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美國的獸醫學服務(第5版) - 寵物照護客戶獲得競爭

Veterinary Services in the US, 5th Edition: Competing for the Pet Care Customer

出版日期: 2025年07月01日 | 出版商:

Packaged Facts | 英文 189 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

通膨與寵物照護經濟的變遷

美國正經歷疫情後的長期通貨膨脹，這導致人類生活必需品以及寵物相關產品和服務的成本上升，對家庭財務狀況產生了重大影響。這些經濟負擔導致人們減少寵物支出，延遲領養，在某些情況下甚至放棄寵物。這種環境要求獸醫診所能夠在價格負擔能力和優質護理之間取得平衡。

傳統獸醫產業的顛覆與機會

傳統獸醫診所面臨重大課題，包括利潤率下降和消費者行為的轉變。然而，整個寵物護理產業正在經歷一場轉型，這場轉型由企業和技術嫻熟的機構引領，它們利用策略合作夥伴關係和創新的商業模式。這些公司正在模糊產品、服務和數位化互動之間的界限，以贏得更高的客戶忠誠度和寵物護理支出佔有率。

產業領導者正在推行全通路和 "全市場" 策略，整合零售、電子商務和技術支援服務，以滿足不斷變化的客戶期望。結合診斷、遠距醫療、處方管理和送貨上門的整體寵物健康生態系統正日益受到關注。

不斷變化的消費者行為與人口結構

年輕的寵物主人，尤其是千禧世代和Z世代，正在推動對全面的一站式寵物護理解決方案的需求。這些消費者重視便利性、個人化和高接觸服務，這通常反映了他們對人類健康和保健的期望。因此，提供獸醫護理、寵物食品、美容和寵物保險一站式服務的公司越來越受歡迎。

線上寵物藥局蓬勃發展

在新冠疫情期間，寵物用品的線上銷售激增，大大改變了寵物主人的購物方式。根據Packaged Facts的數據，預計到2025年，寵物用品電商銷售額將比2020年翻倍。這項轉變將提升線上寵物用品零售商和藥局的收入，同時也威脅到傳統獸醫診所，因為這些診所歷來依賴高利潤的診所內藥品銷售。獸醫醫療服務面臨成本正常化，診所必須創新才能在這個新時代保持獲利。 Chewy Pharmacy於2018年上線，亞馬遜計劃於2025年進軍獸醫處方領域，這表明電商巨頭正以直接面向消費者的解決方案瞄準該領域。這種轉變為獸醫帶來了風險和機會。獸醫可能會損失處方藥收入，但他們也可以與數位平台合作或開設自己的線上服務。

獸醫服務市場報告 - 2025 年版

最新發布的報告 "美國獸醫服務（第五版）—寵物護理客戶的爭奪" 對不斷發展的獸醫行業進行了全面的分析。主要洞察包括：

收入和成長趨勢（2019-2029）：獸醫服務收入的詳細數據，以及截至2029年的預測。

獸醫銷售與零售額比較：臨床服務、寵物藥品與非醫療實務服務（美容、寄養、日托和訓練）的細分。

電子商務與競爭策略：領先公司如何利用全通路策略重塑客戶體驗。

顧客使用模式：寵物擁有權、獸醫診所就診頻率和消費行為的數據。

寵物主人人口統計：深入了解消費者在獸藥、處方寵物食品和照護服務方面的行為。

本報告基於 Packaged Facts 的 2025 年寵物主人調查的獨家數據，是利益相關者了解當今快速變化的獸醫和寵物護理領域的重要資源。

範圍與方法論
覆蓋範圍
方法論
地理子類別
行業概覽
歷史及預測收入及佔有率
獸醫服務與全通路市場策略
獸醫服務的使用與客戶模式
機遇
房價危機及其對寵物數量的影響
公平對待貓咪
寵物產業全通路市場的競爭
電子商務與寵物處方藥
新的獸醫實踐模式與服務重點
老年及超重寵物

第2章獸醫學領域的銷售額與成長

章節重點
獸醫收入概覽
當前和歷史銷售額
犬貓收入佔比
服務與產品收入
寵物藥品支出的實務層面趨勢
消費者物價指數通膨率
獸醫支出模式與課題
經濟壓力與獸醫護理使用率
犬隻數量平趨勢及負面案例
獸醫在寵物照護中重要性的世代課題
銷售預測

第3章獸醫產業的競爭情形

章節重點
服務提供者概覽
獸醫的數量和範圍實踐
地區和/或公司
大型企業營運商
獸醫護理與全市場策略
按服務提供者類型劃分的使用模式
世代模式
獸醫護理健康計劃和忠誠度計劃
遠距醫療作為科技驅動轉型的一個面向
現有庫存與在家庫存趨勢

第4章獸醫學的核心使用模式

章節重點
獸醫服務的使用與支出模式
利用率和客戶群
獸醫客戶群下降至4,700萬戶家庭
四分之三的獸醫患者是犬
以寵物年齡劃分的獸醫客戶分佈
定期檢查與緊急/急診就診模式
獸醫就診原因
以就診次數劃分的模式
使用獸醫服務的收入因素
每位客戶家庭的獸醫支出

第5章獸醫客戶的人口統計

章的亮點
總體人口統計模式與偏差
按人口統計劃分的客戶群成長和下降趨勢
養狗/不養貓的人口統計模式
按人口統計劃分的客戶群成長和下降趨勢
養貓（不養狗）的人口統計模式
養貓正在推動寵物數量的成長
按人口統計劃分的客戶群成長和下降趨勢

第6章部門間競爭的展望

章的亮點
獸藥和寵物藥品
寵物藥品和補充劑總銷售額
獸醫和零售銷售額
競爭格局
競爭格局中的機遇
全市場視角
亞馬遜加入寵物處方藥競爭
營收預測
跳蚤控制產品使用情形及客戶群
以犬/貓飼養狀況劃分的獸醫跳蚤控制客戶比例
獸醫跳蚤控制的主要目標受眾
獸藥和寵物食品
寵物食品總銷售額
獸醫和零售銷售額
競爭格局
競爭格局中的機遇
寵物主人重視寵物營養和預防性護理
獸醫診所和主人的優先事項
全市場視角
營收預測
獸醫寵物食品使用與客戶群
以犬/貓飼養狀況劃分的獸醫寵物食品客戶比例
獸醫寵物食品的主要客戶群
獸醫和非醫療寵物服務
非醫療寵物服務整體銷售額

簡介目錄

Product Code: LA20149727

Inflation and Changing Pet Ownership Economics

As Americans continue to navigate persistent post-pandemic inflation, rising costs for both human necessities and pet-related products and services have significantly impacted household budgets. This financial strain has led to reduced pet spending, delayed adoptions, and, in some cases, pet relinquishment. In this environment, veterinary services that offer a balance of affordability and quality care are in high demand.

Disruption and Opportunity in Traditional Veterinary Care

Legacy veterinary practices face mounting challenges, including declining margins and shifting consumer behaviors. However, the broader pet care industry is undergoing transformation, led by corporate and tech-savvy players leveraging strategic partnerships and innovative business models. These companies are blurring the lines between product, service, and digital engagement to capture greater customer loyalty and share of pet care spending.

Industry leaders are pursuing omnichannel and "omnimarket" strategies, integrating retail, e-commerce, and tech-enabled services to meet evolving customer expectations. The focus is increasingly on holistic pet wellness ecosystems that combine diagnostics, telehealth, prescription management, and home delivery.

Evolving Consumer Behavior and Demographic Shifts

Younger pet owners, especially Millennials and Gen Z, are driving demand for comprehensive, one-stop pet care solutions. These consumers value convenience, personalization, and high-touch service - often mirroring their expectations for human health and wellness. As a result, companies that offer bundled services across veterinary care, pet food, grooming, and pet insurance are gaining traction.

Online Pet Pharmacies Gain Ground

Online sales of pet products surged during the COVID-19 pandemic, reshaping how pet owners shop. This trend continues to accelerate: according to Packaged Facts, e-commerce pet product sales are projected to double 2020 levels by 2025. While this shift boosts revenue for online pet retailers and pharmacies, it threatens traditional veterinary practices that have historically relied on high-margin in-house medication sales. With veterinary services facing cost normalization, practices must innovate to maintain profitability in this new era. Chewy Pharmacy's 2018 launch and Amazon's 2025 entry into veterinary prescriptions exemplify how e-commerce giants are targeting this space with direct-to-consumer solutions. This shift creates both risks and opportunities for veterinarians: while they may lose some prescription revenue, they can also partner with digital platforms or launch their own online offerings.

Veterinary Services Market Report - 2025 Edition

The newly released report, Veterinary Services in the U.S.: Competing for the Pet Care Customer, 5th Edition, provides a comprehensive analysis of the evolving veterinary sector. Key insights include:

Sales and Growth Trends (2019-2029): In-depth data on veterinary service revenue, including projections through 2029.

Veterinary vs. Retail Sales: Breakouts of clinical services, pet medications, and hands-on non-medical services (grooming, boarding, daycare, and training).

E-commerce and Competitive Strategy: How major players use omnichannel tactics to reshape the customer experience.

Customer Usage Patterns: Data on pet ownership, veterinary visit frequency, and spending behaviors.

Pet Owner Demographics: Insights into consumer behavior across veterinary medications, prescription pet food, and care services.

Based on proprietary data from Packaged Facts' 2025 Surveys of Pet Owners, this report is a vital resource for stakeholders navigating today's rapidly changing veterinary and pet care landscape.

Table of Content

CHAPTER 1: EXECUTIVE SUMMARY

SCOPE AND METHODOLOGY
Scope of Coverage
Research Methodology
Regional Breakouts

Figure 1-1. National Map by State, Geographic Region, and Census Region

SECTOR OVERVIEW
Historical and Projected Sales and Shares
Veterinary Services and Omnimarket Strategies
Veterinary Service Usage and Customer Patterns
OPPORTUNITIES
The Affordability Crisis and Pet Population Impacts

Table 1-1. Topline Pet Ownership Rates by Dog/Cat Ownership Classification, 2019 - 2024 (percent of overall households)

Giving Cats Their Due

Table 1-2. Household Ownership Base: Dogs vs. Cats, 2018 - 2024 (thousands)
Table 1-3. Selected Demographic Gains in Dog or Cat Veterinary Services Demographics, 2021 vs. 2024 (thousand households and percent change)

Competing within Pet Industry Omnimarket
E-Commerce and Prescription Pet Medications

Figure 1-2. How Pet Medications Requiring a Vet's Prescription Were Purchased, 2023 vs. 2025 (percent of customers)

New Veterinary Practice Models and Service Priorities

Table 1-4. Pet Care Services Considered Most Important to Health and Wellness: Overall and by Generational Cohort, 2025 (percent of dog/cat owners)
Figure 1-3. Topics on Which Pet Parents Would Like More Guidance from Their Veterinarians, 2025 (percent of veterinary customers)

Senior and Overweight Pets

CHAPTER 2: VETERINARY SECTOR SALES AND GROWTH

CHAPTER HIGHLIGHTS
OVERVIEW OF VETERINARY REVENUES
Current and Historical Sales

Table 2-1. US Veterinary Sector Revenues, 2019 - 2024 (billion dollars and percent change)

Dog Versus Cat Share of Revenues

Table 2-2. Veterinary Sector Revenues by Animal Type: Dogs, Cats, and Other Pets, 2024 (billion dollars and percent share)

Service vs. Product Revenues

Table 2-3. Veterinary Sector Revenues: Overall and by Services vs. Products, 2019 - 2024 (million dollars and percent change)

Practice-Level Volume Trends in Pet Medication Spending
Consumer Price Index Inflation

Figure 2-1. Annual Consumer Price Index Inflation Rates for Veterinary Services, 2015 - 2024 (percent)

Veterinary Care Spending Patterns and Challenges

Figure 2-2. Changes in Levels of Veterinary Spending in Last 12 Months: Dog vs. Cat Owners, 2025 (percent of vet services customers with 2+ years as pet owners)
Figure 2-3. Significant Pet Care Challenges Faced by Veterinary Customers, 2025 (percent)

Economic Stress and Vet Care Usage Rates

Figure 2-4. Patterns for Receiving or Foregoing Veterinary Care, November 2024 - January 2025 (percent of pet owners)

Flat Dog Population Trends and Negative Patient Counts

Table 2-4. Topline Pet Ownership Rates by Dog/Cat Ownership Classification, 2019 - 2024 (percent of overall households)
Figure 2-5. Year-Over-Year (YoY) Change in Number of Active Patients, May 2024 - March 2025 (percent)
Figure 2-6. Year-Over-Year (YoY) Change in Veterinary Patient Visits, May 2024 - March 2025 (percent)

Generational Challenges to the Centrality of Veterinarians to Pet Care

Figure 2-7. Gallup Poll Data on the Gen Z Trust Landscape (percent)
Table 2-5. Most Important Sources of Pet Care Information: By Generational Cohort, 2025 (percent)

Topline Sales Projections

Table 2-6. Projected US Veterinary Sector Revenues: Overall and by Services vs. Products, 2024, 2025P, and 2029P (million dollars and percent change)

CHAPTER 3: VETERINARY SECTOR COMPETITIVE LANDSCAPE

CHAPTER HIGHLIGHTS
OVERVIEW OF SERVICE PROVIDERS
Number and Range of Veterinary Practices
Local and/or Corporate
Leading Corporate Operators
Vet Care and Omnimarket Strategies
Usage Patterns by Service Provider Type

Table 3-1. Usage Rates for Veterinary Services by Type of Provider: Dog Owners vs. Cat Owners, 2025 (percent of veterinary customers)

Generational Patterns

Figure 3-1. Usage Rates for Local, Independent Vet Practices by Generational Cohort: Dog Owners vs. Cat Owners, 2025 (percent)
Table 3-2. Levels of Agreement with Statements Related to Vet Service Providers by Type/Location: Overall and by Generational Cohort, 2025 (percent of veterinary customers)
Table 3-3. Most Important Sources of Pet Care Information: By Generational Cohort, 2025 (percent)

Veterinary Care Wellness Plans and Loyalty Programs

Illustration 3-1. Banfield Senior Optimum Wellness Plans
Illustration 3-2. Petco Vital Care

Telemedicine as Facet of Tech-Driven Transformation

Illustration 3-3a. States Allowing Virtual Care-Initiated Veterinarian-Client-Patient-Relationships (VCPRs),
Illustration 3-3b. States Prohibiting Virtual-Care Initiated Veterinarian-Client-Patient-Relationships (VCPRs),
Table 3-4. Levels of Agreement with Selected Statements Related to Veterinary Telehealth, 2025 (percent of veterinary customers)

On-Hand and At-Home Trends

Illustration 3-4. Maryland Mobile Vet: "We Bring Veterinary Medicine to Your Door"

CHAPTER 4: CORE VETERINARY USAGE PATTERNS

CHAPTER HIGHLIGHTS
VETERINARY SERVICE USAGE AND SPENDING PATTERNS
Usage Rates and Customer Base

Table 4-1. Veterinary Service Usage Rates: By Dog/Cat Ownership, 2021 - 2024 (percent of dog/cat households)

Vet Customer Base Drops to 47 Million Households

Table 4-2. Customer Base for Veterinary Services vs. Overall Dog/Cat Household Population, 2021 - 2024 (million households)

Dogs Account for Three-Fourths of Vet Patients

Table 4-3. Share of Overall Pet Household Population vs. Veterinary Customers: By Dog/Cat Ownership, 2021 - 2024 (percent)

Distribution of Veterinary Customers by Age of Pets

Table 4-4. Distribution by Age of Pet: Overall Dog Household Population vs. Dog Veterinary Service Customers, 2021 - 2024 (percent)
Table 4-5. Distribution by Age of Pet: Overall Cat Household Population vs. Cat Veterinary Service Customers, 2021 - 2024 (percent)

Patterns for Regular/Check-Up vs. Urgent/Emergency Care Visits

Figure 4-1. Patterns for Regular/Check-Up vs. Urgent/Emergency Care Veterinary Visits: For Dogs vs. Cats, 2025 (percent of dog/cat veterinary service users in last 12 months)

Reasons for Veterinary Visits

Table 4-6. Selected Reasons for Veterinary Visits, 2025 (percent of veterinary customers)

iv
Patterns by Number of Vet Visits

Table 4-7. Patterns for Annual Number of Visits to Vet by Selected Dog/Cat Owner Classifications, 2021 - 2024 (percent of veterinary customers)

The Income Factor for Use of Vet Services

Table 4-8. Indexes for Use of Veterinary Services by Household Income Bracket: By Dog/Cat Ownership, 2021 - 2024 (base index = 100)

Vet Care Spending per Customer Household

Table 4-9. Veterinary Care Spending by Dollar Ranges in Last 12 Months per Customer Household, 2021 - 2024 (percent)
Table 4-10. Veterinary Care Spending by Dollar Ranges in Last 12 Months: By Household Income Grouping, 2021 - 2024 (percent)
Table 4-11. Veterinary Care Spending by Dollar Ranges in Last 12 Months: Dog Owners Overall, Dog Owners without Senior Dogs, and Dog Owners with Senior Dogs Age 7+, 2021 - 2024 (percent)
Table 4-12. Veterinary Care Spending by Dollar Ranges in Last 12 Months: Cat Owners Overall, Cat Owners without Senior Cats, and Cat Owners with Senior Cats Age 7+, 2021 - 2024 (percent)

CHAPTER 5: VETERINARY CUSTOMER DEMOGRAPHICS

CHAPTER HIGHLIGHTS
OVERALL DEMOGRAPHIC PATTERNS AND SKEWS
The Top Variables

Table 5-1. High- and Low-Indexing Demographics for Dog or Cat Veterinary Services, 2021 vs. 2024 (indexes among dog/cat owners)

Gains and Losses in Customer Base by Demographic

Table 5-2a. Selected Demographic Gains or Losses in Dog or Cat Veterinary Services Demographics, 2021 vs. 2024 (thousand households and percent change)
Table 5-2b. Selected Demographic Gains or Losses in Dog or Cat Veterinary Services Demographics, 2021 vs. 2024 (thousand households and percent change)

Detailed Demographic Tables

Table 5-3a. Usage Rates for Dog or Cat Veterinary Services: By Demographic, 2021 - 2024 (percent of dog/cat households)
Table 5-3b. Customer Base for Dog or Cat Veterinary Services: By Demographic, 2021 - 2024 (thousands of dog/cat households)
Table 5-3c. Usage Indexes for Dog or Cat Veterinary Services: By Demographic, 2021 - 2024 (base index among dog/cat owners = 100)

DEMOGRAPHIC PATTERNS FOR DOG/NOT CAT OWNERS
The Top Variables

Table 5-4. High- and Low-Indexing Demographics for Dog/Not Cat Veterinary Services, 2021 vs. 2024 (indexes among dog/not cat owners)
Figure 5-1. Low-Indexing Demographics for Dog/Not Cat Veterinary Services, 2021 vs. 2024 (indexes among dog/not cat owners)

Gains and Losses in Customer Base by Demographic

Table 5-5a. Selected Demographic Gains or Losses in Dog/Not Cat Veterinary Services Demographics, 2021 vs. 2024 (thousand households and percent change)
Table 5-5b. Selected Demographic Gains or Losses in Dog/Not Cat Veterinary Services Demographics, 2021 vs. 2024 (thousand households and numerical change)

Detailed Demographic Tables

Table 5-6a. Dog/Not Cat Owner Usage Rates for Veterinary Services: By Demographic, 2021 - 2024 (percent of dog/not cat owning households)
Table 5-6b. Dog/Not Cat Owner Customer Base for Veterinary Services: By Demographic, 2021 - 2024 (thousands of dog/not cat-owning households)
Table 5-6c. Dog/Not Cat Owner Usage Indexes for Veterinary Services: By Demographic, 2021- 2024 (base index among dog/not cat owners = 100)

DEMOGRAPHIC PATTERNS FOR CAT/NOT DOG OWNERS
Cat-Owning Households Have the Pet Population Momentum

Table 5-7. Household Ownership Base: Dogs vs. Cats, 2018 - 2024 (thousands)

The Top Variables

Table 5-8. High- and Low-Indexing Demographics for Cat/Not Dog Veterinary Services, 2021 vs. 2024 (indexes among cat/not dog owners)
Figure 5-2. Low-Indexing Demographics for Cat/Not Dog Veterinary Services, 2021 vs. 2024 (indexes among cat/not dog owners)

Gains and Losses in Customer Base by Demographic

Table 5-9a. Selected Demographic Gains or Losses in Cat/Not Dog Veterinary Services Demographics, 2021 vs. 2024 (thousand households and percent change)
Table 5-9b. Selected Demographic Gains or Losses in Cat/Not Dog Veterinary Services Demographics, 2021 vs. 2024 (thousand households and numerical change)

Detailed Demographic Tables

Table 5-10a. Cat/Not Dog Owner Usage Rates for Veterinary Services by Demographic, 2021 - 2024 (percent of cat/not dog owning households)
Table 5-10b. Cat/Not Dog Owner Customer Base for Veterinary Services by Demographic, 2021 - 2024 (thousands of cat/not dog-owning households)
Table 5-10c. Cat/Not Dog Owner Usage Indexes for Veterinary Services by Demographic, 2021- 2024 (base index among cat/not dog owners = 100)

CHAPTER 6: PERSPECTIVES ON CROSS-SECTOR COMPETITION

CHAPTER HIGHLIGHTS
VETERINARY SECTOR AND PET MEDICATIONS
Overall Pet Medication/Supplement Sales

Table 6-1. Overall US Sales of Pet Medications/Supplements, 2019 - 2024 (million dollars and percent change)

Veterinary vs. Retail Sector Sales

Table 6-2. Sales of Pet Medications/Supplements: Overall and by Veterinary vs. Retail Sectors, 2019 - 2024 (million dollars and percent change)

Competitive Landscape

Figure 6-1. Sales of Primary Pet Medication/Supplement Classifications: Veterinary vs. Retail Sectors, 2024 (million dollars)
Illustration 6-1. First Order Promotion on Chewy Pet Pharmacy

Illustration 6-2. Prescription Dog Medications on Amazon

Opportunities in Competitive Context

Figure 6-2. Products Pet Parents Consider Most Important for Pet Health and Wellness: Dog vs. Cat Owners, 2025 (percent)

Omnimarket Perspectives

Figure 6-3. How Pet Medications Requiring a Vet's Prescription Were Purchased, 2023 vs. 2025 (percent of customers)
Illustration 6-3. CityVet Range of Services

Amazon Joins the Prescription Pet Medications Fray
Topline Sales Projections

Table 6-3. Projected US Sales of Pet Medications: Overall and by Veterinary vs. Retail Sectors, 2024 vs. 2029P (million dollars and percent change)

Usage Rates and Customer Base for Flea Control Products

Table 6-4. Usage Rates for Flea Control Products: Overall and by Dog/Cat Ownership, 2023 - 2024 (percent and thousands of dog/cat households)
Table 6-5a. Usage Rates for Veterinary Flea Control Products: Overall and by Dog/Cat Ownership, 2021 - 2024 (percent of dog/cat veterinary customers)
Table 6-5b. Customer Base for Veterinary Flea Control Products: Overall and by Dog/Cat Ownership, 2021 - 2024 (thousands of dog/cat households)

Shares of Veterinary Flea Control Customers by Dog/Cat Ownership
Top Demographics for Veterinary Flea Control

Figure 6-4. Indexes for Use of Veterinary Flea Control Products: By Household Income Bracket, 2024 (base index among dog/cat veterinary customers = 100)
Table 6-6. Demographic Gains/Losses in Customer Base for Veterinary Flea Control Products: By Household Income Bracket, 2021 vs. 2024 (thousands of households and numerical/percent change)
Table 6-7a. Usage Rates for Veterinary Flea Control Products by Demographic, 2021 - 2024 (percent of dog/cat veterinary customer households)
Table 6-7b. Customer Base for Veterinary Flea Control Products by Demographic, 2021 - 2024 (thousands of dog/cat households)
Table 6-7c. Usage Indexes for Veterinary Flea Control Products by Demographic, 2021 - 2024 (base index among dog/cat veterinary customer households = 100)

VETERINARY SECTOR AND PET FOOD
Overall Pet Food Sales

Table 6-8. Overall US Sales of Pet Food/Treats, 2019 - 2024 (million dollars and percent change)

Veterinary vs. Retail Sector Sales

Table 6-9. Sales of Pet Food/Treats: Overall and by Veterinary vs. Retail Sectors, 2019 - 2024 (million dollars and percent change)

Competitive Landscape

Illustration 6-4. Hill's Prescription Diet on Chewy
Illustration 6-5. JustFoodforDogs on Amazon

Opportunities in Competitive Context
Pet Parent Priority on Pet Nutrition and Preventive Pet Care

Figure 6-5. Products Pet Parents Consider Most Important for Pet Health and Wellness, 2025 (percent of dog/cat owners)
Figure 6-6. Topics on Which Pet Parents Would Like More Guidance from Their Veterinarians, 2025 (percent of veterinary customers)

Veterinary Practice vs. Pet Owner Priorities

Illustration 6-6. Veterinary Nutrition Residency at University of Tennessee Sponsored by The Farmer's Dog
Illustration 6-7. Royal Canin Fresh Health Nutrition from Mars
Illustration 6-8. 2025 Hill's Pet Nutrition World of the Cat Report

Omnimarket Perspectives

Figure 6-7. Purchasing of Pet Food by Selected Channels: Online, Pet Specialty, and Veterinary, 2017 vs. 2024 (percent of customers)
Figure 6-8. Hill's and Purina Pro Plan Pet Food/Treat Shopping Patterns by Selected Channels: Online, Pet Specialty, and Veterinary, 2017 vs. 2024 (percent)
Figure 6-9. Channel Purchasing Patterns Among Household Spending $500 or More Annually on Pet Food: Veterinary Channel vs. Leading Retailers/Retail Sectors, 2024 (index)
Figure 6-10. Customer Base Among Households Spending $500 or More Annually on Pet Food: Veterinary Channel vs. Leading Retailers/Retail Sectors, 2024 (thousand households)

Topline Sales Projections

Table 6-10. Projected US Sales of Pet Food/Treats: Overall and by Veterinary vs. Retail Sectors, 2024 vs. 2029P (million dollars and percent change)

Usage Rates and Customer Base for Veterinary Pet Food

Table 6-11a. Usage Rates for Veterinary Pet Food Products: Overall and by Dog/Cat Ownership, 2021 - 2024 (percent of dog/cat veterinary customer households)
Table 6-11b. Customer Base for Veterinary Pet Food Products: Overall and by Dog/Cat Ownership, 2021 - 2024 (thousands of dog/cat households)

Shares of Veterinary Pet Food Customers by Dog/Cat Ownership
Top Demographics for Veterinary Pet Food

Figure 6-11. Top Demographics for Use of Veterinary Pet Food Products, 2024 (base index among dog/cat veterinary customers = 100)
Table 6-12. Demographic Gains/Losses in Customer Base for Veterinary Pet Food Products: By Household Income Bracket, 2021 vs. 2024 (thousands households and percent)
Table 6-13a. Usage Rates for Veterinary Pet food by Demographic, 2021 - 2024 (percent of dog/cat veterinary customer households)
Table 6-13b. Customer Base for Veterinary Pet Food Products by Demographic, 2021 - 2024 (thousands of dog/cat households)
Table 6-13c. Usage Indexes for Veterinary Pet Food Products by Demographic, 2021 - 2024 (base index among dog/cat veterinary customer households = 100)