![]() |
市場調查報告書
商品編碼
1781179
雲端·行動·後端·即服務(BaaS)的全球市場,各服務形式,各平台,各終端用戶,各地區,機會,預測,2018年~2032年Global Cloud Mobile Backend as a Service (BaaS) Market Assessment, By Service Type, By Platform, By End-user, Region, Opportunities and Forecast, 2018-2032F |
全球雲端和行動後端即服務 (BaaS) 市場預計將從 2024 年的 53.5 億美元成長至 2032 年的 168.9 億美元,2025 年至 2032 年的複合年增長率為 15.45%。隨著企業尋求更快的應用程式開發速度以及透過以安全為中心的後端服務實現即時更新,全球雲端和行動後端即服務 (BaaS) 市場正在持續成長。開發人員正在利用雲端平台建立可擴展的應用程序,而無需支援複雜的基礎架構。 BaaS 的需求受到許多因素的驅動,例如向行動優先平台的轉變、數位轉型以及對持續用戶參與的需求。此外,BaaS 有助於降低成本、加快速度並簡化整個開發週期。
雲端行動後端即服務 (BaaS) 平台為開發者提供即用型雲端功能,用於建置和管理應用程式後端。大多數 BaaS 平台整合式驗證、儲存、無伺服器邏輯、自動化 API,以及在大多數情況下的推播通知,從而創建完全可用的後端,而無需開發者編寫任何後端程式碼。 BaaS 正日益成為企業部署行動應用程式並顯著降低基礎設施管理水準的一種方式。隨著越來越多的公司利用行動應用與客戶互動、管理現場營運並利用即時資訊快速做出決策,BaaS 市場正在不斷擴大。隨著越來越多的雲端原生架構的出現,我們看到了越來越多的關注,以及對 CI/CD 工具的支援和靈活的訂閱式定價。這些因素共同簡化了行動解決方案的開發,提高了靈活性,並加快了產品上市時間。
例如,2025 年 5 月,微軟在 Azure 市場中宣布了多項新的雲端服務,其中包括為行動開發人員簡化後端流程的服務。這些服務包括身份驗證、通知和雲端集成,幾乎無需任何基礎設施設定。
所有部門市市場均涵蓋所有地區和國家。
以上公司非基於市場份額排序,並且可能會根據研究過程中可用的信息而變化。
Global cloud mobile backend as a service (BaaS) market is projected to witness a CAGR of 15.45% during the forecast period 2025-2032, growing from USD 5.35 billion in 2024 to USD 16.89 billion in 2032. The global cloud mobile backend as a service (BaaS) market is seeing consistent growth as organizations want faster app development timelines and real-time updates with security-oriented backend services. Developers are taking advantage of cloud platforms to build scalable applications without having to support all the infrastructure complexity. Due in large part to the shift to mobile-first platforms, digital transformation and the need for continuous engagement with users, BaaS demand is growing. Additionally, BaaS helps in decreasing costs, faster speed and increasing efficiency in the overall development cycle.
Cloud mobile backend as a service (BaaS) platform provides developers with ready-to-use cloud functionality to build and manage the back end of apps. Most BaaS platforms incorporate authentication, storage, serverless logic, automatic APIs and in most scenarios, push notifications, creating a fully usable back end without developers writing back-end code. BaaS has become an increasingly popular way for businesses to deploy mobile applications and with a greatly reduced level of infrastructure management. The BaaS market is growing as more organizations leverage mobile applications to interact with customers, manage field operations and make quick decisions using real-time information. As more cloud-native architectures are available, along with support from CI/CD tools and flexible subscription-based pricing, we are seeing greater interest. When all of these factors are combined, they result in simplified development, increased flexibility and faster time to market for mobile-based solutions.
For example, in May 2025, Microsoft unveiled a host of new cloud services in its Azure marketplace, including services to facilitate backend processes for mobile developers. These services include authentication, notifications, and cloud integration with little to no setup of the respective infrastructure.
Developer-Centric Backend Automation Influencing the Global Cloud Mobile Backend as a Service (BaaS) Market
Developer-centric backend automation tools are a major growth catalyst. These products provide an intuitive environment for developers to configure, deploy and maintain backends with little to no coding experience. These backend automation tools boast features like drag-and-drop functions, real-time sync of data and fetching readily available scalable pre-built frameworks with APIs to construct your app quickly. After all, backend automation allows developers to spend less time worrying about infrastructure and more time configuring features like a UI and user experience. There is now increased demand for apps that can be launched with minimal time to market across industries. Hence, businesses are forced to leverage backend services and backend automation to keep up. These platforms provide the latest modern languages, frameworks and CI/CD pipelines to help influence speed in the development life cycle and reduce the pressure of time to market.
For instance, in January 2024, AWS launched a new backend development framework, Amplify Gen2, for full stack and mobile development. Serverless functions for full stack developers, real-time data and a new workflow process that simplified the process of running their infrastructure were all incorporated in the new framework.
Easier Mobile Access to Backend Systems Proliferating the Global Cloud Mobile Backend as a Service (BaaS) Market
Another key driver of market growth is the increased ease and simplicity of accessing backend systems directly from mobile devices. Leveraging unified dashboards for service management and mobile applications that facilitate backend performance monitoring and API configuration, developers and administrators gain enhanced flexibility to implement real-time updates, perform troubleshooting, and efficiently scale operations. This also makes it easier to improve productivity, particularly for distributed teams or enterprises with large app portfolios. With more app development teams being globally distributed and operating as remote-first, the ability to control backends from mobile devices aids quick releases, continuous integration and rapid response and control to maintain the app.
For example, in January 2024, Amazon Web Services improved its AWS console mobile app to include an integrated backend management experience. This improvement will now allow users to monitor services, configure APIs and scale mobile backends through a mobile device. The improvement is intended to add flexibility for operational teams working remotely, and issue resolution can be performed rapidly from a device the user already has with them.
Cloud Storage and Backup Segment is Influencing the Global Cloud Mobile Backend as a Service (BaaS) Market
Cloud storage and backup is the most widespread segment within the cloud mobile BaaS market. It serves as a central facility used for the management of user data, app files, media content and transactional records across multiple distributed systems. Developers rely on this segment to provide storage that allows for reliable, scalable, and secure storage that supports data recovery, real-time syncing of data and offline access. Having specialized storage for mobile applications that are increasingly generating dynamic and continuing data throughout the user experience requires effective backend storage. The cloud backup features also ensure business continuity and regulatory compliance. In addition, this segment enforces speedy app performance, memory efficiency and unhindered access to significant data whenever and wherever is needed.
For example, in 2025, Couchbase announced a range of new features to further enhance its usage of cloud-based storage and backup systems for adaptive applications. The developments provided developers with high-performance storage with offline capabilities, real-time sync, and client-side scaling with AI.
North America is the Leading Region in Global Cloud Mobile Backend as a Service (BaaS) Market
The cloud mobile BaaS market continues to be dominated by North America, based on technology infrastructure and early contribution in cloud, especially in BaaS. North America is home to numerous cloud providers, many mobile-first startups and enterprise software vendors. An increasing number of companies in the United States have turned to backend services to become more agile, lower overhead costs, and follow through on their mobile transformation. Favorable digital policies, investment in mobile innovation and very high smartphone penetration continue to drive this adoption. Just like most of the world, service developers in North America have a plethora of advanced and characterized platforms, support from communities, and accelerated tools to help them prototype and build their services. This has led North America to have the most significant share of the global market.
For example, in May 2025 Microsoft and SAP announced to extend their strategic alliance to help businesses move backend ERP systems to cloud-based services.
Impact of U.S. Tariffs on Global Cloud Mobile Backend as a Service (BaaS) Market
U.S. tariffs may indirectly affect the cloud mobile BaaS market by raising hardware costs, impacting server supply and cloud infrastructure expansion. If tariffs increase costs of technology components that are often imported, cloud service providers may choose to postpone backend data center upgrades or absorb additional costs into the backend server and database costs and pass costs along to customers.
Given that most backend services are software-driven and most hosted services already exist in the cloud, the indirect impact is somewhat reduced.
Nonetheless, potential uncertainty in trade policies may prompt enterprises to rethink how they procure cloud service contracts, leading to short-term slowdowns in investments in cloud mobile BaaS particularly in affected businesses.
Key Players Landscape and Outlook
The cloud mobile BaaS market is characterized by a highly competitive environment with leading vendors continually upgrading features such as AI integration, edge computing and security functionality. Other companies are readying themselves to offer hybrid architectures to support cloud-native apps and apps deployed on-premises. There is a positive market outlook in which growth is anticipated to continue due to the digitalization of enterprises, low-code trends, and the increase in mobile-centric workflows. As backend technologies develop, the cloud mobile BaaS provider is aiming to have better customization, reliability and developer experience. Future competition between vendors will ultimately come down to multi-cloud support, a streamlined set of integrated development tools and the ability to share real-time insights into performance across mobile backend operations.
For example, in April 2024, IBM announced its acquisition of HashiCorp to assist in building a complete hybrid cloud platform and used this acquisition to demonstrate how this acquisition made IBM stronger in enabling enterprise clients with scalable backend infrastructure and secure automation tools. This acquisition also pointed to increased competition in the cloud mobile backend space.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.