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市場調查報告書
商品編碼
1749720
利用為基礎的保險(UBI)的全球市場:類別,各技術,車輛類別,各終端用戶,各地區,機會,預測,2018年~2032年Global Usage-Based Insurance (UBI) Market Assessment, By Type, By Technology, By Vehicle Type, By End-user, By Region, Opportunities and Forecast, 2018-2032F |
受數位技術、互聯出行和不斷變化的消費者期望的推動,全球基於使用情況的保險 (UBI) 市場預計將從 2024 年的 448.7 億美元增長至 2032 年的 970.3 億美元,在預測期內 (2025-2032) 的複合年增長率為 10.12% 10.12%。 UBI 方案,例如按駕駛量付費 (PAYD)、按駕駛方式付費 (PHYD) 和按駕駛方式管理 (MHYD),正在透過提供基於行為的保費來改變傳統的保險業務。這種變化的推動因素包括:遠端資訊處理技術的高滲透率、車輛互聯性的不斷增強,以及人們對根據獨特駕駛習慣而非標準化人口特徵量身定制的差異化保險產品的需求。市場推動因素之一是智慧型手機和連網汽車的全球普及,這使得即時追蹤駕駛員行為和車輛使用情況成為可能。此外,年輕駕駛、零工經濟從業人員和低里程駕駛員對更便宜、更透明的保險產品的需求日益增長,也推動了UBI的普及。監管部門對安全駕駛習慣和數據共享的激勵措施,以及與減少車輛使用相關的永續發展目標,也在推動市場成長。
然而,市場存在各種阻礙因素。資料隱私問題、網路安全威脅以及消費者不願受到持續監控仍是廣泛應用的主要課題。遠端資訊處理基礎設施成本高昂,尤其是在價格敏感的市場,以及區域層面缺乏標準化可能會阻礙其可擴展性。此外,消費者對保險公司如何收集、儲存和使用其資料的信任仍然是一項重大課題。
其他推動因素包括保險分銷管道數位化進程加快、汽車製造商與保險公司合作整合遠端資訊處理技術,以及提供基於應用程式的輕量級UBI產品的保險科技公司不斷湧現。不同地區的市場成熟度也存在顯著差異,北美和西歐處於應用的前沿,而亞太和拉丁美洲等地區預計將在預測期內由於數位基礎設施的不斷增長和保險滲透率的提高而加速增長。總而言之,在技術創新、出行行為的演變以及全球保險模式向以客戶為中心的轉變的推動下,UBI市場預計將實現長期成長。然而,長期成長取決於數據治理問題的管理,以及透過透明度和基於價值的參與來建立客戶信任。
例如,在印度,汽車行業標準140規定所有公共交通車輛必須配備車輛位置追蹤設備 (VLTD) 和緊急呼叫按鈕,以改善道路安全和車隊管理。該計劃將推動遠端資訊處理解決方案的採用,從而有助於提高印度交通運輸的整體安全性和效率。
Global usage-based insurance (UBI) market is projected to witness a CAGR of 10.12% during the forecast period 2025-2032, growing from USD 44.87 billion in 2024 to USD 97.03 billion in 2032F, owing to the intersection of digital technologies, connected mobility, and changing consumer expectations. UBI propositions such as pay-as-you-drive (PAYD), pay-how-you-drive (PHYD), and manage-how-you-drive (MHYD) are transforming the legacy insurance business by providing behavior-based premium rates. This change has been facilitated by high telematics penetration, rising vehicle connectivity, and the desire for differentiated insurance products that are tailored to unique driving profiles instead of standardized demographic traits. One of the major drivers of the market is the global penetration of smartphones and connected cars, which allow for real-time tracking of the behavior of drivers and the use of vehicles. Further, increasing demand for inexpensive and transparent insurance products among younger drivers, gig economy professionals, and low-mileage motorists is driving the uptake of UBI. Regulatory incentives for safer driving habits and sharing data, as well as sustainability targets tied to lower usage of automobiles, also drive the market's growth.
Nonetheless, the market is subject to various restraints. Data privacy concerns, cybersecurity threats, and consumer hesitance to remain under constant surveillance are still major issues to expand adoption. The expense of telematics infrastructure, particularly in price-sensitive markets, and the absence of standardization at regional levels can hamper scalability. Additionally, consumer confidence in how insurers gather, store, and use data is still a big challenge.
Other drivers are the accelerated digitization of insurance distribution channels, collaborations between auto manufacturers and insurers for embedded telematics, and the appearance of insurance-tech companies providing nimble, app-based UBI products. Market maturity also differs widely by geography, where North America and Western Europe are at the forefront of adoption, geographies such as Asia-Pacific and Latin America are likely to see accelerated growth in the forecast period on account of growing digital infrastructure and improvement in insurance penetration. In sum, the UBI market is set for long-term growth with support coming from technological innovation, evolving mobility behaviors, and shifting global paradigms toward customer-centric insurance approaches. Long-term growth will, however, be contingent upon managing data governance issues and building customer trust through transparency and value-based engagement.
For example, in India, the Automotive Industry Standard-140 mandates that all public transport vehicles be equipped with Vehicle Location Tracking Devices (VLTD) and emergency request buttons to improve road safety and fleet management. This initiative promotes the adoption of telematics solutions, enhancing the overall safety and efficiency of transportation in India.
Technological Advancements in Telematics and Data Analytics Drive the Global Market Demand
The foundation of the UBI market lies in the ability to track and analyze driver behavior in real-time. Telematics systems, which use GPS and onboard diagnostics, allow insurers to monitor how, when, and where a vehicle is driven. Combined with AI and machine learning algorithms, this data enables insurers to customize premiums based on driving style, road conditions, and distance traveled. These insights not only lead to more accurate risk assessment but also empower policyholders with data-driven feedback to improve driving behavior. Insurers can now detect distracted driving, frequent lane changes, and even patterns that correlate with future accident likelihood.
For Instance, in November 2024, Progressive Corporation, one of the largest auto insurers in the U.S., announced the rollout of its latest safety innovation, "Accident Response," designed to give customers greater peace of mind on the road. The new feature, available within the Progressive app, connects drivers to emergency or tow services in the event of a serious accident. Accident Response leverages phone sensors to detect when a significant collision may have occurred. If an accident is detected, Progressive immediately contacts the driver to determine if assistance is needed. Customers can then request emergency help or a tow truck directly through the app or by speaking with a live agent. In cases where the driver does not respond and the crash appears severe, Progressive app proactively dispatches emergency services to the scene.
Increasing Consumer Demand for Personalized and Cost-Effective Insurance Solutions
In today's era of hyper-personalization, consumers expect financial services, including insurance, to reflect their behaviors, lifestyles, and preferences. Traditional flat-rate premiums are being replaced by tailored policies that reward good driving behavior with lower costs. UBI products such as pay-as-you-drive (PAYD) and pay-how-you-drive (PHYD) appeal to consumers by promising fairness and control over premium payments. The appeal is particularly strong among younger drivers, urban users with shorter commutes, and tech-savvy consumers comfortable sharing data for potential savings. These models also incentivize safer driving habits, leading to fewer claims for insurers and more sustainable long-term customer relationships.
For instance, in 2024, Allstate reported a comprehensive review of its Drivewise telematics program. The insurer shared that users of Drivewise had a 25% lower chance of getting into a serious accident. Moreover, these users displayed 44% less phone usage while driving, 23% less speeding, and 11% fewer instances of hard braking. Allstate attributes this improvement in road safety and customer retention to personalized feedback and reward programs integrated into their UBI app.
With rising vehicle and fuel costs, coupled with inflationary pressures globally, cost-saving incentives in UBI are increasingly attractive. Furthermore, consumers are willing to trade privacy for financial incentives, creating a growing addressable market for insurers adopting these models.
Segment-Specific Growth in Pay-As-You-Drive (PAYD) Insurance
Among various UBI models, pay-as-you-drive (PAYD) insurance has seen the fastest growth, particularly among low-mileage drivers, gig economy workers, and urban commuters. PAYD calculates premiums based on miles driven, allowing drivers to pay only for what they use. This model is particularly appealing in a post-pandemic world where hybrid work has become the norm and vehicle usage has declined. PAYD not only enables transparent and fair pricing but also aligns with environmental goals by encouraging reduced vehicle use, which supports sustainability mandates.
For instance, in 2023, Octo Telematics launched Digital Driver - Try Before You Buy, a new smartphone-based PAYD solution for insurers. This offer allows prospective policyholders to demonstrate their driving style over a short trial period before receiving a tailored insurance quote. Octo partners with leading insurers such as UnipolSai and Generali to integrate this technology into their customer acquisition pipelines. The initiative allows insurance companies to shift from demographic-based underwriting to behavior-based models, improving accuracy and profitability.
This behavioral pricing model appeals to digitally native consumers and helps insurers lower loss ratios by onboarding only low-risk drivers. As more OEMs and insurers adopt embedded PAYD features in smart vehicles, this segment is expected to dominate the UBI landscape.
Regional Leadership of North America in UBI Adoption
North America, particularly the United States, holds the largest share of the global UBI market. This dominance is attributed to several factors such as high vehicle density, widespread use of telematics, strong consumer awareness, and favorable regulatory frameworks. The U.S. insurers have aggressively invested in digital transformation, leading to broader adoption of usage-based models.
The availability of connected vehicles and partnerships between insurers and automakers also contribute to seamless data sharing, accelerating UBI uptake.
For instance, in 2023, Liberty Mutual Insurance and Jaguar Land Rover North America, LLC (JLR) launched an exclusive partnership aimed at enhancing the car-buying and ownership experience for JLR vehicle owners in the United States. The collaboration enables customers to access auto insurance seamlessly during the vehicle purchase process. Leveraging Liberty Mutual's advanced digital capabilities and extensive experience with automotive partners, JLR drivers can now obtain online insurance quotes or consult with an insurance advisor. The partnership offers exclusive benefits, including the use of genuine original equipment manufacturer (OEM) replacement parts and direct referrals to JLR retailers for vehicle repairs. Additionally, customers have the option to have their vehicles towed to the nearest JLR retailer if necessary.
Key Players Landscape and Outlook
The international usage-based insurance (UBI) market is characterized by a strongly competitive landscape with the presence of well-established insurance titans as well as telematics solution specialists. Players compete on various key fronts such as technological R&D, accuracy in data analysis, customer outreach strategies, and scalability of their telematics solutions. The ability to provide dynamic and customized pricing models as per real-time driving behavior has emerged as a principal differentiator. In addition, easy-to-use mobile apps, frictionless onboarding, and integration with connected car platforms are critical to boost customer experience and loyalty. Market forces are influenced by growing consumer demand for affordable and equitable insurance, the convergence of connected vehicle technologies, and enabling regulatory environments favoring data-oriented models. Competitive rivalry is also intensified by collaborative relationships among insurers and automakers, as well as the advent of technology-based insurance startups. The move away from conventional underwriting towards behavior-based models, combined with increasing vehicle connectivity and telematics take-up, will reshape how insurers price risk and package policies in the years ahead.
For instance, in June 2024, AXA Group announced the signing of a Share Purchase Agreement to sell its asset management arm, AXA Investment Managers (AXA IM), to BNP Paribas Cardif. This agreement follows the completion of required consultations with employee representatives from both organizations. The transaction represents a key milestone in strengthening the long-term partnership between AXA and BNP Paribas, ensuring customers' continued access to a wide range of leading investment solutions. The sale remains subject to standard closing conditions, including regulatory approvals, and is expected to be finalized in 2025.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.