中國的家庭劇院市場:各產品類型，各用途，各種價格，各流通管道，各地區，機會，預測，2018年～2032年

中國家庭劇院市場規模預計將從 2024 年的 4.8946 億美元增長到 2032 年的 6.7658 億美元，預測期內（2025-2032 年）的複合年增長率為 4.13%。隨著越來越多的消費者有能力升級到高端娛樂系統，中國不斷壯大的中產階級正在推動高品質視聽設備的需求。串流媒體網站上高清內容的日益增加也推動了人們向沉浸式影院體驗（包括杜比全景聲、4K/8K 解析度和 HDR）的轉變。此外，快速成長的遊戲產業正在推動對低延遲顯示器、環繞立體聲揚聲器和高效能投影機的需求，尤其是遊戲機。

技術創新發揮著至關重要的作用，雷射電視、超短焦投影機和無線音訊系統因其節省空間和易於使用的特點而越來越受歡迎。例如，2025年4月，小米技術荷蘭有限公司在中國推出了Redmi投影機3 Lite。本投影機配備有專門設計的密封光學引擎。該投影機配備專門設計的密封光學引擎，結合全玻璃鏡頭，具有高達 20 度的側投影角度，同時保持令人印象深刻的投影品質。

智慧家庭整合也是一個關鍵推動因素，因為家庭劇院正在成為支援語音的互聯生態系統的一部分。 5G網路的出現將透過更流暢、更高位元率的串流媒體進一步擴大市場，而政府對本土科技品牌的補貼將促進國內產業的發展。隨著消費者不斷尋求更豐富、更便利的娛樂解決方案，市場將隨著顯示器、音訊系統和人工智慧整合能力的改進而發展，從而塑造中國家庭娛樂的未來。

本報告提供中國的家庭劇院市場相關調查，提供市場概要，以及各產品類型，各用途，各種價格，各流通管道，各地區趨勢，及加入此市場的主要企業簡介等資訊。

目錄

第1章 計劃的範圍和定義

第2章 調查手法

第3章 美國的關稅的影響

第4章 摘要整理

第5章 顧客的迴響

第6章 中國家庭劇院市場預測，2018年～2032年

• 市場規模分析與預測
• 市場佔有率分析與預測
  • 各產品類型
    • 家庭劇院一體機 (HTIB) 系統
    • 條形音箱
    • 組件系統
    • 其他
  • 各用途
    • 住宅
    • 商業
  • 各種價格
    • 低價格
    • 中價格
    • 高價
  • 各流通管道
    • 多品牌商店
    • 超級市場/大賣場
    • 專賣店
    • 線上
    • 其他
  • 各地區
    • 東部
    • 西北部
    • 西南部
    • 中南部
    • 其他地區
  • 各企業市場佔有率分析(前五名公司以及其他- 各金額，2024年)
• 2024年的市場地圖分析
  • 各產品類型
  • 各用途
  • 各種價格
  • 各流通管道
  • 各地區

第7章 需求供給分析

第8章 進出口的分析

第9章 價值鏈分析

第10章 波特的五力分析

第11章 大環境分析

第12章 價格分析

第13章 市場動態

• 市場促進因素
• 市場課題

第14章 市場趨勢與發展

第15章 案例研究

第16章 競爭情形

• 前五名市場領導的競爭矩陣
• 前五名參與企業的SWOT分析
• 前10名市場主要企業的形勢
  • Edifier Technology Co., Ltd.
  • Tonewinner
  • Sony Corporation
  • Shenzhen Hanhong Digital Technology
  • TCL Electronics Holdings Limited
  • Zhongshan Jianqi Tongfang Electronic Co., Ltd. (Seapiano)
  • Microlab
  • Xiaomi Corporation
  • Shenzhen Qisheng Electronics Company Limited
  • Shenzhen Meidong Acoustics Co., Ltd.

第17章 策略性建議

第18章 關於調查公司·免責聲明

China home theater market is projected to witness a CAGR of 4.13% during the forecast period 2025-2032, growing from USD 489.46 million in FY2024 to USD 676.58 million in 2032F, owing to higher demand for premium, integrated systems, driven by affluent consumers and smart home trends. With China's expanding middle class, there are increasingly more consumers with sufficient financial resources to upgrade to premium entertainment systems, driving demand for quality audio and visual equipment. The shift towards immersive cinematic experiences, including Dolby Atmos, 4K/8K resolution, and HDR, is also driven further by increasing the availability of high-definition content on streaming sites. Also, the rapidly growing gaming industry is driving demand for low-latency displays, surround sound speakers, and sophisticated projectors, especially with the gaming consoles.

Technological innovation plays a pivotal role, with laser TVs, ultra-short-throw projectors, and wireless audio systems gaining traction for their space-saving and user-friendly features. For instance, in April 2025, Xiaomi Technology Netherlands B.V. rolled out the Redmi Projector 3 Lite in China. This projector features a specially designed sealed optical engine. When combined with its full-glass lens, it boasts a side projection angle of up to 20 degrees, all while maintaining impressive projection quality.

Smart home integration is another key driver, as home theaters increasingly become part of connected ecosystems, compatible with voice assistants. The emergence of 5G networks further amplifies the market through smooth, high-bitrate streaming, while government subsidies for home-grown tech brands reinforce domestic industry development. With consumers continuing to seek richer and more convenient entertainment solutions, the market will be developing alongside improved display, audio systems, and AI-enabled integration capabilities, shaping the future of home entertainment in China.

Increasing Demand for High-Quality Entertainment Driving the China Home Theater Market

China home theater market is experiencing robust growth, market is also experiencing trends towards premiumization and customization, with consumers looking for customized and integrated smart home theater solutions, as lifestyles become more digitally driven and disposable incomes increase, Chinese consumers are increasingly spending on advanced home theater systems to recreate the cinematic experience within their homes. The growth of ultra-high-definition media, such as 4K/8K streaming and Dolby Atmos-enabled content from players such as Tencent Video and iQiyi (IQIYI INTERNATIONAL SINGAPORE PTE. LTD.), has dramatically increased consumers' expectations for audiovisual quality. This development is further amplified by the gaming culture, where users demand low-latency, high-performance configurations compatible with new-generation consoles and PC gaming. With these converging forces, the home theater market is on track for continued growth as consumers continue to value high-quality, convenient, and personalized entertainment solutions.

For instance, in May 2022, IAG Group Ltd's Wharfedale launched WiSA certified Wharfedale's Opal Wireless Home Theater Speaker System for sale in China. The home theater features touch controls and decoding for Dolby Digital, Dolby Digital Plus and Dolby Digital TrueHD.

Technological Advancements Driving the China Home Theater Market

China's home theater market is transforming rapidly, led by revolutionary technological advancements that are revolutionizing home entertainment experiences. At the forefront of this evolution are next-generation display technologies, with local brands taking the lead in 8K resolution, Mini-LED backlighting, and laser TV innovation. These developments bring unparalleled image quality. Hisense Canada Co., Ltd's TriChroma laser TVs capture 107% of the BT.2020 color standard, creating new standards for color fidelity in consumer products. The audio domain has experienced similar dramatic advances, with Dolby Atmos and DTS:X spatial audio systems gaining wider availability. Chinese companies have developed substantially in wireless multi-channel audio solutions, dispelling the need for intricate wiring yet preserving sound quality up to studio levels. Huawei Device Co., Ltd.'s Sound X smart speaker includes Devialet's acoustic expertise, highlighting how global partnerships are driving local audio products. Smart integration features are another key innovation, with voice control via AI (XiaoAI, Tmall Genie) and IoT connectivity making effortless operation within smart home environments a reality. Future developments include microLED displays, quantum dot technology, and AI-driven content upscaling set to continue challenging the market. These technologies, combined with China's dominance in 5G infrastructure and cloud gaming, point to the home theater market continuing its upward trend as consumers demand increasingly sophisticated, connected entertainment solutions.

Home Theater in a Box (HTIB) System is Dominating the Growth of the Market

The Chinese home theater market is currently experiencing a remarkable shift, as Home Theater in a Box (HTIB) systems are taking center stage as the leading growth segment. The all-in-one packages, incorporating AV receivers, speakers, and streaming features into small, simple-to-use units, are proving extremely popular for their affordability, easy installation, and slim-line design. As urban living spaces in Tier 1 and Tier 2 cities continue to become more compact, HTIB systems provide a convenient solution to the traditional home theater installation, providing virtual surround sound and full-fledged audio without all the wiring complexity of several discrete components. Major drivers of this trend are wireless connectivity features such as Bluetooth, Wi-Fi, and HDMI ARC, which allow easy connectivity with smartphones and TVs, as well as smart voice control through platforms such as XiaoAI and Tmall Genie. Furthermore, auto-calibration technologies from companies maximize audio performance for any given room environment, further adding to the attractiveness of HTIB systems. Cost effectiveness is also a key driver, with local brands providing quality 5.1-channel systems at affordable prices, usually lower than conventional component-based systems. In the future, the HTIB segment is set to experience continued growth as Chinese consumers value convenience, smart features, and value for money. This shift is compelling traditional audio brands to adapt by developing compact, connected solutions that align with evolving consumer preferences. The future of China's home theater market will likely be shaped by HTIB systems, as they strike an ideal balance between performance, affordability, and ease of use.

Impact of the U.S. Tariff on China Home Theater Market

Increased Export Costs, Chinese-made home theater products, including soundbars, HTIB systems, and AV components, now face additional tariffs when exported to the U.S., squeezing profit margins for brands.

The trade tensions have also contributed to disruptions in supply chains and order cancellations, with many U.S. businesses putting purchases from China on hold or abandoning shipments.

The trade war has accelerated investment in core technologies, such as Mini-LED displays and high-end audio chips, reducing reliance on U.S. components.

Key Players Landscape and Outlook

China home theater market features a competitive landscape dominated by both global and domestic players, with a strong emphasis on innovation, technology integration, and expanding consumer reach. Leading global companies maintain a significant presence in China, offering a wide range of products, including soundbars, projectors, surround sound speakers, and integrated home theater systems. Companies continuously update their product lines with advanced features like Dolby Atmos, 4K/8K video compatibility, AI-powered voice control, and wireless connectivity to meet the growing consumer demand for immersive and smart home entertainment experiences.

The government's supportive policies encourage research and development in audio-visual technologies and promote industry consolidation to enhance competitiveness on the global stage, although challenges remain in achieving economies of scale and developing strong proprietary brands. Looking ahead, the China home theater market is expected to sustain robust growth, driven by increasing consumer preference for premium audio-visual quality, smart home integration, and personalized entertainment setups. As competition intensifies, key players will likely focus on innovation, strategic alliances, and enhanced distribution channels to capture market share and meet evolving consumer expectations.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of U.S. Tariffs

4. Executive Summary

5. Voice of Customers

• 5.1. Respondent Demographics
• 5.2. Brand Awareness
• 5.3. Factors Considered in Purchase Decisions
• 5.4. Challenges Faced Post Purchase
• 5.5. Preferred Distribution Channel
• 5.6. Frequency of Purchase

6. China Home Theatre Market Outlook, 2018-2032F

• 6.1. Market Size Analysis & Forecast
  • 6.1.1. By Value
  • 6.1.2. By Volume
• 6.2. Market Share Analysis & Forecast
  • 6.2.1. By Product Type
    • 6.2.1.1. Home Theater in a Box (HTIB) System
    • 6.2.1.2. Sound Bar
    • 6.2.1.3. Component System
    • 6.2.1.4. Others
  • 6.2.2. By Application
    • 6.2.2.1. Residential
    • 6.2.2.2. Commercial
  • 6.2.3. By Price Range
    • 6.2.3.1. Economy
    • 6.2.3.2. Mid-Range
    • 6.2.3.3. Premium
  • 6.2.4. By Distribution Channel
    • 6.2.4.1. Multi-Brand Stores
    • 6.2.4.2. Supermarkets/Hypermarkets
    • 6.2.4.3. Specialty Stores
    • 6.2.4.4. Online
    • 6.2.4.5. Others
  • 6.2.5. By Region
    • 6.2.5.1. East China
    • 6.2.5.2. Northwest China
    • 6.2.5.3. Southwest China
    • 6.2.5.4. South Central China
    • 6.2.5.5. Rest of China
  • 6.2.6. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2024)
• 6.3. Market Map Analysis, 2024
  • 6.3.1. By Product Type
  • 6.3.2. By Application
  • 6.3.3. By Price Range
  • 6.3.4. By Distribution Channel
  • 6.3.5. By Region

7. Demand Supply Analysis

8. Import and Export Analysis

9. Value Chain Analysis

10. Porter's Five Forces Analysis

11. PESTLE Analysis

12. Pricing Analysis

13. Market Dynamics

• 13.1. Market Drivers
• 13.2. Market Challenges

14. Market Trends and Developments

15. Case Studies

16. Competitive Landscape

• 16.1. Competition Matrix of Top 5 Market Leaders
• 16.2. SWOT Analysis for Top 5 Players
• 16.3. Key Players Landscape for Top 10 Market Players
  • 16.3.1. Edifier Technology Co., Ltd.
    • 16.3.1.1. Company Details
    • 16.3.1.2. Key Management Personnel
    • 16.3.1.3. Key Products Offered
    • 16.3.1.4. Key Financials (As Reported)
    • 16.3.1.5. Key Market Focus and Geographical Presence
    • 16.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 16.3.2. Tonewinner
  • 16.3.3. Sony Corporation
  • 16.3.4. Shenzhen Hanhong Digital Technology
  • 16.3.5. TCL Electronics Holdings Limited
  • 16.3.6. Zhongshan Jianqi Tongfang Electronic Co., Ltd. (Seapiano)
  • 16.3.7. Microlab
  • 16.3.8. Xiaomi Corporation
  • 16.3.9. Shenzhen Qisheng Electronics Company Limited
  • 16.3.10. Shenzhen Meidong Acoustics Co., Ltd.

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

17. Strategic Recommendations

18. About Us and Disclaimer

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. China Home Theater Market, By Value, In USD Million, 2018-2032F
• Figure 2. China Home Theater Market, By Volume, In Units, 2018-2032F
• Figure 3. China Home Theater Market Share (%), By Product Type, 2018-2032F
• Figure 4. China Home Theater Market Share (%), By Application, 2018-2032F
• Figure 5. China Home Theater Market Share (%), By Price Range, 2018-2032F
• Figure 6. China Home Theater Market Share (%), By Distribution Channel, 2018-2032F
• Figure 7. China Home Theater Market Share (%), By Region, 2018-2032F
• Figure 8. By Product Type Map-Market Size (USD Million) & Growth Rate (%), 2024
• Figure 9. By Application Map-Market Size (USD Million) & Growth Rate (%), 2024
• Figure 10. By Price Range Map-Market Size (USD Million) & Growth Rate (%), 2024
• Figure 11. By Distribution Channel Map-Market Size (USD Million) & Growth Rate (%), 2024
• Figure 12. By Region Map-Market Size (USD Million) & Growth Rate (%), 2024