家庭寬帶：市場狀況

總結：

隨著傳統服務完全成熟，進入者尋求最大限度地提高盈利能力和新的收入來源，寬帶市場正在經歷一段變革時期。消費者現在比以往任何時候都更加重視技術，並且對新應用的要求越來越高，包括 Wi-Fi 服務和各種增值捆綁服務。該報告評估了影響寬帶行業的最重要事件和趨勢，包括中斷狀態、不斷變化的消費者行為和競爭格局。

分析師意見：

消費者越來越多地尋找新的捆綁包和服務，例如託管 Wi-Fi 服務以及家庭和移動互聯網捆綁包。包括寬帶增值服務在內的新捆綁服務的興起，抵消了由於付費電視和家庭電話普及率下降而導致的傳統捆綁服務的下降。

內容

結論

消費者寬帶展望

• 遠程工作對消費者態度的影響

服務包機會

• 付費電視的演變
• 家庭和移動互聯網捆綁包
• 下一代網絡

競爭格局

• 5G家庭互聯網服務
• 光纖擴容趨勢
• 5G 和 Wi-Fi 網絡的融合
• 開放漫遊計劃

市場規模和預測

• 預測假設
• 結論和建議

附錄

詞彙表

SYNOPSIS:

The broadband market is ripe for change as traditional services fully mature and participants seek to maximize profitability and new revenue streams. Consumers now value technology more than ever and are increasingly seeking out new applications including Wi-Fi services and various value-added bundled services. This report evaluates the most significant events and trends that impact the broadband industry including disruptive technologies, changing consumer trends, and the competitive landscape.

ANALYST INSIGHT:

“Consumers are increasingly seeking out new bundles and services, including managed Wi-Fi services and bundles of home and mobile internet. Declining adoption of pay TV and home phone has driven declines of traditional bundling offers, but the rise of these new bundles, including of broadband value-added services, has more than offset these declines, ” said Kristen Hanich, Director, Research, Parks Associates.

Table of Contents

Bottom Line

Consumer Broadband Perspectives

• Impact of Remote Work on Consumer Attitudes

Service Bundling Opportunities

• The Evolution of Pay TV
• Home and Mobile Internet Bundling
• Next-Generation Networking

Competitive Landscape

• 5G Home Internet Service
• Trends in Fiber Buildouts
• 5G and Wi-Fi Network Convergence
• OpenRoaming Initiative

Market Sizing and Forecast

• Forecast Assumptions
• Implications and Recommendations

Appendix

Glossary

List of Figures

• Market Share of Top Ten Residential Home Internet Providers
• Penetration of Home Services (2017 to 2022)
• Adoption of Standalone vs. Bundled Home Internet Service
• Home Internet Download Speeds
• Consumer Attitude Toward Home Internet Services
• Attitudes Towards Home Internet by Demographic Segment
• Consumer-Reported Spending on Home Internet
• Remote Work Among US Internet Households
• Consumer Willingness to Pay for Quality
• Adoption of Traditional and New Bundles Among US Home Internet Households
• Net Promotor Score of Internet Service Provider by Number of Value-Added Service Subscriptions
• Adoption of Traditional and vMVPD Pay TV by Distribution Type
• ISP Strategies for Pay-TV
• Home & Mobile Broadband Bundling Among Home Internet HHs
• Certainty to Purchase Home Networking Products
• Internet-Connected Device Ownership in US Home Internet HHs
• Adoption of 5G/LTE Home Internet from MNOs
• Internet Adoption in US Households