智慧家庭:整合,自動化和控制

智慧家庭正走向成熟，近一半的美國網路家庭擁有核心智慧家庭設備。智慧家庭公司需要重新思考他們的產品和策略，以吸引更多的大眾。 許多消費者不是體驗智慧家居，而是透過一個或多個解決每個痛點的單點解決方案來體驗智慧家庭。

範例

該報告根據與智慧家庭相關的消費者研究來審視消費者的購買行為和偏好，涵蓋智慧家庭設備擁有趨勢,購買計劃,使用方法,設備類型趨勢以及 NPS(淨推薦值),回報及趨勢等

目錄

執行摘要

• 智慧家庭設備擁有量趨勢
• 不斷增加的設備類別
• 智慧家庭設備擁有者的技術親和力
• 您擁有的智慧家庭設備數量
• 價格實惠且超值的智慧家庭設備
• 智慧家庭設備購買狀況與購買意向
• 智慧攝影機或智慧視訊門鈴擁有量趨勢
• 獨立視訊產品的付費服務
• 智慧家庭設備整合的目的
• 互聯設備擁有者擁有可協同工作的協調設備
• 十大有吸引力的動作/慣例
• 建議的開始例程的方法
• 採購與生態系統整合:注意事項
• 用於控制智慧家庭設備的平台數量
• 智慧家庭產品購買管道
• 智慧安防與安全設備:專業安裝
• 智慧能源設備:由專家安裝

智慧家庭簡介

• 智慧家庭設備擁有量趨勢
• 推出智慧家庭設備
• 平均擁有的智慧家庭設備數量
• 您擁有的智慧家庭設備數量
• 技術親和力:以智慧家庭設備的擁有量劃分
• 智慧家庭設備擁有者的技術親和力
• 傑弗瑞·摩爾的"跨溝"理論
• 創新擴散:技術採用者分類

設備採用率:依個人和類別劃分

• 智慧安全與安保設備擁有量趨勢
• 智慧能源,照明和水設備的擁有量趨勢
• 智慧家電擁有量趨勢
• 智慧音箱或智慧顯示器的擁有量趨勢

視訊設備業務

• 智慧攝影機或智慧視訊門鈴擁有量趨勢
• 平均擁有的智慧攝影機和智慧視訊門鈴數量
• 購買可視門鈴品牌
• 購買的智慧相機品牌
• 可視門鈴付費服務
• 網路攝影機付費服務
• 智慧型視覺門鈴:每月服務費
• 智慧相機:每月服務費

公寓大樓與智慧家庭介紹

• 智慧家庭設備的採用率與意圖:依居住類型劃分
• 智慧家庭設備的採用與意圖:依建築類型
• 智慧家庭設備擁有者/使用者分類

智慧型裝置:認知度,價值,購買能力

• Parks Associates相關性理論
• 智慧型裝置:認知度,價值,購買能力
• 智慧型裝置:意識
• 智慧型裝置:感知的效益價值
• 智慧型裝置:購買能力

設備購買與觸發器

• 智慧家庭設備購買狀況與購買意向
• 購買智慧安保和安全設備
• 購買智慧能源,照明和水設備
• 購買智慧電器
• 平均售價:選擇智慧家庭設備
• 為什麼要買智慧家庭設備？

購買意願

• 智慧家庭設備購買意願:安全與保全,能源,照明,水,智慧家電,智慧家庭控制
• 購買意願:智慧安全與保全設備
• 購買意願:智慧能源,照明和水設備
• 購買意願:智慧家電

購買通路與替代品

• 如何取得智慧家庭設備
• 如何取得智慧家庭設備-購買
• 如何取得智慧家庭設備-禮物和預先安裝
• 智慧家庭產品的購買管道
• 購買智慧家庭設備:首次購買和重複購買
• 購買智慧家庭設備:首次購買和重複購買
• 智慧安防與安全設備:專業安裝
• 智慧能源設備:由專家安裝

智慧家庭控制趨勢

• 使用家庭控制應用
• 智慧家庭設備單元的主要控制方式
• 智慧安全防範設備的主要控制方法
• 能源,照明,供水裝置的主要控制方式

智慧家庭平台配置

• 用於控制智慧家庭設備的平台
• 用於控制智慧家庭設備的平台數量
• 最常使用的智慧家庭設備控制平台
• 智慧家庭設備擁有者用於控制智慧家庭設備的平台數量
• 單一統一應用的首選提供者
• 潛在購買者的未來購買行為與生態系統整合考量因素
• 生態系統整合是未來智慧家居設備購買的關鍵考量因素

智慧家庭例行公事/整合

• 平衡自動化與個人偏好
• 目前的整合使多個智慧家居設備協同工作
• 智慧家庭設備整合的目的
• 有吸引力的行為/常規類別
• 有吸引力的動作/例行公事
• 入口處周圍有吸引力的活動/例行公事
• "走出去"例行公事的有吸引力的行動
• "睡前"例行公事的有吸引力的動作
• 為您的"起床"例程提供有吸引力的動作
• "娛樂"日常的迷人動作
• "晚餐時間"例行公事的有吸引力的動作
• 為您的"在家工作"習慣提供有吸引力的行動
• 美國遠距辦公家庭
• 支持照顧親人的有吸引力的活動
• 建議的開始例程的方法

使用者體驗:NPS與回報

• NPS:2024 年智慧家庭設備
• 智慧家庭設備 NPS:有小孩的家庭
• 智慧家庭設備 NPS:技術親和力
• NPS:智慧安全裝置
• NPS:能源,照明和水設備
• NPS:智慧型設備
• 購買和退貨智慧家庭設備
• 過去 12 個月智慧家庭設備退貨率及過去 6個月購買率
• 退回智慧家庭設備的原因

附錄

SYNOPSIS:

The smart home is at a moment of maturity, where nearly half of US internet households own a core smart home device. Smart home players need to rethink their products and strategies for a more mass market buyer. At the same time, many consumers experience the "smart home" through one or more point solutions solving unique pain points - rather than a coordinated intelligent home experience.

SAMPLE VIEW

This flagship consumer study provides the latest trending data on smart home trends influencing consumer purchase behavior and preferences that provide critical intelligence for smart home business strategies. Topics include smart product adoption and purchase intention across multiple product categories, segmentation profiles, purchase channels and installation preferences, voice and control platforms, NPS by product category, and attitudes about interoperability.

Key questions addressed:

• 1. How is smart home device adoption trending overall and among specified product categories?
• 2. How were recently added devices acquired and installed?
• 3. How has the makeup of the adopter base changed since last year?
• 4. What are the leading smart home control platforms?
• 5. Do consumers coordinate their smart home devices to work together?
• 6. What are the top smart home use cases driving device integrations and routines?

"As the market expands into the mainstream, there is more urgency than ever to deliver on the integrated, automated, intelligent vision of the smart home." - Jennifer Kent, VP, Research, Parks Associates.

ABOUT THE AUTHORS:

Elizabeth Parks , President and Chief Marketing Officer.

As the President and Chief Marketing Officer at Parks Associates, Elizabeth Parks plays a pivotal role at Parks Associates. With over two decades of dedication to the company, she has been instrumental in shaping its growth and success, along with the continued focus of delivering timely and quality industry and consumer insights on the connected home and SMB industries.

Elizabeth's leadership extends across a diverse range of responsibilities. She is a driving force behind the company's research focus and coverage areas, ensuring that Parks Associates remains at the forefront of industry trends and insights for the broadband, consumer electronics, and home service markets. Her expertise is showcased in the strategic communication plan she orchestrates, encompassing advertising, public relations, and marketing efforts.

A cornerstone of her role is as the key organizer of Parks Associates' prestigious events, including Parks Associates signature event, CONNECTIONS(TM), Smart Energy Summit, Future of Video, Connected Health Summit, and Smart Spaces.

Jennifer Kent, Vice President, Research.

INDUSTRY EXPERTISE: Connected Health, Connected Home Technologies and Services, Connected Entertainment Products and Services

Jennifer manages the research department and Parks Associates' process for producing high-quality, relevant, and meaningful research. Jennifer also leads and advises on syndicated and custom research projects across all connected consumer verticals and guides questionnaire development for Parks Associates' extensive consumer analytics survey program. Jennifer is a certified focus group moderator, with training from the Burke Institute.

Table of Contents

Executive Summary

• Smart Home Device Ownership
• Growing Device Categories
• Tech Affinity, Among Smart Home Device Owners
• Number of Smart Home Devices Owned
• Smart Home Device Affordable & Value Groups
• Smart Home Device Purchases and Intentions to Buy
• Smart Camera or Smart Video Doorbell Ownership
• Paid Services for Stand-alone Video Products
• Purpose of Smart Home Device Integration
• Connected Device Owners with Coordinated Devices Working Together
• Top 10 Appealing Actions/Routines
• Preferred Methods of Initiating a Routine
• Purchase and Ecosystem Integration Considerations
• Number of Platform Used to Control Smart Home Devices
• Smart Home Product Purchase Channel
• Smart Security & Safety Devices: Professional Installation
• Smart Energy Devices: Professional Installation

Smart Home Adoption

• Smart Home Device Ownership
• Smart Home Devices Adoption
• Average Smart Home Devices Owned
• Number of Smart Home Devices Owned
• Tech Affinity, by Smart Home Device Ownership
• Tech Affinity, Among Smart Home Device Owners
• Geoffrey Moore's "Crossing the Chasm" Theory
• Diffusion of Innovation: Tech Adopter Segments

Individual and Category Device Adoption

• Smart Safety & Security Device Ownership
• Smart Energy, Lighting, Water Device Ownership
• Smart Appliance Ownership
• Smart Speaker or Smart Display Ownership

The Business of Video Devices

• Smart Camera or Smart Video Doorbell Ownership
• Average # of Smart Cameras and Smart Video Doorbells Owned
• Video Doorbell Brand Purchased
• Smart Camera Brand Purchased
• Paid Services for Video Doorbells
• Paid Services for Network Cameras
• Smart Video Doorbell: Monthly Service Fees
• Smart Camera: Monthly Service Fees

Multifamily and Smart Home Adoption

• Smart Home Device Adoption & Intention by Type of Residents
• Smart Home Device Adoption & Intention by Type of Building
• Smart Home Device Owners/User Segments
• Smart Home Device Owners/User Segments

Smart Devices: Familiarity, Value, Affordability

• Parks Associates Theory of Relevancy
• Smart Devices: Familiarity vs. Value vs. Affordability
• Smart Devices: Familiarity
• Smart Device: Perceived Value of Benefit
• Smart Devices: Affordability

Device Purchases and Triggers

• Smart Home Device Purchases and Intentions to Buy
• Smart Security & Safety Device Purchases
• Smart Energy, Lighting, Water Device Purchases
• Smart Appliance Purchases
• Average Selling Price: Select Smart Home Devices
• Reasons for Purchasing Smart Home Devices

Purchase Intentions

• Smart Home Devices Purchase Intention: Safety & Security, Energy, Lighting, Water, Smart Appliance, Smart Home Control
• Purchase Intention: Smart Safety & Security Devices
• Purchase Intention: Smart Energy, Lighting, Water Device
• Purchase Intention: Smart Appliance

Purchase Channels and Replacements

• Smart Home Device Acquisition Method
• Smart Home Device Acquisition Method - Purchases
• Smart Home Device Acquisition Method - Gifts and Pre-installation
• Smart Home Product Purchase Channel
• Smart Home Devices Purchases: First Time vs. Repeat Purchases
• Smart Home Devices Purchase: First Time vs. Repeat Purchase
• Smart Security & Safety Devices: Professional Installation
• Smart Energy Devices: Professional Installation

Smart Home Control Trends

• Home Control App Usage
• Primary Control Method of Smart Home Devices Units
• Primary Control Method of Smart Safety & Security Device
• Primary Control Method of Energy, Lighting, Water Device

Smart Home Platform Preferences

• Platforms Used to Control Smart Home Devices
• Number of Platform Used to Control Smart Home Devices
• Most Used Platform Used to Control Smart Home Device
• Number of Platform Used to Control Smart Home Devices by Smart Home Device Ownership
• Preferred Provider for a Single Unified App
• Future Purchase and Ecosystem Integration Considerations Among Intenders
• Ecosystem Integration as Critical Consideration to Future Smart Home Device Purchase

Smart Home Routines/Integrations

• Balance of Automation & Personal Preferences
• Current Integration of Multiple Smart Home Devices Working Together
• Purpose of Smart Home Device Integration
• Appealing Actions/Routines Category
• Top Appealing Actions/Routines
• Appealing Actions/Routines Around Entrance
• Appealing Actions for a "Away" Routine
• Appealing Actions for a "Bedtime" Routine
• Appealing Actions for a "Wake-up" Routine
• Appealing Actions for a "Entertainment" Routine
• Appealing Actions for a "Dinner Time" Routine
• Appealing Actions for a "Work at Home" Routine
• US Internet HHs with a Remote Worker at Home
• Appealing Actions for Helping Care for Loved Ones
• Preferred Methods of Initiating a Routine

User Experience: NPS & Returns

• Net Promoter Score: Smart Home Devices 2024
• Smart Home Device NPS: Households with Children
• Smart Home Device NPS by Tech Affinity
• Net Promoter Score: Smart Safety & Security Devices
• Net Promoter Score: Energy, Lighting, Water Device
• Net Promoter Score: Smart Appliance
• Smart Home Device Purchases and Return
• Smart Home Device Return Rate in the Last 12 Months vs Purchase rate in the Past 6 Months
• Reasons for Returning Smart Home Devices

Appendix

• Demographic Breakdown of Tech Adopter Segments
• Housing-related Demographic Breakdown of Tech Adopter Segments
• Defining Heads of Internet Households