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市場調查報告書
商品編碼
1433365
全球運動管理軟體市場 2023-2030Global Sports Management Software Market 2023-2030 |
由於體育數位革命、全球國內和國際體育賽事的增加以及政府對體育產業投資的增加,預計全球運動管理軟體市場在預測期內(2023-2030年)將以9.2%的CAGR成長。體育領域對專業管理平台需求增加的主要因素之一是體育分析技術的快速進步。現代分析技術可以對表現進行多維度評估,包括玩家指標和遊戲策略。數據使教練、球隊經理甚至運動員本身能夠做出即時明智的決策,從而不僅提高比賽水平,而且增加獲勝的機會。該軟體提供了一個用於收集和分析資料的中心樞紐,從而使資訊能夠輕鬆存取以進行策略規劃和營運決策。
全球運動管理軟體市場依部署模型、應用程式和最終用戶進行區隔。根據部署,市場分為雲端和本地。此外,根據應用,市場區隔為活動管理和調度、團隊管理、行銷管理、客戶管理等。在部署模式中,由於許多體育組織可以藉助筆記型電腦、手機、平板電腦等設備輕鬆存取體育資料,因此雲子區隔市場預計將佔據相當大的市場佔有率。此外,基於雲端的平台易於安裝且成本低廉,這推動了這一領域的發展。
在應用程式中,由於板球、足球、棒球、曲棍球等不同運動項目的國際和本地錦標賽數量的增加,團隊管理區隔市場預計將在全球運動管理軟體市場中佔據相當大的佔有率,這刺激了對團隊管理領域的需求。運動管理軟體提供對團隊戰術、陣型和策略的深入了解。透過分析比賽和訓練賽季的資料,教練、球員和分析師可以評估不同方法的有效性,對比賽計畫做出數據驅動的決策,並根據對手的優勢和劣勢調整策略。分析在球員招募和球探過程中發揮著至關重要的作用。俱樂部分析球員統計數據,例如進球、助攻、傳球完成率和其他表現指標,以確定潛在的轉會目標並評估他們對球隊比賽風格的適合性。
全球運動管理軟體市場根據地理位置進一步區隔,包括北美(美國和加拿大)、歐洲(英國、義大利、西班牙、德國、法國和歐洲其他地區)、亞太地區(印度、中國、日本、韓國和亞洲其他地區)以及世界其他地區(中東和非洲以及拉丁美洲)。其中,由於雲端服務的採用增加、物聯網的採用增加以及該地區IT基礎設施開發支出的增加,預計亞太地區將在全球市場中佔據顯著佔有率。此外,粉絲參與度的上升支持了市場的整體擴張。
在所有地區中,由於體育運動的日益普及以及基於新技術的解決方案供應商的出現,預計北美地區在預測期內將以相當大的CAGR成長。該地區是各種體育運動的發源地,包括足球、橄欖球、曲棍球、籃球和棒球,以及體育聯盟,其中最有價值的是國家橄欖球聯盟。國家美式足球聯盟 (NFL) 是一個美國職業美式足球聯盟,由 32 支球隊組成。此外,該地區對巨量資料分析、人工智慧和雲端運算等先進技術的採用率較高,促使運動管理軟體的採用率不斷上升。
服務於運動管理軟體市場的主要公司包括 ACTIVE Network, LLC、Omnify、SportsEngine, Inc.、Engage Sports, LLC、TeamSnap, Inc.、WildApricot Inc.、RhinoFit、LeagueApps 等。市場參與者透過各種策略(包括併購、合作、合作、融資和新產品發布),為市場成長做出了巨大貢獻,以保持市場競爭力。例如,2022 年 9 月,Sport 80 開發了應用程式,將美國養犬俱樂部 (AKC) 敏捷聯盟數位化。 AKC 敏捷聯盟允許來自全國各地的團隊在本地運行課程,同時在全國範圍內競爭,並且該應用程式將允許其成員輕鬆管理他們的團隊、註冊、評分和結果追蹤。
透過該應用程式,Agility 參賽者將能夠創建和註冊他們的團隊,存取和下載課程資訊以方便地設定本地課程,並在完成後上傳他們的分數。
Global Sports Management Software Market Size, Share & Trends Analysis Report by Deployment Model (Cloud and On-Premises), by Application (Event Management and Scheduling, Team Management, Marketing Management, Client Management, and Others), and by End Users (Clubs, Leagues, and Sports Association), Forecast Period (2023-2030)
The global sports management software market is anticipated to grow at a CAGR of 9.2% during the forecast period (2023-2030) owing to the digital revolution in sports, rise in national and international sports events globally and increasing government investment in the sports industry. One of the major factors augmenting the demand for specialized management platforms in the sports sector is the rapid technological advancement in sports analytics. Modern analytics technology enables a multi-dimensional evaluation of performance, including player metrics and game strategies. Data allows coaches, team managers, and even the athletes themselves to make real-time informed decisions, thereby not only elevating the level of play but also increasing the chance of victory. The software provides a central hub for collecting and analyzing data, subsequently making the information readily accessible for strategic planning and operational decision-making.
The global sports management software market is segmented by the deployment model, application, and end users. Based on the deployment, the market is sub-segmented into cloud and on premises. Further, based on application, the market is sub-segmented into event management and scheduling, team management, marketing management, client management and others. Among the deployment model, the cloud sub-segment is anticipated to hold a considerable share of the market owing to easy access to sports data by many sports organizations with the help of devices such as laptops, mobiles, tablets, and others. Additionally, cloud-based platforms are easy to install and low cost, which drives this segment.
Among the application, the team management sub-segment is expected to hold a considerable share of the global sports management software market owing to increase in number of international and local tournaments in different sports like cricket, football, baseball, hockey, and many others, which fueled the demand for the team management segment. Sports management software provides insights into team tactics, formations, and strategies. By analyzing data from matches and training seasons, coaches, players, and analysts can assess the effectiveness of different approaches, make data-driven decisions on game plans, and adapt strategies based on the strengths and weaknesses of the opposition. Analytics plays a vital role in player recruitment and scouting processes. Clubs analyze player statistics, such as goals, assists, pass completion rates, and other performance indicators, to identify potential transfer targets and assess their suitability for the team's playing style.
The global sports management software market is further segmented based on geography including North America (the US, and Canada), Europe (UK, Italy, Spain, Germany, France, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, and Rest of Asia), and the Rest of the World (the Middle East & Africa, and Latin America). Among these, Asia-Pacific is anticipated to hold a prominent share of the market across the globe, owing to increase adoption of cloud-based services, increased adoption of internet of things and rising expenditure for the development of IT infrastructure the region. Additionally, rise in fan engagement support the market's overall expansion.
Among all regions, the North America regions is anticipated to grow at a considerable CAGR over the forecast period due to the rising popularity of sports and the presence of new technology-based solution vendors. The region is home to various sports, including soccer, rugby, hockey, basketball, and baseball, as well as sports leagues, the most valuable of which is the National Football League. The National Football League (NFL) is a professional American football league that consists of 32 teams. Additionally, the region has a higher adoption rate of advanced technologies, including big data analytics, AI, and cloud computing, thereby resulting in the rising adoption of sports management software.
The major companies serving the sports management software market include ACTIVE Network, LLC, Omnify, SportsEngine, Inc., Engage Sports, LLC, TeamSnap, Inc., WildApricot Inc., RhinoFit, LeagueApps and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in September 2022, Sport 80 develop app to digitise the American Kennel Club's (AKC) Agility League. The AKC Agility League allows teams from across the country to run courses locally, while competing on a national scale, and the application will allow their members to manage their team, registrations, scoring and the tracking of results with ease.
Through the app, Agility competitors will be able to create and register their teams, access and download course information to set up local courses at their convenience, and upload their scores upon completion.