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市場調查報告書
商品編碼
1296846
2023-2030年全球擴增實境(AR)在醫療領域的應用市場Global Augmented Reality (AR) in Healthcare Market 2023-2030 |
在預測期內,全球擴增實境(AR)醫療市場預計將以24.8%的年復合成長率成長。美國食品和藥物管理局(FDA)對AR設備的批准,預計將推動全球人工智慧在醫療保健市場的成長。例如,2022年12月,美國食品和藥物管理局推出了一個新的網頁,專門用於整合AR和虛擬實境(VR)技術的醫療設備。該機構已經批准了大約39個AR/VR設備。這個市場上不斷成長的初創公司正在進一步促進全球市場的發展。例如,BioFlightVR提供VR/AR醫生培訓和360°增強影片- AR/VR醫療培訓模組幫助學生和醫生完善學習,提高保留率。 Medical Realities提供醫療培訓產品,專注於AR/VR和遊戲- 醫療程序可以在消費者VR設備上查看,如Oculus Rift。技術進步、醫療數位化、有利的政府計劃、醫療支出的增加以及在外科手術中的使用增加,是推動醫療領域AR市場成長的一些其他關鍵因素。
全球擴增實境(AR)醫療市場根據技術、應用和終端用戶進行了細分。基於技術,市場被分為頭戴式設備和手持式設備。基於應用,市場被分類為外科應用、康復、培訓和醫學教育。基於應用,市場被細分為基於終端用戶,市場被細分為醫院和診所、研究實驗室和其他。
培訓和醫學教育將在預測期內表現出可觀的成長。
Title:Global Augmented Reality (AR) in Healthcare Market Size, Share & Trends Analysis Report by Technology (Head Mounted Devices and Handheld Devices), by Application (Surgical Application, Rehabilitation, and Training & Medical Education), and by End-User (Hospitals and Clinics, Research Laboratories, and Others) Forecast Period (2023-2030).
The global augmented reality (AR) in healthcare market is anticipated to grow at a CAGR of 24.8% during the forecast period. The US Food and Drug Administration (FDA) approval for AR devices is anticipated to drive the growth of the global AI in healthcare market. For instance, in December 2022, the US FDA has launched a new webpage dedicated to medical devices that incorporate AR and virtual reality (VR) technologies. The agency has approved some 39 AR/VR devices. The growing startups in this marketplace are further contributing to the global market. For instance, BioFlightVR offers VR/AR doctor training and 360° enhanced videos - AR/VR medical training module helps students and doctors refine their learning and increase retention. Medical Realities offers medical training products, specializing in AR/VR and gaming - Medical procedures can be viewable on consumer VR devices, such as the Oculus Rift. Technological advancements, healthcare digitalization, favorable government initiatives, rising healthcare expenditure, and growing usage in surgical procedures are some of the other key factors driving the growth of the AR in healthcare market.
The global augmented reality (AR) in healthcare market is segmented based on technology, application, and end-user. Based on technology, the market is bifurcated into head mounted devices and handheld devices. Based on application, the market is segmented into surgical application, rehabilitation, and training & medical education. Based on application, the market is sub-segmented into Based on end-user, the market is segmented into hospitals and clinics, research laboratories, and others.
Training & Medical Education to Exhibit Considerable Growth Over the Forecast Period
Training & medical education is anticipated to exhibit considerable growth during the forecast period. AR is being widely adopted for education and training purposes for medical personnel. Since AR-based learning modules provide anatomical visualization and simulation it gives the medical personnel a more wholesome complete learning experience. Apps such as mHealth technology is a surgical simulator training platform that allows medical students and specialists to prepare for surgery, learn new procedures, and test their knowledge - all on mobiles.
Regional Outlooks
The global augmented reality (AR) in healthcare market is further segmented based on geography, including North America (the US and Canada), Europe (Italy, Spain, Germany, France, and others), Asia-Pacific (India, China, Japan, South Korea, and others), and the Rest of the World (the Middle East & Africa and Latin America).Among these, the Asia-Pacific market is anticipated to cater to a considerable growth over the forecast period. Technological advancements, growing healthcare expenditure, favorable government initiatives, increasing inclination towards AR & VR technologies are some of the key promoters of the regional market growth.
Global Augmented Reality (AR) in Healthcare Market Growth, by Region 2023-2030
Source: OMR Analysis
North America held a considerable share in the global Augmented Reality (AR) in healthcare market. In North America, the US held a major market share. The presence of key market players in the country along with growing investment in R&D of AR technology is a key factor driving the growth of the regional market. Surgeons and doctors at hospitals such as Imperial College and St. Mary's Hospital in London have begun using Microsoft's HoloLens AR glasses during reconstructive surgery on patients who have suffered severe injuries.
The high adoption rate of AR devices across the region compared to other regions is a key contributing factor to the high share of the regional market. For instance, in April 2023, Ocutrx Technologies, has acquired Spectrum Advanced Manufacturing Technologies, Inc. (Spectrum AMT), a Colorado-based electronics manufacturing and assembly company. The acquisition will support the company's efforts to repatriate its supply chain and leverage Spectrum's infrastructure to produce its OcuLenz AR/XR medical headsets, in compliance with FDA standards on US soil. Such developments across the region are further anticipated to contribute to the market growth.
Market Players Outlook
The key players in the augmented reality (AR) in healthcare market contributing significantly by providing different types of products and increasing their geographical presence across the globe. The key players of the market include Siemens Healthineers, Koninklijke Philips N.V., AccuVein Inc., Vuzix Corp., and Augmented Pixels Inc. among others. These market players are adopting several market strategies including product launch and approvals, merger and acquisition, partnership collaboration and others in order to remain competitive in the market. Product innovation is the core activity to remain competitive in this marketplace. For instance, in April 2022, XRHealth, the gateway to the healthcare metaverse had announced the availability of its AR/VR therapy in the US to treat patients with autism. XRHealth clinicians will be using the company's FDA registered applications to provide a holistic, multidisciplinary treatment for ASD patients, including physical therapy, occupational therapy, and behavioral health, while the platform will provide valuable insights and progress reports for both therapists and patients.
The Report Covers: