智能家居買家的趨勢

Smart Home Buyer Journey

出版日期: 2023年06月30日 | 出版商:

Parks Associates | 英文 | 商品交期: 最快1-2個工作天內

價格

簡介目錄

本報告探討了智能家居買家趨勢，並提供了對您的智能家居營銷策略至關重要的消費者購買行為和偏好的最新趨勢數據。它還包括關鍵績效指標，例如按設備類別劃分的智能家居產品的滲透率和購買意願，以及購買渠道、品牌考慮度和安裝偏好等買家旅程因素。

內容

執行摘要

智能家居部署

智能家居控制趨勢

家居控制應用的使用情況
智能家居設備單元的主要控制方式
您的智能音箱或智能顯示屏的總體所有權
智能安全防範設備的主要控制方法
能源、照明、水設備的主要控制方式

智能家居平台設置

用於控制智能家居設備的平台
最常用的智能家居設備控制平台
用於控制智能家居設備的平台數量
用於按智能家居設備所有權控制智能家居設備的平台數量
參與者之間未來購買和生態系統整合的考慮因素

受歡迎程度與價值與可承受性

智能設備：受歡迎程度、價值與可承受性
智能設備：受歡迎程度
智能設備：感知效益的價值
智能設備：價格實惠

最近的設備購買和觸發

智能家居設備的購買情況及購買意向
購買智能安保和安全設備
採購智能能源、照明和供水設備
購買智能家電
智能家居設備：購買價格
平均售價：部分智能家居設備
為什麼要購買智能家居設備？

產品包的力量

引入、更換和安裝智能家居設備

品牌考慮因素和選擇

購買意向

購買意向：智能安全和安保設備
購買意向：智能能源、照明、供水設備
購買意向：智能家電
智能家電版購買意向

附錄

簡介目錄

SYNOPSIS:

This flagship consumer study provides the latest trending data on consumer purchase behavior and preferences that are essential for smart home marketing strategies. Key performance indicators such as smart home product adoption and purchase intention by device categories are included, as are buyer's journey elements such as purchase channels, brand consideration, and installation preferences. The study evaluates product bundling as an important and growing merchandising strategy.

ANALYST INSIGHT:

"In this challenging environment, the categories that remain strong include video doorbells, cameras, and smart thermostats. While interest in these core devices hold steady, bundles of devices around them and services that support them will be the best chance to grow." - Chris White, Research Director, Parks Associates.

Executive Summary

Smart Home Device Ownership
Growing Device Categories
Size of Device Ownership Segments and # of Smart Home Devices Owned
Number of Platform Used to Control Smart Home Devices
Smart Home Device Affordable & Value Groups
Smart Home Product Purchase Channel
Reasons for Purchasing Smart Home Devices
Buying Patterns of Recent Smart Home Device Purchasers
Core Smart Home Devices

Smart Home Adoption

Smart Home Device Ownership
Number of Smart Home Devices
Average Smart Home Devices Owned
Tech Affinity, by Smart Home Device Ownership
Diffusion of Innovation: Tech Adopter Segments
Smart Home Device Owners/User Segments
Smart Safety & Security Device Ownership
Smart Energy, Lighting, Water Device Ownership
Smart Appliance Ownership

Smart Home Control Trends

Home Control App Usage
Primary Control Method of Smart Home Devices Units
Overall Smart Speaker or Smart Display Ownership
Primary Control Method of Smart Safety & Security Device
Primary Control Method of Energy, Lighting, Water Device

Smart Home Platform Preferences

Platforms Used to Control Smart Home Devices
Most Used Smart Home Device Control Platform
Number of Platform Used to Control Smart Home Devices
Number of Platform Used to Control Smart Home Devices by Smart Home Device Ownership
Future Purchase and Ecosystem Integration Considerations Among Intenders

Familiarity vs. Value vs. Affordability

Smart Devices: Familiarity vs. Value vs. Affordability
Smart Devices: Familiarity
Smart Device: Perceived Value of Benefit
Smart Devices: Affordability

Recent Device Purchases and Triggers

Smart Home Device Purchases and Intentions to Buy
Smart Security & Safety Device Purchases
Smart Energy, Lighting, Water Device Purchases
Smart Appliance Purchases
Smart Home Devices: Purchase Price
Average Selling Price: Select Smart Home Devices
Reasons for Purchasing Smart Home Devices

The Power of Product Bundles

Number of Smart Home Devices Purchased, Among Buyers
Core Smart Home Device List
Households That Bought 2+ Devices From Core List Last Year
Reason for Purchasing Bundle Services & Products
Satisfaction Level with Extra Items Purchased in the Bundle
Frequency of Using Extra Items in the Bundle
Households That Bought 1+ Devices From Core List in the Prior 12 Months Grouped by Bundle Behavior
Inhibitors to Purchasing Multi-Packs of Smart Home Devices
Attitudes Toward Product Bundle Purchase for Additional Cost
High Likelihood to Purchase Product Bundle by Smart Home Device Count Segments

Adopting, Replacing, and Installing Smart Home Devices

Smart Home Device Acquisition Method
Smart Home Product Purchase Channel
Smart Home Device Acquisition Method - Not Purchases (Gifts, and Pre-installation)
Smart Home Device Acquisition Method - Focus on Gifts and Pre-installed
Smart Home Device Acquisition Method - Focus on Purchases
Smart Security & Safety Devices: Professional Installation
Smart Energy Devices: Professional Installation
Smart Home Devices Purchase: First Time vs. Return Purchase
Reason for Replace or Upgrade Smart Home Devices