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市場調查報告書
商品編碼
1744420
條形音箱的全球市場:安裝類別,連接性別,各用途,各種價格,各流通管道,各地區,機會,預測,2018年~2032年Global Soundbar Market Assessment, By Installation Type, By Connectivity, By Application, By Price Range, By Distribution Channel, By Region, Opportunities and Forecast, 2018-2032F |
全球長條音箱市場規模預計將從2024年的71.6億美元成長到2032年的128億美元,在2025-2032年預測期間的複合年增長率為7.53%。這得歸功於對增強音訊體驗日益增長的需求、家庭娛樂系統的廣泛普及以及音訊技術的進步。隨著消費者尋求高品質音效來搭配高解析度4K和8K電視以及優質串流內容,對卓越音訊體驗日益增長的需求正在推動市場發展。條形音箱因其便利時尚的設計,成為傳統多揚聲器家庭劇院系統的替代品,正日益受到歡迎。家庭娛樂系統和智慧電視的普及也進一步推動了這項需求。大多數新款平面電視都內建了低品質揚聲器,這促使人們為了獲得更好的音質而花錢購買條形音箱。 OTT串流服務正在推動對沉浸式音效的需求,從而加速市場成長。
提供3D環繞音效的技術創新是關鍵,而無線連線功能則提升了使用者的便利性。隨著語音助理等智慧功能的加入,條形音箱已成為智慧家庭系統的核心。此外,各大品牌紛紛推出無線多房間音訊系統,以滿足那些希望在家中享受簡潔、同步音訊的客戶的需求。例如,2025年2月,科技領域的領導企業松下生活解決方案印度私人有限公司推出了其最新的條形音箱系列,其中包括三款出色的型號:SC-HTS600GWK、SC-HTS400GWK和SC-HTS160GWK。該系列新品中的每個條形音箱都經過精心打造,配備了藍牙 5.3、HDMI 輸入、USB 和光纖連接等功能,使其能夠輕鬆連接各種設備,並提供流暢無雜音的音訊體驗。 PS5 和 Xbox Series X 等新一代遊戲主機所推動的遊戲和娛樂革命,進一步加速了玩家對沉浸式音訊條形音箱的需求。城市化和小型住宅也使得緊湊型條形音箱成為比雜亂的揚聲器系統更便利的選擇。整體而言,條形音箱市場的成長動力源自於消費者對更佳音質的需求、技術進步和生活方式的改變,這將使專注於沉浸式音質、人工智慧和便利連接的公司佔據市場主導地位。
本報告提供全球條形音箱市場相關調查,提供市場概要,以及安裝類別,連接性別,各用途,各種價格,各流通管道,各地區趨勢,及加入此市場的主要企業簡介等資訊。
Global soundbar market is projected to witness a CAGR of 7.53% during the forecast period 2025-2032, growing from USD 7.16 billion in 2024 to USD 12.80 billion in 2032F, owing to rising demand for enhanced audio experiences, the popularity of home entertainment systems, and advancements in audio technology. The growing demand for superior audio experience is driving the market, as consumers seek high-quality sound to complement their high-resolution 4K and 8K TVs and premium streaming content. Soundbars provide a convenient and stylish alternative to conventional multi-speaker home theater systems and are thus gaining popularity. The expansion of home entertainment systems and smart TVs also accelerates this demand, as most new flat-panel TVs have low-quality built-in speakers, leading people to spend money on soundbars for better sound. The OTT streaming services have increased the demand for immersive sound, which has increased market growth.
Technological innovations are key, which provide 3D surround sound, and wireless connectivity features add to the convenience of users. The inclusion of smart features such as voice assistants has turned soundbars into the center of smart home systems. Also, the trend of wireless and multi-room audio systems, provided by brands, meets the needs of customers who are looking for clutter-free, synchronized audio throughout their homes. For instance, in February 2025, Panasonic Life Solutions India Private Limited, a prominent player in the tech world, unveiled its latest range of soundbars, which includes three standout models: the SC-HTS600GWK, SC-HTS400GWK, and SC-HTS160GWK. Each soundbar in this new lineup is carefully crafted with features like Bluetooth 5.3, HDMI input, USB, and optical connectivity, making it super easy to connect with a variety of devices for a smooth and clutter-free audio experience. The gaming and entertainment revolution, fueled by next-gen consoles such as the PS5 and Xbox Series X, has further accelerated demand, with gamers in search of immersive audio soundbars. Urbanization and the shift towards smaller homes have also ensured compact soundbars are a convenient option compared to cluttered speaker systems. Altogether, the growth in the soundbar market is driven by changing consumer demand for better sound, technology advancement, and shifting lifestyles, with firms focusing on immersive sound, AI, and easy connectivity set to dominate the market.
Rising Demand for Enhanced Audio Experiences Drives the Global Soundbar Market
The global soundbar market is experiencing robust growth, driven mostly by the rising demand for high-quality audio experiences among consumers. As high definition 4K and 8K TVs go mainstream, people are becoming aware of the pitfalls of TV speakers, developing a huge appetite for soundbars that produce high-quality sound without the hassle of conventional home cinema systems. This movement is further reinforced by the explosive popularity of OTT streaming services such as Netflix, Inc. (Netflix), Amazon.com, Inc. (Amazon Prime Video), and JioStar India Private Limited (Disney+ Hotstar), with immersive audio now becoming a core element of viewing. Technical innovation is driving expansion in the market, with advancements such as Dolby Atmos and DTS:X providing cinematic, three-dimensional sound from slinky, space-efficient designs.
For instance, in January 2025, LG Electronics, Inc. unveiled its latest Soundbars, the LG S95TR and LG S90TY, both featuring Wireless Dolby Atmos and true wireless rear surround speakers. These new models are crafted to elevate your home entertainment experience with exceptional sound quality, cutting-edge features, and a stylish, modern look. They're designed to work seamlessly with LG TVs, promising to enhance the cinematic and audio experience. Wireless connectivity features such as Bluetooth, Wi-Fi, and AirPlay complement the attractiveness by eliminating cable mess, while smart functionality in the form of integrated voice assistants integrates soundbars into contemporary smart home systems. As top players continue to push boundaries with product advancements and enhancements, the soundbar industry is set for continued growth, fueled by the common quest for more immersive, richer sound.
Affordability and Range of Options Drives the Global Soundbar Market
The global soundbars market is growing rapidly, fueled by heightened affordability and an increasingly wide selection of products to suit various consumers. Once considered a premium audio accessory, soundbars are now available at various price points, making high-quality audio enhancement accessible to a broader audience. This democratization is also aided by a wide range of choices from small, one-unit systems for small rooms to high-end systems with individual subwoofers and rear speakers for complete surround sound. Wireless connectivity features such as Bluetooth and Wi-Fi are now standard across price points, making complicated traditional setups a past. The synergy between competitive prices and varied functionality has greatly extended the market reach. With producers continually improving their products while keeping costs low, the soundbar market will continue to grow robustly as consumers increasingly see these devices as key upgrades to their home entertainment systems.
For instance, in May 2025, Portronics Digital Pvt. Ltd rolled out the Portronics Sound Slick X Soundbar in India. This budget-friendly soundbar is designed to make quality audio accessible to everyone. This soundbar can enhance TV-watching experiences right at home.
Home Audio Application Dominates to Propel the Growth of the Market
The home audio segment has become the driving force behind growth in the global soundbar market, as consumer tastes continue to evolve and technology improves. As families demand increasing levels of entertainment sophistication in their homes, soundbars have emerged as the go-to audio solution, delivering superior sound in a slim, space-saving design that beats the limitations of TV speakers without the complexity of a full home theater installation. This transition is being driven by several important factors: the meteoric rise in streaming services has generated interest in audio that keeps pace with high-definition video, urbanization patterns support compact, wall-mountable form factors that suit contemporary living environments, and plug-and-play convenience resonates with mass-market consumers who want instant gratification. The category has been further fueled by smart home integration, with voice command and wireless connectivity features complementing the increasing adoption of connected home ecosystems. The industry is reacting with home-centric innovations such as multi-room audio, TV-specific sound enhancement, and family-centric features such as night mode. With these strong drivers in place, home audio is well-positioned to continue as the main growth driver of the soundbar market as consumers continue to upgrade their home entertainment experience.
For instance, in September 2024, Boult Audio, operated by Exotic Mile, launched three new soundbars in India, including the premium Bassbox X500. This new lineup marks Boult's exciting move into the home audio market, with a focus on delivering top-notch sound systems that truly elevate your home audio experience.
North America Leads the Global Soundbar Market
North America has become the global leader in the soundbar market, commanding the highest revenue share and leading the trend in premium audio adoption. The dominance of the region is based on numerous structural advantages, elevated consumer spending power, early adoption of sophisticated audio technologies, and high premium home entertainment system penetration. With the United States and Canada being major markets, North American consumers have a strong penchant for premium soundbars with wireless surround sound. The dominance is further consolidated by strong retail distribution channels, intense marketing from leading audio brands, and the popularity of streaming services that require high-quality sound. Key brands have positioned their pinnacle soundbar products strategically to address North America's technologically advanced consumers who value an exceptional audio experience. The region's overall robust smart home device and voice assistant ecosystem has also pushed the adoption of these devices with Amazon Alexa and Google Assistant. While the adoption of 4K/8K TV achieves saturation point in North America, the complementary demand for high-performance soundbars retains sustained growth, keeping the region well placed as the innovation and revenue center of the worldwide soundbar market.
For instance, in May 2025, TCL Electronics Holdings Limited, a top player in the consumer electronics market, announced an exciting expansion of its audio product lineup in California, United States, with first-party speakers along with the new Q Class Q65H sound bar.
Impact of the U.S. Tariffs on the Global Soundbar Market
The imposition of U.S. tariffs on audio equipment, particularly those imported from China, has significantly altered the global soundbar market's competitive landscape and supply chain strategies. These trade measures have created a ripple effect across the industry.
Import tariffs on Chinese-made soundbars have forced brands to either absorb costs or pass increases to consumers.
Major manufacturers are accelerating production shifts from China to Vietnam, Malaysia, and Mexico.
Increased R&D investment in automation to offset rising labor costs in alternative manufacturing countries.
Key Players Landscape and Outlook
The global soundbar market is characterized by a moderately concentrated yet highly competitive landscape, with major players such as Samsung Electronics Co., Ltd., and Sony Corporation leading the industry. These companies are recognized for their innovation, broad product portfolios, and global distribution networks, while niche and regional brands also contribute to the market's competitive intensity. Key strategies among leading firms include significant investment in research and development to integrate advanced features like Dolby Atmos, DTS:X, wireless connectivity, and voice assistant compatibility, as well as the development of compact, AI-driven, and space-saving designs. Strategic partnerships, collaborations with TV manufacturers, and selective mergers and acquisitions are also common, aimed at expanding capabilities and market reach. The market is segmented to cater to both premium and budget-conscious consumers, with online sales channels gaining prominence, especially in emerging markets. Looking ahead, the soundbar market is expected to maintain strong growth, driven by rising adoption of smart TVs, increasing disposable incomes, demand for immersive audio experiences, and the integration of smart home technologies.
For instance, in August 2024, Secure Connection Ltd., an electronics manufacturer based in Hong Kong, has just rolled out a fresh line of soundbars from Honeywell International, Inc. in India. The new models, the Trueno U4000 and Trueno U7000, both sport a sleek black gloss and come with five different play modes, Bluetooth, AUX, USB, Optical Input, and HDMI/ARC.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.