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市場調查報告書
商品編碼
1776842
AI虛擬形象的全球市場:各平台,類別,各用途,各地區,機會,預測,2018年~2032年Global AI Avatar Market Assessment, By Platform, By Type, By Application, By Region, Opportunities and Forecast, 2018-2032F |
全球人工智慧虛擬形象市場預計將從2024年的53.3億美元成長到2032年的292.9億美元,2025年至2032年的複合年增長率為23.72%。隨著越來越多的企業利用人工智慧虛擬形象來增強用戶溝通,全球人工智慧虛擬形象市場正在呈指數級增長。人工智慧虛擬形象使用先進的人工智慧技術來模仿人類的外觀和說話方式。這些優勢使企業能夠節省時間、全天候營運並提供更優質的數位體驗。
人工智慧虛擬形象市場是全球數位轉型運動的重要組成部分。人工智慧虛擬形象嵌入到各種線上服務中,包括遊戲、行動應用程式和網站,與用戶聊天並提供協助。人工智慧虛擬形象可以理解語音、顯示面部表情並像人類一樣做出反應。許多企業正在採用人工智慧虛擬形象來隨時提供服務、節省成本並與用戶建立聯繫。新工具正在簡化和增強人工智慧虛擬形象的創建。從零售到教育和社交平台,人工智慧虛擬形象正在使數位生活更加無縫銜接、更具人性化,從而促進市場成長。
例如,NVIDIA 公司於 2024 年 1 月推出了 Avatar Cloud Engine (ACE) 微服務,旨在使開發者能夠使用 Omniverse Audio2Face 和 Riva 等工具建立互動式人工智慧虛擬形象。這些工具能夠實現即時、逼真的臉部動畫和多語言語音辨識。
本報告探討了全球人工智慧虛擬形象市場,提供了市場概況,以及按平台、類型、應用和地區劃分的趨勢,以及市場參與者的概況。
Global AI avatar market is projected to witness a CAGR of 23.72% during the forecast period 2025-2032, growing from USD 5.33 billion in 2024 to USD 29.29 billion in 2032. The global AI avatar market is expanding at an exponential rate as more companies utilize AI avatars to enhance their communication with users. AI avatars can use advanced AI to mimic human appearance and speech. Therefore, these benefits help companies to save time, enable them to work around the clock and deliver improved digital experiences.
The AI avatar market is a vital component of the global digital transformation movement. Since you can find AI avatars embedded in different online services such as games, mobile apps, websites and other online services that can chat with users and provide help, AI avatars can also understand voice, show expressions, and respond like a person. Many companies are implementing AI avatars to offer service anytime, save costs and provide user connection. With new tools, the creation of AI avatars has been simplified and powered. From retail to education and social platforms, AI avatars are making digital life more seamless and more humanized, which contributes to the growth of the market.
For example, in January 2024, NVIDIA Corporation launched its Avatar Cloud Engine (ACE) microservices, which aim to help developers create interactive AI avatars using tools such as Omniverse Audio2Face and Riva. These tools can perform real-time, lifelike facial animation, as well as multilingual speech recognition.
Use in Games and Entertainment Influences the Global AI Avatar Market Demand
A major contributor to the growth of the global AI avatar market is the implementation of AI avatars as characters in games and entertainment. Since game producers and film production teams use AI avatars to make characters more realistically engaged. Due to the availability of new and advanced AI avatar tools, it has become much easier to produce a realistic face with natural facial movements and voice patterns. Using AI avatars makes storytelling more engaging and real-world characters more character-driven in games. Everyone playing video games enjoys a more engaging and realistic-looking experience. The more it feels like characters come to life, the more people want to engage with the content and return to it repeatedly. The popularity of using AI avatars to enhance narrative or create new digital mediums for content development is rising rapidly, driving rapid market growth.
For example, in June 2023, Epic Games, Inc. introduced MetaHuman Animator, a new tool in the MetaHuman framework designed to facilitate high-quality facial motion capture for AAA gaming and thoughtful cinematic storytelling. It was specifically created to simplify the process of creating human-like avatars and performing realistic face animation.
Virtual Brand Avatars and Online Proliferates Global AI Avatar Market
Additionally, the global AI avatar marketplace is expanding as companies increasingly utilize avatars to engage with users online. Because they are essentially intelligent assistants on websites or in apps that provide responses, present products, and assist consumers at all hours (24*7). Companies can help more users with avatars because they can work around the clock. Since avatars operate continuously without needing rest, companies can serve more customers without needing to hire additional staff. Furthermore, patrons generally pay attention to them, and avatars learn and improve their service over time. Brands use them to learn about products, provide instruction and sell products. Given that more patronage is occurring online for shopping and learning, companies are searching for digital assistants that feel humanistic and intelligent. For many, this need is leading to an increasing number of firms deploying AI avatars daily.
For instance, in February 2023, Liquid Avatar Technologies Inc. partnered with Aftermath Islands to launch AI-powered avatars in the metaverse. The digital agents, powered by OpenAI's GPT-3, will act as brand ambassadors and can provide service, product education, and customer engagement at any hour of the day.
Digital Human Segment Dominates the Global AI Avatar Market
Digital human avatars currently lead the largest segment in this market. This is all because, as Digital humans act and look such as real humans, they can portray emotions, speak in diverse languages, and even display facial expressions or communicate with gestures. Digital humans can serve various purposes, including virtual friends, support agents, or online instructors. People tend to connect better and faster with something that acts like a human. Trending applications for avatars include health, games, shopping and social applications. The behavior of digital humans enables them to manifest in applications and provide utility. This is why the digital human segment is the leading segment in the AI avatar market by a large margin.
For example, in June 2024, Meta Loop Ltd launched Meo, a highly lifelike AI companion designed to provide emotional support. Launched at London Tech Week, the avatar mimics human characteristics, including empathy and jealousy. Its emotional realism caught the public's attention.
North America Leads Global AI Avatar Market
North America is the largest region of the global AI avatars market. Due to various reasons, including the fact that leading tech companies and developers in the U.S. are inventing, investing in, and utilizing these intelligent avatars. Many applications and websites in this region utilize avatars to facilitate friendly and helpful conversations with their users. North Americans are quick to adopt new digital tools, thereby increasing the market's ability to grow. There is a substantial investment in AI research, which provides a valuable framework to enable progress to occur at a faster pace than in other regions. As a result, North America tests and launches new avatar tools before other areas. It is no wonder that numerous activities and growth opportunities exist in this region of North America.
For example, in June 2025, Meta Platforms, Inc. rolled out new features of WhatsApp, including animated emojis, sticker improvements, and better group chat filters. The updates were implemented to support communication through more dynamic personalized interactions.
Impact of U.S. Tariffs on Global AI Avatar Market
U.S. tariffs may raise prices for AI tools and services. Several AI avatars require specific hardware components, including servers and specialized chips. When tariffs are applied to components imported from other nations, it can increase price points. This may slow the adoption of AI avatars for a handful of firms. However, U.S. firms may turn to local technology companies as a means of reducing these costs. If these firms utilize local data centres and local cloud services, they can continue to offer AI avatars at a reasonable price point. Tariffs may potentially impact the rate of growth for smaller businesses.
Key Players Landscape and Outlook
The global AI avatar market is home to numerous companies developing their own intelligent, realistic avatars. Many large tech companies are acquiring or developing new tools to stay ahead. These tools will allow anyone to create avatars that can talk to users, show some emotion and help people online. The market is expanding because the AI Avatar industry is appealing to businesses across various industries, including Retail, Education, and Media, for avatars to enhance customer interaction experience. As individuals become accustomed to interacting with digital humans in a standard way, more businesses will undoubtedly offer AI Dialog avatars to enhance their offerings. Moving forward looks brighter every day with ongoing advances in technology, more tools being made accessible to more creators and more ideas being generated to make more intelligent and more lifelike AI avatars.
For instance, in September 2024, Salesforce, Inc. and NVIDIA Corporation announced a strategic partnership to continue building AI Agent innovation. Salesforce added NVIDIA's AI Enterprise platform (including ACE microservices) to its Agentforce solution, allowing accelerated, dynamic, interactive avatar experiences across workflows in enterprise sales, service, marketing, and IT.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.