CHC(消費者醫療保健)的創新:2025年

本報告提供全球CHC(消費者醫療保健)市場相關調查，從2024年的全球主要新產品趨勢彙整，Rx關於向OTC最新的轉換趨勢，及消費者取向健康技術的最新的進步也。還有革新·櫥窗的類別章節(型材)根據被整合的新產品趨勢預測，未來預測。

目錄

世界概要

革新櫥窗

• 止痛藥
• 咳嗽、感冒、過敏
• 胃腸藥
• 益生菌和益生元
• 維生素、礦物質和補充劑
• 皮膚科
• 性健康與生育能力
• 生活方式 CHC
• 自我診斷

發送形式和包裝趨勢

• 新的診斷形態
• 永續的包裝
• 脂質
• 飲料·果汁
• 新的貼片(修補程式)形式

原料和味道(調味香料)趨勢

• 穀胱甘肽
• 肌酸
• 色氨酸
• 棉花糖
• 勝肽
• 喜來芝
• 紡織品
• 卡姆小麥
• 甜菜根
• 蒺藜

各企業新產品開發活動

• Haleon
• Kenvue
• Bayer
• Opella
• P&G
• ReckittCR 999，Taisho，Nestle，Otsuka
• Abbott，Bausch Health，Prestige，Unilever
• Vitamedic，Beiersdorf，Galderma，Stada

各地區·各國新產品開發活動

• 亞太地區
• 澳洲
• 中國
• 印度
• 印尼
• 日本
• 韓國
• 泰國
• 歐洲
• 法國
• 德國
• 義大利
• 波蘭
• 俄羅斯
• 西班牙
• 瑞士
• 英國
• 北美
• 加拿大
• 美國
• 南美
• 阿根廷
• 巴西
• 哥倫比亞
• 墨西哥

過去的革新追蹤

• Voltaren關節炎的疼痛
• patadeideiriririfu
• aderaD3flash
• jenekusakizzu
• haikosanshirudo
• sedorimaku
• 專業bien
• liela
• Max開強音
• ginokishin
• nasomechinkontororu
• areruraifu

摘要和今後趨勢

• 摘要 主要新產品開發趨勢
• 摘要 新產品開發推動因素
• 處方藥轉非處方藥趨勢總結
• 今後趨勢

Revised and improved for 2025, Nicholas Hall's annual Innovation in CHC report will still feature its unique showcase of 100 key innovations from the past year, as well as the latest ingredients and delivery format trends in the consumer healthcare industry, while also adding new features such as a retrospective on the sales performance of past 3 and 4-star innovations and a new "innovation index".

We will also be offering a more in-depth analysis of new product activity by region, country and leading marketer, and exploring what the future might hold in terms of CHC innovation at a category level.

Innovation Showcase: 100 key innovations in 2024

Showcasing the best CHC innovation of the past year, including:

Delivery Format Trends

Highlighting 5 major delivery format trends in the CHC market, including:

Ingredient Trends

Highlighting 10 major ingredient, flavour and labelling trends in the CHC market, including:

Innovation by Marketer (improved coverage in 2025!)

Reviewing innovation by the leading global CHC marketers and some of the smaller companies driving new product activity in the industry

Innovation by Region & Country

Analysing innovation trends by region (North America, Latin America, Europe and Asia-Pacific), while also taking a closer look at each of the 21 countries tracked by CHC New Products Tracker, including our new 2025 addition of Thailand

Summary, Retrospective & Future Trends

Summarising the major global new product trends in 2024, the report also rounds up the latest Rx-to-OTC switch activity and most recent advances in consumer health technology. For the first time, we will also be offering a restrospective on the sales performance of prior 3 and 4-star innovations, while also looking to the future with new product trend forecasts integrated into the category sections of the innovation showcase.

Table of Contents

Global Overview

Innovation Showcase

• Analgesics
• Cough, Cold & Allergy
• Gastrointestinals
• Probiotics & Prebiotics
• Vitamins, Minerals & Supplements
• Dermatologicals
• Sexual Health & Fertility
• Lifestyle CHC
• Self-Diagnostics

Delivery Format & Packaging Trends

• 1. Novel Diagnostic Formats
• 2. Sustainable Packaging
• 3. Lipids
• 4. Drinks & Juices
• 5. Novel Patch Formats

Ingredient & Flavour Trends

• 1. Glutathione
• 2. Creatine
• 3. Tryptophan
• 4. Marshmallow
• 5. Peptides
• 6. Shilajit
• 7. Fibre
• 8. Kamut Wheat
• 9. Beetroot
• 10. Tribulus

NPD Activity by Company

• Haleon
• Kenvue
• Bayer
• Opella
• P&G
• Reckitt
• CR 999, Taisho, Nestle, Otsuka
• Abbott, Bausch Health, Prestige, Unilever
• Vitamedic, Beiersdorf, Galderma, Stada

NPD Activity by Region & Country

• Asia-Pacific
• Australia
• China
• India
• Indonesia
• Japan
• South Korea
• Thailand
• Europe
• France
• Germany
• Italy
• Poland
• Russia
• Spain
• Switzerland
• UK
• North America
• Canada
• USA
• Latin America
• Argentina
• Brazil
• Colombia
• Mexico

Past Innovation Tracker

• Voltaren Arthritis Pain
• Pataday Daily Relief
• Addera D3 Flash
• Genexa Kids
• Hycosan Shield
• Cedrimuc
• Probians
• Laila
• MaxOn Forte
• Gynoxin
• Nasometin Control
• AllerLife

Summary & Future Trends

• Summary - Major NPD Trends
• Summary - NPD Drivers
• Summary - Rx-to-OTC Switch Trends
• Future Trends