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封面
市場調查報告書
商品編碼
1904961

印度印表機市場評估：按產品類型、技術類型、連接方式、最終用戶、分銷管道、地區、機會和預測（2019-2033 年）

India Printer Market Assessment, By Product Type, By Technology Type, By Connectivity, By End-user, By Distribution Channel, By Region, Opportunities, and Forecast, FY2019-FY2033F
出版日期: | 出版商: Markets & Data | 英文 115 Pages | 商品交期: 3-5個工作天內

價格

預計印度印表機市場將從 2025 年的 25.2 億美元成長到 2033 年的 35.8 億美元，2026 年至 2033 年的複合年增長率 (CAGR) 為 4.50%。這一成長主要得益於數位化程度的提高、各項政府政策以及中小企業 (SME) 的崛起。教育產業是市場成長的主要驅動力，該產業對印刷學習材料的需求強勁。此外，混合辦公模式的普及也帶動了家用和辦公室印表機銷售的成長。政府政策，特別是生產關聯激勵 (PLI) 計劃和 "印度製造" 倡議（旨在促進國內製造業發展），透過減少中間環節和降低生產成本，也刺激了市場成長。電子商務也是印表機市場的主要驅動力，尤其是條碼印表機和熱感式印表機，它們對物流和運輸至關重要。低成本墨倉式印表機和供應商訂閱列印服務的推出，使列印成本大幅降低，這是一項重大優勢。 3D列印技術被醫院和製造商用於製造醫療程序和產品所需的耗材，也正成為市場的重要貢獻者。此外，農村地區網路存取的普及推動了對本地語言內容列印的需求，進而促進了印表機的銷售。永續生產等永續發展趨勢也正在推動節能印表機的銷售。印度擁有6,300萬家微型、小型和中型企業（MSME），涵蓋經濟的各個領域，全國各地的數位轉型正在推進，這為印度印表機市場創造了更多成長機會。

例如，佳能印度公司於2023年9月將其墨倉式印表機系列重新命名為“Megatank”，以展示其在該領域的技術優勢。更名和新的品牌形象體現了佳能在該領域的創新，並強調了墨倉式印表機的最高性能和功能。全新 Mega Tank 系列旨在直接滿足消費者需求。

目錄

第一章：專案範圍與定義

第二章：研究方法

第三章：美國關稅的影響

第四章：摘要整理

第五章：客戶之聲

  • 受訪者人口統計資料
  • 品牌認知度
  • 購買決策考慮因素
  • 售後挑戰
  • 首選分銷管道

第六章 印度印表機市場展望，2019-2033

  • 市場規模分析及預測
    • 按價值
  • 市佔率分析及預測
    • 依產品類型
      • 多功能印表機
      • 獨立印表機
    • 依技術型
      • 點陣印表機
      • 噴墨印表機
      • LED印表機
      • 熱感式印表機
      • 其他
    • 連線類型
      • 有線
      • 無線
    • 按最終用戶
      • 住宅
      • 商業
      • 教育機構
      • 其他
    • 按分銷管道
      • 超商/大型超市
      • 多品牌商店
      • 專賣店零售商
      • 線上
      • 其他
    • 按地區劃分
      • 北部
      • 東部
      • 西部和中部
      • 南部
    • 公司市佔率分析
  • 2025 年市場地圖分析
    • 依產品類型劃分
    • 依技術類型劃分
    • 依連線方式劃分
    • 依最終用戶劃分
    • 依分銷管道劃分
    • 按地區劃分

第七章 供需分析

第八章 進出口分析

第九章 價值鏈分析

第十章 波特五力分析

第十一章 PESTLE 分析分析

第十二章：定價分析

第十三章：市場動態

  • 市場驅動因素
  • 市場挑戰

第十四章：市場趨勢與發展

第十五章：個案研究

第十六章：競爭格局

  • 前五大競爭矩陣
  • 前五大SWOT分析
  • 前十大主要參與者趨勢
    • 惠普印度銷售有限公司
      • 公司詳情
      • 主要管理人員
      • 主要產品
      • 關鍵財務指標（已公佈）
      • 主要市場趨勢及地理分佈業務拓展
      • 近期發展/聯盟、合作、併購
    • 愛普生印度有限公司
    • 佳能印度有限公司
    • 兄弟國際（印度）有限公司
    • 理光股份有限公司
    • 施樂印度有限公司
    • 柯尼卡美能達商業解決方案印度有限公司
    • 京瓷辦公資訊系統印度有限公司
    • 科樂美集團
    • TVS電子有限公司

第十七章：策略建議

第十八章：關於我們和免責聲明

Product Code: MX13915

India printer market is projected to witness a CAGR of 4.50% during the forecast period FY2026-FY2033F, growing from USD 2.52 billion in FY2025 to USD 3.58 billion in FY2033 due to increasing digitalization, various government policies, and the emergence of SMEs. This market is primarily driven by the education sector, which creates strong demand for printed study material, along with the rise of hybrid work models that are boosting both home and office printer sales. Even government policies, particularly the PLI scheme, and Make in India focused on domestic production which boosts the market by circumventing middlemen, lowering production costs. E-commerce is another big driver for the printer market, specifically for barcode and thermal printers that are crucial for logistics and transportation. Affordable printing is also a major advantage, with low-cost tank printers and the introduction of subscription-based printing services by suppliers. Not only that, but 3D printing is becoming a major contributor to the market, with hospitals and manufacturers using it to create supplies for medical procedures and products. Also, rural internet usage is increasing and creating more vernacular content for print and driving printer sales, while sustainability trends such as sustainable production are further driving the sales of printers that conserve energy. India has 63 million MSMEs spanning every sector of the economy, and the digital transformation of all sectors is sweeping the country, creating further growth opportunities for printers in India's market.

For instance, in September 2023, Canon India rebranded its Ink Tank printer range as MegaTank as a show of its technological superiority in the category. The name change and new branding reflect Canon's innovation in the segment and highlight the Ink Tank printer's best-in-class performance and capabilities. The new MegaTank series is designed to align directly with consumer needs.

Growth of E-Commerce and SME Sector is Driving Demand for Printers in India

India's rapidly growing e-commerce market and expanding SME landscape are creating an enormous requirement for printers in logistics, packaging, and documentation. The need for printers has become critical to the operational workflow of companies as online businesses are growing exponentially. The e-commerce logistics chain depends on printing for shipping labels, invoices, and barcodes. With millions of daily shipments through Flipkart and Amazon, it is not uncommon to find thermal printers and barcode printers in your typical logistics warehouse. Local delivery hubs and third-party logistics fleets are investing in high-speed label printers to keep up with rising order volumes. Even small-scale sellers on e-commerce platforms require basic printers for packing slips and return labels, which is driving demand for compact, economical printer models.

For small businesses and MSMEs, printers are needed for conducting daily operations. There are over 60 million registered MSMEs, and they all need some form of printed invoices, GST compliance documents, or product catalogs. Kirana stores that adopt digital payments still require a printed receipt, and home-based businesses need to print packaging inserts or branding material. The growth of D2C (direct-to-consumer) brands only adds to the demand since these businesses need to handle their fulfilment and branding. Moreover, e-commerce returns and exchanges require paper documentation in certain verticals, such as fashion and electronics. Consequently, warehouses are now utilizing on-demand printing solutions to improve their processes.

As India's digital commerce ecosystem continues to prosper, printer companies are innovating with models that are SME-friendly, durable and require less maintenance, with bulk ink. The simultaneous rise of online retail and the formalization of small businesses ensures that printers will remain essential tools, sustaining long-term market growth.

For instance, in July 2024, Epson inaugurated its first ink tank printer manufacturing facility in India, located in Chennai. The plant was established in partnership with RIKUN Manufacturing Pvt. Ltd. This marks Epson's first manufacturing investment in India, supporting the government's Make in India initiative and Epson's strategy for localization and supply chain agility.

Increasing Demand for Digitalization in Education & Offices is Driving the Demand for Printers

India's rapid digitization of the education sector and workplaces is resulting in an unforeseen uptick in demand for printers. While digital tools are mainstreaming in offices and are used in homes and schools, physical documentation is still contributing to the printer market growth.

In education, the shift to online learning platforms has paradoxically increased printing needs. In schools and colleges that have transitioned to a blended learning experience with offline and online modalities, teachers still need to print a significant amount of study resources, worksheets, and exam papers. Even when teachers assign online resources, they still frequently print them out to be used by students in their classes. As such, students are printing physical copies of material so they can be more focused when studying and engaged when completing work. This pattern continues to exist with demand in coaching and online education, where students receive a digital course, but want a printed version of the notes given to them by the online course. While initiatives like DIKSHA have improved access to digital content, physical copies of school materials remain essential in remote areas where internet connectivity is limited and devices are scarce.

The pandemic has also created an evolution of workplaces. When hybrid work is considered, many professionals are now settling into their home offices with printers to print contracts, reports, and presentations. Employers continue to have printers in their offices to print compliance documents, HR and employee paperwork and meeting documentation on clients, even as the role of the printer continues to diminish in the office due to workflow automations. There also continues to be a demand for printed records in banks, real estate firms, and government offices, given that printed records are necessary for any legal purposes, including archival.

Additionally, India's push for digital governance through platforms like DigiLocker has increased printing at local service centers, where citizens obtain physical copies of digital certificates, land records, and identity documents.

For instance, in July 2025, Canon India unveiled an upgraded version of its imagePRESS V1000 digital production printer, featuring the all-new Vacuum Paper Feeding Deck, at Print Expo 2025. This enhanced model is engineered for light and mid-production print environments, aiming to improve productivity, print quality, and operational efficiency for commercial printing businesses.

Inkjet Segments are Anticipated to Propel the Growth of the Market

Inkjet printers continue to command the largest share of India's printer market, driven by their cost-effectiveness, versatility, and strong suitability for Indian usage conditions. "The adoption of inkjet printers surged with the launch of Epson's EcoTank and Canon's MegaTank series, which eliminated expensive cartridges and lowered printing costs to just 10 paise per page, a transformative shift for cost-sensitive households, students, and small businesses. Unlike laser printing, which minimizes printing costs per page by way of broad runs but is not cost-effective for non-standard pages, inkjet printers can print on a wide range of print media, projects printed on glossy paper or in-store receipts printed on low-cost paper. Moreover, Inkjet printers have become a good fit for printing in India's hybrid digital-physical workflows. The education sector's quest for budget-friendly color printing (worksheets, diagrams) led to widespread adoption of inkjet printing. In turn, SMEs would use inkjet printers at low printing costs to produce GST invoices and marketing materials.

Furthermore, government digitalization contributed to printer sales. As platforms such as DIKSHA and Digi Locker became more popular, last-mile printing also increased, and has even become the preferred printing methods of Common Service Centers (CSC) due to low service and repair costs. Similarly, e-commerce sellers also relied on inkjet printers for last-mile delivery for business related documentation such as packaging slips or labels.

South India Holds a Significant Share of the India Printer Market

South India dominates India's printer market due to a unique convergence of manufacturing, policy support, and tech-driven demand. The region hosts major global production hubs such as Epson's Chennai plant, HP's Puducherry facility, and Canon's operations in Tamil Nadu, ensuring supply-chain efficiency and cost competitiveness. State policies, such as Tamil Nadu's 2024 Electronics Manufacturing Incentives, which provide subsidies for local component sourcing, are further attracting investment.

The tech-savvy consumer base in Bengaluru, Hyderabad, and Chennai continues to drive demand: IT professionals and hybrid workers are purchasing more home printers, while SMEs and startups are adopting them to support compliance and daily operations. Educational institutions, from IITs to rural schools, drive volume purchases for printed study materials, supported by state-digitization schemes.

Impact of the U.S. Tariffs on the India Printer Market

The U.S. government's potential imposition of higher tariffs on printers imported from India could disrupt export-oriented manufacturers, particularly those supplying low-cost inkjet and thermal printers to American retail and corporate markets. While India's printer market is largely domestically driven, key players like Epson and HP, which manufacture in India for global exports, may face margin pressures.

Printer component suppliers relying on U.S.-bound exports could see reduced demand, forcing them to pivot to domestic or alternative international markets. This may temporarily strain India's electronics supply chain, which is still scaling up local component production.

If U.S. tariffs reduce export viability, Indian printer manufacturers may aggressively target untapped domestic demand, especially in tier-2/3 cities and rural CSC centers, accelerating affordable innovations like GST-compliant or vernacular-language printers.

The "Make in India" push could strengthen as firms localize more production to mitigate tariff risks, with states like Tamil Nadu benefiting from expanded investments in printer assembly and component manufacturing to serve both local and non-U.S. export markets.

Key Players Landscape and Outlook

Continuous innovation characterizes the landscape of the India printer market, as the companies compete to outperform one another in terms of cost & efficiency, India-specific features such as GST autofill printers, vernacular UI and dust-resistant designs and smart & connected printers. The market prognosis remains positive, owing to the government's digitization push and hybrid work-education model. Printers' manufacturers are focused on hyper-localized product innovation, cost disruption, and technological advancements, which will likely define the industry's future.

Collaborations and developing technologies are projected to increase competition in this fast-paced market. For instance, in July 2025, HP launched the HP Laser M300 Series, a new lineup of auto-duplex monochrome laser printers designed to serve the needs of small and medium businesses (SMBs), print service shops, and local enterprises in India. The series comprising five models, Laser MFP 323sdnw, 323dnw, 323d, 303dw, and 303d, offers print speeds up to 30 pages per minute (A4) and automatic two-sided (duplex) printing across all models.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of U.S. Tariffs

4. Executive Summary

5. Voice of Customers

  • 5.1. Respondent Demographics
  • 5.2. Brand Awareness
  • 5.3. Factors Considered in Purchase Decisions
  • 5.4. Challenges Faced Post Purchase
  • 5.5. Preferred Distribution Channel

6. India Printer Market Outlook, FY2019-FY2033F

  • 6.1. Market Size Analysis & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share Analysis & Forecast
    • 6.2.1. By Product Type
      • 6.2.1.1. Multi-functional
      • 6.2.1.2. Standalone
    • 6.2.2. By Technology Type
      • 6.2.2.1. Dot Matrix Printer
      • 6.2.2.2. Inkjet Printer
      • 6.2.2.3. LED Printer
      • 6.2.2.4. Thermal Printer
      • 6.2.2.5. Others
    • 6.2.3. By Connectivity
      • 6.2.3.1. Wired
      • 6.2.3.2. Wireless
    • 6.2.4. By End-user
      • 6.2.4.1. Residential
      • 6.2.4.2. Commercial
      • 6.2.4.3. Educational Institutions
      • 6.2.4.4. Others
    • 6.2.5. By Distribution Channel
      • 6.2.5.1. Supermarkets/Hypermarkets
      • 6.2.5.2. Multi-Branded Stores
      • 6.2.5.3. Exclusive Stores
      • 6.2.5.4. Online
      • 6.2.5.5. Others
    • 6.2.6. By Region
      • 6.2.6.1. North
      • 6.2.6.2. East
      • 6.2.6.3. West and Central
      • 6.2.6.4. South
    • 6.2.7. By Company Market Share Analysis (Top 5 Companies and Others - By Value, FY2025)
  • 6.3. Market Map Analysis, FY2025
    • 6.3.1. By Product Type
    • 6.3.2. By Technology Type
    • 6.3.3. By Connectivity
    • 6.3.4. By End-user
    • 6.3.5. By Distribution Channel
    • 6.3.6. By Region

7. Demand Supply Analysis

8. Import and Export Analysis

9. Value Chain Analysis

10. Porter's Five Forces Analysis

11. PESTLE Analysis

12. Pricing Analysis

13. Market Dynamics

  • 13.1. Market Drivers
  • 13.2. Market Challenges

14. Market Trends and Developments

15. Case Studies

16. Competitive Landscape

  • 16.1. Competition Matrix of Top 5 Market Leaders
  • 16.2. SWOT Analysis for Top 5 Players
  • 16.3. Key Players Landscape for Top 10 Market Players
    • 16.3.1. HP India Sales Private Limited
      • 16.3.1.1. Company Details
      • 16.3.1.2. Key Management Personnel
      • 16.3.1.3. Key Products Offered
      • 16.3.1.4. Key Financials (As Reported)
      • 16.3.1.5. Key Market Focus and Geographical Presence
      • 16.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
    • 16.3.2. Epson India Pvt Ltd.
    • 16.3.3. Canon India Pvt Ltd.
    • 16.3.4. Brother International (India) Private Limited
    • 16.3.5. Ricoh Company, Ltd.
    • 16.3.6. Xerox India Limited
    • 16.3.7. Konica Minolta Business Solutions India Private Limited
    • 16.3.8. KYOCERA Document Solutions India Private Limited
    • 16.3.9. Colorjet Group
    • 16.3.10. TVS Electronics Private Limited

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

17. Strategic Recommendations

18. About Us and Disclaimer

List of Tables

  • Table 1. Competition Matrix of Top 5 Market Leaders
  • Table 2. Mergers & Acquisitions / Joint Ventures (If Applicable)
  • Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

  • Figure 1. India Printer Market, By Value, In USD Billion, FY2019-FY2033F
  • Figure 2. India Printer Market Share (%), By Product Type, FY2019-FY2033F
  • Figure 3. India Printer Market Share (%), By Technology Type, FY2019-FY2033F
  • Figure 4. India Printer Market Share (%), By Connectivity, FY2019-FY2033F
  • Figure 5. India Printer Market Share (%), By End-user, FY2019-FY2033F
  • Figure 6. India Printer Market Share (%), By Distribution Channel, FY2019-FY2033F
  • Figure 7. India Printer Market Share (%), By Region, FY2019-FY2033F
  • Figure 8. By Product Type Map-Market Size (USD Billion) & Growth Rate (%), FY2025
  • Figure 9. By Technology Type Map-Market Size (USD Billion) & Growth Rate (%), FY2025
  • Figure 10. By Connectivity Map-Market Size (USD Billion) & Growth Rate (%), FY2025
  • Figure 11. By End-user Map-Market Size (USD Billion) & Growth Rate (%), FY2025
  • Figure 12. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), FY2025
  • Figure 13. By Region Map-Market Size (USD Billion) & Growth Rate (%), FY2025