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市場調查報告書
商品編碼
1363965
全球線上運動零售商市場 2023-2030Global Online Sports Retailer Market 2023-2030 |
預計全球線上體育零售商市場在預測期內年複合成長率將達到 9.8%。市場的成長歸因於網際網路普及率的快速提高和全球電子商務平台的廣泛採用等因素。例如,沃爾瑪公司擁有 2.3 億客戶,造訪 24 個國家的 10,500 多家商店和 46 個旗下的眾多電子商務網站,其電子商務業務的淨銷售額為 730 億美元。此外,加速電子商務業務的夥伴關係和協作購買了推動市場成長的關鍵參與者。 2022 年,PUMA SE 對合作關係的投資超過 110 萬美元,以加速並更好地使用更永續的材料,而沃爾瑪公司則投資了 130 億美元的資本支出以促進成長。
全球線上體育零售商市場根據其類型和應用進行細分。依其類型,市場分為運動器材、運動服裝、運動鞋等。此外,根據應用,市場分為男性、女性和兒童。在該類型細分市場中,由於體育和健身活動的參與度不斷增加以及健康意識的增強,預計體育器材在預測期內將佔據顯著的市場佔有率。
在應用領域中,預計女性細分市場在預測期內將顯著成長。全球女性參與體育和健身活動的人數不斷增加,帶動了市場的成長。近年來,女性參與團體運動、個人競技和健身活動等各種運動的人數大幅增加。 2020年東京奧運會,女性參賽者比例超過48%,11,420名運動員中有5,457名女性,而1984年洛杉磯奧運會的女性比例為23%,1964年東京奧運會的女性比例略高於13.0%。
此外,提升女性在奧運其他關鍵職能中的代表性,包括教練、技術官員和運動隊伍領導,仍然是國際奧委會的首要任務。在 2020 年東京奧運會上,20.0% 的國家奧委會代表團團長是女性,38.0% 的國際認證技術官員是女性。
Title: Global Online Sports Retailer Market Size, Share & Trends Analysis Report by Type (Sports Equipment, Sports Apparel, Sports Footwear, and Other) and by Application (Men, Women, and Children)Forecast Period (2023-2030).
The global online sports retailer market is anticipated to grow at a significant CAGR of 9.8% during the forecast period. The growth of the market is attributed to the factors such as the rapid increase in internet penetration and the widespread adoption of e-commerce platforms across the globe. For instance, Walmart Inc., has 230 million customers who visit more than 10,500 stores and numerous eCommerce websites under 46 banners in 24 countries, and its eCommerce business's net sales was $73 Billion. In addition, the partnership and collaboration to accelerate the e-commerce business buy the key players propelling the market growth. In 2022, PUMA SE invested in partnerships to accelerate and better use more sustainable materials amounts to over $1.10 million, and Walmart Inc., invested $13 Billion in CapEx for growth.
The global online sports retailer market is segmented based on its type and application. Based on its type, the market is segmented into a sports equipment, sports apparel, sports footwear, and other. Further, based on the application, the market is segmented into men, women and children. Among the type segment, the sports equipment is anticipated to hold a prominent market share over the forecast period, owing to the increasing participation in sports and fitness activities, and growing health and wellness awareness.
Among the application segment, women sub-segment is anticipated to register significant growth for the forecast period. The growth of the market is led by the rising participation of women in sports and fitness activities across the globe. Women's engagement in various sports, including team sports, individual athletics, and fitness activities, has witnessed substantial growth in recent years. In Tokyo Olympic 2020, women accounted for more than 48% of the participants, there were 5,457 women out of 11,420 athletes, compared with 23% at the 1984 games in Los Angeles, and just over 13.0% at the 1964 games in Tokyo.
Additionally, improving the representation of women among other key functions at the Olympic Games, including coaches, technical officials and games team leadership, continues to be a priority for the IOC. In Tokyo 2020, 20.0% of National Olympic Committee Chef de Missions were women, 38.0% of Accredited International Technical Officials were women.
The global online sports retailer market is further segmented based on geography including North America (the US, and Canada), Europe (Italy, Spain, Germany, France, and Others), Asia-Pacific (India, China, Japan, South Korea, and Others), and the Rest of the World (the Middle East &Africa, and Latin America).The market can be analyzed for a particular region or country level as per the requirement. Among these, the Asia-Pacific region is projected to experience considerable growth in the online sports retailer market, owing to the shift in consumer preferences towards health and fitness and increasing adoption of smartphones and mobile commerce.
Among all the region, the North America held a significant share of the online sports retailer market during the forecast period. The growing availability of affordable internet access, especially in developing regions such as North America, has led to a substantial rise in the number of online shoppers, including sports enthusiasts. As more consumers embrace online shopping for sports-related products, the demand for online sports retailers continues to surge. In resulted, in North America, in 2022, NIKE's revenue was increased 25%, driven by strong digital sales growth of 30%, comparable store sales growth of 17% and the addition of new stores.
Further, rising investment, partnership and collaboration to improve customer experience is propelling the growth of the market. For instance, in August 2021 Nextech AR Solutions Corp. came into the partnership Kohls Corp., (store chains in the US). Through this partnership, Kohls significantly scaled WebAR for Ecommerce, creating thousands of new 3D models that enhanced the augmented reality experience for Kohls' customers.
The major companies serving the global online sports retailer market include Nike, Inc., Walmart Inc., PUMA SE, Decathlon USA LLC, DICK'S Sporting Goods, Inc., Decathlon USA LLC, ADIDAS AG, Recreational Equipment, Inc., Alibaba Group Holding Ltd., and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in June 2023, LaLiga Group International, S.L., came into partnership with Fanatics, Inc., with the ecommerce platform for Spanish soccer's top two tiers to launch the online shop.