印度的Bluetooth耳機市場:產品類型·價格分佈·流通管道·各地區的機會及預測 (2019-2033年)

受技術趨勢、消費者生活方式的轉變以及數位連接日益增強的推動，預計印度藍牙耳機市場規模將從2025年的7.5億美元增長到2033年的12.2億美元，預測期內（2026-2033年）的複合年增長率為6.21%。

支援藍牙5.0連接的智慧型手機日益普及，正快速推動無線音訊的普及。各品牌推出價格實惠的真無線立體聲 (TWS) 耳機，使無線耳機普及到大眾。音樂串流媒體、視訊串流服務和播客等數位內容消費的快速成長，也推動了對高品質音訊設備的需求。

藍牙耳機的便攜性和便利性導致有線耳機銷售下降，越來越多的消費者選擇無線耳機，以避免線纜纏繞。遠距辦公 (WFH) 和健身文化的興起，也促使越來越多的商務人士和健身愛好者選擇頸掛式或 TWS 耳機進行工作和視訊會議。主動降噪 (ANC) 先前僅在高階機型上配備，如今也已應用於中階耳機，成為一項差異化功能。

便利的電商平台，包括折扣促銷、分期付款 (EMI) 和送貨上門等，促進了銷售成長。正面的廣告宣傳和明星代言也提升了品牌知名度。 5G 的廣泛普及預計將在未來幾年提升音訊串流媒體質量，而基於人工智慧的個人化音質、健康監測功能和環保設計預計將塑造未來趨勢。

本報告提供印度的Bluetooth耳機的市場調查，彙整市場定義和概要，市場規模的轉變·預測，各種區分的詳細分析，案例研究，影響市場成長因素的分析，競爭情形，主要企業簡介等資訊。

目錄

第1章 計劃的範圍和定義

第2章 調查手法

第3章 美國的關稅的影響

第4章 摘要整理

第5章 客戶的迴響

• 受訪者的人口統計
• 品牌認知度
• 決定是否購買時考慮的要素
• 優先流通管道

第6章 印度的Bluetooth耳機市場展望

• 市場規模的分析·預測
• 市場佔有率的分析·預測
  • 各產品類型
    • 頭戴式耳機
    • 入耳式
  • 各種價格
    • 經濟/中階
    • 高級
  • 各流通管道
    • 超級市場/大賣場
    • 多品牌商店
    • 限制商店
    • 線上
    • 其他
  • 各地區
    • 北部
    • 東部
    • 西部·中央部
    • 南部
  • 各企業市場佔有率分析 (前五名公司以及其他)
• 市場地圖分析

第7章 進出口的分析

第8章 價值鏈分析

第9章 波特的五力分析

第10章 大環境分析

第11章 價格分析

第12章 市場動態

• 推動市場要素
• 市場課題

第13章 市場趨勢與發展

第14章 政策和法規情形

第15章 案例研究

第16章 競爭情形

• 前五名公司的競爭矩陣
• 前五名公司的SWOT分析
• 前十大企業的形勢
  • Sony India Private Limited
  • Apple India Private Limited
  • OnePlus Technology India Private Limited
  • Samsung India Electronics Private Limited
  • Sennheiser Electronics India Private Limited
  • Nothing Technology Limited
  • Zebronics India Pvt. Ltd.
  • Boult Audio Private Limited
  • Imagine Marketing Private Limited (Boat)
  • Nexxbase Marketing Pvt. Ltd. (Noise)

第17章 策略性建議

第18章 關於調查公司·免責聲明

India bluetooth headphones market is projected to witness a CAGR of 6.21% during the forecast period FY2026-FY2033, growing from USD 0.75 billion in FY2025 to USD 1.22 billion in FY2033, owing to technological trends, changing consumer lifestyles, and increasing digital connectivity. The deepening penetration of smartphones that support bluetooth 5.0+ connectivity has helped drive the adoption of wireless audio faster. Low-cost true wireless stereo (TWS) earbuds by brands, have made wireless headphones affordable for the masses. The rapid growth in the consumption of digital content, such as music streaming, video streaming services, and podcasting, has also driven the demand for good-quality audio equipment.

Portability and convenience of use of bluetooth headphones have resulted in a drop in the use of wired headphones, with users opting for tangle-free, wireless headphones. WFH and fitness culture have also contributed, with working professionals and fitness enthusiasts opting for neckbands and TWS earbuds for calls and video conferencing. Active Noise Cancellation, which was a premium feature, has also found its way into mid-range headphones, serving as a differentiator. For instance, in July 2024, Noise operated by Nexxbase Marketing Pvt. Ltd. launched its new wireless headphones. It offers AI-enhanced environmental noise cancellation (ENC) technology and 70-hour playtime.

Sales are being fuelled by e-commerce platforms with repeated promotions of discounts, simple EMI, and doorstep delivery. Aggressive promotion and celebrity endorsement have also improved brand visibility. In the years to come, the 5G launch is likely to improve the quality of audio streaming, while features such as AI-based sound personalization, health monitoring features, and eco-friendly designs will dictate future trends.

Rising Smartphone Penetration and Bluetooth Connectivity Drives the India Bluetooth Headphones Market Demand

India bluetooth headphones market is expanding at a rapid pace, with the nation's rising smartphone penetration and advancements in bluetooth technology fuelling the growth. In November 2022, according to a report by the Ministry of Information Broadcasting, India had more than 1.2 billion mobile phone users and 600 million smartphone users. Such statistics exhibit India as one of the ley market for bluetooth headphones.

Further, phasing out the 3.5mm headphone jack by leading smartphone brands has been one of the major drivers of this transition, as it has forced consumers to use wireless models. Moreover, the extensive availability of budget-friendly smartphones with bluetooth 5.0 and higher has also been among the drivers of the boom. These newer generations of bluetooth technology offer benefits like quicker pairing, lower latency, and improved battery life, thereby making wireless headphones more desirable. With the sale of smartphones expected to rise gradually and bluetooth technology advancing further, smartphone penetration and deeper wireless connectivity will continue to be the major drivers of India bluetooth headphones market's strong growth in the future.

Shift from Wired to Wireless Headphones Expands the India Bluetooth Headphones Market Size

The rapid shift from wired to wireless headphones is the major growth driver of India bluetooth headphones market. Consumers are increasingly opting for easy, tangle-free, and portable audio solutions, leading to a sharp decline in the sales of wired headphones. This shift is also being driven by the removal of the 3.5mm audio jack, especially in premium smartphones. The rise in popularity of true wireless stereo (TWS) earbuds, due to their pocket-sized size, ease of use, and premium specifications, has also seen this shift. Additionally, the rise in a work-from-home (WFH) culture, fitness, and entertainment on the move has also driven the adoption of wireless headphones for calling, working out, and watching media. Additionally, the Indian market is also witnessing a sharp rise in online personal audio product sales, with music listeners spending more time listening to music than the global average, and this is set to drive wireless headphones demand further. As a result, the shift from wired to wireless headphones is not only increasing the size of India's bluetooth headphones market but also reshaping consumer expectations, with an increasing emphasis on quality, convenience, and premium features.

For instance, in February 2025, Exotic Mile (Boult Audio) launched three new audio devices as a part of the company's Boult x Mustang collection, two TWS earbuds and a headphone set.

In Ear Type is Dominating the India Bluetooth Headphones Market

The in ear bluetooth headphones category has become a strong player in India wireless audio space, finding a strong foothold among buyers, driven by mass-market affordability, compact design, and rapidly evolving features. These products have become the go-to audio solution for India's price-conscious and mobile-first consumers, especially in tier-2 and tier-3 cities. Their appeal is rooted in convenience, lightweight form factor, and seamless connectivity with smartphones. Over the past years, budget-friendly offerings from Indian and Chinese-origin brands such as boAt, Noise, realme, Boult Audio, and OnePlus have flooded online platforms, making in-ear devices accessible to a broad demographic. Features like low-latency gaming modes, fast charging, voice assistant integration, and touch controls, once restricted to premium segments, are now standard even in budget range. Moreover, online marketplaces like Flipkart and Amazon have driven bulk sales through festive discounts and flash sales, while influencer-led marketing on Instagram and YouTube has accelerated adoption among gen Z and millennials.

For instance, in 2025, the launch of boAt Nirvana Ion 2 with dual EQ modes and 120-hour battery life marked a new benchmark for budget TWS offerings, reflecting the segment's strong innovation pace.

Impact of the U.S. Tariffs on India Bluetooth Headphones Market

The U.S. tariff policies on Chinese electronics, including bluetooth headphones, have created both challenges and opportunities for India's growing wireless audio market. While India is not a direct target of these tariffs, the ripple effects of trade restrictions between the U.S. and China are influencing manufacturing, pricing, and supply chains in the India bluetooth headphones industry.

Many Chinese manufacturers facing U.S. tariffs are relocating production to other countries to avoid additional costs. Though the U.S. is not a major importer of Indian bluetooth headphones, tariffs could discourage future export growth.

The Indian government's PLI (Production-Linked Incentive) scheme is attracting global brands to set up local manufacturing, reducing dependency on Chinese imports.

Key Players Landscape and Outlook

The Indian market for bluetooth headphones is experiencing increased competition, with Indian players ruling the budget segment and international players ruling the premium segment. Imagine Marketing Private Limited (Boat) has emerged as a market leader through aggressive marketing tactics, celebrity endorsements, and frequent product launches, especially in the low-cost true wireless stereo (TWS)/neckband segment. Chinese players are making deeper inroads in the mid-range segment by offering bundled headphones with smartphones and price competition. The premium segment remains well occupied by international players, who target audiophiles with their high-end active noise cancellation (ANC) headphones. In the next couple of years, the market is poised to experience revolutionary change, with trends of premiumization showing that consumers are increasingly seeking the latest features such as spatial audio and lossless bluetooth codecs. As Indian players begin to enter global markets and global players increase Indian manufacturing capacity, the industry is at a crossroads where innovation, localization, and changing consumer behavior would fundamentally transform competitive dynamics in the next couple of years.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of U.S. Tariffs

4. Executive Summary

5. Voice of Customers

• 5.1. Respondent Demographics
• 5.2. Brand Awareness
• 5.3. Factors Considered in Purchase Decisions
• 5.4. Preferred Distribution Channel

6. India Bluetooth Headphones Market Outlook, FY2019-FY2033F

• 6.1. Market Size Analysis & Forecast
  • 6.1.1. By Value
• 6.2. Market Share Analysis & Forecast
  • 6.2.1. By Product Type
    • 6.2.1.1. Over Ear
    • 6.2.1.2. In Ear
  • 6.2.2. By Price Range
    • 6.2.2.1. Economy/Mid-Range
    • 6.2.2.2. Premium
  • 6.2.3. By Distribution Channel
    • 6.2.3.1. Supermarkets/Hypermarkets
    • 6.2.3.2. Multi-Branded Stores
    • 6.2.3.3. Exclusive Stores
    • 6.2.3.4. Online
    • 6.2.3.5. Others
  • 6.2.4. By Region
    • 6.2.4.1. North
    • 6.2.4.2. East
    • 6.2.4.3. West and Central
    • 6.2.4.4. South
  • 6.2.5. By Company Market Share Analysis (Top 5 Companies and Others - By Value, FY2025)
• 6.3. Market Map Analysis, FY2025
  • 6.3.1. By Product Type
  • 6.3.2. By Price Range
  • 6.3.3. By Distribution Channel
  • 6.3.4. By Region

7. Import and Export Analysis

8. Value Chain Analysis

9. Porter's Five Forces Analysis

10. PESTLE Analysis

11. Pricing Analysis

12. Market Dynamics

• 12.1. Market Drivers
• 12.2. Market Challenges

13. Market Trends and Developments

14. Policy and Regulatory Landscape

15. Case Studies

16. Competitive Landscape

• 16.1. Competition Matrix of Top 5 Market Leaders
• 16.2. SWOT Analysis for Top 5 Players
• 16.3. Key Players Landscape for Top 10 Market Players
  • 16.3.1. Sony India Private Limited
    • 16.3.1.1. Company Details
    • 16.3.1.2. Key Management Personnel
    • 16.3.1.3. Key Products Offered
    • 16.3.1.4. Key Financials (As Reported)
    • 16.3.1.5. Key Market Focus and Geographical Presence
    • 16.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisitions
  • 16.3.2. Apple India Private Limited
  • 16.3.3. OnePlus Technology India Private Limited
  • 16.3.4. Samsung India Electronics Private Limited
  • 16.3.5. Sennheiser Electronics India Private Limited
  • 16.3.6. Nothing Technology Limited
  • 16.3.7. Zebronics India Pvt. Ltd.
  • 16.3.8. Boult Audio Private Limited
  • 16.3.9. Imagine Marketing Private Limited (Boat)
  • 16.3.10. Nexxbase Marketing Pvt. Ltd. (Noise)

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

17. Strategic Recommendations

18. About Us and Disclaimer

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. India Bluetooth Headphones Market, By Value, In USD Billion, FY2019-FY2033F
• Figure 2. India Bluetooth Headphones Market Share (%), By Product Type, FY2019-FY2033F
• Figure 3. India Bluetooth Headphones Market Share (%), By Price Range, FY2019-FY2033F
• Figure 4. India Bluetooth Headphones Market Share (%), By Distribution Channel, FY2019-FY2033F
• Figure 5. India Bluetooth Headphones Market Share (%), By Region, FY2019-FY2033F
• Figure 6. By Product Type Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 7. By Price Range Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 8. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 9. By Region Map-Market Size (USD Billion) & Growth Rate (%), FY2025