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市場調查報告書
商品編碼
1657977
多體驗開發平台市場評估:各零件,各部署模式,不同企業規模,各終端用戶產業,各地區,機會及預測,2018~2032年Multi-Experience Development Platforms Market Assessment, By Component, By Deployment Mode, By Company Size, By End-user Industry, By Region, Opportunities and Forecast, 2018-2032F |
全球多體驗開發平台市場預計將從 2024 年的 36.5 億美元增長到 2032 年的 181.5 億美元,在預測期內(2025-2032 年)的複合年增長率為 22.20%。
多體驗開發平台市場的成長在很大程度上受到人工智慧 (AI)、擴增實境 (AR) 和擴展現實 (XR) 等新興技術的進步的推動。這些技術正在推動對多體驗開發平台的需求,以跨多個管道和設備創造沉浸式和互動式體驗。
AR 和 XR 技術的日益普及是推動市場成長的最重要因素。根據 Telefonaktiebolaget LM Ericsson 的報告,支援 AR 的智慧型手機的使用正在增加,2021 年至 2023 年期間,5G 用戶每天使用智慧型手機 AR 體驗的時間將增加驚人的 50%。此外,擴增實境的行動性需求日益增長,推動了可供隨時隨地使用的時尚 AR 設備的發展。此外,AI與AR技術的融合將使XR成為主流,實現更精細的互動體驗。這一趨勢正在推動對支援創建這些高級體驗的多體驗開發平台的需求。
此外,消費者願意為可在戶外使用的設備支付額外費用,這推動了更便攜、更易於訪問的 AR 設備的發展。預計這一趨勢將持續下去,到 2029 年,使用智慧型手機和 AR 設備的消費者數量預計將翻倍。因此,新興技術進步正在推動多體驗開發平台市場的成長,從而能夠在多個管道和設備上開發更具沉浸感和互動性的體驗。
例如,OutSystems-Software em Rede, SA 於 2024 年 12 月發布的《2025 年應用程式開發狀況》報告顯示,88% 的 IT 專業人士正在考慮使用 GenAI 的應用程序,但安全、治理和人力資源課題阻礙了專案進展,呼籲採取平衡速度和安全性的創新方法。
所有市場區隔均提供所有對象地區和國家。
上述公司不依市場佔有率排序,並且可能會根據研究工作期間獲得的資訊進行更改。
Global multi-experience development platforms market is projected to witness a CAGR of 22.20% during the forecast period 2025-2032, growing from USD 3.65 billion in 2024 to USD 18.15 billion in 2032.
The growth of the multi-experience development platform market is significantly driven by the advancements in emerging technologies, including Artificial Intelligence (AI), Augmented Reality (AR), and Extended Reality (XR). These technologies create immersive and interactive experiences that span multiple channels and devices, thus driving the demand for multi-experience development platforms.
The rising AR and XR technology adaptation is the most pivotal driver for market growth. According to the report by Telefonaktiebolaget LM Ericsson, the use of AR-enabled smartphones is on the rise, with 5G users increasing their daily time spent on smartphone AR experiences by an impressive 50% from 2021 to 2023. Additionally, the growing demand for mobility in augmented reality has driven the development of sleek and stylish AR devices designed for on-the-go use. Further, integrating AI and AR technologies is set to bring XR into the mainstream, enabling more sophisticated and interactive experiences. This trend is driving demand for multi-experience development platforms that can support the creation of these advanced experiences.
Furthermore, consumers' willingness to pay a premium for devices that can be used outside the home drives the development of more portable and accessible AR devices. This trend is anticipated to continue, with the number of consumers using a combination of smartphones and AR devices expected to double by 2029. As a result, the growing advancements in emerging technologies are promoting the growth of the multi-experience development platform market, which enables the development of more immersive and interactive experiences that span multiple channels and devices.
For example, in December 2024, OutSystems- Software em Rede, S.A.' 2025 State of Application Development report revealed that 88% of IT professionals are exploring GenAI-powered apps but face security, governance, and talent challenges are hindering project progress and requiring innovative approaches to balance speed and security.
Adoption of Low-Code Development Contributes to Market Growth
The multi-experience development platform market is experiencing rapid growth, driven by the increasing adoption of low-code development. Low-code development platforms are revolutionary tools that enable developers to design applications with minimal hand-coding, allowing businesses to build applications faster, enhancing their competitive edge, and further continuing the process of integrating digital technologies to transform their business. These applications can encompass a variety of formats, including SaaS products, mobile apps, and websites, and are built using third-party toolkits. The toolkits tend to lead with graphical drag-and-drop user interfaces in the visual development of the application. The impact on the market is significant, as the demand for digital transformation, faster application development, and the growing adoption of low-code development platforms continue to drive the market growth.
For example, in August 2024, Appian Corporation Inc.'s low-code platform release introduced AI-driven innovations, enhancing data and process automation, with expanded compliance and Health Information Trust Alliance (HITRUST) certification, to build faster, more secure, and scalable enterprise applications.
Custom Mobile App Development Fuel the Multi-Experience Development Platforms Market Growth
The multi-experience development platform market is growing rapidly due to the elevating demand for custom mobile app developments. Custom mobile application development refers to the process of developing mobile applications that are specific to meet the requirements and goals of a business or organization. This approach enables them to deliver unique user experiences, enhance customer engagement, and boost overall business activities.
Moreover, the demand for custom mobile app development is witnessing rapid growth due to the requirements of companies to differentiate themselves from the competition. Businesses seek smooth user experiences that are customized for various devices and platforms. As a result, many organizations are turning to multi-experience development platforms, which provide a comprehensive set of tools for developing bespoke mobile applications. The multi-experience development platform market is expected to grow as the demand for custom mobile app development increases.
For example, in May 2024, Progress Software Corporation released Telerik and Kendo UI updates, bringing AI prompts, design-to-code automation, and accessibility features to custom mobile app development, empowering developers to easily create innovative and inclusive digital experiences.
Government Initiatives Promote Revenue Growth in the Market
Government initiatives contribute to the multi-experience development platform market by creating strong revenue streams through public services' digital transformation. This shift generates demand for a multi-experience development platform, as they simplify application development and management across multiple devices and interfaces. For instance, the Digital Europe Programme focuses on developing interoperable, multi-device solutions to improve public service delivery across Europe. This initiative is expected to support the adoption of multi-experience development platforms, as funds have been designated for modernizing services that will be in great demand from public agencies and solution providers.
Similarly in India, the Digital India program aims to integrate mobile apps, AI chatbots, and web portals for citizen-centric services, necessitating flexible and scalable platforms that further increase their adoption rate. Such government initiatives will expand the market scope of multi-experience development platform providers by increasing the usage of advanced technologies for efficient service delivery. Therefore, public sector investment directly contributes to the growth and revenue generation of the multi-experience development platform market.
For example, in July 2024, the Biden-Harris Administration's USD 1 billion Digital Inclusion Grant Program, part of the Digital Equity Act, supports multi-experience development platforms by funding initiatives to expand digital access, driving demand for multi-channel solutions that enhance connectivity and inclusivity nationwide.
IT and Telecommunication Leads the Multi-Experience Development Platforms Market
The IT and Telecommunication industry spearheads the adoption of multi-experience development platforms. This industry is leveraging these platforms to create innovative applications that deliver seamless and personalized user experiences across multiple devices and platforms. The demand for multi-experience development platforms in this industry is primarily driven by the need to improve customer engagement, increase revenue, and improve competitiveness.
Companies in the IT and telecommunications sector are developing custom mobile applications, web applications, and conversational interfaces leveraging multi-experience development platforms. These platforms enable them to quickly and efficiently build applications that meet the specific needs of their customers. Key players in the industry are investing heavily in multi-experience development platforms to stay ahead of the competition. Therefore, the IT and telecommunication industry is expected to continue adopting multi-experience development platforms with constant innovations for customer satisfaction.
North America's Dominance in Multi-Experience Development Platforms Market
North America holds the leadership position in the multi-experience development platforms market, supported by a well-established technological infrastructure and significant adoption of digital technologies. The sophisticated structure and high consumer purchasing power drive the demand for these platforms. The increasing prevalence of smart and connected devices in North America is fueling market growth, as companies seek to develop applications that can effectively communicate with these devices, thereby increasing the demand for multi-experience development platforms.
The market growth in North America will be significantly influenced by the increasing demand for digital transformation, the need for improved customer experience, and the surging adoption of emerging technologies. North America's dominance in the multi-experience development platforms market is expected to continue in the coming years due to its comprehensive and powerful technological ecosystem and innovative culture.
For instance, in December 2024, Appian Corporation Inc. released its latest platform update, introducing Appian Autoscale, which enables organizations to scale high-volume workflows and increase efficiency with enhanced AI insights and improved operational performance.
Future Market Scenario (2025 - 2032F)
Organizations will prioritize digital transformation, driving increased demand for multi-experience development platforms to create seamless user experiences.
New business models and revenue streams will emerge, leveraging multi-experience development platforms to create innovative services and products.
Companies will prioritize customer experience, leading to a surge in demand for multi-experience development platforms that can deliver personalized and engaging experiences.
Security concerns will become a top priority, driving the adoption of multi-experience development platforms that ensure secure and reliable experiences.
Key Players Landscape and Outlook
The multi-experience development platform market is highly diversified, with multiple types of players. The market includes established technology providers that offer multi-experience development platforms as part of their broader product portfolios. Additionally, specialized platform providers offer various tools and services for developing seamless user experiences. Cloud-native players are another key segment offering multi-experience development platforms as part of their cloud services and stretching their expertise in scalability and flexibility. Innovative startups are also emerging with new and innovative solutions that challenge traditional approaches of multi-experience development. Furthermore, system integrators play a crucial role in this market by providing multi-experience development platforms as part of their comprehensive system integration services and assisting organizations in implementing and integrating these platforms into their existing IT infrastructure.
In April 2024, Appian Corporation Inc. partnered with Amazon Web Services, Inc. to deliver private AI for end-to-end process automation, leveraging Amazon Bedrock and SageMaker. Appian's low-code AI process platform enables customers to easily incorporate AI into business processes, enhancing security and data control.
In June 2024, Mendix Technology B.V. partnered with Snowflake Inc. to unlock data value through low-code app development, enabling enterprises to drive digital transformation with AI, offering seamless integration, improved data exchange, and efficient software development for joint customers.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.