市場調查報告書
商品編碼
1311904
2023-2030年全球嬰兒尿布市場Global Baby Diaper Market 2023-2030 |
在預測期內,全球嬰兒紙尿褲市場預計將以4.3%的可觀年複合成長率成長。不斷成長的嬰兒人口和舒適紙尿褲的供應是推動全球嬰兒紙尿褲市場發展的主要因素。此外,人們可支配收入的成長、女性勞動人口的增加以及識字率的提高也進一步促進了全球嬰兒紙尿褲市場的成長,這些因素決定了家庭的生活水準和消費模式。在預測期內,消費者對嬰兒健康和衛生的日益關注可能會推動市場的發展。紙尿褲所用布料、吸收能力和特殊的方便用戶使用功能的不斷進步,使競爭者獲得了更高的市場佔有率。
人們對天然衛生產品的需求日益成長,這為市場參與者開發生物基 拋棄式尿布提供了新的機會。主要競爭者都致力於採用創新的紙尿褲技術。生態友善型/生物可分解紙尿褲、電子紙尿褲、有機紙尿褲和褲式紙尿褲是全球嬰兒紙尿褲市場的一些主要趨勢。
Title: Global Baby Diaper Market Size, Share & Trends Analysis Report Market by Product Type (Cloth Diaper and Disposable Diaper), by Distribution Channel (Supermarkets/Hypermarkets, Convenience/Grocery Stores, Pharmacy/Drug Stores, Online Retail Channels, and Others) Forecast Period (2023-2030).
The global baby diaper market is anticipated to grow at a considerable CAGR of 4.3% during the forecast period. The rising baby's population along with availability of comfortable diapers is a major factor driving the global baby diaper market. Besides that, the growing disposable income of the people, the rising female working population, and the increasing rate of literacy that determine the living standards and consumption patterns of families are further contributed to the growth of the global baby diaper market. Consumers' growing health and hygiene concerns for their babies is likely to drive the market during the forecast period. Ongoing advancements in the fabric used in a diaper, absorption capabilities, and special user-friendly features of diapers have led to competitors gaining a higher market share.
Increasing demand for natural and hygienic products is offering new opportunities for market players to develop bio-based disposable diapers. Key players are indulged in the adoption of innovative diaper technology. Eco-friendly/bio-degradable diapers, electronic diapers, organic diapers, and pant-style diaper are some of the key trends in the global baby diaper market.
The global baby diaper market is segmented based on product type and distribution channel. Based on product type, the market is bifurcated into cloth diaper and disposable diaper. Based on distribution channel, the market is sub-segmented into supermarkets/hypermarkets, convenience/grocery stores, pharmacy/drug stores, online retail channels, and other.
One of the major drivers is the increasing awareness and concern for environmental sustainability. As more people become conscious of the impact of disposable diapers on the environment, they are turning to cloth diapers as a greener alternative. These diapers can be reused multiple times, reducing the amount of waste that ends up in landfills. Another significant driver is the growing preference for natural and chemical-free products. Parents and caregivers are becoming more cautious about the materials that come into contact with their babies' delicate skin. Cloth diapers, made from soft and breathable fabrics, offer a natural and hypoallergenic option that minimizes the risk of irritation and allergies.
There are new and emerging market players that are further contributing to the market with their innovative natural product preferences. For instance, in January 2023, Amrita Saigal, the founder of Kudos, a sustainable diaper company, secured a $250,000 investment on the popular show "Shark Tank." Saigal's mission to create environmentally friendly and chemical-free diapers caught the attention of investor Mark Cuban and guest shark Gwyneth Paltrow. Kudos, which generated $850,000 in revenue in its first year, uses cotton and other sustainable materials in its disposable diapers. The investors were impressed by Saigal's track record and her dedication to pursuing her entrepreneurial ideas. With plans to expand into other product lines and online retailers, Kudos aims to become a household name.
The global baby diaper market is further segmented based on geography, including North America (the US and Canada), Europe (Italy, Spain, Germany, France, and others), Asia-Pacific (India, China, Japan, South Korea, and others), and the Rest of the World (the Middle East & Africa and Latin America). Among these, North America regional market is expected to hold a considerable share in the global baby diaper market.
Among all the regions, the Asia-Pacific region is expected to witness the highest growth over the forecast period. The growing number of working women in the population across the region is a key factor driving the market growth. World Bank data indicates that the female labor participation rate in East Asia-Pacific has increased significantly from 43.7% in 2016 to 43.94 % in 2021. In the Asia-Pacific, China alone records the birth of approximately 18 million babies every year. The high number of baby birth has made significant contribution to the China's baby diaper market. The declaration of the third-child policy in China has played a great role in increasing the demand for baby diapers. Apart from these, a wider distribution network and easy availability of numerous brands in the local markets is further driving the regional market growth.
The major companies serving the global baby diaper market include: The Procter & Gamble Co. (P&G), Kimberly-Clark Corp., Unicharm Corp., Johnson & Johnson, and Kao Corp. among others. The market players are considerably contributing to the market growth by the adoption of various strategies, including mergers and acquisitions, partnerships, collaborations, and new product launches, to stay competitive in the market. For instance, in December 2022, TerraCycle's Loop, known for its circular reuse platform, launched the first cloth diaper service in the continental US. The Loop Diaper Service offers delivery, pick-up, and professional cleaning, providing a convenient and eco-friendly option for parents. Customers can choose from various diaper bundles, receive reusable diapers and inserts, and schedule pick-ups for dirty diapers. Loop's advanced cleaning methods ensure safety and quality standards. This expansion aligns with Loop's mission to shift from single-use packaging to reusable alternatives.