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2023-2030年全球內容行銷軟體市場
市場調查報告書
商品編碼
1296910

2023-2030年全球內容行銷軟體市場

Global Content Marketing Software Market 2023-2030
出版日期: | 出版商: Orion Market Research | 英文 120 Pages | 商品交期: 2-3個工作天內

價格

在預測期內，全球內容行銷軟體市場預計將以20.2%的年復合成長率成長。根據Adobe的調查報告，88%的行銷和CX領導人表示，內容需求在過去兩年（2020-22年）至少翻了一番，近三分之二的人預計需求在未來兩年（2023-25年）將成長五倍。市場的成長歸因於數位內容消費的增加以及對有效內容管理和行銷策略的需求等因素。此外，社交媒體平台的採用率上升，BLOG和影片的擴散，以及對視覺上吸引人的內容（如資訊圖）的需求，是一些預計將推動內容行銷軟體需求的因素。此外，市場參與者不斷推出新的解決方案，以最大限度地擴大消費者的影響，這對市場的成長有積極的作用。例如，在2021年9月，甲骨文公司推出了Oracle Fusion Marketing。它是甲骨文廣告和CX的一部分，融合行銷使行銷人員能夠輕鬆地創建跨越傳統行銷和廣告管道的活動，是一種行銷自動化解決方案，其目的是繞過整個線索鑑定和轉換過程。融合行銷使用人工智慧（AI）在賬戶層面自動對線索進行評分，預測消費者何時準備與銷售人員交談，並在任何CRM系統中產生合格的銷售機會。

細分市場前景

全球內容行銷軟體市場是根據其內容類型和行業垂直細分的。基於其內容類型，市場被分類為社會媒體、BLOG、影片、資訊圖表和其他。此外，根據行業垂直，市場被分類為BSFI，電信和IT，消費品和零售，教育，媒體和娛樂，醫療保健和生命科學，旅遊和酒店，政府，運輸和物流，製造業和其他。在內容類型中，由於擴大使用社交媒體平台進行內容髮布和參與，預計社交媒體行銷軟體將佔據突出的市場佔有率。

媒體和娛樂細分市場將在預測期內保持大幅成長

目錄

第一章：報告摘要

  • 當前行業分析和成長潛力展望
  • 研究方法和工具
  • 市場細分
    • 按領域分類
    • 按地區

第二章：市場概述和洞察力

  • 報告的範圍
  • 分析師的洞察力和當前的市場趨勢
    • 主要發現
    • 建議
    • 總結

第三章：競爭格局

  • 主要公司分析
  • Adobe Inc.
    • 概述
    • 財務分析
    • SWOT分析
    • 近期發展情況
  • HubSpot, Inc.
    • 概況
    • 財務分析
    • SWOT分析
    • 近期發展情況
  • Oracle Corp.
    • 進展概況
    • 財務分析
    • SWOT分析
    • 近期發展情況
  • Salesforce.com, Inc.
    • 進展概況
    • 財務分析
    • SWOT分析
    • 近期發展
  • 關鍵戰略分析

第四章：市場細分

  • 全球內容行銷軟體市場的內容類型
    • 社會媒體
    • BLOG
    • 影片
    • 資訊圖
    • 其他類型
  • 按行業分類的全球內容行銷軟體市場
    • BSFI
    • 電信和IT
    • 消費品和零售業
    • 教育行業
    • 媒體和娛樂
    • 醫療保健和生命科學
    • 政府機構
    • 運輸和物流
    • 製造業
    • 其他（旅遊和酒店）。

第五章：區域分析

  • 北美洲
    • 美國
    • 加拿大
  • 歐洲
    • 英國
    • 德國
    • 義大利
    • 西班牙
    • 法國
    • 歐洲其他地區
  • 亞太地區
    • 中國
    • 印度
    • 日本
    • 韓國
    • 亞太其他地區
  • 世界其他地區

第六章：公司簡介

  • Alma Media Corp.
  • Contently, Inc.
  • Curata, Inc.
  • DivvyHQ LLC
  • Kenscio Digital Marketing Pvt. Ltd.
  • NewsCred, Inc.
  • Onespot Inc.
  • PathFactory Inc.
  • Percolate Industries Inc.
  • ScribbleLive Inc.
  • Skyword Inc.
  • SnapApp, Inc.
  • Sprinklr Inc.
  • Uberflip Inc.
Product Code: OMR2027400

Title: Global Content Marketing Software Market Size, Share & Trends Analysis Report by Content Type (Social Media, Blogs, Videos, Infographics, Others), and by Industry Vertical (BSFI, Telecom and IT, Consumer Goods and Retail, Education, Media and Entertainment, Healthcare and Life Sciences, Government, Transportation and Logistics, Manufacturing, Others) Forecast Period (2023-2030).

The global content marketing software market is anticipated to grow at a CAGR of 20.2% during the forecast period. According to a survey report by Adobe, 88% of marketing and CX leaders said content demand has at least doubled over the last two years (2020-22), and nearly two-thirds expect demand to grow by five times over the next two years (2023-25). The growth of the market is attributed to factors such as increasing digital content consumption and the need for effective content management and marketing strategies. Further, the rising adoption of social media platforms, the proliferation of blogs and videos, and the demand for visually engaging content such as infographics are some of the factors anticipated to fuel the demand for content marketing software. Also, growing launches and new solutions by market players to maximize consumer reach are contributing positively to the growth of the market. For instance, in September 2021, Oracle launched Oracle Fusion Marketing. It is a part of Oracle Advertising and CX, Fusion Marketing that enables marketers to easily create campaigns that span traditional marketing and advertising channels and is a marketing automation solution that is engineered to bypass the entire lead qualification and conversion process. Fusion Marketing uses artificial intelligence (AI) to automatically score leads at the account level, predict when consumers are ready to talk to a salesperson and generate a qualified sales opportunity in any CRM system.

Segmental Outlook

The global content marketing software market is segmented based on its content type, and industry vertical. Based on its content type, the market is segmented into social media, blogs, videos, infographics, and others. Further, based on the industry vertical, the market is segmented into BSFI, telecom and IT, consumer goods and retail, education, media and entertainment, healthcare and life sciences, travel and hospitality, government, transportation and logistics, manufacturing, and others. Among the content types, social media marketing software is anticipated to hold a prominent market share, driven by the increasing use of social media platforms for content distribution and engagement.

The Media and Entertainment Sub-Segment to Hold a Significant Growth Over the Forecast Period

Among the industry verticals, the media and entertainment sector is anticipated to witness significant growth during the forecast period. The growth of the segment is attributed to the growth of media and entertainment industry across the region. According to the brand equity foundation, Television would account for 40% of the Indian media market in 2024, followed by print media (13%), digital advertising (12%), cinema (9%), and the OTT and gaming industries (8%). The industry has a high demand for content marketing to reach the consumer and make available customized content to the consumer segment.

Regional Outlooks

The global content marketing software market is further segmented based on geography, including North America (the US and Canada), Europe (Italy, Spain, Germany, France, and others), Asia-Pacific (India, China, Japan, South Korea, and others), and the Rest of the World (the Middle East & Africa and Latin America). The market can be analyzed for a particular region or country level as per the requirement. Among these, the Europe market is anticipated to experience prominent growth over the forecast period, driven by the increasing adoption of content marketing strategies by businesses in the region. However, the Asia-Pacific region is projected to experience considerable growth in the content marketing software market due to the rapid digitalization and expanding e-commerce industry.

Global Content Marketing Software Market Growth, by Region 2023-2030

Source: OMR Analysis

North America is anticipated to Hold a Significant Share in the Global Content Marketing Software Market

Among all the regions, North America is anticipated to hold a significant share of the global content marketing software market, primarily driven by factors such as a mature digital landscape, advanced marketing technologies, and the presence of major content marketing software vendors in the region. Adobe Inc., HubSpot, Inc., Oracle Corp., Salesforce.com, Inc., and others are headquartered in the US. These market players compete and come up with new and advanced solutions to cater to the rising demand for content creation in the region. For instance, in October 2020, HubSpot, launched marketing contacts, a new pricing model that allows customers to only pay for the contacts they want to market to via email or ads. Customers can also store up to one million contacts they don't actively market to, such as unsubscribed and bounced contacts, for free.

Market Players Outlook

The major companies serving the global content marketing software market include Adobe Inc., HubSpot, Inc., Oracle Corp., Salesforce.com, Inc., and others. These market players are considerably contributing to the market growth by the adoption of various strategies, including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in March 2023, Adobe announced Adobe's Content Supply Chain solution, a comprehensive offering, that empowers brands to deliver personalized customer experiences at scale while driving experience-led growth. Adobe's solution will further accelerate content creation by deeply integrating Adobe Sensei GenAI, Adobe's new generative AI services, into creative and marketing workflows. By enabling customers to rapidly generate new variations of images, marketing copy, and layouts, creative and marketing teams will be able to test and deliver more campaign content across more channels. Images and text effects generated with Adobe Firefly, Adobe's new family of creative generative AI models, will be designed to be safe for commercial use.

Also, in December 2021, Adobe Inc. acquired social media marketing startup ContentCal. ContentCalendar Ltd. Is a business-to-business software-as-a-service content marketing platform. The acquisition expands Adobe's social media capabilities of its creative tools.

The Report Covers:

  • Market value data analysis of 2022 and forecast to 2030.
  • Annualized market revenues ($ million) for each market segment.
  • Country-wise analysis of major geographical regions.
  • Key companies operating in the global content marketing software market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
  • Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
  • Analysis of market-entry and market expansion strategies.
  • Competitive strategies by identifying 'who-stands-where' in the market.

Table of Contents

1. Report Summary

  • Current Industry Analysis and Growth Potential Outlook
  • 1.1. Research Methods and Tools
  • 1.2. Market Breakdown
    • 1.2.1. By Segments
    • 1.2.2. By Region

2. Market Overview and Insights

  • 2.1. Scope of the Report
  • 2.2. Analyst Insight & Current Market Trends
    • 2.2.1. Key Findings
    • 2.2.2. Recommendations
    • 2.2.3. Conclusion

3. Competitive Landscape

  • 3.1. Key Company Analysis
  • 3.2. Adobe Inc.
    • 3.2.1. Overview
    • 3.2.2. Financial Analysis
    • 3.2.3. SWOT Analysis
    • 3.2.4. Recent Developments
  • 3.3. HubSpot, Inc.
    • 3.3.1. Overview
    • 3.3.2. Financial Analysis
    • 3.3.3. SWOT Analysis
    • 3.3.4. Recent Developments
  • 3.4. Oracle Corp.
    • 3.4.1. Overview
    • 3.4.2. Financial Analysis
    • 3.4.3. SWOT Analysis
    • 3.4.4. Recent Developments
  • 3.5. Salesforce.com, Inc.
    • 3.5.1. Overview
    • 3.5.2. Financial Analysis
    • 3.5.3. SWOT Analysis
    • 3.5.4. Recent Developments
  • 3.6. Key Strategy Analysis

4. Market Segmentation

  • 4.1. Global Content Marketing Software Market by Content Type
    • 4.1.1. Social Media
    • 4.1.2. Blogs
    • 4.1.3. Videos
    • 4.1.4. Infographics
    • 4.1.5. Others
  • 4.2. Global Content Marketing Software Market by Industry Vertical
    • 4.2.1. BSFI
    • 4.2.2. Telecom and IT
    • 4.2.3. Consumer Goods and Retail
    • 4.2.4. Education
    • 4.2.5. Media and Entertainment
    • 4.2.6. Healthcare and Life Sciences
    • 4.2.7. Government
    • 4.2.8. Transportation and Logistics
    • 4.2.9. Manufacturing
    • 4.2.10. Others (Travel and Hospitality)

5. Regional Analysis

  • 5.1. North America
    • 5.1.1. United States
    • 5.1.2. Canada
  • 5.2. Europe
    • 5.2.1. UK
    • 5.2.2. Germany
    • 5.2.3. Italy
    • 5.2.4. Spain
    • 5.2.5. France
    • 5.2.6. Rest of Europe
  • 5.3. Asia-Pacific
    • 5.3.1. China
    • 5.3.2. India
    • 5.3.3. Japan
    • 5.3.4. South Korea
    • 5.3.5. Rest of Asia-Pacific
  • 5.4. Rest of the World

6. Company Profiles

  • 6.1. Alma Media Corp.
  • 6.2. Contently, Inc.
  • 6.3. Curata, Inc.
  • 6.4. DivvyHQ LLC
  • 6.5. Kenscio Digital Marketing Pvt. Ltd.
  • 6.6. NewsCred, Inc.
  • 6.7. Onespot Inc.
  • 6.8. PathFactory Inc.
  • 6.9. Percolate Industries Inc.
  • 6.10. ScribbleLive Inc.
  • 6.11. Skyword Inc.
  • 6.12. SnapApp, Inc.
  • 6.13. Sprinklr Inc.
  • 6.14. Uberflip Inc.

LIST OF TABLES

  • 1. GLOBAL CONTENT MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY CONTENT TYPE, 2022-2030 ($ MILLION)
  • 2. GLOBAL SOCIAL MEDIA FOR CONTENT MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 3. GLOBAL BLOGS FOR CONTENT MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 4. GLOBAL VIDEOS FOR CONTENT MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 5. GLOBAL INFOGRAPHICS FOR CONTENT MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 6. GLOBAL OTHERS FOR CONTENT MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 7. GLOBAL CONTENT MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY INDUSTRY VERTICAL, 2022-2030 ($ MILLION)
  • 8. GLOBAL CONTENT MARKETING SOFTWARE FOR BSFI MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 9. GLOBAL CONTENT MARKETING SOFTWARE FOR TELECOM AND IT MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 10. GLOBAL CONTENT MARKETING SOFTWARE FOR CONSUMER GOODS AND RETAIL MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 11. GLOBAL CONTENT MARKETING SOFTWARE FOR EDUCATION MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 12. GLOBAL CONTENT MARKETING SOFTWARE FOR MEDIA AND ENTERTAINMENT MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 13. GLOBAL CONTENT MARKETING SOFTWARE FOR HEALTHCARE AND LIFE SCIENCES MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 14. GLOBAL CONTENT MARKETING SOFTWARE FOR GOVERNMENT MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 15. GLOBAL CONTENT MARKETING SOFTWARE FOR TRANSPORTATION AND LOGISTICS MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 16. GLOBAL CONTENT MARKETING SOFTWARE FOR OIL & GAS MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 17. GLOBAL CONTENT MARKETING SOFTWARE FOR MANUFACTURING MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 18. GLOBAL CONTENT MARKETING SOFTWARE FOR OTHERS MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 19. GLOBAL CONTENT MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 20. NORTH AMERICAN CONTENT MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)
  • 21. NORTH AMERICAN CONTENT MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY CONTENT TYPE, 2022-2030 ($ MILLION)
  • 22. NORTH AMERICAN CONTENT MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY INDUSTRY VERTICAL, 2022-2030 ($ MILLION)
  • 23. EUROPEAN CONTENT MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)
  • 24. EUROPEAN CONTENT MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY CONTENT TYPE, 2022-2030 ($ MILLION)
  • 25. EUROPEAN CONTENT MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY INDUSTRY VERTICAL, 2022-2030 ($ MILLION)
  • 26. ASIA-PACIFIC CONTENT MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)
  • 27. ASIA-PACIFIC CONTENT MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY CONTENT TYPE, 2022-2030 ($ MILLION)
  • 28. ASIA-PACIFIC CONTENT MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY INDUSTRY VERTICAL, 2022-2030 ($ MILLION)
  • 29. REST OF THE WORLD CONTENT MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)
  • 30. REST OF THE WORLD CONTENT MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY CONTENT TYPE, 2022-2030 ($ MILLION)
  • 31. REST OF THE WORLD CONTENT MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY INDUSTRY VERTICAL, 2022-2030 ($ MILLION)

LIST OF FIGURES

  • 1. GLOBAL CONTENT MARKETING SOFTWARE MARKET SHARE BY CONTENT TYPE, 2022 VS 2030 (%)
  • 2. GLOBAL SOCIAL MEDIA FOR CONTENT MARKETING SOFTWARE MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 3. GLOBAL BLOGS FOR CONTENT MARKETING SOFTWARE MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 4. GLOBAL VIDEOS FOR CONTENT MARKETING SOFTWARE BY MARKET SHARE REGION, 2022 VS 2030 (%)
  • 5. GLOBAL INFOGRAPHICS FOR CONTENT MARKETING SOFTWARE BY MARKET SHARE REGION, 2022 VS 2030 (%)
  • 6. GLOBAL OTHERS FOR CONTENT MARKETING SOFTWARE BY MARKET SHARE REGION, 2022 VS 2030 (%)
  • 7. GLOBAL CONTENT MARKETING SOFTWARE MARKET SHARE BY INDUSTRY VERTICAL, 2022 VS 2030 (%)
  • 8. GLOBAL CONTENT MARKETING SOFTWARE FOR BSFI MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 9. GLOBAL CONTENT MARKETING SOFTWARE FOR TELECOM AND IT MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 10. GLOBAL CONTENT MARKETING SOFTWARE FOR CONSUMER GOODS AND RETAIL MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 11. GLOBAL CONTENT MARKETING SOFTWARE FOR EDUCATION MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 12. GLOBAL CONTENT MARKETING SOFTWARE FOR MEDIA AND ENTERTAINMENT MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 13. GLOBAL CONTENT MARKETING SOFTWARE FOR HEALTHCARE AND LIFE SCIENCES MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 14. GLOBAL CONTENT MARKETING SOFTWARE FOR GOVERNMENT MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 15. GLOBAL CONTENT MARKETING SOFTWARE FOR TRANSPORTATION AND LOGISTICS MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 16. GLOBAL CONTENT MARKETING SOFTWARE FOR MANUFACTURING MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 17. GLOBAL CONTENT MARKETING SOFTWARE FOR OTHERS MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 18. GLOBAL CONTENT MARKETING SOFTWARE MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 19. US CONTENT MARKETING SOFTWARE MARKET SIZE, 2022-2030 ($ MILLION)
  • 20. CANADA CONTENT MARKETING SOFTWARE MARKET SIZE, 2022-2030 ($ MILLION)
  • 21. UK CONTENT MARKETING SOFTWARE MARKET SIZE, 2022-2030 ($ MILLION)
  • 22. FRANCE CONTENT MARKETING SOFTWARE MARKET SIZE, 2022-2030 ($ MILLION)
  • 23. GERMANY CONTENT MARKETING SOFTWARE MARKET SIZE, 2022-2030 ($ MILLION)
  • 24. ITALY CONTENT MARKETING SOFTWARE MARKET SIZE, 2022-2030 ($ MILLION)
  • 25. SPAIN CONTENT MARKETING SOFTWARE MARKET SIZE, 2022-2030 ($ MILLION)
  • 26. REST OF EUROPE CONTENT MARKETING SOFTWARE MARKET SIZE, 2022-2030 ($ MILLION)
  • 27. INDIA CONTENT MARKETING SOFTWARE MARKET SIZE, 2022-2030 ($ MILLION)
  • 28. CHINA CONTENT MARKETING SOFTWARE MARKET SIZE, 2022-2030 ($ MILLION)
  • 29. JAPAN CONTENT MARKETING SOFTWARE MARKET SIZE, 2022-2030 ($ MILLION)
  • 30. SOUTH KOREA CONTENT MARKETING SOFTWARE MARKET SIZE, 2022-2030 ($ MILLION)
  • 31. REST OF ASIA-PACIFIC CONTENT MARKETING SOFTWARE MARKET SIZE, 2022-2030 ($ MILLION)
  • 32. REST OF THE WORLD CONTENT MARKETING SOFTWARE MARKET SIZE, 2022-2030 ($ MILLION)