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市場調查報告書
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1757444

蔓越莓補充劑市場：全球產業分析、規模、佔有率、成長、趨勢及預測（2025-2032）

Cranberry Supplements Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2025 - 2032
出版日期: | 出版商: Persistence Market Research | 英文 199 Pages | 商品交期: 2-5個工作天內

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簡介目錄

Persistence Market Research 最近發布了一份關於全球蔓越莓補充劑市場的綜合報告。該報告全面評估了關鍵市場動態，包括市場促進因素、趨勢、機會、促進因素和挑戰，並深入分析了市場結構。研究報告提供獨家數據和統計數據，概述了 2025 年至 2032 年全球蔓越莓補充劑市場的預測成長軌跡。

關鍵見解

  • 蔓越莓補充劑市場規模（2025年）：2.807億美元
  • 預計市場價值（2032年）：4.029億美元
  • 全球市場成長率（2025-2032年複合年成長率）：5.3%

蔓越莓補充劑市場：研究範圍

蔓越莓補充劑因其潛在的健康益處而被廣泛使用，尤其是在維護泌尿道健康和預防尿道感染(UTI) 方面。這些補充劑以膠囊、錠劑、軟糖和粉劑等各種形式出售，滿足了尋求天然預防替代品的廣大消費者的需求。蔓越莓補充劑市場涵蓋藥品、營養保健品和零售保健品領域，其驅動力源於消費者對植物來源產品和功能性成分益處的日益成長的認知。市場成長的驅動力包括：預防性醫療保健需求的不斷成長、尿道結石的上升，以及蔓越莓萃取物被納入健康和女性用健康產品系列。

市場促進因素：

全球蔓越莓補充劑市場受多種關鍵因素驅動，其中包括人們對自然和預防性健康解決方案的認知日益提高，尤其是在易患尿道感染的女性群體中。不斷提升的健康意識以及向自我護理和膳食補充劑的轉變也顯著促進了市場擴張。科學研究支持蔓越莓萃取物在預防尿道結石復發的功效，以及蔓越莓作為天然成分的正向認知也進一步刺激了市場需求。此外，電子商務和直銷管道的成長也為產品提供了更廣泛的獲取管道，從而擴大了市場規模，尤其是在新興經濟體。

市場限制：

儘管蔓越莓補充劑市場預計將迎來強勁成長，但它仍面臨諸多挑戰，包括監管標準化程度有限以及產品品質和功效參差不齊。蔓越莓萃取物濃度不一致以及缺乏嚴格的補充劑標示指南，這些因素阻礙了消費者的信任和產品採用。此外，圍繞蔓越莓在治療和預防尿道結石的臨床療效的科學爭議，限制了其在醫學界的廣泛接受。價格敏感性（尤其是在中低收入地區）以及替代草藥和藥物治療方法的存在，也限制了市場的成長。

市場機會：

蔓越莓補充劑市場蘊含著巨大的商機，這得益於持續進行的臨床研究、產品創新以及新興市場滲透率的不斷提升。無糖、純素和有機蔓越莓補充劑配方的推出，正契合不斷變化的消費者偏好和膳食補充劑趨勢。膳食補充劑公司與研究機構之間的策略聯盟可以進一步檢驗其健康聲明並提升可信度。擴大分銷網路，尤其是透過線上零售商和以健康為中心的專賣店，可以改善消費者的獲取管道。此外，個人化營養和女性健康解決方案日益成長的需求，為蔓越莓類產品的精準開發開闢了新的途徑。

本報告探討的關鍵問題

  • 推動全球蔓越莓補充劑市場成長的關鍵因素是什麼？
  • 哪些產品形式和消費者群體會影響市場趨勢和偏好？
  • 科學發展和臨床研究如何影響蔓越莓補充劑市場的可信度和採用率？
  • 哪些主要企業貢獻者？他們採取了哪些策略來保持競爭力？
  • 全球蔓越莓補充劑市場有哪些新興趨勢與前景？

目錄

第1章執行摘要

第2章 市場概述

  • 市場範圍和定義
  • 價值鏈分析
  • 宏觀經濟因素
    • 世界GDP展望
    • 世界GDP展望
    • 全球經濟成長預測
    • 全球都市化進程
    • 其他宏觀經濟因素
  • 預測因子－相關性和影響力
  • COVID-19影響評估
  • PESTLE分析
  • 波特五力分析
  • 地緣政治緊張局勢：市場影響
  • 監管和技術格局

第3章 市場動態

  • 驅動程式
  • 限制因素
  • 機會
  • 趨勢

第4章 2019-2032年價格趨勢分析

  • 區域價格分析
  • 按細分市場定價
  • 價格影響因素

第5章全球蔓越莓補充劑市場展望：歷史（2019-2024 年）和預測（2025-2032 年）

  • 主要亮點
  • 全球蔓越莓補充劑市場展望：形態
    • 簡介/主要發現
    • 2019 年至 2024 年按類型分類的歷史市場規模分析
    • 2025 年至 2032 年按類型分類的當前市場規模預測
      • 藥片
      • 膠囊
      • 糖果
      • 軟糖
      • 粉末
      • 軟膠囊
      • 錠劑
    • 市場吸引力分析：形式
  • 全球蔓越莓補充劑市場展望：分銷管道
    • 簡介/主要發現
    • 2019 年至 2024 年按分銷管道分類的歷史市場規模分析
    • 2025 年至 2032 年按分銷管道分類的當前市場規模預測
      • 超級市場
      • 藥局
      • 線上零售商
    • 市場吸引力分析：分銷管道

6. 全球蔓越莓補充劑市場（按地區）展望

  • 主要亮點
  • 2019 年至 2024 年各地區歷史市場規模分析
  • 2025 年至 2032 年各地區目前市場規模預測
    • 北美洲
    • 歐洲
    • 東亞
    • 南亞和大洋洲
    • 拉丁美洲
    • 中東和非洲
  • 市場吸引力分析：地區

第7章北美蔓越莓補充劑市場展望：歷史（2019-2024 年）和預測（2025-2032 年）

第 8 章歐洲蔓越莓補充劑市場展望：歷史（2019-2024 年）和預測（2025-2032 年）

第9章東亞蔓越莓補充劑市場展望：歷史（2019-2024 年）和預測（2025-2032 年）

第 10 章南亞和大洋洲蔓越莓補充劑市場展望：歷史（2019-2024 年）和預測（2025-2032 年）

第 11 章拉丁美洲蔓越莓補充劑市場展望：歷史（2019-2024 年）和預測（2025-2032 年）

第 12 章中東和非洲蔓越莓補充劑市場展望：歷史（2019-2024 年）和預測（2025-2032 年）

第13章競爭格局

  • 2025年市場佔有率分析
  • 市場結構
    • 競賽實力圖譜
    • 競爭儀錶板
  • 公司簡介
    • GNC
    • Blackmores
    • Healthy Care
    • Go Healthy
    • Swisse
    • Holland &Barrett
    • Nutra-Life
    • Webber Naturals
    • Jamieson
    • Azo

第14章 附錄

  • 調查方法
  • 調查前提
  • 首字母縮寫和簡稱
簡介目錄
Product Code: PMRREP33359

Persistence Market Research has recently released a comprehensive report on the worldwide market for cranberry supplements. The report offers a thorough assessment of crucial market dynamics, including drivers, trends, opportunities, and challenges, providing detailed insights into the market structure. This research publication presents exclusive data and statistics outlining the anticipated growth trajectory of the global cranberry supplements market from 2025 to 2032.

Key Insights:

  • Cranberry Supplements Market Size (2025E): USD 280.7 Million
  • Projected Market Value (2032F): USD 402.9 Million
  • Global Market Growth Rate (CAGR 2025 to 2032): 5.3%

Cranberry Supplements Market - Report Scope:

Cranberry supplements are widely used for their potential health benefits, especially in supporting urinary tract health and preventing urinary tract infections (UTIs). These supplements are available in various forms, including capsules, tablets, gummies, and powders, and cater to a broad consumer base seeking natural alternatives for preventive health. The cranberry supplements market spans pharmaceutical, nutraceutical, and retail health sectors, driven by growing consumer awareness about the benefits of plant-based products and functional ingredients. Market growth is supported by the increasing demand for preventive healthcare, the rising prevalence of UTIs, and the inclusion of cranberry extracts in wellness and women's health product portfolios.

Market Growth Drivers:

The global cranberry supplements market is propelled by several key factors, including rising awareness about natural and preventive health solutions, particularly among women who are more prone to urinary tract infections. Increasing health consciousness and the shift towards self-care and dietary supplementation also contribute significantly to market expansion. Scientific research supporting the effectiveness of cranberry extracts in reducing UTI recurrence, along with favorable perceptions of cranberry as a natural ingredient, further drive demand. Additionally, the growth of e-commerce and direct-to-consumer sales channels has expanded product accessibility and market reach, especially in emerging economies.

Market Restraints:

Despite robust growth prospects, the cranberry supplements market faces challenges such as limited regulatory standardization and variability in product quality and efficacy. Inconsistencies in cranberry extract concentrations and lack of stringent guidelines for supplement labeling pose barriers to consumer trust and product adoption. Moreover, scientific debates around the clinical effectiveness of cranberry in treating or preventing UTIs limit its widespread acceptance in the medical community. Price sensitivity, particularly in low- and middle-income regions, and the presence of alternative herbal or pharmaceutical treatments also restrain market growth.

Market Opportunities:

The cranberry supplements market presents considerable opportunities, driven by ongoing clinical research, product innovation, and increasing penetration in emerging markets. The introduction of sugar-free, vegan, and organic cranberry supplement formulations aligns with evolving consumer preferences and dietary trends. Strategic collaborations between nutraceutical companies and research institutions can further validate health claims and boost credibility. Expanding distribution networks, especially through online retail and health-focused specialty stores, enhances consumer access. Additionally, growing demand for personalized nutrition and women's health solutions opens new avenues for targeted cranberry-based product development.

Key Questions Answered in the Report:

  • What are the primary factors driving the growth of the cranberry supplements market globally?
  • Which product forms and consumer demographics are influencing market trends and preferences?
  • How are scientific developments and clinical studies impacting the credibility and adoption of cranberry supplements?
  • Who are the key players contributing to the cranberry supplements market, and what strategies are they employing to sustain competitiveness?
  • What are the emerging trends and future prospects in the global cranberry supplements market?

Competitive Intelligence and Business Strategy:

These companies invest in R&D to improve extract potency, delivery systems, and flavor profiles. Marketing strategies emphasize the natural origin, clinical backing, and convenience of use to attract health-conscious consumers. Partnerships with healthcare professionals and influencers help educate the public and boost brand credibility. Sustainable sourcing of cranberries and eco-friendly packaging are also emerging as key differentiators in the competitive landscape.

Key Companies Profiled:

  • GNC
  • Blackmores
  • Healthy Care
  • Go Healthy
  • Swisse
  • Holland & Barrett
  • Nutra-Life
  • Webber Natural
  • Jamieson
  • Azo

Cranberry Supplements Market Research Segmentation:

The cranberry supplements market encompasses a wide range of product types, application areas, distribution channels, and target consumer segments.

By Form:

  • Caplet
  • Capsule
  • Drop
  • Gummy
  • Powder
  • Softgel
  • Tablet

By Distribution Channel:

  • Supermarkets
  • Pharmacies
  • Online Retailers
  • Others

By Region:

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East and Africa

Table of Contents

1. Executive Summary

  • 1.1. Global Cranberry Supplements Market Snapshot 2025 and 2032
  • 1.2. Market Opportunity Assessment, 2025-2032, US$ Mn
  • 1.3. Key Market Trends
  • 1.4. Industry Developments and Key Market Events
  • 1.5. Demand Side and Supply Side Analysis
  • 1.6. PMR Analysis and Recommendations

2. Market Overview

  • 2.1. Market Scope and Definitions
  • 2.2. Value Chain Analysis
  • 2.3. Macro-Economic Factors
    • 2.3.1. Global GDP Outlook
    • 2.3.2. Global GDP Outlook
    • 2.3.3. Global economic Growth Forecast
    • 2.3.4. Global Urbanization Growth
    • 2.3.5. Other Macro-economic Factors
  • 2.4. Forecast Factors - Relevance and Impact
  • 2.5. COVID-19 Impact Assessment
  • 2.6. PESTLE Analysis
  • 2.7. Porter's Five Forces Analysis
  • 2.8. Geopolitical Tensions: Market Impact
  • 2.9. Regulatory and Technology Landscape

3. Market Dynamics

  • 3.1. Drivers
  • 3.2. Restraints
  • 3.3. Opportunities
  • 3.4. Trends

4. Price Trend Analysis, 2019-2032

  • 4.1. Region-wise Price Analysis
  • 4.2. Price by Segments
  • 4.3. Price Impact Factors

5. Global Cranberry Supplements Market Outlook: Historical (2019-2024) and Forecast (2025-2032)

  • 5.1. Key Highlights
  • 5.2. Global Cranberry Supplements Market Outlook: Form
    • 5.2.1. Introduction/Key Findings
    • 5.2.2. Historical Market Size (US$ Mn) Analysis by Form, 2019-2024
    • 5.2.3. Current Market Size (US$ Mn) Forecast, by Form, 2025-2032
      • 5.2.3.1. Caplet
      • 5.2.3.2. Capsule
      • 5.2.3.3. Drop
      • 5.2.3.4. Gummy
      • 5.2.3.5. Powder
      • 5.2.3.6. Softgel
      • 5.2.3.7. Tablet
    • 5.2.4. Market Attractiveness Analysis: Form
  • 5.3. Global Cranberry Supplements Market Outlook: Distribution Channel
    • 5.3.1. Introduction/Key Findings
    • 5.3.2. Historical Market Size (US$ Mn) Analysis by Distribution Channel, 2019-2024
    • 5.3.3. Current Market Size (US$ Mn) Forecast, by Distribution Channel, 2025-2032
      • 5.3.3.1. Supermarkets
      • 5.3.3.2. Pharmacies
      • 5.3.3.3. Online Retailers
    • 5.3.4. Market Attractiveness Analysis: Distribution Channel

6. Global Cranberry Supplements Market Outlook: Region

  • 6.1. Key Highlights
  • 6.2. Historical Market Size (US$ Mn) Analysis by Region, 2019-2024
  • 6.3. Current Market Size (US$ Mn) Forecast, by Region, 2025-2032
    • 6.3.1. North America
    • 6.3.2. Europe
    • 6.3.3. East Asia
    • 6.3.4. South Asia & Oceania
    • 6.3.5. Latin America
    • 6.3.6. Middle East & Africa
  • 6.4. Market Attractiveness Analysis: Region

7. North America Cranberry Supplements Market Outlook: Historical (2019-2024) and Forecast (2025-2032)

  • 7.1. Key Highlights
  • 7.2. Pricing Analysis
  • 7.3. North America Market Size (US$ Mn) Forecast, by Country, 2025-2032
    • 7.3.1. U.S.
    • 7.3.2. Canada
  • 7.4. North America Market Size (US$ Mn) Forecast, by Form, 2025-2032
    • 7.4.1. Caplet
    • 7.4.2. Capsule
    • 7.4.3. Drop
    • 7.4.4. Gummy
    • 7.4.5. Powder
    • 7.4.6. Softgel
    • 7.4.7. Tablet
  • 7.5. North America Market Size (US$ Mn) Forecast, by Distribution Channel, 2025-2032
    • 7.5.1. Supermarkets
    • 7.5.2. Pharmacies
    • 7.5.3. Online Retailers

8. Europe Cranberry Supplements Market Outlook: Historical (2019-2024) and Forecast (2025-2032)

  • 8.1. Key Highlights
  • 8.2. Pricing Analysis
  • 8.3. Europe Market Size (US$ Mn) Forecast, by Country, 2025-2032
    • 8.3.1. Germany
    • 8.3.2. Italy
    • 8.3.3. France
    • 8.3.4. U.K.
    • 8.3.5. Spain
    • 8.3.6. Russia
    • 8.3.7. Rest of Europe
  • 8.4. Europe Market Size (US$ Mn) Forecast, by Form, 2025-2032
    • 8.4.1. Caplet
    • 8.4.2. Capsule
    • 8.4.3. Drop
    • 8.4.4. Gummy
    • 8.4.5. Powder
    • 8.4.6. Softgel
    • 8.4.7. Tablet
  • 8.5. Europe Market Size (US$ Mn) Forecast, by Distribution Channel, 2025-2032
    • 8.5.1. Supermarkets
    • 8.5.2. Pharmacies
    • 8.5.3. Online Retailers

9. East Asia Cranberry Supplements Market Outlook: Historical (2019-2024) and Forecast (2025-2032)

  • 9.1. Key Highlights
  • 9.2. Pricing Analysis
  • 9.3. East Asia Market Size (US$ Mn) Forecast, by Country, 2025-2032
    • 9.3.1. China
    • 9.3.2. Japan
    • 9.3.3. South Korea
  • 9.4. East Asia Market Size (US$ Mn) Forecast, by Form, 2025-2032
    • 9.4.1. Caplet
    • 9.4.2. Capsule
    • 9.4.3. Drop
    • 9.4.4. Gummy
    • 9.4.5. Powder
    • 9.4.6. Softgel
    • 9.4.7. Tablet
  • 9.5. East Asia Market Size (US$ Mn) Forecast, by Distribution Channel, 2025-2032
    • 9.5.1. Supermarkets
    • 9.5.2. Pharmacies
    • 9.5.3. Online Retailers

10. South Asia & Oceania Cranberry Supplements Market Outlook: Historical (2019-2024) and Forecast (2025-2032)

  • 10.1. Key Highlights
  • 10.2. Pricing Analysis
  • 10.3. South Asia & Oceania Market Size (US$ Mn) Forecast, by Country, 2025-2032
    • 10.3.1. India
    • 10.3.2. Southeast Asia
    • 10.3.3. ANZ
    • 10.3.4. Rest of SAO
  • 10.4. South Asia & Oceania Market Size (US$ Mn) Forecast, by Form, 2025-2032
    • 10.4.1. Caplet
    • 10.4.2. Capsule
    • 10.4.3. Drop
    • 10.4.4. Gummy
    • 10.4.5. Powder
    • 10.4.6. Softgel
    • 10.4.7. Tablet
  • 10.5. South Asia & Oceania Market Size (US$ Mn) Forecast, by Distribution Channel, 2025-2032
    • 10.5.1. Supermarkets
    • 10.5.2. Pharmacies
    • 10.5.3. Online Retailers

11. Latin America Cranberry Supplements Market Outlook: Historical (2019-2024) and Forecast (2025-2032)

  • 11.1. Key Highlights
  • 11.2. Pricing Analysis
  • 11.3. Latin America Market Size (US$ Mn) Forecast, by Country, 2025-2032
    • 11.3.1. Brazil
    • 11.3.2. Mexico
    • 11.3.3. Rest of LATAM
  • 11.4. Latin America Market Size (US$ Mn) Forecast, by Form, 2025-2032
    • 11.4.1. Caplet
    • 11.4.2. Capsule
    • 11.4.3. Drop
    • 11.4.4. Gummy
    • 11.4.5. Powder
    • 11.4.6. Softgel
    • 11.4.7. Tablet
  • 11.5. Latin America Market Size (US$ Mn) Forecast, by Distribution Channel, 2025-2032
    • 11.5.1. Supermarkets
    • 11.5.2. Pharmacies
    • 11.5.3. Online Retailers

12. Middle East & Africa Cranberry Supplements Market Outlook: Historical (2019-2024) and Forecast (2025-2032)

  • 12.1. Key Highlights
  • 12.2. Pricing Analysis
  • 12.3. Middle East & Africa Market Size (US$ Mn) Forecast, by Country, 2025-2032
    • 12.3.1. GCC Countries
    • 12.3.2. South Africa
    • 12.3.3. Northern Africa
    • 12.3.4. Rest of MEA
  • 12.4. Middle East & Africa Market Size (US$ Mn) Forecast, by Form, 2025-2032
    • 12.4.1. Caplet
    • 12.4.2. Capsule
    • 12.4.3. Drop
    • 12.4.4. Gummy
    • 12.4.5. Powder
    • 12.4.6. Softgel
    • 12.4.7. Tablet
  • 12.5. Middle East & Africa Market Size (US$ Mn) Forecast, by Distribution Channel, 2025-2032
    • 12.5.1. Supermarkets
    • 12.5.2. Pharmacies
    • 12.5.3. Online Retailers

13. Competition Landscape

  • 13.1. Market Share Analysis, 2025
  • 13.2. Market Structure
    • 13.2.1. Competition Intensity Mapping
    • 13.2.2. Competition Dashboard
  • 13.3. Company Profiles
    • 13.3.1. GNC
      • 13.3.1.1. Company Overview
      • 13.3.1.2. Product Portfolio/Offerings
      • 13.3.1.3. Key Financials
      • 13.3.1.4. SWOT Analysis
      • 13.3.1.5. Company Strategy and Key Developments
    • 13.3.2. Blackmores
    • 13.3.3. Healthy Care
    • 13.3.4. Go Healthy
    • 13.3.5. Swisse
    • 13.3.6. Holland & Barrett
    • 13.3.7. Nutra-Life
    • 13.3.8. Webber Naturals
    • 13.3.9. Jamieson
    • 13.3.10. Azo

14. Appendix

  • 14.1. Research Methodology
  • 14.2. Research Assumptions
  • 14.3. Acronyms and Abbreviations