![]() |
市場調查報告書
商品編碼
1778330
可攜式印表機的全球市場:各技術,各終端用戶,各流通管道,各地區,機會,預測,2018年~2032年Global Portable Printer Market Assessment, By Technology, By End-user, By Distribution Channel, By Region, Opportunities, and Forecast, 2018-2032F |
全球便攜式印表機市場預計將以 7.14% 的複合年增長率成長,從 2024 年的 129.9 億美元增至 2032 年的 225.6 億美元,這主要得益於零售、醫療保健、物流和運輸等各行各業對行動列印解決方案日益增長的需求。便攜式印表機需求成長的主要原因之一是線上訂購和配送服務的快速擴張。大多數消費者在線上購買產品,他們需要能夠快速列印運輸標籤、裝箱單和條碼以便當日送達的印表機。此外,大多數商店和企業都採用了行動銷售點 (mPOS) 系統,這催生了對可輕鬆連接到智慧型手機和平板電腦的無線、緊湊型收據印表機的需求。醫療保健行業也嚴重依賴便攜式印表機來列印患者腕帶和處方,並滿足追蹤要求。技術人員和警察等現場工作人員也依賴這些印表機進行現場開票和文書工作。
技術創新推動市場發展,藍牙 5.0、Wi-Fi 6 和 NFC 等無線連接的進步,加上更長的鋰離子電池續航時間,提高了移動性和便利性。堅固耐用的工業便攜式印表機的出現滿足了倉庫和生產線等惡劣環境的需求。同時,零售和製藥行業的監管要求對準確的標籤列印提出了要求。向熱敏印表機和環保紙轉變等永續發展趨勢也在影響應用模式,而中小企業 (SME) 和行動供應商擴大採用低成本列印解決方案,使得亞太和非洲地區成為未來市場擴張的沃土。人工智慧、物聯網和 5G 連接等技術也可能透過引入更智慧、更快速的列印解決方案繼續重塑市場。然而,一些阻礙擴展的障礙,例如解決方案的成本、有限的列印速度以及熱敏紙的耐用性。然而,整體趨勢令人鼓舞,隨著越來越多的行業尋求行動性、效率和即時列印解決方案,市場有望穩步擴張。專注於堅固耐用、無線和永續設計的公司最有可能利用這些新興趨勢。
例如,佳能公司於2025年2月發布了PIXMA TR160,這是一款專為需要可靠安全列印解決方案的商務人士設計的無線便攜式印表機。這款高效的印表機無需筆記型電腦即可始終如一地產生高品質的文件。
本報告研究了全球便攜式印表機市場,並提供了市場概況、技術、最終用戶、分銷管道和地區的趨勢以及市場參與者的概況。
Global portable printer market is projected to witness a CAGR of 7.14% during the forecast period 2025-2032, growing from USD 12.99 billion in 2024 to USD 22.56 billion in 2032F, owing to increasing demand for mobile printing solutions across various industries, including retail, healthcare, logistics, and transportation. One of the primary reasons for the increased demand for portable printers is the rapid expansion of online ordering and delivery services. Most customers are purchasing products online, and thus, they require printers that will quickly print shipping labels, packing slips, and barcodes for same-day delivery. Additionally, most stores and businesses are employing mobile point-of-sale (mPOS) systems, which are also creating a demand for wireless, small receipt printers that can be easily attached to smartphones and tablets. The healthcare industry also employs portable printers extensively to print patient wristbands, prescriptions, and for compliance with tracking requirements. Field workers, such as technicians and police officers, also utilize these printers for invoicing and paperwork in the field.
Technological innovation is driving the market, with advances in wireless connectivity, such as Bluetooth 5.0, Wi-Fi 6, and NFC, coupled with longer battery life for lithium-ion batteries, thereby enhancing mobility and convenience. The arrival of rugged, industrial-strength portable printers addresses the needs of harsh environments such as warehouses and production lines. In contrast, regulatory requirements in retail and pharmaceuticals necessitate accurate label printing. While sustainability trends, such as the movement towards thermal printers and green paper, also affect adoption patterns, upcoming markets in the Asia-Pacific and African regions offer fertile ground for expansion, as small and medium-sized enterprises (SMEs) and mobile retailers increasingly adopt low-cost printing solutions. Technologies such as AI, IoT, and 5G connectivity can also continue to reshape the market, introducing smarter, faster printing solutions. However, there are obstacles, including the cost of solutions, print speed limitations, and the durability limitations of thermal paper, which can be barriers to expansion. But the overall trend is encouraging, with the market poised for steady expansion as industries increasingly seek mobility, efficiency, and real-time printing solutions. Companies focusing on rugged, wireless, and sustainable designs are best positioned to capture these emerging trends.
For instance, in February 2025, Canon Inc. introduced the PIXMA TR160, a wireless, portable printer designed specifically for business professionals who require dependable and secure printing solutions. This efficient printer consistently produces high-quality documents without needing a laptop.
Increasing Adoption of Mobile POS (mPOS) Systems Drives the Portable Printer Market Demand
The rapid expansion of mobile point-of-sale (mPOS) systems in retail, hospitality, and service industries is slowly driving the need for portable printers globally. As companies shift from conventional cash registers to agile, tablet-based payment systems, wireless, space-saving printing requirements have become increasingly vital. Portable printers enable vendors such as food trucks, pop-up shops, boutique stores, and event organizers to print tickets, invoices, and receipts instantly at the point of sale, simplifying customers' lives and enhancing business operations. The application of Bluetooth, Wi-Fi, and cloud-based print technologies enables seamless connectivity with tablets and smartphones, allowing more businesses to adopt this technology. Additionally, the adoption of cashless payment and omnichannel retail strategies has also spurred the growth of mPOS systems, particularly in developing economies where small businesses seek low-cost, scalable solutions. With enhanced battery life and rugged designs that can operate in various environments, portable printers are becoming the backbone of business today, establishing a market for consistent growth as the mPOS movement continues to expand globally.
For instance, in March 2023, SATO Holdings Corporation introduced the PW4NX, a 4-inch mobile label printer designed with mobility, speed, and durability in mind. This printer aims to minimize downtime and reduce the total cost of ownership (TCO) for various critical mobile labeling needs across sectors such as logistics, retail, manufacturing, healthcare, and food services.
Growth of E-Commerce and Logistics Expands Global Portable Printer Market Size
The expansion of the e-commerce market and evolving logistics requirements are significantly driving the growth of the global portable printer market, with robust demand for mobile print solutions. As online sales continue to grow, warehouses and logistics companies are increasingly utilizing portable printers to print shipping labels, packing slips, and barcodes in real-time during distribution and last-mile delivery. The growing demand for same-day and on-demand delivery has driven this trend, as warehouse personnel and drivers require rugged, wireless printers that can operate in fluctuating conditions. Large logistics companies and third-party fulfillment providers are heavily investing in these solutions to become more efficient and adhere to tight delivery schedules. As e-commerce sales are expected to continue growing at a rapid rate and logistics automation increasingly becomes critical, the market for portable printers is anticipated to experience stable growth. Suppliers are incorporating advanced features, such as cloud connectivity, increased battery life, and enhanced ruggedness, to address the evolving needs of the market. The convergence of the rise of e-commerce with advancements in portable printing technology is driving robust opportunities for market growth over the next decade.
For instance, in June 2025, Xiaomi Corporation unveiled a sleek new portable photo printer, designed to help users quickly and easily produce high-quality prints anytime, anywhere.
Inkjet Printing Dominates the Global Portable Printer Market
The current global portable printer market is predominantly dominated by inkjet technology, which has established its leadership position due to superior print quality and high adaptability. In contrast to thermal printers, which are limited to producing monochromatic prints, inkjet printers offer colorful, high-resolution color prints, rendering them indispensable for applications that demand high-quality output, such as marketing materials, product labels, and photographic reports. This technological advantage has opened doorways to widespread usage across various industries, including retail, healthcare, and industrial applications. In the retail sector, inkjet printers are emerging as the preferred choice for producing attractive shelf tags and marketing materials, while in the healthcare sector, their accurate color reproduction is crucial in medical imaging and patient records. Recent innovations in inkjet technology have further cemented its market position. Improvements, such as smudge-resistant mobile pigment ink systems, are overcoming earlier limitations based on speed and durability. These advancements include miniaturized ink tank configurations that minimize operational expenses and hybrid solutions that blend inkjet quality with thermal ease. These advancements, coupled with reduced operational costs and improved media compatibility, have expanded the scope of inkjet printer usage to field service reporting and mobile photo printing.
For instance, in June 2025, NEWYES, operating as Shenzhen Newyes Technology Ltd., developed the world's smallest A4 inkjet printer, the NEWYES LD0806 Portable Inkjet Printer.
Asia-Pacific leads the Global Portable Printer Market Size
The Asia-Pacific has become a powerhouse in the global portable printer market, driven by accelerated digitalization and robust economic growth in the region's leading economies. China, Japan, and India are at the forefront, with China alone accounting for a substantial portion of the regional market share due to its vast e-commerce market and extensive manufacturing base. Several drivers are propelling leadership, among them the accelerated growth of mobile commerce and last-mile delivery services, creating stratospheric levels of demand for mobile thermal printers in logistics supply chains. Moreover, government-driven digitalization programs such as India's Digital India initiative and Southeast Asia's Smart City initiatives are fueling the adoption of mobile print solutions in public administration and healthcare. The dynamic SME economy of the region, which is responsible for almost half of Asia's GDP, is increasingly adopting affordable, portable printers for inventory management and mobile transactions. Companies are responding with region-tailored innovations such as models featuring support for multiple Asian languages, higher humidity resistance for tropical use, and ultra-slim form factors for high-density urban spaces.
For instance, in March 2025, Canon Inc. introduced a new lineup of printers designed to enhance productivity in the workplace. This latest offer builds on the features of the PIXMA TR150, bringing improved security and better connectivity for a more reliable wireless experience.
Impact of the U.S. Tariff on Global Portable Printer Market
The imposition of U.S. tariffs on Chinese-made electronics has significantly altered the global portable printer market landscape, creating both challenges and opportunities across the supply chain.
As the world's largest importer of portable printers, America's tariff on Chinese-origin printing equipment has forced manufacturers to reevaluate their production and distribution strategies.
This trade policy has accelerated two major industry shifts: First, leading brands are diversifying manufacturing to Vietnam, Malaysia, and Mexico, with Foxconn and other contract manufacturers establishing new production lines outside China.
While the tariffs have disrupted traditional trade flows, they've also stimulated innovation in cost-reduction strategies, including modular designs that qualify for tariff exemption.
Key Players Landscape and Outlook
The global portable printer market is characterized by fierce competition among established players and rising challengers, with Zebra Technologies Corporation, Brother International Europe Limited, and HP Inc. collectively holding the majority of the market share due to their technological leadership in thermal and inkjet solutions. These market leaders are reacting to industry trends with strategic moves. HP Inc. and Epson America, Inc. are developing premium inkjet models with cloud connectivity and AI, while Zebra Technologies Corporation is vertically integrating by acquiring thermal printhead makers to consolidate its leadership in logistics printers. Meanwhile, Asian manufacturers such as Xprinter Group and BIXOLON CO., LTD. are gaining share through competitively priced models for emerging markets and introducing IoT-enabled printers. Competitive dynamics are also being redefined by technological innovations such as Canon's 5G field service printers, Honeywell International Inc.'s ruggedized offerings for hostile environments, and HP's subscription ink services for mobile consumers. In the future, the market is likely to consolidate as operators struggle to deal with tightening margins, with evident trends toward strategic technology alliances with mobile platforms, more investment in sustainable printing solutions, and regional specialization across printer tiers.
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.