市場調查報告書
商品編碼
1215817
耳機市場 2022-2028Earbuds Market 2022-2028 |
在預測期內,全球耳機市場預計將以 21.3% 的複合年增長率呈指數級增長。 中國和印度等新興國家對智能科技電子產品的需求不斷增加,預計將推動全球市場的增長。 這些產品包括帶有傳感器的無線智能耳塞,可以控製播放和激活語音助手,如 Siri、Google Now、Cortana 和 Alexa,以及可充電的便攜包。 全球市場參與者也專注於更新現有的耳機系列。 例如,2022 年 2 月,Nothing Ear 1 更新了其真無線立體聲 (TWS) 耳塞,增加了語音輔助功能。 此外,重點是為設備提供精美的設計以吸引客戶,這也是促進市場增長的一個因素。
全球耳機市場根據類型、價格範圍和分銷渠道進行細分。 按類型分為有線耳機和無線耳機。 根據價格範圍,市場分為高端、中端和低端。 銷售渠道分為線上和線下。 在類型中,無線耳塞部分預計在預測期內將以顯著的速度增長。 市場增長的主要驅動力是人們越來越傾向於以更少的限制獲得更好的體驗。 消費者越來越傾向於無線功能,因為它無需將耳塞連接到電視、平板電腦、智能手機等音樂源產品。 無線耳塞允許消費者在一定範圍內移動,而無需攜帶音樂產品或遠離音樂。 因此,一些市場參與者正在大力投資開發具有新功能的無線耳塞並將其推向市場。 例如,2022 年 6 月,Realme 的科技生活品牌 Dizo 在印度以實惠的價格推出了新款無線耳塞。 此次推出的產品是運動款,採用半入耳式設計,13mm助聽器單元。 它支持藍牙V5.3,還擁有超低延遲的遊戲模式。 此外,它還可以通過流暢的通話對話輕鬆接聽和掛斷電話。
從地域上看,全球耳機市場分為北美、歐洲、亞太地區和世界其他地區。 由於該地區主要市場參與者的存在,預計北美將在全球耳機市場中佔據重要份額。 主要市場參與者包括 Apple, Inc. 和 Bose 等,它們佔據了巨大的市場份額。 此外,這些市場參與者專注於定期創新和更新,這些創新和更新標誌著耳機市場有希望的區域增長。 例如,Apple, Inc. 將於 2021 年 11 月在美國推出 Beats FitPro 無線耳塞後,將於 2022 年 1 月開始在其加拿大在線商店中上架。
Title:Global Earbuds Market Size, Share & Trends Analysis Report by Type (Wired Earbuds and Wireless Earbuds), by Price Range (Premium Range, Mid-Range, and Low Range), and by Distribution Channel (Online, and Offline) Forecast Period (2022-2028).
The global earbuds market is anticipated to grow at an exponential CAGR of 21.3% during the forecast period. The increasing demand for smart technology electronic products in emerging countries of China and India will boost the growth of the market globally. These products include wireless smart earphones with sensors and chargeable carry cases, that are capable of controlling the playback, and activating voice assistants such as Siri, Google Now, Cortana, and Alexa. Global market players are also focusing on updating the existing earbuds range. For instance, in February 2022, Nothing Ear 1 updated true wireless stereo (TWS) earphones with the addition of a voice assistance feature. In addition, the focus has also been on providing an aesthetic design to devices to attract customers, which is another factor bolstering the growth of the market.
The global earbuds market is segmented based on the type, price range, and distribution channel. Based on the type, the market is bifurcated into wired earbuds and wireless earbuds. Based on the price range, the market is sub-segmented into the premium range, mid-range, and low range. Based on the distribution channel, the market is sub-segmented into online, and offline. Among the type, the wireless earbuds segment is anticipated to grow at a considerable rate over the forecast period. The factor attributing to the growth of the market is primarily owing to the rising inclination toward enhancing the experience with fewer restrictions. Consumers are more and more inclining to the wireless feature since it vanishes the necessity to connect the earbuds with the source product of music such as TV, tablet, smartphone, or others. Wireless earbuds allow consumers to move around to a certain range without carrying the musical product, or disconnecting from the music. Thus, several market players are heavily investing in the development and introduction of wireless earbuds with new features in the market. For instance, in June 2022, Realme's tech life brand Dizo launched a new pair of wireless earbuds in India at an affordable rate. The product launched is a sports model with a half-in-ear design and a 13 mm driver unit. It supports Bluetooth V5.3 and also provides ultra-low latency gaming mode. Moreover, it also eases the picking up and ending of the call with smooth call conversations.
Geographically, the global earbuds market is segmented into North America, Europe, Asia Pacific, and the Rest of the World. North America is anticipated to hold a prominent share in the global earbuds market owing to the presence of key market players in the region. Key market players include Apple, Inc., and Bose, among others, hold a huge share of the market. Additionally, these market players are focusing on regular innovations and updates that show promising regional growth in the earbuds market. For instance, in January 2022, Apple, Inc. started adding Beats FitPro wireless earbuds to its online store in Canada, following the US launch in November 2021.
The major companies serving the global earbuds market include Apple Inc., BRAGI GmbH, Samsung Electronics, Sennheiser electronic GmbH & Co. KG, Sony Group Corp., and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in October 2019, Apple, Inc. launched AirPods Pro, a new addition to the AirPods family that offers active noise cancellation and immersive, superior sound, in an all-new lightweight, in-ear design.
Research Methodology
The market study of the global earbuds market is incorporated by extensive primary and secondary research conducted by the research team at OMR. Secondary research has been conducted to refine the available data to break down the market into various segments, and derive the total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior, and macro-economic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings authenticity to our reports.
Secondary Sources Include:
The report provides an in-depth analysis of the market size, and intended quality of the service preferred by consumers. The report will serve as a source for a 360-degree analysis of the market thoroughly integrating different models.
Market Segmentation
The Report Covers: