可視門鈴和智能攝像頭：購買、使用和商業模式

Video Doorbells and Smart Cameras: Purchasing, Use, and Business Models

出版日期: 2023年03月31日 | 出版商:

Parks Associates | 英文 76 Slides | 商品交期: 最快1-2個工作天內

價格

簡介目錄

本報告考察了智能家居中可視門鈴和智能攝像頭的市場，總結了家庭擁有率、使用趨勢、購買意向、購買影響因素和偏好等功能。

內容

執行摘要

市場認可、認可、採用

調查的智能家居設備
擁有智能家居設備
使用智能可視門鈴
智能家居設備採用率排名前 5 位
擁有智能相機
擁有智能攝像頭或智能可視門鈴
擁有的網絡攝像機和智能可視門鈴的平均數量
對智能可視門鈴和攝像頭產品有復購意向的車主
淨推薦值：智能攝像頭和智能可視門鈴
關聯理論
智能可視門鈴：熟悉度值、認知值、可負擔性
智能相機：熟悉度價值、認知價值、可負擔性
智能相機
智能可視門鈴
購買意向：智能可視門鈴和智能攝像頭
智能可視門鈴所有者或潛在買家：按人口統計
智能視頻門鈴所有者或潛在買家：按住房因素
誰擁有或想購買智能相機：按人口統計
智能相機擁有者或潛在買家：按住房因素

購買/品牌/價格

智能視頻門鈴：購買設備
購買的可視門鈴品牌
您正在考慮的可視門鈴品牌
購買智能相機
購買的智能相機品牌
您正在考慮的智能相機品牌
平均售價：智能可視門鈴和智能攝像頭

買家旅程：觸發器、渠道、安裝

如何獲得智能可視門鈴
如何獲得智能相機
智能可視門鈴和智能攝像頭：購買渠道位置
智能可視門鈴：購買類型
智能相機：購買類型
智能可視門鈴和智能攝像頭：更換或升級的原因
智能可視門鈴和智能攝像頭：單獨購買與捆綁購買
智能可視門鈴和智能攝像頭：在原計劃基礎上捆綁購買
為什麼您只有一台智能相機
您為什麼購買智能可視門鈴？
您為什麼購買智能相機？
影響智能可視門鈴品牌和型號的因素
影響智能相機品牌和型號的因素
如何安裝智能可視門鈴和智能攝像頭

用戶體驗：控件和用例

智能可視門鈴的主要控制方式
智能相機的主要控制方式
智能攝像頭：安裝區域
智能相機：監控區域/人物
在安裝智能攝像頭的位置要監控的區域和人員
智能可視門鈴：監控區域/人

商業模式：視頻存儲和家庭安全

智能視頻門鈴：視頻存儲
智能相機：視頻存儲
智能視頻門鈴：免□□費視頻存儲的訪問時間
智能相機：免費視頻存儲的訪問時間
智能視頻門鈴：視頻存儲月費
智能相機：視頻存儲月費
採用安全解決方案
安裝付費安全設備
可視門鈴付費服務
付費網絡攝像機服務
作為系統一部分獲得的設備：按安裝方法
安全系統安裝後添加的設備：按安裝方式
對安全系統附加服務感興趣
安全系統最需要的功能

對新功能的需求

智能視頻門鈴和智能攝像頭：使用 Apple HomeKit 安全視頻
您將來購買智能可視門鈴時會喜歡的功能
將來購買智能相機時最喜歡的功能
智能可視門鈴：首選錄音類型
智能相機：首選錄製類型
智能可視門鈴：AI 功能的重要性
智能相機：AI 功能的重要性
智能可視門鈴 AI 功能的首選定價模型
智能相機 AI 功能的首選定價模式

附錄

簡介目錄

SYNOPSIS:

Video devices are among the strongest performing devices in the smart home ecosystem. In this Quantified Consumer study, Parks Associates quantifies household familiarity and adoption of video doorbells and smart cameras, as well as future purchase intentions. It explores the buyer journey for camera devices and important elements of the user experience. This study also tests top preferred features for new video devices, and preferences for AI-based smart camera services.

ANALYST INSIGHT:

"Bundling these security devices with other useful devices will increase the attractiveness of all devices. Smart doorbells and thermostats are two worthy bundling partners." - Jennifer Kent, VP, Research, Parks Associates.

Executive Summary

Smart Camera Ownership
Smart Video Doorbell Adoption
Video Product Familiarity and Perceived Value
Smart Camera Owners or Intenders by Demographics
Smart Video Doorbell Acquisition Method
Smart Camera Acquisition Method
Triggers for Purchasing a Smart Video Doorbell
Triggers for Purchasing a Smart Camera
Video Doorbell Brand Purchased
Smart Camera Brand Purchased

Market Awareness, Perception and Adoption

Smart Home Devices Surveyed (Q4 2022)
Smart Home Device Ownership
Smart Video Doorbell Adoption
Top 5 Smart Home Device Adoption
Smart Camera Ownership
Smart Camera or Smart Video Doorbell Ownership
Average # of Networked Cameras and Smart Video Doorbells Owned
Would Owners of Smart Video Doorbells and Cameras Purchase The Products Again?
Net Promoter Scores: Smart Camera & Smart Video Doorbell
Theory of Relevancy
Smart Video Doorbell: Familiarity, Perceived Value, and Affordability
Smart Camera: Familiarity, Perceived Value, and Affordability
Smart Camera
Smart Video Doorbell
Purchase Intention: Smart Video Doorbell & Smart Camera
Smart Video Doorbell Owners or Intenders by Demographics
Smart Video Doorbell Owners or Intenders by Housing Factors
Smart Camera Owners or Intenders by Demographics
Smart Camera Owners or Intenders by Housing Factors

Purchases, Brands, and Pricing

Smart Video Doorbell: Device Purchases
Video Doorbell Brand Purchased
Video Doorbell Brand Considered
Smart Camera Purchases
Smart Camera Brand Purchased
Smart Camera Brand Considered
Average Selling Price: Smart Video Doorbell & Smart Camera

Buyer's Journey: Triggers, Channels, and Install

Smart Video Doorbell Acquisition Method
Smart Camera Acquisition Method
Smart Video Doorbell & Smart Camera: Channel Purchase Location (2015 - 2022)
Smart Video Doorbell: Type of Purchase
Smart Camera: Type of Purchase
Smart Video Doorbell & Smart Camera: Reason for Replacement or Upgrade
Smart Video Doorbell & Smart Camera: Individual Purchases vs. Bundle
Smart Video Doorbell & Smart Camera: Bundle Purchase In Addition to Original Plan
Reason for Owning Only One Smart Camera
Triggers for Purchasing a Smart Video Doorbell
Triggers for Purchasing a Smart Camera
Factors Influencing Smart Video Doorbell Brand and Models
Factors Influencing Smart Camera Brand and Models
Smart Video Doorbell & Smart Camera: Installation Method