量化品牌忠誠度：連接設備和平台的生態系統

這份報告調查了在多個平台（計算機、智能手機、平板電腦、電視、流媒體播放器、遊戲機、智能家居/智能音頻產品）上使用同一品牌的消費者，並找出這些品牌的忠實擁護者。我們分析人口統計數據、在線內容服務（如音樂、視頻、遊戲和其他訂閱）的使用和使用模式。

內容

研究方法：品牌忠誠者

調查方法及定義

關鍵術語和定義

執行摘要

設備使用情況：按品牌

• CE 產品的使用趨勢
• 智能電視系統的市場份額
• 使用智能電視操作系統
• 流媒體播放器分享
• 流媒體播放器品牌的使用
• 單一設備擁有者中智能音箱的份額
• 使用智能音箱品牌
• 單一設備所有者之間的智能顯示共享
• 使用智能展示品牌
• 平板電腦系統市場份額
• 平板電腦系統的使用
• 智能手機系統市場份額
• 使用智能手機操作系統
• 智能手錶分享
• 智能手錶的品牌使用
• PC 系統共享
• PC 操作系統的使用
• 使用智能手機操作系統
• 使用智能電視操作系統
• 使用 SMP 操作系統

品牌忠誠者概述

• 總體品牌忠誠度列表
• Apple 忠實用戶對 Apple 設備的使用
• 亞馬遜忠誠者對亞馬遜設備的使用
• Google/Android 系統忠誠者對 Google/Android 系統設備的使用
• 三星忠實用戶對三星設備的使用
• Apple 忠誠者人口統計
• 亞馬遜忠誠度人口統計數據
• Google/Android 系統忠誠者人口統計數據
• 三星忠誠者人口統計
• 品牌忠誠者的技術使用類別

忠誠者和品牌：購買

• 狂熱的忠誠者購買的領先品牌台式電腦
• 忠誠者購買的筆記本電腦的領先品牌
• 忠誠者購買的領先平板電腦品牌
• 忠誠者購買的主要智能手機品牌
• 忠誠者的未來購買意向：智能手機品牌
• 忠誠者購買的領先智能電視品牌
• 忠誠者未來購買意向：智能電視品牌
• 忠誠者購買的領先智能手錶品牌
• 忠誠者未來購買意向：智能手錶品牌
• 忠誠者購買的領先智能音箱品牌
• 忠誠者未來購買意向：智能音箱品牌
• 忠誠者購買的領先智能顯示器品牌
• 忠誠者未來購買意向：智能顯示品牌
• 忠誠者購買的流媒體播放器的領先品牌
• 忠誠者未來購買意向：流媒體播放器品牌
• 忠誠者對品牌的認可

忠誠者和內容平台

• 品牌忠誠者訂閱音樂服務
• 與品牌忠誠者訂閱視頻服務
• 品牌忠誠者的 OTT 服務 NPS
• 品牌忠誠者的每月視頻服務費用
• 品牌忠誠者訂閱 Apple TV+ 和 Amazon Prime Video 的平均月數
• 品牌忠誠者訂閱的 OTT 服務的平均數量
• 品牌忠誠者使用的頂級交易 OTT 服務

附錄

SYNOPSIS:

This research analyzes consumers who use multiple platforms (computers, smartphones, tablets, TVs, streaming media players, gaming consoles, and smart home and smart audio products) of the same brand. It includes companies such as Apple, Amazon, Google, Microsoft, and Samsung. This research explores the demographic distinctions between these brand loyalists and examines differing usage patterns, with particular attention given to the use of online content services such as music, video, gaming, and other subscriptions.

ANALYST INSIGHT:

"Brands without a proprietary strategy have struggled to show consumers that their products are part of a family, which would bring additional benefits via integration. However, the release of Matter may improve that perception and bring integration across a broad swath of devices." - John Barrett, Director, Consumer Analytics, Parks Associates.

Table of Contents

Methodology: Brand Loyalists

Survey Methodology and Definitions

Key Terms and Definitions

Executive Summary

• CE Brand Loyalists
• CE Brand Loyalist Technology Adoption Segment
• Smart Speaker Major Brand Purchased by Loyalists
• OTT Video Service Subscription by Brand Loyalists

Device Adoption by Brand

• Trends in Adoption of Consumer Electronics Products
• Smart TV System Share
• Smart TV OS Adoption
• Streaming Media Player Share
• Streaming Media Player Brand Adoption
• Smart Speaker Share Among Single Device Owner
• Smart Speaker Brand Adoption
• Smart Display Share Among Single Device Owner
• Smart Display Brand Adoption
• Tablet System Share
• Tablet System Adoption
• Smartphone System Share
• Smartphone OS Adoption
• Smart Watch Share
• Smart Watch Brand Adoption
• PC System Share
• PC OS Adoption
• Smartphone OS Adoption
• Smart TV OS Adoption
• SMP OS Adoption

Overview of Brand Loyalists

• Overall Brand Loyalists
• Apple Device Adoption by Apple Loyalist
• Amazon Device Adoption by Amazon Loyalist
• Google/ Android System Device Adoption by Google/ Android System Loyalist
• Samsung Device Adoption by Samsung Loyalist
• Apple Loyalist Demographics Breakdown
• Amazon Loyalist Demographics Breakdown
• Google/ Android System Loyalist Demographics Breakdown
• Samsung Loyalist Demographics Breakdown
• Brand Loyalist Technology Adoption Segment

Loyalists & Brands: Purchases

• Desktop Computer Major Brand Purchased by Loyalists
• Laptop Computer Major Brand Purchased by Loyalists
• Tablet Major Brand Purchased by Loyalists
• Smartphone Major Brand Purchased by Loyalists
• Future Purchase Intentions: Smartphone Brand by Loyalists
• Smart TV Major Brand Purchased by Loyalists
• Future Purchase Intentions: Smart TV Brand by Loyalists
• Smart Watch Major Brand Purchased by Loyalists
• Future Purchase Intentions: Smart Watch Brand by Loyalists
• Smart Speaker Major Brand Purchased by Loyalists
• Future Purchase Intentions: Smart Speaker Brand by Loyalists
• Smart Display Major Brand Purchased by Loyalists
• Future Purchase Intentions: Smart Display Brand by Loyalists
• Streaming Media Player Major Brand Purchased by Loyalists
• Future Purchase Intentions: Streaming Media Player Brand by Loyalists
• Brand Perceptions by Brand Loyalists

Loyalists & Content Platforms

• Music Service Subscription by Brand Loyalists
• Video Service Subscription by Brand Loyalists
• OTT Service NPS by Brand Loyalists
• Video Service Spend Per Month By Brand Loyalists
• Average Subscription Months of Apple TV+ vs Amazon Prime Video By Brand Loyalists
• Average Number of OTT Services Subscribed By Brand Loyalists
• Top Transactional OTT Service Used by Brand Loyalists

Appendix