冰箱的越南市場:各產品類型，類別，各部署類型，各容量，各最終用途，各技術，各價格，各流通管道，各地區，機會，預測，2018年～2032年

受可支配收入成長、都市化和中產階級壯大的影響，預計越南冰箱市場規模將從2024年的17.2億美元增長至2032年的25.6億美元，在2025-2032年的預測期內，複合年增長率為5.09%。日益增長的環保意識和技術進步正鼓勵消費者選擇節能智慧冰箱。政府政策鼓勵節能家電，進一步推動了市場成長。核心家庭和現代生活方式進一步促進了對小型先進冰箱的需求。此外，快速成長的電商市場和零售店的蓬勃發展，使得冰箱更加觸手可及。

例如，2024年10月，和發冷凍工程有限公司向美國出口了一台雙變頻冰箱。此冰箱頂部冷凍室容量為286公升。這款冰箱符合國際能源監管標準，彰顯了越南對永續發展的承諾。

目錄

第1章 計劃的範圍和定義

第2章 調查手法

第3章 美國的關稅的影響

第4章 摘要整理

第5章 客戶的迴響

• 受訪者的人口統計
• 品牌認知度
• 決定是否購買時考慮的要素
• 優先購買流通管道
• 購買頻率
• 購買後面臨的課題

第6章 越南的冰箱市場展望，2018年～2032年

• 市場規模分析與預測
  • 各金額
  • 各數量
• 市場佔有率分析與預測
  • 各產品類型
    • 單門冰箱
    • 上冷凍室
    • 法式對冰箱
    • 下冷凍室
    • 對開門冰箱
    • 其他冰箱
  • 類別
    • 智慧
    • 非智慧
  • 各部署類型
    • 自主型冰箱
    • 內裝冰箱
  • 各容量
    • 不滿200L
    • 200L～400L
    • 超400L
  • 各最終用途
    • 住宅
    • 商業
  • 各技術
    • 變頻器
    • 非變頻器
  • 價格順序
    • 量產
    • 高級
    • 高級
  • 各流通管道
    • 超級市場和大賣場
    • 限制商店
    • 多品牌商店
    • 線上
    • 其他
  • 各地區
    • 北部
    • 南部
    • 中央部
  • 各企業市場佔有率分析(前五名公司·其他- 各金額，2024年)
• 2024年市場地圖分析
  • 各產品類型
  • 類別
  • 各部署類型
  • 各容量
  • 各最終用途
  • 各技術
  • 價格順序
  • 各流通管道
  • 各地區

第7章 進口和出口的分析

第8章 價值鏈分析

第9章 波特的五力分析

第10章 大環境分析

第11章 價格分析

第12章 市場動態

• 推動市場要素
• 市場課題

第13章 市場趨勢與發展

第14章 案例研究

第15章 競爭情形

• 前五名市場領導公司的競爭矩陣
• 前五名公司的SWOT分析
• 前9名市場企業的形勢
  • Samsung Vina Electronics Co., Ltd.
  • LG Electronics Vietnam Co., Ltd.
  • Electrolux Vietnam Co., Ltd.
  • Mitsubishi Electric Corporation
  • Panasonic Vietnam Co.,Ltd.
  • Whirlpool
  • Sharp Electronics (Vietnam) Company Limited
  • Midea Consumer Electric (Vietnam) Co., Ltd.
  • Arcelik Hitachi Home Appliances Sales Vietnam Co., Ltd.

第16章 策略性建議

第17章 關於調查公司·免責聲明

Vietnam refrigerator market is projected to witness a CAGR of 5.09% during the forecast period 2025-2032, growing from USD 1.72 billion in 2024 to USD 2.56 billion in 2032 because of growing disposable income, urbanization and a growing middle class. Consumers are opting for energy-efficient and smart refrigerators because of growing environmental concerns and advancements in technology. Government policies are encouraging energy-saving appliances which further drive market growth. The growth in nuclear families and contemporary lifestyle has further contributed to the increasing demand for small and technologically advanced refrigerators. Furthermore, the burgeoning e-commerce market and retail growth have enhanced availability that makes the refrigerator more accessible.

For instance, in October 2024, Hoa Phat Refrigeration Engineering Co. Ltd has exported a double inverter refrigerator to the United States. It has a capacity of 286 liters with the top freezer. It meets the international energy regulations standards showing the push towards the sustainability from Vietnam.

Rising Disposable Income and Urbanization is Driving Demand for Refrigerator

Vietnam's rapid economic growth has led to a substantial increase in disposable income that enable more households to invest in new appliances such as refrigerators. With the per capita GDP of the country increasing, consumers are moving towards the premium and energy-efficient refrigerators by going beyond the entry-level models to multi-door and smart refrigerators. Increased earnings have also made it possible for rural dwellers to consume refrigeration technology that widens the overall market.

Urbanization is another key driver, with millions of consumers moving to urban areas in search of enhanced employment opportunities. This has resulted in an increase in nuclear families and high-tech apartments which results in an increased demand for small, high-technology refrigerators which are apt for smaller living spaces. Urban customers look for high-end features like inverter technology, frost-free operation and smart connectivity which drives the sales of mid-to-premium range of refrigerators.

Moreover, cities have a greater number of supermarkets and convenience stores that enhance the demand for refrigerators in commercial areas. The expansion of modern retail and food delivery services has prompted families to keep fresh food for longer durations, which further drives the sales of refrigerators.

Additionally, Vietnam's government is also investing in urban infrastructure and smart city initiatives that drive the uptake of new home appliances. As urban areas grow and lifestyle changes, refrigeration is no longer a luxury but a necessity. The combination of growing income levels and growing urbanization is likely to continue driving the growth of Vietnam's refrigerator market in the future. For instance, Vietnam manufacturing of home electrical appliances such as refrigerators is increased by 19.9% in December 2024 compared to the corresponding month one year ago. This growth reflects the increase in domestic demand for refrigerators in Vietnam.

Technological Advancements and Smart Features is Driving Market Expansion

The growing requirement for refrigerators in Vietnam is heavily influenced by technological developments and the launch of smart features. Buyers are currently searching for energy-efficient, high-end refrigerators that are convenient, have improved preservation of food and connectivity. One of the strongest innovations is inverter technology that assists in saving electricity consumption while ensuring efficient cooling. With the hike in electricity prices, buyers are choosing inverter-based refrigerators to conserve long-term energy expenses.

Further, IoT (Internet of Things) feature-enabled smart refrigerators are also becoming increasingly popular, particularly among urban families. Smart refrigerators enable temperature control through smartphones, maintenance notifications, and even food freshness tracking through AI sensors. With the internet penetration increasing in Vietnam, the adoption of smart homes is also likely to increase which will in turn drive refrigerator sales.

Brands are also concentrating on sophisticated cooling features like multi-airflow systems and humidity-controlled compartments that maintain foods fresher for longer durations. This follows the shift in consumer lifestyle where individuals want to keep groceries for longer durations instead of buying them daily.

Additionally, anti-bacterial and deodorizing functions are becoming mid-to-premium segment refrigerator standards addressing the increasing post-pandemic health concerns. Companies are committing to research and development to bring in models responsive to Vietnamese consumers' requirements like compact sizes for small urban homes and refrigerators with bigger freezer compartments for bulk storage. For instance, in December 2024, Panasonic Vietnam introduced the HARMONY+ Edition, which is characterized by its Slot-in wall design that blends perfectly with city kitchen settings. This model features sophisticated functionalities such as soft freezing, dedicated fruit and vegetable compartments, antibacterial technology and auto ice maker which responds to the contemporary urbanites' demands.

Top Freezer Segment is Leading the Market Share

The top freezer refrigerator segment has cemented its dominance in the market. Due to its affordability, practicality and widespread consumer preference. These models are the most common choice among middle-income households which represent a large portion of Vietnan's population. Top freezer models are significantly more budget-friendly, which makes them accessible to a broader range of consumers.

One of the key factors driving their dominance is energy efficiency. Many top-freezer refrigerators now come with inverter technology which help households by reducing electricity bills which is an essential consideration given rising energy costs. Their compact and space-efficient design also makes them ideal for small urban apartment which aligns with Vietnam's rapid urbanization and the trends toward smaller living spaces.

In addition, Vietnamese consumers prefer top-freezer models because of their functional storage design. With a large fresh food compartment and a freezer at the top, these refrigerators offer easy access to most-used fresh food while still offering plenty of freezing capacity. This is especially valuable since more Vietnamese households are cooking at home and require dependable food storage options.

Additionally, prominent companies such as LG and Panasonic give great emphasis to this segment, providing different models with humidity control, antibacterial technology and quick-cooling features which suits local consumer requirements. For instance, in March 2023, Samsung launched its Bespoke refrigerator range in Vietnam, with artificial intelligence support. They also come with personalised colour panels and high-end features such as an upper freezer storage compartment with four different cooling modes, which will improve food freshness. Moreover, compatibility with SmartThings Energy's AI Energy Mode enables users to track and manage energy usage using a smartphone application, ensuring maximum energy efficiency.

Northern Region is Dominating the Vietnam Refrigerator Market Share

The northern part of Vietnam, specifically Hanoi and the adjacent regions is one of the driving forces behind Vietnam's refrigerator market because of some economic, climatic and demographic reasons. One of the major reasons is the dense population and economic growth in Hanoi, the capital city. As a metropolitan area, Hanoi possesses a wide base of consumers with increasing disposable income, making households able to invest in quality and energy-efficient refrigerators. The northern region is also home to numerous industry zones and manufacturing centers, pulling in an increasing middle-class population that needs modern home appliances.

Another significant driver is the climate. Northern Vietnam has clear-cut seasons with hot summers and cold winters. The high summer temperatures create greater demand for refrigerators, as consumers require effective cooling solutions for food storage. Also, with colder winters, individuals keep more fresh fruits and vegetables and seasonal food which creates greater need for sophisticated refrigeration technology.

The heavy concentration of manufacturing and distribution plants in the north also adds to the market dominance. Most major appliance brands, such as Samsung, LG and local manufacturers, have factories in northern industrial estates, providing quicker supply chain distribution and cost-effectiveness.

Future Market Scenario (2025 - 2032F)

There is a significant trend towards smart refrigerators that come with innovative features like Wi-Fi connectivity and energy-saving technologies. Consumers are increasingly becoming green, and as a result, there is an increased demand for appliances that consume less energy and use environmentally friendly refrigerants.

Online distribution channels are increasing in popularity, offering customers greater convenience and availability of a greater range of goods at competitive prices. This phenomenon indicates the new retail landscape of Vietnam and greater dependence on electronic channels for consumption.

The market provides several forms of refrigerators such as single-door, double-door, and side-by-side refrigerators depending on different requirements of consumers that increase the sales.

Key Players Landscape and Outlook

Continuous innovation characterizes the landscape of the refrigerator market in Vietnam, as companies compete to outperform one another in terms of smart and energy-efficient refrigerators. The market prognosis remains positive, owing to rising disposable income and urbanization, as well as technological advancements and smart features, which will likely define the industry's future. Collaborations and developing technologies are projected to increase competition in this fast-paced market. For instance, in May 2024, Climaveneta Chat Union Refrigeration Equipment Vietnam, a joint venture between Hong Kong-based Chat Union and Italy's MEHITS (owned by Mitsubishi Electric Japan), inaugurated its manufacturing facility in Ben Luc, Long An Province.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of U.S. Tariffs

4. Executive Summary

5. Voice of Customers

• 5.1. Respondent Demographics
• 5.2. Brand Awareness
• 5.3. Factors Considered in Purchase Decisions
• 5.4. Preferred Purchase Channel
• 5.5. Frequency of Purchase
• 5.6. Challenges Faced Post Purchase

6. Vietnam Refrigerator Market Outlook, 2018-2032F

• 6.1. Market Size Analysis & Forecast
  • 6.1.1. By Value
  • 6.1.2. By Volume
• 6.2. Market Share Analysis & Forecast
  • 6.2.1. By Product Type
    • 6.2.1.1. Single Door
    • 6.2.1.2. Top Freezer
    • 6.2.1.3. French Door
    • 6.2.1.4. Bottom Freezer
    • 6.2.1.5. Side-By-Side
    • 6.2.1.6. Others
  • 6.2.2. By Type
    • 6.2.2.1. Smart
    • 6.2.2.2. Non-Smart
  • 6.2.3. By Deployment Type
    • 6.2.3.1. Free-Standing Refrigerators
    • 6.2.3.2. Built-In Refrigerators
  • 6.2.4. By Capacity
    • 6.2.4.1. Less Than 200 L
    • 6.2.4.2. 200 L - 400 L
    • 6.2.4.3. Above 400 L
  • 6.2.5. By End-use
    • 6.2.5.1. Residential
    • 6.2.5.2. Commercial
  • 6.2.6. By Technology
    • 6.2.6.1. Inverter
    • 6.2.6.2. Non-Inverter
  • 6.2.7. By Price
    • 6.2.7.1. Mass
    • 6.2.7.2. Premium
    • 6.2.7.3. Luxury
  • 6.2.8. By Distribution Channel
    • 6.2.8.1. Supermarkets and Hypermarkets
    • 6.2.8.2. Exclusive Stores
    • 6.2.8.3. Multi Branded Stores
    • 6.2.8.4. Online
    • 6.2.8.5. Others
  • 6.2.9. By Region
    • 6.2.9.1. Northern
    • 6.2.9.2. Southern
    • 6.2.9.3. Central
  • 6.2.10. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2024)
• 6.3. Market Map Analysis, 2024
  • 6.3.1. By Product Type
  • 6.3.2. By Type
  • 6.3.3. By Deployment Type
  • 6.3.4. By Capacity
  • 6.3.5. By End-use
  • 6.3.6. By Technology
  • 6.3.7. By Price
  • 6.3.8. By Distribution Channel
  • 6.3.9. By Region

7. Import and Export Analysis

8. Value Chain Analysis

9. Porter's Five Forces Analysis

10. PESTLE Analysis

11. Pricing Analysis

12. Market Dynamics

• 12.1. Market Drivers
• 12.2. Market Challenges

13. Market Trends and Developments

14. Case Studies

15. Competitive Landscape

• 15.1. Competition Matrix of Top 5 Market Leaders
• 15.2. SWOT Analysis for Top 5 Players
• 15.3. Key Players Landscape for Top 9 Market Players
  • 15.3.1. Samsung Vina Electronics Co., Ltd.
    • 15.3.1.1. Company Details
    • 15.3.1.2. Key Management Personnel
    • 15.3.1.3. Key Products Offered
    • 15.3.1.4. Key Financials (As Reported)
    • 15.3.1.5. Key Market Focus and Geographical Presence
    • 15.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisitions
  • 15.3.2. LG Electronics Vietnam Co., Ltd.
  • 15.3.3. Electrolux Vietnam Co., Ltd.
  • 15.3.4. Mitsubishi Electric Corporation
  • 15.3.5. Panasonic Vietnam Co.,Ltd.
  • 15.3.6. Whirlpool
  • 15.3.7. Sharp Electronics (Vietnam) Company Limited
  • 15.3.8. Midea Consumer Electric (Vietnam) Co., Ltd.
  • 15.3.9. Arcelik Hitachi Home Appliances Sales Vietnam Co., Ltd.

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

16. Strategic Recommendations

17. About Us and Disclaimer

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. Vietnam Refrigerator Market, By Value, In USD Billion, 2018-2032F
• Figure 2. Vietnam Refrigerator Market, By Volume, In Thousand Units, 2018-2032F
• Figure 3. Vietnam Refrigerator Market Share (%), By Product Type, 2018-2032F
• Figure 4. Vietnam Refrigerator Market Share (%), By Type, 2018-2032F
• Figure 5. Vietnam Refrigerator Market Share (%), By Deployment Type, 2018-2032F
• Figure 6. Vietnam Refrigerator Market Share (%), By Capacity, 2018-2032F
• Figure 7. Vietnam Refrigerator Market Share (%), By End-Use, 2018-2032F
• Figure 8. Vietnam Refrigerator Market Share (%), By Technology, 2018-2032F
• Figure 9. Vietnam Refrigerator Market Share (%), By Price, 2018-2032F
• Figure 10. Vietnam Refrigerator Market Share (%), By Distribution Channel, 2018-2032F
• Figure 11. Vietnam Refrigerator Market Share (%), By Region, 2018-2032F
• Figure 12. By Product Type Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 13. By Type Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 14. By Deployment Type Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 15. By Capacity Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 16. By End-Use Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 17. By Technology Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 18. By Price Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 19. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 20. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2024