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市場調查報告書
商品編碼
1761517
嵌入式保險市場:依保單類型、通路、最終用戶和地區的機會與預測(2018-2032)Global Embedded Insurance Market Assessment, By Insurance Type, By Distribution Channel, By End-user, By Region, Opportunities and Forecast, 2018-2032F |
全球嵌入式保險市場規模預計將從2024年的1624.5億美元成長到2032年的4056.8億美元,預測期內的年複合成長率為12.12%,這得益於消費者在快速發展的數位金融和消費生態系統中對安全、個人化和順暢保障體驗的期望不斷提升。
全球成長得益於情境化保險產品投保和無縫保險交付的盛行。使用點保險投保也是一個驅動因素。此外,強調公平性、以客戶為中心和透明度的監管措施也在推動保險的包容性和多樣性,以解決保險覆蓋不足的問題。保險公司和企業擺脫傳統的保險分銷、通路和獨立保險產品,建構嵌入式生活方式。這使得保險自然融入日常客戶體驗,例如電商結帳、車輛交易和旅行預訂,推動全球市場成長。
由於消費者對無縫銜接、情境化保險體驗的需求日益成長,嵌入式保險市場目前蓬勃發展。消費者期望日新月異,尤其是數位原生代消費者的崛起,以及平台和付費服務提供者(例如電商零售商、旅遊平台和金融應用)越來越願意將保險融入其核心體驗,這些因素推動保險融入各種日益相關的消費者行為。更重要的是,這種轉變也受到全球監管現代化的推動,這些監管現代化支持數位優先的保險業務模式(例如,簽約時投保、按次付費、分層承保等)以及API合作夥伴生態系統的發展。因此,保險交付自然地從傳統銷售管道轉向基於平台和生態系統的業務模式。
本報告研究了全球嵌入式保險市場,並提供了市場定義和概述、市場規模趨勢和預測、各個細分市場的詳細分析、案例研究、影響市場成長的因素分析、競爭格局以及主要公司的概況。
Global embedded insurance market is projected to register a CAGR of 12.12% in the forecast period 2025-2032, increasing from USD 162.45 billion in 2024 to USD 405.68 billion in 2032F, driven by the expectations of consumers increasingly seeking secure, personalized and frictionless protection experiences in a rapidly evolving digital financial and consumer ecosystem. Global growth will be driven by several core factors, including the widespread adoption of defined context and frictionless product purchasing, coupled with point-of-use insurance delivery. Additionally, increased regulatory focus on fair, client-centric, and transparent coverage underpins the need for inclusion and diversity across underinsured and underserved segments. Furthermore, industries and ecosystems are evolving as insurers and businesses move away from traditional insurance sales, channels, and markets, including standalone insurance, to build embedded lifestyles. This ensures insured products become part of customers' journeys and experiences, whether in e-commerce checkouts, automotive transactions, or travel bookings, driving the global embedded insurance market growth in the forecast period.
The global embedded insurance market is booming due to the increased demand for seamless, contextual, and frictionless insurance that defines consumer journeys today. Increasingly changing consumer expectations, and especially for the emerging digital-native consumers, together with the increasing willingness of platforms and fee-based service provider (such as e-commerce retailers, travel platforms, and financial apps) to embed insurance into core experiences, is helping the embedded immersion of insurance in all sorts of increasingly relevant consumer engagements. More fundamentally, the worldwide modernizing of regulations supporting digital-first insurance business models (like cover for sign-up, pay-as-you-go, or layered cover) and API-like partnership ecosystems. Thus, beginning is a natural shift from the traditional distribution model to platform-based, ecosystem business models.
In August 2024, the dtx company (Flowcode) and REIN Technologies (US) Inc teamed up to modernize embedded insurance in offline to online commerce (o2o). The Flowcode QR tech, infused with Rein's digital insurance APIs, allows relevant instant coverage options with AI-linked insights as information-based prompts, at the point of engagement, showing the naturally increasing role of contextual protection in everyday life.
Platform-Based Distribution is Driving the Growth of the Embedded Insurance Market
Embedded insurance benefits from delivering insurance through third-party digital experiences to avoid traditional insurance distribution hurdles. With a fundamental change in distribution, the way customers are buying and engaging with insurance is being disrupted. Platforms such as BNPL apps, ride-sharing platforms, and neobanks are enabling insurers to offer customized micro-policies based on specific consumer events, which allow insurers to customize their offers. The scalability of embedded offerings also allows insurers to reach previously underserved market segments and customer populations. Digital-native consumers, in general, have demanded transparency, convenience, and customization in insurance offerings, all of which can be achieved with the embedded model more easily than traditional agents or brokers could ever provide.
In March 2025, Japan launched its first BNPL embedded insurance scheme from Smartpay in partnership with Chubb Group of Insurance Companies to provide real-time insurance coverage at the point of payment. Customers using Smartpay's platform can now choose the option to "opt in" to personalized insurance on purchases, which is a good example of how fintechs and insurers can create value together through embedded experiences.
Enhanced Automation is Growing the Embedded Insurance Market
Innovations in AI and automation are rapidly advancing embedded insurance as both opportunities and risks can now be evaluated in underwriting/claims. Using advanced data analytics, insurers are now able to contextual prices and assess risks in real-time, embedded within their partner platforms, removing policy friction and ensuring products are both contextual and relevant. Insurers are also leveraging massive automation to enhance the back-end process of claims processing and regulatory reporting. The speed and agility of embedded distributed models combine with segmentation to assess dynamically changing risks, such as cyber risk, trip disruptions, and SME liability, where automation improves customer experience and cost efficiency.
For instance, in June 2024, Cytora Limited partnered with ChAI, to work together to improve dynamic risk assessment for insurers. They are leveraging more external signals, such as commodity risk indices and supply chain risk, that enable embedded insurers to calibrate their pricing and exposure more accurately, in a way that will soon have an impact on their digital distribution model.
Auto Insurance Leads the Embedded Insurance Market
Auto insurance is at the forefront of the embedded revolution. OEMs and digital mobility platforms are embedding insurance at the point of sale, lease, or rental for vehicles. The consumers receive contextual, usage-based, or bundled products, all delivered on one interface. The OEM offers different packages based on driving patterns, distance driven, or type of vehicle, often with insurtechs or Managing General Agents. Embedded auto insurance allows for claims automation, service reminders, and faster payments through telematics.
For instance, in June 2024, Stellantis Financial Services U.S. and Bolttech launched embedded auto insurance offerings for Stellantis customers who purchase a car. By using an in-app experience during a car purchase and experience, the customer can select and activate coverage while financing their car. This creates an experience of seamless, flexible, and instant auto insurance benefits for any car buyer. This shows how embedded insurance creates customer lifetime value with their automotive brands.
North America Dominates the Global Embedded Insurance Market
North America leads the world in embedded insurance, owing to several factors, including its mature insurance ecosystems, elevated levels of digital penetration, and significant investment in insurtech. The regulatory landscape in the U.S. and Canada, including initiatives such as open insurance and sandboxes, has fostered a collaborative environment between carriers and technology platforms. Additionally, the growing demand for insurance within e-commerce, gig economy, and digital health apps has created a boom in B2B2C embedded offerings. North America has the largest group of lead actors as well as end-users willing to test and scale embedded models faster than in other regions.
In March 2025, Hepster (MOINsure GmbH) from Germany made a move in the U.S. market through its partnership with HDI to start offering embedded insurance to OEM and Mobility clients. This announcement demonstrates not only the interest of North America in European insurtechs but also gives evidence of the cross-border potential and viability of embedded distribution.
Key Players Landscape and Outlook
The embedded insurance market is in a heightened state of competition with the world's insurtechs and entrenched incumbents racing to develop API-first, customizable insurance infrastructure. Competitive players such as Bolttech, Qover, and Cover Genius have all successfully launched platforms that fully integrate partner ecosystems (such as travel and retail, fintech, and automotive) to facilitate end-to-end functions from underwriting and pricing through claims and renewals. Embedded insurance providers have additional opportunities thanks to the rapid growth of vertical SaaS providers in areas such as e-commerce, logistics, and real estate. In addition, embedded companies continue to enter strategic alliances to better reach consumers and diversify their products.
In May 2024, the UK embedded insurance platform Embri Limited officially launched with an emphasis on API-centric partnerships. Aimed at fintech and lifestyle platforms, Embri emphasizes connectivity for white-label insurance distribution and demonstrates the potential disruption of technology-led infrastructure providers in the insurance value chain.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.