市場調查報告書
商品編碼
1555043
全球先買後付(BNPL)市場評估:依管道、依企業、依用戶層、依最終用途、依地區、機會、預測(2017-2031年)Buy Now Pay Later Market Assessment, By Channel, By Enterprise, By Demographic, By End-use, By Region, Opportunities and Forecast, 2017-2031F |
全球先買後付(BNPL)市場規模預計將從2023年的1,697億美元增至2031年的6,413.6億美元,預計在2024年至2031年的預測期內年複合成長率為 18.08%。消費者對敏捷和相關支付選項的偏好是關鍵驅動因素。先買後付(BNPL)市場服務為客戶提供無需立即付款的購買便利,實現更大的財務靈活性並減輕預付費用。 BNPL 市場的另一個主要成長動力是電子商務的崛起。隨著網路購物變得越來越普遍,消費者尋找無縫且有效率的付款方式。 BNPL 服務已融入線上結帳流程中,可實現快速、無縫的交易。透過免息定期分期付款,BNPL 提供者使消費者能夠在不感到經濟拮据的情況下進行大額購買。結果,平均訂單價值更高,顧客更容易進行大額購買,商家的回頭客也隨之增加。另一個原因是 BNPL 的可存取性和易用性,以及它與人工智慧支付應用程式的整合。從本質上講,幾乎所有 BNPL 提供者都以其無縫、快速的註冊流程而聞名,並且需要最少的信用檢查。
BNPL 是一種購買選項,允許客戶在線上或在店內購買商品,而無需立即付款。這種超短期貸款可幫助購買服裝、小配件和家居用品等消費品。截至2024年 4月,英國有一半成年人(約 2,640萬人)曾使用 BNPL 服務。這與2023年第一季的36%相比毫不遜色。
線上支付的普及推動市場成長
在過去的十年中,線上支付方式由於便利性、消費者行為的改變、財務靈活性的提高、具有競爭力的利率、與電子商務的無縫整合、安全措施以及有效的效率而日益普及,並且得到了突飛猛進的發展由於創新的營銷策略和年輕一代的偏好等變革驅動因素。線上支付方式(尤其是 BNPL)的日益普及改變消費者支付和管理財務的方式。預計這項變革將在可預見的未來繼續影響金融領域。近年來的電子商務銷售為預測期內的市場成長打開了巨大的窗口。
截至2024年 8月,總部位於倫敦的FinTech Curve 推出了名為 Curve Flex 的新選項,與已經推出市場的其他幾種 BNPL 解決方案不同,Curve Flex 不限於特定商家、帳戶、卡片或產品。它使客戶能夠稍後透過任何卡在任何商家的幾乎所有購買中付款,最早可以追溯到一年前。
消費者支出的增加推動市場成長
BNPL 服務提供者將受益於消費者支出增加帶來的更多成長機會,並直接實現成長。消費者支出的增加會導致消費者行為的改變並改善市場。 BNPL 服務提供者將受鼓勵透過創造更好的客戶條件和功能更豐富的使用者體驗來適應變化,以吸引和留住客戶。這將鼓勵進一步創新並改善客戶體驗。然而,不斷成長的消費者基礎吸引金融機構、零售商和電子商務平台的注意。這有助於為 BNPL 服務提供者增加更有價值的合作機會。
透過與 BNPL 公司合作,金融機構可以為其客戶提供更靈活的支付服務。零售商和電子商務商店可以在結帳點利用 BNPL 來推動其平台上更高的銷售額和更好的客戶購物體驗。據合眾銀行表示,消費者支出是美國經濟成長的最大動力。截至2023年7月的三個月裡,零售額成長了2.4%。這表示消費者願意為大件商品支付更高的價格。
本報告研究分析了全球先買後付(BNPL)市場,提供市場規模和預測、市場動態、主要參與者的現狀和前景等。
Global buy now pay later market is projected to witness a CAGR of 18.08% during the forecast period 2024-2031, growing from USD 169.70 billion in 2023 to USD 641.36 billion in 2031. The consumer's preference for agile and suitable payment options is the main driver. Buy now pay later market (BNPL) services provide customers with the convenience of making purchases without an immediate need to pay, allowing them better financial flexibility and relief from upfront charges. Another key factor driving growth in the BNPL market includes the rise of e-commerce. With online shopping becoming the norm, consumers are looking for seamless and efficient ways of making payments. BNPL services are carved deep into online checkout processes, making for quick and seamless transactions. With payments splitting into interest-free periodic installments, BNPL providers grant consumers the ability to make larger purchases without feeling a financial pinch. This has led to high average order values, and merchants repeat business as customers are more comfortable making big-ticket purchases. Another reason is accessibility and ease of onboarding into BNPL and the integration of AI with payment applications. At the core, almost all BNPL providers are known for their seamless and quick sign-up processes, requiring minimal credit checks.
BNPL is the buying option under which customers are allowed to make online and in-store purchases without paying for item(s) immediately. This very short-term financing, buy now, pay later scheme helps people to purchase clothes, gadgets, home enhancement supplies, or other consumer deals. As of April 2024, half of the United Kingdom adults, which is about 26.4 million people, have used services offered by BNPL at some point. This compares with 36 percent in the first quarter of 2023.
Surge in Online Payment Method Adoption Fuels Market Growth
Within the last decade, online payment methods have grown drastically due to drivers of change, including convenience, altering consumer behavior, better financial flexibility, competitive interest rates, and seamless integration with e-commerce, security measures, effective marketing strategies, and preferences of young generations. Greater adoption of online payment methods, BNPL in particular, is redesigning how consumers make payments and manage finances. This change can be expected to continue influencing the financial scene in the foreseeable future. E-commerce sales in the past few years have opened a substantial window of opportunity for the market to grow during the forecast period.
As of August 2024, London-based FinTech Curve has launched a new option called Curve Flex. Unlike several other BNPL solutions already hitting the market, Curve Flex isn't limited to specific merchants, accounts, cards, or products. It gives customers the ability to pay later for nearly any purchase at any merchant from any card, dating as far back as up to a year ago.
Rise in Consumer Spending to Boost Market Growth
BNPL service providers stand to benefit from more opportunities for growth and then increase directly due to an increase in how consumers spend. Increased levels of consumer spending will amount to changes in consumer behavior and drive the market upwards. BNPL service providers will be driven to adapt to changes by creating better customer terms and user experiences with more features to attract and retain their customers. This encourages more innovation and improved customer experience. However, the expanding consumer base has attracted the attention of financial institutions, retailers, and e-commerce platforms. It has contributed to much more valuable partnership opportunities for BNPL service providers.
Financial institutions may partner with BNPL companies to offer their clientele more payment flexibility. Retailers or e-commerce stores can leverage BNPL at the point of checkout to drive higher sales and excellent customer shopping experiences on the platform. According to the U.S. Bank, consumer spending is the most significant driver of economic growth in the United States. Retail sales increased 2.4% over the three months ending in July 2023. Electronics and appliances showed the most significant gains, rising 5.2% since then, which is an indication that consumers are ready to shell out money for high-value products.
Dominance of Online Segment in the Market
The online sector held the dominating market share of the global buy now pay later market. Many companies across the globe are engaging in a collaboration with specialization in implementing multiple channels in online payment, such as BNPL in post-COVID recovery strategy. In May 2024, PPRO, the leading local payments platform, announced a new partnership with Buy Now, Pay Later provider, Afterpay. This will enable the United States, Europe, China, and Hong Kong-based e-commerce merchants and payment service providers to sell directly to the United States consumers using Afterpay.
The point-of-sale (POS) segment is expected to proliferate across the forecast period. The POS segment is growing due to its high level of integration into the shopping environment. As more shoppers continue to prefer both brick-and-mortar stores and e-commerce shopping, the availability of BNPL services at the point of sale becomes more accessible. With the POS, shoppers can make instant purchase decisions without requirements for pre-approval or credit checks, making the process fast and seamless.
North America Dominates BNPL Market Share
North America dominated the buy now pay later market share. Regional market growth can be attributed to the large number of significant players in the region. Moreover, many fintech companies in this region enter into partnerships and strategic collaborations. In 2023, the United States fintech Upgrade reached an agreement to buy BNPL vendor Uplift for USD 100 million in a mix of stocks and cash. The acquisition aligns with Upgrade's present strategy of making credit more widely accessible at the point of sale while allowing credit to be offered directly to consumers through cards and loans.
With its rapidly growing population and a large base of tech-savvy consumers who readily embrace digital payment solutions and e-commerce websites, Asia-Pacific shows many growth opportunities. BNPL services have been quickly adopted in countries such as China and India and in most Southeast Asian nations, where there has been extensive penetration of smartphones and internet connectivity, thus enabling this mode of online payment. It has been backed by the region's vibrant retail landscape, which is marked by well-established e-commerce giants and innovative start-ups. The retailers have been actively working with BNPL providers to give them flexible payment options, hence expanding their customer base and driving sales further.
Future Market Scenario (2024 - 2031F)
Increasing the real-time consumer base by adopting AI technology will boost the growth of the global market.
In November 2023, Amazon will roll out its first buy now, pay later checkout option and is looking to expand the e-commerce platform for companies through a partnership with Affirm. This checkout choice will be available for millions of small business owners who use its online store.
Launching products to meet consumer requirements will lead to growth in the BNPL market globally.
Key Players Landscape and Outlook
BNPL as a payment method is increasingly becoming popular among customers to make in-store and online payments. Given this, an increasing number of retailers focus on adopting BNPL solutions to allow customers to avail installment loans without interest, to create new growth opportunities for the BNPL solution providers. The prominent players are indulging in strategic collaborations, partnerships, and mergers and acquisitions to handle the highly competitive market.
In March 2023, Apple announced in Apple Pay Later scheme in the United States which helps users keep better financial health by empowering them to split purchases into four payments, spaced over six weeks, with no interest and no fees. Users can manage, track, and repay their Apple Pay Later loans at one convenient location in Apple Wallet. Users can apply for loans with Apple Pay Later in an amount ranging from USD 50 to USD 1,000 for transactions made on the internet and in apps with Apple Pay-accepting merchants on iPhone and iPad.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.