.1. Global Smart Toys Market, by Bluetooth, by Region, 2019-2032 (USD Billion)
- 7.5. RFID
- 7.5.1. Global Smart Toys Market, by RFID, by Region, 2019-2032 (USD Billion)
- 7.6. Others
- 7.6.1. Global Smart Toys Market, by Others, by Region, 2019-2032 (USD Billion)
8. Global Smart Toys Market, by Geography
- 8.1. Key findings
- 8.2. Introduction
- 8.2.1. Smart Toys Market Assessment, By Geography, 2019-2032 (USD Billion)
- 8.3. Smart Toys Market - North America
- 8.3.1. North America: Smart Toys Market, by Product Type, 2019-2032 (USD Billion)
- 8.3.2. North America: Smart Toys Market, by Technology, 2019-2032 (USD Billion)
- 8.3.3. North America: Smart Toys Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.3.4. Smart Toys Market - U.S.
- 8.3.4.1. U.S.: Smart Toys Market, by Product Type, 2019-2032 (USD Billion)
- 8.3.4.2. U.S.: Smart Toys Market, by Technology, 2019-2032 (USD Billion)
- 8.3.4.3. U.S.: Smart Toys Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.3.5. Smart Toys Market - Canada
- 8.3.5.1. Canada: Smart Toys Market, by Product Type, 2019-2032 (USD Billion)
- 8.3.5.2. Canada.: Smart Toys Market, by Technology, 2019-2032 (USD Billion)
- 8.3.5.3. Canada: Smart Toys Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.4. Smart Toys Market - Europe
- 8.4.1. Europe: Smart Toys Market, by Product Type, 2019-2032 (USD Billion)
- 8.4.2. Europe.: Smart Toys Market, by Technology, 2019-2032 (USD Billion)
- 8.4.3. Europe: Smart Toys Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.4.4. Smart Toys Market - UK
- 8.4.4.1. UK: Smart Toys Market, by Product Type, 2019-2032 (USD Billion)
- 8.4.4.2. UK.: Smart Toys Market, by Technology, 2019-2032 (USD Billion)
- 8.4.4.3. UK: Smart Toys Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.4.5. Smart Toys Market - France
- 8.4.5.1. France: Smart Toys Market, by Product Type, 2019-2032 (USD Billion)
- 8.4.5.2. France.: Smart Toys Market, by Technology, 2019-2032 (USD Billion)
- 8.4.5.3. France: Smart Toys Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.4.6. Smart Toys Market - Germany
- 8.4.6.1. Germany: Smart Toys Market, by Product Type, 2019-2032 (USD Billion)
- 8.4.6.2. Germany.: Smart Toys Market, by Technology, 2019-2032 (USD Billion)
- 8.4.6.3. Germany: Smart Toys Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.4.7. Smart Toys Market - Italy
- 8.4.7.1. Italy: Smart Toys Market, by Product Type, 2019-2032 (USD Billion)
- 8.4.7.2. Italy.: Smart Toys Market, by Technology, 2019-2032 (USD Billion)
- 8.4.7.3. Italy: Smart Toys Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.4.8. Smart Toys Market - Spain
- 8.4.8.1. Spain: Smart Toys Market, by Product Type, 2019-2032 (USD Billion)
- 8.4.8.2. Spain.: Smart Toys Market, by Technology, 2019-2032 (USD Billion)
- 8.4.8.3. Spain: Smart Toys Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.4.9. Smart Toys Market - Netherlands
- 8.4.9.1. Netherlands: Smart Toys Market, by Product Type, 2019-2032 (USD Billion)
- 8.4.9.2. Netherlands.: Smart Toys Market, by Technology, 2019-2032 (USD Billion)
- 8.4.9.3. Netherlands: Smart Toys Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.4.10. Smart Toys Market - Russia
- 8.4.10.1. Russia: Smart Toys Market, by Product Type, 2019-2032 (USD Billion)
- 8.4.10.2. Russia.: Smart Toys Market, by Technology, 2019-2032 (USD Billion)
- 8.4.10.3. Russia: Smart Toys Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.5. Smart Toys Market - Asia Pacific
- 8.5.1. Asia Pacific: Smart Toys Market, by Product Type, 2019-2032 (USD Billion)
- 8.5.2. Asia Pacific.: Smart Toys Market, by Technology, 2019-2032 (USD Billion)
- 8.5.3. Asia Pacific: Smart Toys Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.5.4. Smart Toys Market - China
- 8.5.4.1. China: Smart Toys Market, by Product Type, 2019-2032 (USD Billion)
- 8.5.4.2. China.: Smart Toys Market, by Technology, 2019-2032 (USD Billion)
- 8.5.4.3. China: Smart Toys Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.5.5. Smart Toys Market - India
- 8.5.5.1. India: Smart Toys Market, by Product Type, 2019-2032 (USD Billion)
- 8.5.5.2. India.: Smart Toys Market, by Technology, 2019-2032 (USD Billion)
- 8.5.5.3. India: Smart Toys Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.5.6. Smart Toys Market - Malaysia
- 8.5.6.1. Malaysia: Smart Toys Market, by Product Type, 2019-2032 (USD Billion)
- 8.5.6.2. Malaysia.: Smart Toys Market, by Technology, 2019-2032 (USD Billion)
- 8.5.6.3. Malaysia: Smart Toys Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.5.7. Smart Toys Market - Japan
- 8.5.7.1. Japan: Smart Toys Market, by Product Type, 2019-2032 (USD Billion)
- 8.5.7.2. Japan.: Smart Toys Market, by Technology, 2019-2032 (USD Billion)
- 8.5.7.3. Japan: Smart Toys Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.5.8. Smart Toys Market - Indonesia
- 8.5.8.1. Indonesia: Smart Toys Market, by Product Type, 2019-2032 (USD Billion)
- 8.5.8.2. Indonesia.: Smart Toys Market, by Technology, 2019-2032 (USD Billion)
- 8.5.8.3. Indonesia: Smart Toys Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.5.9. Smart Toys Market - South Korea
- 8.5.9.1. South Korea: Smart Toys Market, by Product Type, 2019-2032 (USD Billion)
- 8.5.9.2. South Korea.: Smart Toys Market, by Technology, 2019-2032 (USD Billion)
- 8.5.9.3. South Korea: Smart Toys Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.6. Smart Toys Market - Middle East & Africa
- 8.6.1. Middle East & Africa: Smart Toys Market, by Product Type, 2019-2032 (USD Billion)
- 8.6.2. Middle East & Africa.: Smart Toys Market, by Technology, 2019-2032 (USD Billion)
- 8.6.3. Middle East & Africa: Smart Toys Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.6.4. Smart Toys Market - Saudi Arabia
- 8.6.4.1. Saudi Arabia: Smart Toys Market, by Product Type, 2019-2032 (USD Billion)
- 8.6.4.2. Saudi Arabia.: Smart Toys Market, by Technology, 2019-2032 (USD Billion)
- 8.6.4.3. Saudi Arabia: Smart Toys Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.6.5. Smart Toys Market - UAE
- 8.6.5.1. UAE: Smart Toys Market, by Product Type, 2019-2032 (USD Billion)
- 8.6.5.2. UAE.: Smart Toys Market, by Technology, 2019-2032 (USD Billion)
- 8.6.5.3. UAE: Smart Toys Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.6.6. Smart Toys Market - Israel
- 8.6.6.1. Israel: Smart Toys Market, by Product Type, 2019-2032 (USD Billion)
- 8.6.6.2. Israel.: Smart Toys Market, by Technology, 2019-2032 (USD Billion)
- 8.6.6.3. Israel: Smart Toys Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.6.7. Smart Toys Market - South Africa
- 8.6.7.1. South Africa: Smart Toys Market, by Product Type, 2019-2032 (USD Billion)
- 8.6.7.2. South Africa.: Smart Toys Market, by Technology, 2019-2032 (USD Billion)
- 8.6.7.3. South Africa: Smart Toys Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.7. Smart Toys Market - Latin America
- 8.7.1. Latin America: Smart Toys Market, by Product Type, 2019-2032 (USD Billion)
- 8.7.2. Latin America.: Smart Toys Market, by Technology, 2019-2032 (USD Billion)
- 8.7.3. Latin America: Smart Toys Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.7.4. Smart Toys Market - Mexico
- 8.7.4.1. Mexico: Smart Toys Market, by Product Type, 2019-2032 (USD Billion)
- 8.7.4.2. Mexico.: Smart Toys Market, by Technology, 2019-2032 (USD Billion)
- 8.7.4.3. Mexico: Smart Toys Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.7.5. Smart Toys Market - Brazil
- 8.7.5.1. Brazil: Smart Toys Market, by Product Type, 2019-2032 (USD Billion)
- 8.7.5.2. Brazil.: Smart Toys Market, by Technology, 2019-2032 (USD Billion)
- 8.7.5.3. Brazil: Smart Toys Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.7.6. Smart Toys Market - Argentina
- 8.7.6.1. Argentina: Smart Toys Market, by Product Type, 2019-2032 (USD Billion)
- 8.7.6.2. Argentina.: Smart Toys Market, by Technology, 2019-2032 (USD Billion)
- 8.7.6.3. Argentina: Smart Toys Market, by Distribution Channel, 2019-2032 (USD Billion)
9. Competitive Landscape
- 9.1. Expansion and Acquisition Analysis
- 9.1.1. Expansion
- 9.1.2. Acquisitions
- 9.2. Partnerships/Collaborations/Agreements/Exhibitions
10. Company Profiles
- 10.1. LeapFrog Enterprises
- 10.1.1. Company Overview
- 10.1.2. Financial Performance
- 10.1.3. Product Benchmarking
- 10.1.4. Recent Development
- 10.2. Mattel
- 10.2.1. Company Overview
- 10.2.2. Financial Performance
- 10.2.3. Product Benchmarking
- 10.2.4. Recent Development
- 10.3. Hasbro
- 10.3.1. Company Overview
- 10.3.2. Financial Performance
- 10.3.3. Product Benchmarking
- 10.3.4. Recent Development
- 10.4. Lego Systems
- 10.4.1. Company Overview
- 10.4.2. Financial Performance
- 10.4.3. Product Benchmarking
- 10.4.4. Recent Development
- 10.5. Robofi LLC
- 10.5.1. Company Overview
- 10.5.2. Financial Performance
- 10.5.3. Product Benchmarking
- 10.5.4. Recent Development
- 10.6. Sega Toys
- 10.6.1. Company Overview
- 10.6.2. Financial Performance
- 10.6.3. Product Benchmarking
- 10.6.4. Recent Development
- 10.7. Tomy Co
- 10.7.1. Company Overview
- 10.7.2. Financial Performance
- 10.7.3. Product Benchmarking
- 10.7.4. Recent Development
- 10.8. Doctor's Associates
- 10.8.1. Company Overview
- 10.8.2. Financial Performance
- 10.8.3. Product Benchmarking
- 10.8.4. Recent Development
- 10.9. Playmobil
- 10.9.1. Company Overview
- 10.9.2. Financial Performance
- 10.9.3. Product Benchmarking
- 10.9.4. Recent Development
- 10.10. Pillar Learning
- 10.10.1. Company Overview
- 10.10.2. Financial Performance
- 10.10.3. Product Benchmarking
- 10.10.4. Recent Development
- 10.11. Dash Robotics
- 10.11.1. Company Overview
- 10.11.2. Financial Performance
- 10.11.3. Product Benchmarking
- 10.11.4. Recent Development
- 10.12. Bots Alive Robot Toys
- 10.12.1. Company Overview
- 10.12.2. Financial Performance
- 10.12.3. Product Benchmarking
- 10.12.4. Recent Development
- 10.13. Konami Corporation
- 10.13.1. Company Overview
- 10.13.2. Financial Performance
- 10.13.3. Product Benchmarking
- 10.13.4. Recent Development
- 10.14. Indiegogo
- 10.14.1. Company Overview
- 10.14.2. Financial Performance
- 10.14.3. Product Benchmarking
- 10.14.4. Recent Development
- 10.15. Jakks Pacific
- 10.15.1. Company Overview
- 10.15.2. Financial Performance
- 10.15.3. Product Benchmarking
- 10.15.4. Recent Development
- 10.16. Dream International
- 10.16.1. Company Overview
- 10.16.2. Financial Performance
- 10.16.3. Product Benchmarking
- 10.16.4. Recent Development