查看購物車
  • Simplified Chinese
  • English
  • Japanese
  • Korean
全球減脂市場 2023-2030
市場調查報告書
商品編碼
1380397

全球減脂市場 2023-2030

Global Body Fat Reduction Market 2023-2030
出版日期: | 出版商: Orion Market Research | 英文 105 Pages | 商品交期: 2-3個工作天內

價格

全球減脂市場預計在預測期內（2023-2030）將以 9.2% 的CAGR成長。由於已開發國家和發展中國家的肥胖問題日益嚴重，這主要是由於人們不健康、壓力大的生活方式所造成的。因此，人們的目標是透過手術和非手術方法來減少體內脂肪。超重是其他重大疾病連鎖的主要原因。肥胖是由遺傳、生理和環境變數以及飲食和體力活動共同引起的。因此，由於不良的飲食習慣、生活方式的改變、久坐的生活方式、缺乏運動、有利的政府政策以及促進採用體脂減少程序的肥胖計劃，預計肥胖病例的增加將推動肥胖病例的成長。減脂市場。此外，男性（尤其是女性）對美化美學的日益關注是推動市場成長的主要因素之一。

細分市場前景

全球減脂市場按程序和服務提供者細分。根據手術方式，市場分為手術和非手術。此外，根據服務提供者，市場細分為醫院、診所、整形外科中心等。在服務提供者中，由於醫院擁有先進的基礎設施，加上對外科手術的高需求，預計醫院細分市場將佔據相當大的市場佔有率。

預計非手術細分市場將在全球減脂市場中佔據相當大的佔有率

其中，由於美觀性的提高，非手術細分市場預計將在全球減脂市場中佔據相當大的佔有率，而由於個人尤其是女性自我意識的增強，各種塑身手術的流行率不斷上升。肥胖，以及人們對健康問題的認知不斷增強。根據世界衛生組織(WHO) 的數據，全球大多數人口生活在因超重和肥胖而死亡的人數多於因體重不足而死亡的人數的國家，到2020 年，全球有3900 萬5 歲以下兒童超重或肥胖。由於全球女性肥胖盛行率不斷上升，對各種減脂技術的需求也隨之增加。例如，根據《2022 年世界肥胖地圖集》，到2030 年，每5 名女性中就有1 人患有肥胖症。全球將有10 億人患有肥胖症，其中包括五分之一的女性和七分之一的男性。近年來，非手術治療有所增加。抽脂術和腹部整形術等外科手術可能非常昂貴，阻止了許多潛在患者尋求這些治療。此外，包括COVID-19大流行在內的事件造成的經濟不確定性加劇了治療成本。超音波等非手術治療因其操作簡單且風險較低而增加。超音波抽脂術在將脂肪細胞從體​​內去除之前將其液化。透過將超音波與超音波混合來實現靶向脂肪細胞。主要市場參與者推出的眾多超音波脂肪去除技術推動了該細分市場的擴張。例如，2021年4月，Alma推出了用於非侵入性脂肪去除手術的Alma PrimeX。 Alma 的 PrimeX 專利超音波和射頻技術專門針對脂肪組織，以減少脂肪厚度。

區域展望

全球減脂市場根據地理位置進一步細分，包括北美（美國和加拿大）、歐洲（英國、義大利、西班牙、德國、法國和歐洲其他地區）、亞太地區（印度、中國、日本、韓國和亞洲其他地區）以及世界其他地區（中東和非洲以及拉丁美洲）。其中，由於北美地區的成長，預計將在全球市場中佔據顯著佔有率。在肥胖案例中，主要市場參與者的存在、技術進步以及該地區政府措施的增加。

預計亞太地區全球減脂市場將以顯著的CAGR成長

在所有地區中，由於肥胖病例不斷增加以及醫院和專科診所建設不斷增加以提供有效的減脂解決方案，亞太地區預計在預測期內將以相當大的CAGR成長。根據全球肥胖觀察站的數據，在亞洲，每五個成年人就有兩個超重或肥胖。亞洲最肥胖的國家是科威特、約旦和沙烏地阿拉伯。這些國家的兒童肥胖率很高，尤其是科威特和沙烏地阿拉伯。 2010 年至 2030 年間，南亞和東南亞的肥胖盛行率預計將增加一倍。到同一年，南亞和東南亞將有 4,500 萬 5 歲以上兒童受到兒童肥胖的影響，該地區兒童肥胖率與成人肥胖率一起急劇上升。當因微量營養素或常量營養素缺乏而發育遲緩的兒童隨後接觸高能量密度食物並發展為肥胖。此外，由於總人口的增加以及該地區醫療保健產業的投資增加，亞太地區將顯著成長。

市場參與者展望

服務減脂市場的主要公司包括： Adob​​​​e Systems Incorporated、Google Inc. (DoubleClick)、AOL Inc. (Verizon Communications Inc.)、Yahoo Inc.、Beeswax 等。市場參與者透過各種策略（包括併購、合作、合作、融資和新產品發布），為市場成長做出了巨大貢獻，以保持市場競爭力。例如，2022 年 8 月，身體輪廓手術提供者 AirSculpt Technologies, Inc. 推出了最先進的脂肪團去除技術 AirSculpt Smooth。這種單一、微創、經 FDA 批准的手術不涉及使用針、手術刀或縫線，可幫助客戶在 24 至 48 小時內恢復正常活動。

報告涵蓋：

  • 2022年市場價​​值資料分析及2030年預測。
  • 每個細分市場的年化市場收入（百萬美元）。
  • 主要地理區域的國家分析。
  • 在全球減脂市場中營運的主要公司。根據現有資料，報告中還提供了與新產品發布相關的資訊以及相關新聞。
  • 透過確定未來強勁成長的關鍵細分市場來分析業務策略。
  • 市場進入和市場擴張策略分析。
  • 透過識別市場中「誰的立場」來制定競爭策略。

目錄

第 1 章：報告摘要

  • 目前行業分析及成長潛力展望
  • 研究方法和工具
  • 市場區隔
    • 按細分
    • 按地區

第 2 章：市場概述與見解

  • 報告範圍
  • 分析師見解和當前市場趨勢
    • 主要發現
    • 建議
    • 結論

第 3 章：競爭格局

  • 主要公司分析
  • Bausch Health Companies Inc.
    • 概述
    • 財務分析
    • SWOT分析
    • 最近的發展
  • Cutera, Inc.
    • 概述
    • 財務分析
    • SWOT分析
    • 最近的發展
  • Cynosure Inc.
    • 概述
    • 財務分析
    • SWOT分析
    • 最近的發展
  • 關鍵策略分析

第 4 章：市場細分

  • 按程序分類的全球減脂市場
    • 外科
  • 抽脂手術
  • 腹部整形術
    • 非手術
  • 冷凍溶脂
  • 超音波
  • 雷射溶脂
  • 其他（Emsculpt Neo、射頻）
  • 按最終用戶分類的全球減脂市場
    • 醫院
    • 診所
    • 整形外科中心
    • 其他（醫療水療中心、美容中心）

第 5 章：區域分析

  • 北美洲
    • 美國
    • 加拿大
  • 歐洲
    • 英國
    • 德國
    • 義大利
    • 西班牙
    • 法國
    • 歐洲其他地區
  • 亞太
    • 中國
    • 印度
    • 日本
    • 韓國
    • 亞太其他地區
  • 世界其他地區

第 6 章：公司簡介

  • Elite Body Sculpture
  • Fosun Pharmaceuticals Co. Ltd
  • Zeltiq Aesthetics
  • Candela Corporation
  • BTL Industries
  • Venus Concept
  • Lynton Lasers Ltd.
  • AbbVie Inc.
  • Hologic, Inc.
  • Apollo Hospitals Group.
  • Candela Medical
  • Lumenis, Ltd.
  • Sciton, Inc.
  • Sisram Medical Ltd (Alma Lasers Ltd.)
  • VLCC Health Care Ltd.
Product Code: OMR2027867

Title: Global Body Fat Reduction Market Size, Share & Trends Analysis Report by Procedure (Surgical and Non-Surgical), and by Service Provider (Hospitals, Clinics, Plastic Surgery Centers and Others),Forecast Period (2023-2030).

The global body fat reduction market is anticipated to grow at a CAGR of 9.2% during the Forecast Period (2023-2030). owing to the rising obesity problem in developed as well as developing countries, majorly owing to unhealthy stressful lifestyle among the population. Thus, individuals aim to reducing body fat through both surgical and non-surgical approaches. Overweight is the main reason for the chain of other significant diseases. Obesity is caused by a combination of genetic, physiological, and environmental variables, as well as diet, and physical activity. Thus, rise in cases of obesity due to poor eating habits, lifestyle changes, adoption of sedentary lifestyle, lack of exercise, favorable government policies, and programs for obesity that are promoting the adoption of body fat reductions procedures are anticipated to drive growth of the body fat reduction market. Additionally, rise in focus on aesthetics for beautification in males and specifically females for improving appearances are one of the major factors that drives the market growth.

Segmental Outlook

The global body fat reduction market is segmented by the procedure, and service provider. Based on the procedure, the market is sub-segmented into surgical and non-surgical. Further, based on service provider, the market is sub-segmented into hospitals, clinics, plastic surgery centres and others. Among the service provider, the hospital sub-segment is anticipated to hold a considerable share of the market due to presence of sophisticated infrastructure in hospitals, coupled with high demand for surgical procedures.

Non-Surgical Sub-Segment is Anticipated to Hold a Considerable Share of the Global Body Fat Reduction Market

Among the procedure, the non-surgical sub-segment is expected to hold a considerable share of the global body fat reduction market owing to enhancement of aesthetics, and various body shape contouring procedures due to self-consciousness in individuals, especially females rising prevalence of obesity, and growing awareness of health problems. According to the World Health Organization (WHO), most of the global population live in countries where overweight and obesity kills more people than underweight individuals and 39 million children under the age of 5 were overweight or obese in 2020 globally. The demand for various body fat reduction techniques has increased due to the rising prevalence of obesity among women globally. For instance, according to the World Obesity Atlas 2022, 1 in every 5 women will be obese by 2030 one billion people will be living with obesity worldwide, including 1 in 5 women and 1 in 7 men. Non-Surgical procedures have increased in recent times. Surgical procedures, such as liposuction and abdominoplasty can be prohibitively expensive, deterring many potential patients from seeking these treatments. Moreover, the economic uncertainties caused by events, including the COVID-19 pandemic have exacerbated the treatment costs. Non-Surgical procedure such as Ultra sound have increased due to its easy application and less risk. Ultrasonic liposuction liquefies fat cells prior to removal from the body. Targeting fat cells is accomplished by mixing an ultrasound with ultrasonic waves. The segment's expansion is being fueled by the introduction of numerous ultrasonic fat removal technologies by major market participants. For instance, in April 2021, Alma launched Alma PrimeX for non-invasive fat removal procedures. The patented ultrasound and radiofrequency technology known as PrimeX by Alma targets adipose tissue specifically to reduce fat thickness.

Regional Outlook

The global body fat reduction market is further segmented based on geography including North America (the US, and Canada), Europe (UK, Italy, Spain, Germany, France, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, and Rest of Asia), and the Rest of the World (the Middle East & Africa, and Latin America. Among these, North America is anticipated to hold a prominent share of the market across the globe, owing to increase in obesity cases, the presence of key market players, technological improvements, and rise in government initiatives in the region.

The Asia-Pacific Region is Expected to Grow at a Significant CAGR in the Global Body Fat Reduction Market

Among all regions, the Asia-Pacific regions is anticipated to grow at a considerable CAGR over the forecast period due to the rising obesity cases and increasing construction of hospitals and specialized clinics to offer effective fat reduction solutions. According to Global Obesity Observatory, in Asia two out of every five adults are either overweight or obese. The most obese countries in Asia are Kuwait, Jordan and Saudi Arabia. These countries have a high childhood obesity rate, especially Kuwait and Saudi Arabia. Between 2010 and 2030, it is expected that the prevalence of obesity would double across South and Southeast Asia. By the same year, 45 million South and Southeast Asian children over the age of five may be affected by childhood obesity, which is rising sharply in the region along with adult rates. When children with stunted growth due to micronutrient or macronutrient deficiency are later exposed to high energy-density food and develop obesity. Additionally, Asia-Pacific will witness notable growth, owing to increase in overall population, and increased investments in the healthcare sector in the region.

Market Players Outlook

The major companies serving the body fat reduction market include: Adobe Systems Incorporated, Google Inc. (DoubleClick), AOL Inc. (Verizon Communications Inc.), Yahoo Inc., Beeswax, and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in August 2022, AirSculpt Technologies, Inc., a provider of body contouring procedures launched AirSculpt Smooth, its state-of-the-art cellulite removal technology. This single, minimally invasive, FDA-cleared procedure does not involve the use of needles, scalpels, or stitches, helping clients to resume their regular activities in 24 to 48 hours.

The Report Covers:

  • Market value data analysis of 2022 and forecast to 2030.
  • Annualized market revenues ($ million) for each market segment.
  • Country-wise analysis of major geographical regions.
  • Key companies operating in the global body fat reduction market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
  • Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
  • Analysis of market-entry and market expansion strategies.
  • Competitive strategies by identifying 'who-stands-where' in the market.

Table of Contents

1. Report Summary

  • Current Industry Analysis and Growth Potential Outlook
  • 1.1. Research Methods and Tools
  • 1.2. Market Breakdown
    • 1.2.1. By Segments
    • 1.2.2. By Region

2. Market Overview and Insights

  • 2.1. Scope of the Report
  • 2.2. Analyst Insight & Current Market Trends
    • 2.2.1. Key Findings
    • 2.2.2. Recommendations
    • 2.2.3. Conclusion

3. Competitive Landscape

  • 3.1. Key Company Analysis
  • 3.2. Bausch Health Companies Inc.
    • 3.2.1. Overview
    • 3.2.2. Financial Analysis
    • 3.2.3. SWOT Analysis
    • 3.2.4. Recent Developments
  • 3.3. Cutera, Inc.
    • 3.3.1. Overview
    • 3.3.2. Financial Analysis
    • 3.3.3. SWOT Analysis
    • 3.3.4. Recent Developments
  • 3.4. Cynosure Inc.
    • 3.4.1. Overview
    • 3.4.2. Financial Analysis
    • 3.4.3. SWOT Analysis
    • 3.4.4. Recent Developments
  • 3.5. Key Strategy Analysis

4. Market Segmentation

  • 4.1. Global Body Fat Reduction Market by Procedure
    • 4.1.1. Surgical
  • Liposuction
  • Abdominoplasty
    • 4.1.2. Non-surgical
  • Cryolipolysis
  • Ultrasound
  • Laser lipolysis
  • Others (Emsculpt Neo, Radiofrequency)
  • 4.2. Global Body Fat Reduction Market by End-User
    • 4.2.1. Hospitals
    • 4.2.2. Clinics
    • 4.2.3. Plastic Surgery Centers
    • 4.2.4. Others (Medical spas, Cosmetic centers)

5. Regional Analysis

  • 5.1. North America
    • 5.1.1. United States
    • 5.1.2. Canada
  • 5.2. Europe
    • 5.2.1. UK
    • 5.2.2. Germany
    • 5.2.3. Italy
    • 5.2.4. Spain
    • 5.2.5. France
    • 5.2.6. Rest of Europe
  • 5.3. Asia-Pacific
    • 5.3.1. China
    • 5.3.2. India
    • 5.3.3. Japan
    • 5.3.4. South Korea
    • 5.3.5. Rest of Asia-Pacific
  • 5.4. Rest of the World

6. Company Profiles

  • 6.1. Elite Body Sculpture
  • 6.2. Fosun Pharmaceuticals Co. Ltd
  • 6.3. Zeltiq Aesthetics
  • 6.4. Candela Corporation
  • 6.5. BTL Industries
  • 6.6. Venus Concept
  • 6.7. Lynton Lasers Ltd.
  • 6.8. AbbVie Inc.
  • 6.9. Hologic, Inc.
  • 6.10. Apollo Hospitals Group.
  • 6.11. Candela Medical
  • 6.12. Lumenis, Ltd.
  • 6.13. Sciton, Inc.
  • 6.14. Sisram Medical Ltd (Alma Lasers Ltd.)
  • 6.15. VLCC Health Care Ltd.

LIST OF TABLES

  • 1. GLOBAL BODY FAT REDUCTION MARKET RESEARCH AND ANALYSIS BY PROCEDURE, 2022-2030 ($ MILLION)
  • 2. GLOBAL SURGICAL BODY FAT REDUCTION MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 3. GLOBAL LIPOSUCTION MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 4. GLOBAL ABDOMINOPLASTY MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 5. GLOBAL NON-SURGICAL BODY FAT REDUCTION MARKET RESEARCH AND ANALYSIS BY REGION ,2022-2030 ($ MILLION)
  • 6. GLOBAL BODY FAT REDUCTION BY CRYOLIPOLYSIS MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 7. GLOBAL BODY FAT REDUCTION BY ULTRASOUND MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 8. GLOBAL BODY FAT REDUCTION BY LIPOLYSIS MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 9. GLOBAL BODY FAT REDUCTION BY OTHER MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 10. GLOBAL BODY FAT REDUCTION MARKET RESEARCH AND ANALYSIS BY END-USER, 2022-2030 ($ MILLION)
  • 11. GLOBAL BODY FAT REDUCTION FOR HOSPITALS MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 12. GLOBAL BODY FAT REDUCTION FOR CLINICS MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 13. GLOBAL BODY FAT REDUCTION FOR PLASTIC SURGERY CENTERS MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 14. GLOBAL BODY FAT REDUCTION FOR OTHER MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 15. GLOBAL BODY FAT REDUCTION MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 16. NORTH AMERICAN BODY FAT REDUCTION MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)
  • 17. NORTH AMERICAN BODY FAT REDUCTION MARKET RESEARCH AND ANALYSIS BY PROCEDURE, 2022-2030 ($ MILLION)
  • 18. NORTH AMERICAN BODY FAT REDUCTION MARKET RESEARCH AND ANALYSIS BY END-USER, 2022-2030 ($ MILLION)
  • 19. EUROPEAN BODY FAT REDUCTION MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)
  • 20. EUROPEAN BODY FAT REDUCTION MARKET RESEARCH AND ANALYSIS BY PROCEDURE, 2022-2030 ($ MILLION)
  • 21. EUROPEAN BODY FAT REDUCTION MARKET RESEARCH AND ANALYSIS BY END-USER, 2022-2030 ($ MILLION)
  • 22. ASIA-PACIFIC BODY FAT REDUCTION MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)
  • 23. ASIA-PACIFIC BODY FAT REDUCTION MARKET RESEARCH AND ANALYSIS BY PROCEDURE, 2022-2030 ($ MILLION)
  • 24. ASIA-PACIFIC BODY FAT REDUCTION MARKET RESEARCH AND ANALYSIS BY END-USER, 2022-2030 ($ MILLION)
  • 25. REST OF THE WORLD BODY FAT REDUCTION MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 26. REST OF THE WORLD BODY FAT REDUCTION MARKET RESEARCH AND ANALYSIS BY PROCEDURE, 2022-2030 ($ MILLION)
  • 27. REST OF THE WORLD BODY FAT REDUCTION MARKET RESEARCH AND ANALYSIS BY END-USER, 2022-2030 ($ MILLION)

LIST OF FIGURES

  • 1. GLOBAL BODY FAT REDUCTION MARKET SHAREBY PROCEDURE, 2022 VS 2030 (%)
  • 2. GLOBAL SURGICAL BODY FAT REDUCTION MARKET SHAREBY REGION, 2022 VS 2030 (%)
  • 3. GLOBAL BODY FAT REDUCTION BY LIPOSUCTION MARKET SHAREBY REGION, 2022 VS 2030 (%)
  • 4. GLOBAL BODY FAT REDUCTION BY ABDOMINOPLASTY MARKET SHAREBY APPLICATION, 2022 VS 2030 (%)
  • 5. GLOBAL BODY FAT REDUCTION BY NON-SURGICAL MARKET SHAREBY REGION, 2022 VS 2030 (%)
  • 6. GLOBAL BODY FAT REDUCTION BY CRYOLIPOLYSIS MARKET SHAREBY REGION, 2022 VS 2030 (%)
  • 7. GLOBAL BODY FAT REDUCTION BY ULTRASOUND MARKET SHAREBY REGION, 2022 VS 2030 (%)
  • 8. GLOBAL BODY FAT REDUCTION BY LIPOLYSIS MARKET SHAREBY REGION, 2022 VS 2030 (%)
  • 9. GLOBAL BODY FAT REDUCTION BY OTHER MARKET SHAREBY REGION, 2022 VS 2030 (%)
  • 10. GLOBAL BODY FAT REDUCTION MARKET SHAREBY END-USER, 2022 VS 2030 (%)
  • 11. GLOBAL BODY FAT REDUCTION FOR HOSPITALS MARKET SHAREBY REGION, 2022 VS 2030 (%)
  • 12. GLOBAL BODY FAT REDUCTION FOR CLINICS MARKET SHAREBY REGION, 2022 VS 2030 (%)
  • 13. GLOBAL BODY FAT REDUCTION FOR PLASTIC SURGERY CENTERS MARKET SHAREBY REGION, 2022 VS 2030 (%)
  • 14. GLOBAL BODY FAT REDUCTION FOR OTHER MARKET SHAREBY REGION, 2022 VS 2030 (%)
  • 15. US BODY FAT REDUCTION MARKET SIZE, 2022-2030 ($ MILLION)
  • 16. CANADA BODY FAT REDUCTION MARKET SIZE, 2022-2030 ($ MILLION)
  • 17. UK BODY FAT REDUCTION MARKET SIZE, 2022-2030 ($ MILLION)
  • 18. FRANCE BODY FAT REDUCTION MARKET SIZE, 2022-2030 ($ MILLION)
  • 19. GERMANY BODY FAT REDUCTION MARKET SIZE, 2022-2030 ($ MILLION)
  • 20. ITALY BODY FAT REDUCTION MARKET SIZE, 2022-2030 ($ MILLION)
  • 21. SPAIN BODY FAT REDUCTION MARKET SIZE, 2022-2030 ($ MILLION)
  • 22. REST OF EUROPE BODY FAT REDUCTION MARKET SIZE, 2022-2030 ($ MILLION)
  • 23. INDIA BODY FAT REDUCTION MARKET SIZE, 2022-2030 ($ MILLION)
  • 24. CHINA BODY FAT REDUCTION MARKET SIZE, 2022-2030 ($ MILLION)
  • 25. JAPAN BODY FAT REDUCTION MARKET SIZE, 2022-2030 ($ MILLION)
  • 26. SOUTH KOREA BODY FAT REDUCTION MARKET SIZE, 2022-2030 ($ MILLION)
  • 27. REST OF ASIA-PACIFIC BODY FAT REDUCTION MARKET SIZE, 2022-2030 ($ MILLION)
  • 28. REST OF THE WORLD BODY FAT REDUCTION MARKET SIZE, 2022-2030 ($ MILLION)