市場調查報告書
商品編碼
1555048
美國 POS 支付市場評估:依組件、依終端類型、依作業系統、依最終用戶、依地區、機會、預測(2017-2031年)United States POS Payment Market Assessment, By Component, By Terminal Type, By Operating System, By End-user, By Region, Opportunities and Forecast, 2017-2031F |
美國 POS 支付市場規模預計將從2023年的284.5億美元增至2031年的499.2億美元,預計2024-2031年的年複合成長率為 7.28%。對經濟實惠的無線通訊技術不斷成長的需求推動 POS 市場的擴張,實現運輸和飯店等多種行業的無縫支付處理。零售商和飯店使用 POS 終端進行交易、會計、銷售監控和庫存管理。從本質上講,POS 終端對於現代商業營運非常重要,它可以提高交易效率並為在競爭環境中取得成功提供重要的見解。
對低成本無線技術日益成長的需求推動了 POS 系統的市場需求。 POS 系統是一種使用無線技術處理商品和服務付款的設備。無線技術促進了交通等各行業的多項任務。在零售和飯店業,終端和設備不僅用於支付處理,還用於會計、銷售監控、庫存管理等。
POS 終端顯示出異常快速的成長,因為它們減輕了現金負擔,而現金負擔是企業的主要負擔。隨著世界走向無現金社會,科技驅動的公司突然比傳統公司更有優勢,為客戶提供快速、方便、安全的結帳體驗。隨著技術的興起,美國的POS終端快速現代化並回應技術發展的轉變。對於大多數企業來說,這些現代終端的可用性和實施日益增加。
例如,2024年 4月,基於人工智慧的自助結帳系統 Mashgin 宣布與全球支付解決方案提供商 Verifone 進行整合。透過與 Verifone Commander 的整合,Mashgin 可以在利用 Verifone 安全支付站點管理解決方案的便利商店(目前共有超過 50,000個站點)部署其電腦視覺自助結帳系統。
進階資料分析與支付模式擴充
進階資料分析和支付模式的擴展是 POS 系統市場的成長動力。公司使用進階分析來更深入地了解消費者行為、完善服務並改善庫存管理。這種方法透過識別可疑活動並提供有關銷售趨勢和高峰時段的可行見解來提高詐欺檢測和營運效率。
在支付模式方面,透過NFC和RFID技術的非接觸式支付的興起提高了便利性和速度,而Apple Pay和Google Pay等行動錢包則提高了交易的安全性。加密貨幣支付變得越來越普遍,迎合了比特幣等數位貨幣的用戶。此外, "先買後付" (BNPL)選項越來越受歡迎,尤其是在尋求靈活支付解決方案的年輕消費者中。此外,人工智慧和機器學習的整合推動 POS 系統的創新,實現預測分析、個人化行銷和自動化客戶服務。
例如,PayPal2024年 6月的一項研究發現,51%的購物者已停止在不接受非接觸式付款的實體店購物。年輕的購物者更有可能這樣做,78%的Z 世代、55%的千禧世代和 52%的X 世代表示,他們不再在只接受傳統支付方式的企業購物。
全通路零售的成長增加了市場需求
簡單地說,全通路零售是一種零售策略,可在客戶存取的所有管道中提供統一的體驗。這種方法目的是將各種銷售和管道(例如實體店、線上商店、行動應用程式和社交媒體平台)整合為客戶的一種持續體驗。全通路零售滿足了消費者對跨多個接觸點無縫互動日益成長的需求,並尋求為客戶提供靈活和便利的購買體驗。
現代 POS 系統整合了多種付款選項,為客戶提供最佳、最便利的購買體驗。此外,POS系統與全通路零售的結合提供了即時庫存的優勢,使客戶能夠透過最新的庫存資訊準確地檢查產品可用性並進行購買。這種整合預計將在預測期內推動 POS 支付市場的成長。
本報告研究和分析了美國 POS 支付市場,提供市場規模和預測、市場動態以及主要參與者的現狀和前景。
United States POS payment market is projected to witness a CAGR of 7.28% during the forecast period 2024-2031, growing from USD 28.45 billion in 2023 to USD 49.92 billion in 2031. The growing demand for affordable wireless communication technologies has fueled POS market expansion, enabling seamless payment processing across diverse industries such as transportation and hospitality. Retailers and hotels use POS terminals for transactions, and for accounting, sales monitoring, and inventory management. In essence, POS devices are integral to modern business operations, enhancing transaction efficiency and providing crucial insights for thriving in a competitive environment.
The demand for low-cost wireless technologies has increased, and this has contributed to market demand for POS systems. These are devices that are used to process payments for goods and services using wireless technology. Wireless technology makes several operations easier across various types of businesses, such as those engaged in transportation. In retailing and hospitality businesses, terminals or devices are used more than for processing payments, in accounting, monitoring sales, and inventory management.
POS terminals are growing exceptionally fast as they reduce the burden of cash in businesses, which poses a huge burden. With the world moving in the direction of a cashless society, businesses propelled into technology suddenly have an edge over their traditional counterparts, offering their customers a fast, convenient, and safe checkout experience. With the rise of technology, the POS terminals in the United States have been rapidly modernizing to cope with a transformation in technological development. The accessibility and implementation of these modern terminals to most businesses are increasingly high.
For instance, in April 2024, Mashgin, an artificial intelligence (AI)-based self-checkout system, announced that it is integrating with Verifone, a global payments solution provider. The integration with Verifone Commander will allow Mashgin to deploy its computer vision self-checkout system at convenience stores that use Verifone's secure payment site management solution, which currently totals more than 50,000 sites.
Advanced Data Analytics and Expansion of Payment Models
Advanced data analytics and expanded payment models are key drivers for growth in the POS systems market. Companies utilize advanced analytics to gain deeper insights into consumer behavior, refine offerings, and improve inventory management. This approach enhances fraud detection and operational efficiency by identifying suspicious activities and providing actionable insights into sales trends and peak hours.
In terms of payment models, the rise of contactless payments through Near Field Communication (NFC) and Radio Frequency Identification (RFID) technology offers greater convenience and speed, while mobile wallets such as Apple Pay and Google Pay enhance transaction security. Cryptocurrency payments are becoming more common, catering to users of digital currencies such as Bitcoin. Additionally, Buy Now, Pay Later (BNPL) options are gaining traction, especially among younger consumers seeking flexible payment solutions. Furthermore, the integration of AI and machine learning is fostering innovation in POS systems, enabling predictive analytics, personalized marketing, and automated customer service.
For instance, in June 2024, studies by PayPal found that 51% of shoppers had stopped shopping at brick-and-mortar businesses that didn't accept contactless payments. Young shoppers are more likely to behave this way, indicating that 78% of Gen-Z, 55% of millennials, and 52% of Gen-X no longer shop at businesses that accept only traditional payment methods.
Growth of Omnichannel Retailing to Increase Market Demand
Omnichannel retailing is simply the retail strategy whereby customers are provided with a unified experience across all various channels that reach them. The approach seeks to merge different sales and channels, such as physical stores, online stores, mobile applications, and social media platforms, among others, into one but continuous experience for customers. Omnichannel retailing seeks to offer customers flexibility and convenience in the buying experience with respect to increased consumer demands for seamless interactions across numerous touch points.
Modern POS systems are integrated with a number of payment options to provide customers with the best and most convenient buying experience. Additionally, the combination of POS systems with omnichannel retailing offers real-time inventory benefits, allowing customers to accurately check product availability and make purchases through updated inventory information. This integration is expected to drive the POS payment market growth during the forecast period.
According to the Sensormatic Solutions Annual Survey, Nearly three-quarters of the United States back-to-school consumers will shop in-store. Flexible blended shipping options such as Buy online pickup in-store (BOPIS) are expected to grow in the forecast period.
Dominance of Fixed POS Terminal Type
In the United States, fixed POS systems hold a dominant share of the POS payments market.
Fixed POS systems are very reliable and stable. Hence, they offer performance with fewer problems in connectivity that facilitates smooth and continued transaction flow without problems. They come with a complete inventory management package, customer relations, employee management, and comprehensive reporting with the versatile all-in-one package for business. Besides, the integrative power of such systems is pretty good. For instance, they can be integrated with other business tools or software such as accounting systems, e-commerce platforms, and loyalty programs to bring more ease of use and efficiency to everyday operations. Security will be another key benefit; advanced features such as encryption and secure payment processing ensure that sensitive customer data remains out of reach from fraudulent risks. Also, fixed POS systems are designed with ease-of-use features such as larger screens to make them easier for employees, mainly when in large quantities within places such as retail stores and restaurants.
For instance, fixed POS terminals are used by major companies such as Walmart and Starbucks. Walmart has integrated advanced fixed POS systems across its stores to streamline operations, enhance customer experience, and improve transaction efficiency. Starbucks has also implemented its custom fixed POS system in partnership with Oracle.
Northeast to Dominate the United States POS Payment Market Share
A variety of critical factors have made northeast an integral region in the United States POS payments market. For instance, major cities such as New York, Boston, and Philadelphia have a high volume of retail and hospitality businesses that require POS systems for their demanding transaction needs. Besides, the tech-savvy environment prevailing in the region ensures greater adoption of advanced POS technologies, such as AI and advanced analytics, that improve customer experience and operational efficiency. Stronger economic activity in the region makes transactions very high, increasing the demand for advanced POS systems. The trend for consumer behavior in northeast reflects a fundamental penchant for digital means of paying for purchases through credit cards, debit cards, mobile payments, and digital wallets. It increases demand for advanced POS solutions that can handle a variety of options.
For instance, in December 2023, FortressPay, a company based in northeast region of the United States, launched an enterprise-ready, biometric payment platform. Through its new Payment Identity platform, FortressPay strives to offer frictionless customer experiences while completely eliminating payment fraud.
Future Market Scenario (2024 - 2031F)
The rapid shift towards digital payments and the movement towards a cashless society are fueling the growth of the POS payments market.
POS payments will adapt to different form factors to meet the needs of various customer segments in the forecast period.
The rise of advanced data analytics and expansion of payment models, as well as growing omnichannel retailing, contribute to market expansion.
Payment processing companies are expanding their support for new payment technologies, including cryptocurrencies and tap-to-pay methods.
Key Players Landscape and Outlook
Continuous innovation characterizes the United States POS payment market landscape, as the companies compete to outperform one another in terms of competitive pricing, value-added services, customer experience, security, fraud prevention, and the indulgence of AI. POS Payment manufacturers are concerned with security, reliability, integration, technology, user experience, and compliance, which will likely define the industry's future. Collaborations and developing technologies are projected to increase competition in this fast-paced market.
In August 2024, OMNIQ corporation, a leading provider of Artificial Intelligence (AI)-based image processing technologies and supply chain management solutions, form a strategic alliance with Ingenico to Enhance Fintech Solutions.
In October 2023, Castles Technology announced a partnership with Worldline for its first international deployment of a range of Android payment terminals and associated services, including repair and staging. Worldline has selected Castles Technology due to its knowledge and expertise in both international and local payment systems.
All segments will be provided for all regions covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.