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市場調查報告書
商品編碼
1311881
2023-2030年全球汽車座椅市場Global Automotive Seat Market 2023-2030 |
在預測期內,全球汽車座椅市場預計將以4.0%的可觀年複合成長率成長。全球不斷成長的汽車工業創造了對汽車座椅的需求,促進了全球汽車座椅市場的成長。例如,2023年1月,Babyark 在2023年消費電子展(CES)上推出了babyark 可轉換汽車座椅。該汽車座椅引進了一種全面的安全方法,重點關注其材料(包括複合材料)和添加的技術。該安全座椅為兒童安全引進了新的標準。這些產品的推出進一步促進了市場的成長。
中國、印度和巴西等人口眾多的國家對多功能汽車的需求大幅成長,推動了對乘用車的需求。舒適的座椅是乘用車的一個關鍵屬性;因此,乘用車產量的成長預計將推動這一市場的成長。一些全球原始設備製造商正透過與老牌企業合資或在外國直接投資規範訂定後直接投資於該市場,以建立其生產單位或加強其在全球的銷售和經銷商網路。此外,對e 級車、跨界車、SUV 和掀背車的高需求推動乘用車市場的發展,這又可能促進汽車座椅市場的發展。消費者對私人交通工具的偏好和購買力的提高推動了乘用車市場的發展,進而推動了全球汽車座椅市場的發展。
Title: Global Automotive Seat Market Size, Share & Trends Analysis Report by Material Type (Synthetic Leather, Genuine Leather, and Fabric), by Technology (Standard Seats, Powered Seats, and Other Seats), and by Sales (Original Equipment Manufacturer (OEM) and Aftermarket) Forecast Period (2023-2030).
The global automotive seat market is anticipated to grow at a considerable CAGR of 4.0% during the forecast period. The growing automobile industry across the globe has created demand for automotive seat which has resulted in the growth of the global automotive seat market. For instance, in January 2023, Babyark launched the babyark convertible car seat at the 2023 Consumer Electronics Show (CES). The car seat introduces a holistic approach to safety, focusing on the materials it is made of which include composites and the technology that has been added to it. The seat is introducing a new standard of safety for children. Such launches are further contributing to the market growth.
The considerable rise in the demand for utility vehicles in highly populated countries such as China, India, and Brazil has driven the demand for passenger cars. Comfortable seat is a key attribute in passenger cars; therefore, rising passenger car production is anticipated to drive the growth of this market. Several global OEMs are investing in this market either through joint ventures with established players or after FDI norms have been invested directly in setting up their production unit or enhancing their sales and dealership networks across the globe. Moreover, high demand for e-class, crossovers, SUVs, and hatchbacks is driving the passenger vehicle segment, which, in turn, is likely to boost the automotive seat market. The rise in preferences for private transport and purchasing power of consumers is driving the passenger vehicle segment of the market which in turn driving the global automotive seat market.
The high costs of modular and advanced seats in comparison to traditional seats may slower the growth of the automotive seat market. However, the increasing use of lightweight materials to reduce the weight of automotive seats is creating lucrative opportunities in the global automotive seat market. Rising SUV demand and rising vehicle production is further anticipated to promote the market demand. Moreover, the companies are also using leather seats for the customers choosing leather seats for their comfort.
The global automotive seat market is segmented based on material type, technology, and sales. Based on material type, the market is sub-segmented into synthetic leather, genuine leather, and fabric. Based on the technology, the market is augmented into standard seats, powered seats, and other seats. Based on sales, the market is bifurcated into OEM and aftermarket.
Among the technology, the powered automotive seats sub-segment is expected to hold a considerable share of the market. Powered seats in cars use electric motors in place of manual levers, cranks, and knobs to adjust seat position and recline. The big companies operating in this automotive seat market use various strategies to aid in proliferation with the integration of electrical components, thus increasing comfort. They provide a variety of functions, such as ventilation, heating, and massaging. Another important factor aiding the increasing penetration of technology in the automotive seat market is automated seat adjustment using sensors to ensure comfort. For instance, in October 2022, NHK Spring Co. Ltd. developed powered automotive seats which reduces motion sickness.
The global automotive seat market is further segmented based on geography, including North America (the US and Canada), Europe (Italy, Spain, Germany, France, and others), Asia-Pacific (India, China, Japan, South Korea, and others), and the Rest of the World (the Middle East & Africa and Latin America). Among these, the European automotive seat market is anticipated to make considerable contribution to the global automotive seat market, owing to the wide and strong presence of automotive manufacturers.
Among all the regions, the Asia-Pacific region held a considerable share of the global automotive seat market owing to the higher volume of vehicle production in major countries, including India, China, and Japan, as these countries provides lower manufacturing and labor costs compared to other regions. According to the India Brand Equity Foundation (IBEF), India's annual production of vehicle or automobiles in FY22 was 22.9 million. India is presently the 6th biggest passenger vehicle manufacturer globally and the 2nd leading commercial vehicle developer. India is also a prominent auto exporter and has strong export growth expectations for the near future. In addition, several initiatives by the Indian government such as the Automotive Mission Plan 2026, scrappage policy, and production-linked incentive scheme in the Indian market are expected to make India one of the global leaders in the two-wheeler and four-wheeler market by 2022.
The demand for powered and heated seats is expected to grow in this region, owing to the increasing demand for technologically advanced features by customers; China, as the global automotive manufacturing hub, has a large number of industry participants, with the majority of foreign industry leaders forming joint ventures and acquisitions with local manufacturers. For instance, in October 2022, Magna announced a joint venture with Guangdong Huatie Tongda High-Speed Railway Equipment Corporation in Qingdao, Shandong, to provide seating system solutions for designated clients' New Energy Vehicles.
The major companies serving the global automotive seat market include: Total S.A., Castrol Limited., Cummins Filtration, Valvoline International Inc., and Exxon Mobil Corp. among others. The market players are considerably contributing to the market growth by the adoption of various strategies, including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. The companies are focusing on geographic expansion to increase their customer base and to enhance revenue generation.