軟水器的印度市場評估:類別，各種價格，各終端用戶，各地區，機會，預測(2019年度～2033年度)

預計到2033財年，印度軟水器市場規模將從2025財年的5.1061億美元增至8.8936億美元，在2026財年-2033財年的預測期內，複合年增長率將達到7.18%。這主要得益於人們對水質問題的認識不斷提高、人們的健康問題日益嚴重以及工業需求的不斷增長。在拉賈斯坦邦、德里首都轄區、卡納塔克邦、馬哈拉施特拉邦和古吉拉特邦等印度許多邦，硬水普遍存在，這推動了印度軟水器市場的需求。總溶解固體（TDS）的增加也推動了市場的成長，因為它會導致管道和潔具上積聚水垢，從而引發皮膚和頭髮問題。此外，住宅和商業市場對軟水器的需求正在增長，尤其是在印度的城市地區，高端住宅項目、酒店、醫院和辦公室都在安裝軟水器系統，以改善水質並保護設備。

此外，紡織、食品飲料、製藥和汽車行業擴大採用軟水器，以防止設備上的礦物質沉積並符合水質標準。諸如 "水之復興" 計畫和 "阿塔爾復興與城市轉型" 計畫（AMRUT）等政府計畫正在加強供水和水質，從而推動市場發展。基於物聯網的智慧軟水器（可即時監控）和環保無鹽型號等先進技術也吸引了精通技術且具有環保意識的消費者。例如，2024年6月，旭化成株式會社推出了一種新型膜系統，旨在產生注射用水（WFI），即用於製備注射劑的關鍵無菌水。這種創新的膜系統充分利用了Microza中空纖維膜在水處理和液體產品過濾方面的先進設計和開發能力，為WFI生產提供了一種替代傳統蒸餾方法的方法。可支配收入的增加和電子商務平台的蓬勃發展也使得中高收入家庭更容易獲得軟水器。維護合約和改造安裝等售後服務的興起也推動了市場的成長。城市化進程的加速、水質的惡化以及消費者意識的提升預計將在未來幾年推動印度軟水器市場的穩定成長。

本報告提供印度的軟水器市場相關調查分析，提供市場規模與預測，市場動態，主要企業的形勢等資訊。

目錄

第1章 計劃的範圍和定義

第2章 調查手法

第3章 美國關稅的影響

第4章 摘要整理

第5章 客戶的迴響

• 受訪者的人口統計
• 品牌認知度
• 決定購買時考慮的要素
• 購買後面臨的課題
• 優先的流通管道
• 購買頻率

第6章 印度的軟水器市場預測(2019年度～2033年度)

• 市場規模的分析與預測
  • 金額
  • 數量
• 市場佔有率的分析與預測
  • 類別
    • 鹽為基礎的軟水器
    • 無鹽軟水器
  • 各種價格
    • 集體/經濟
    • 高級
  • 各終端用戶
    • 住宅
    • 商業
    • 工業
  • 各地區
    • 北部
    • 東部
    • 西部·中部
    • 南部
  • 市場佔有率分析:各企業(前五名公司和其他)(金額)(2025年度)
• 市場地圖分析(2025年度)
  • 類別
  • 各種價格
  • 各終端用戶
  • 各地區

第7章 供需分析

第8章 進口和出口的分析

第9章 價值鏈分析

第10章 波特的五力分析

第11章 大環境分析

第12章 價格分析

第13章 市場動態

• 推動市場要素
• 市場課題

第14章 市場趨勢與發展

第15章 案例研究

第16章 競爭情形

• 前五名市場領導者公司的競爭矩陣
• 前五名公司的SWOT分析
• 前十大主要企業的形勢
  • KENT RO Systems Limited
  • Eureka Forbes Limited
  • Ion Exchange (India) Limited
  • 3M India Limited
  • Livpure Smart Homes Private Limited
  • A. O. Smith India Water Products Private Limited
  • Whirlpool of India Limited
  • 3D Aqua Water Treatment Company
  • WTE Infra Projects Private Limited
  • Blue Mount Udyog Private Limited

第17章 策略性建議

第18章 關於調查公司·免責聲明

India water softeners market is projected to witness a CAGR of 7.18% during the forecast period FY2026-FY2033, growing from USD 510.61 million in FY2025 to USD 889.36 million in FY2033F, driven by rising awareness of water quality issues, increasing health concerns, and growing industrial demand. The prevalence of hard water is widespread in numerous Indian states, including Rajasthan, Delhi-NCR, Karnataka, Maharashtra, and Gujarat, driving the India water softeners market demand. Increased TDS (Total Dissolved Solids), which leads to scaling of pipes and appliances, resulting in skin and hair issues, also propels market growth. Furthermore, the need for water softeners is rising in domestic and commercial markets, especially in urban India, where luxury residential projects, hotels, hospitals, and offices are installing these systems to enhance water quality and safeguard equipment.

Moreover, the textile, food and beverage, pharmaceutical, and automotive industries are increasingly adopting water softeners to avoid mineral deposits on equipment and adhere to water quality standards. Government programs such as the Jal Jeevan Mission and AMRUT (Atal Mission for Rejuvenation and Urban Transformation) are enhancing water supply and quality, driving the market. Advanced technology, such as IoT-based smart softeners that can be monitored in real-time and environmentally friendly salt-free models, is also drawing tech-savvy and eco-conscious consumers. For instance, in June 2024, Asahi Kasei Corporation launched a new membrane system designed to produce WFI (water for injection), which is a crucial sterile water used in preparing injections. This innovative membrane system offers an alternative to traditional distillation methods for creating WFI, utilizing the advanced design and development features of the Microza hollow-fiber membrane, specifically tailored for water treatment and the filtration of liquid products. Increased disposable incomes and growth in e-commerce platforms have also increased the accessibility of water softeners among middle- and upper-income households. The increase in the aftermarket service industry, such as maintenance contracts and retrofit installations, is also driving market growth. As urbanization levels are on the rise, water quality is deteriorating, and consumer awareness is increasing, the India water softeners market is expected to grow at a steady rate over the next few years.

Increasing Hard Water Problems Drive the India Water Softeners Market Demand

The growing ubiquity of hard water in India is becoming a major catalyst for the market of water softeners. Most areas, especially Rajasthan, Delhi-NCR, Karnataka, Maharashtra, and Gujarat, experience hard water, which is greatly abundant with calcium and magnesium. This hard water, due to its mineral content, contributes to scaling in home appliances such as water heaters and washing machines, decreasing their efficiency and lifespan while escalating maintenance expenses. Aside from causing damage to infrastructure, hard water is driving increasing consumer awareness about its negative health consequences, such as skin irritation, hair loss, and worsening conditions, such as eczema. These issues are driving both residential and commercial consumers to adopt water softening technologies. The issue is most severe in urban cities where groundwater depletion is further aggravating water hardness levels, driving long-term demand for treatment solutions. As realization increases regarding the economic and health effects of hard water, increasing numbers of consumers are treating water softeners not as accessories but as essential investments, keeping the market for further growth within India's residential, commercial, and industrial segments.

For instance, in December 2023, Samyang Corporation, a leader in the field of industrial water treatment materials, launched two new products and established a dedicated organization to leap forward as a comprehensive water solution company in the global market.

Growth of Residential and Commercial Real Estate Creates India Water Softeners Market Opportunities

The robust growth in India's commercial and residential real estate market is contributing significantly to the demand for water softeners in the country and introduces different market growth opportunities for market players. The growing urbanization and development of luxury housing projects, gated societies, and smart cities have led to water treatment being an integral part of contemporary infrastructure. Real estate builders are now increasingly incorporating water softening systems as premium features in luxury apartments and villas, especially in urban centers and tier-1 cities where hard water issues are common. The commercial segment, including hotels, hospitals, shopping malls, and office parks, is also driving market growth since these facilities emphasize the quality of water for both equipment safety and customer satisfaction. For instance, in May 2025, LG Chem, Ltd. launched LG NF9, a high rejection nanofiltration membrane designed for municipal and industrial applications that require selective contaminant removal with low energy consumption. Government schemes, such as the Smart Cities Mission and Housing for All are also driving construction activity and resulting in a consistent demand for water treatment solutions. This real estate-led demand is augmented by growing consumer awareness regarding water quality and making water softeners an integral part of quality residential and commercial developments throughout India.

Residential Users Dominates the India Water Softeners Market Share

The Indian water softeners market is experiencing strong growth, led mainly by increasing adoption by residential consumers. Urban homes in metro and tier-1 cities are investing more in water softening systems to fight against the destructive power of hard water on appliances, plumbing, and personal grooming. This home demand upsurge is a result of increasing health awareness, with users realizing the advantages of soft water for personal care of skin and hair and enhanced lathering of soaps and detergents. The phenomenon is prominent in dual-income, upper-middle-class households that highly value home wellness solutions and are willing to invest in water treatment equipment. To meet this demand, manufacturers are launching small, easy-to-use models built to be used in the home, as well as compelling financing arrangements that make these systems more affordable. The rise of nuclear families in cities and the growing interest in smart home technologies are also fueling residential uptake. With increasing disposable incomes and a higher awareness regarding water quality concerns, household users are likely to remain the prime driving force pushing the water softeners market in India.

For instance, in October 2024, the Government inaugurated the Cauvery Water Supply Scheme's 5th phase, which supplies about 775 million litres of drinking water to 5 million people in the city's outer areas. The government spent an additional amount on water softeners for household needs, such as cooking.

Impact of the U.S. Tariff on India Water Softeners Market

The recent imposition of U.S. tariffs on imported goods, including water treatment equipment, could have a mixed impact on India's water softeners market. While the direct effect may be limited since India's market is largely domestically driven.

Indian manufacturers exporting water softeners to the U.S. may face higher costs, reducing competitiveness. Companies relying on U.S. supply chains for components could see increased production costs, potentially leading to price hikes in India.

The government's "Make in India" push could gain momentum, encouraging local manufacturing of water treatment systems.

Indian exporters may explore new markets (Middle East, Africa, Southeast Asia) to offset U.S. tariff impacts.

Key Players Landscape and Outlook

The Indian water softeners market features a dynamic competitive landscape with established domestic brands and global players vying for market share. Leading Indian companies dominate the residential segment with advanced ion-exchange systems and smart solutions, while international brands maintain strong positions in premium and industrial segments. Emerging startups are disrupting the market with IoT-enabled and commercial-grade offerings, particularly in rapidly urbanizing Tier 2/3 cities. Key market trends include product innovations such as AI-based regeneration systems, strategic bundling with RO/UV purifiers, and expansion of e-commerce sales channels. The market outlook remains positive, driven by residential demand in urban areas and expanding industrial applications in sectors such as pharmaceuticals and textiles. While government water initiatives and green technology adoption present significant opportunities, challenges such as high upfront costs and competition from alternative solutions persist. The coming years will likely see market consolidation through mergers and acquisitions activity as global players seek to strengthen their India presence, even as domestic brands continue leveraging their distribution networks and local market understanding to maintain leadership positions across price segments.

For instance, in April 2025, LG Chem, Ltd. launched QuantumFlux UF Membranes Fact Sheet, outstanding features and benefits of high-performance Ultrafiltration (UF) membrane products. QuantumFlux UF Membranes offer a diverse range of UF membranes with various module configurations, tailored to meet a wide array of water treatment requirements.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of U.S. Tariffs

4. Executive Summary

5. Voice of Customers

• 5.1. Respondent Demographics
• 5.2. Brand Awareness
• 5.3. Factors Considered in Purchase Decisions
• 5.4. Challenges Faced Post Purchase
• 5.5. Preferred Distribution Channel
• 5.6. Frequency of Purchase

6. India Water Softeners Market Outlook, FY2019-FY2033F

• 6.1. Market Size Analysis & Forecast
  • 6.1.1. By Value
  • 6.1.2. By Volume
• 6.2. Market Share Analysis & Forecast
  • 6.2.1. By Type
    • 6.2.1.1. Salt-Based Water Softeners
    • 6.2.1.2. Salt-Free Water Softeners
  • 6.2.2. By Price Range
    • 6.2.2.1. Mass/Economy
    • 6.2.2.2. Premium
  • 6.2.3. By End-user
    • 6.2.3.1. Residential
    • 6.2.3.2. Commercial
    • 6.2.3.3. Industrial
  • 6.2.4. By Region
    • 6.2.4.1. North
    • 6.2.4.2. East
    • 6.2.4.3. West and Central
    • 6.2.4.4. South
  • 6.2.5. By Company Market Share Analysis (Top 5 Companies and Others - By Value, FY2025)
• 6.3. Market Map Analysis, FY2025
  • 6.3.1. By Type
  • 6.3.2. By Price Range
  • 6.3.3. By End-user
  • 6.3.4. By Region

7. Demand Supply Analysis

8. Import and Export Analysis

9. Value Chain Analysis

10. Porter's Five Forces Analysis

11. PESTLE Analysis

12. Pricing Analysis

13. Market Dynamics

• 13.1. Market Drivers
• 13.2. Market Challenges

14. Market Trends and Developments

15. Case Studies

16. Competitive Landscape

• 16.1. Competition Matrix of Top 5 Market Leaders
• 16.2. SWOT Analysis for Top 5 Players
• 16.3. Key Players Landscape for Top 10 Market Players
  • 16.3.1. KENT RO Systems Limited
    • 16.3.1.1. Company Details
    • 16.3.1.2. Key Management Personnel
    • 16.3.1.3. Key Products Offered
    • 16.3.1.4. Key Financials (As Reported)
    • 16.3.1.5. Key Market Focus and Geographical Presence
    • 16.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 16.3.2. Eureka Forbes Limited
  • 16.3.3. Ion Exchange (India) Limited
  • 16.3.4. 3M India Limited
  • 16.3.5. Livpure Smart Homes Private Limited
  • 16.3.6. A. O. Smith India Water Products Private Limited
  • 16.3.7. Whirlpool of India Limited
  • 16.3.8. 3D Aqua Water Treatment Company
  • 16.3.9. WTE Infra Projects Private Limited
  • 16.3.10. Blue Mount Udyog Private Limited

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

17. Strategic Recommendations

18. About Us and Disclaimer

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. India Water Softeners Market, By Value, In USD Million, FY2019-FY2033F
• Figure 2. India Water Softeners Market, By Volume, In Thousand Units, FY2019-FY2033F
• Figure 3. India Water Softeners Market Share (%), By Type, FY2019-FY2033F
• Figure 4. India Water Softeners Market Share (%), By Price Range, FY2019-FY2033F
• Figure 5. India Water Softeners Market Share (%), By End-user, FY2019-FY2033F
• Figure 6. India Water Softeners Market Share (%), By Region, FY2019-FY2033F
• Figure 7. By Type Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 8. By Price Range Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 9. By End-user Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 10. By Region Map-Market Size (USD Million) & Growth Rate (%), FY2025