市場調查報告書
商品編碼
1549432
全球預付卡市場評估:依卡片類型、提供、應用、最終用戶、地區、機會、預測(2017-2031)Prepaid Card Market Assessment, By Card Type, By Offering, By Usage, By End-user, By Region, Opportunities and Forecast, 2017-2031F |
全球預付卡市場各個層面的成長驅動下不斷成長。主要推動力是消費者越來越傾向於無現金交易,這使得支付變得更容易、更安全。此外,透過卡片支付進行的有吸引力的現金回饋和折扣活動進一步提高了這種支付方式的得分。在 BFSI 領域,快速數位化導致卡片的廣泛接受和整合。此外,電子商務市場的激增和線上購物活動的增加推動對用戶友善的數位支付的需求。由於國際旅行時需要無縫交易,預付卡的使用日益增加。提供預付卡的金融機構的多元化以及匯款服務對預付卡的需求不斷成長支持包括預付卡的全球金融交易的擴展。
與信用卡不同,預付卡不與銀行帳戶或信用額度相關。因此,可以輕鬆、安全地管理支出,而無需負債。預付卡通常用於預算、送禮和旅行。2024年3月,Patanjali Ayurved與AGS Transact Technologies旗下數位支付品牌 "Ongo" 合作推出開環聯名預付卡。
支付彈性和便利性是市場成長的驅動因素
市場成長是由預付卡需求不斷成長所推動的,預付卡具有靈活性和便利性等多種優勢。該卡為用戶提供支付靈活性,同時執行多種交易,包括店內、線上和帳單支付。這張卡的功能允許消費者以高度安全的方式進行安全支付,並根據他們的個人需求和偏好進行客製化。此外,分析表明,這些卡隨時可用或可供購買,並且會自動啟動。支付卡持卡人透過直接存款、銀行轉帳和現金等各種媒介為卡片儲值,進一步促進了市場成長。例如,2023年4月,AeronPay與Yes Bank合作推出AeronPay預付卡。該卡的推出是考慮到零售支付中對無現金交易日益成長的需求。因此,靈活性、便利性等優勢是支撐預付卡市場成長的重要原因。
電子商務領域的快速成長推動市場成長
電子商務和線上市場為預付卡市場創造成長機會。這些平台提供安全、簡單的付款方式,不需要直接存取銀行帳戶。預付卡允許線上企業擴大客戶群,主要是沒有傳統銀行帳戶的人。這消除了貨幣障礙並促進了全球交易。將預付卡納入電子商務平台可以改善許多消費者的購物體驗,使其更加方便、安全和靈活。預付卡使消費者能夠更有效地管理他們的線上支出,同時確保更安全、更方便的支付方式。可以透過在下次網路購物時考慮使用預付卡選項來體驗其中的差異。2024年 5月,Berhan 銀行將與萬事達卡合作推出聯名預付卡,目的是徹底改變線上國際交易。這張新卡將可更輕鬆地進行國際旅行和管理業務,使其成為一項需求持續成長的優質服務。
閉環預付卡的優點
閉環預付費卡類型細分市場處於領先地位,預計在預測期內將主導市場。這可以歸因於旅行者、零售商和學生日益使用閉環預付卡。此外,開環預付卡主要由於具有詐欺風險低、易於使用和低利息費用等多種特性而廣泛使用。相反,開環預付卡是市場中成長最快的部分。這是因為這些卡具有廣泛的用途,並且這些卡的功能與標準借記卡和信用卡相當,使其能夠靈活地進行各種購買、線上交易和 ATM 取款,對廣泛的人群具有吸引力。增加了對預付卡市場的需求,並導致整個預付卡市場的成長。
本報告研究和分析了全球預付卡市場,提供市場規模和預測、市場動態以及主要參與者的現狀和前景。
The prepaid card market is growing with encouraging growth drivers at many levels. The main catalyst is the increased consumer inclination towards cashless transactions, which makes it an easier and safer mode of payment. Further, attractive cash backs and discount offers through card payments act as a further push towards scoring in this payment tool. In BFSI segment, a surge in digitalization resulted in broad acceptance and integration of cards. Further, the proliferation of e-commerce market and the increase in online shopping activities support the need for user-friendly digital payment. The use of prepaid cards is on the rise due to the need for seamless transactions during international travel. The increasing diversification of financial institutions in prepaid card offerings and demand for prepaid cards in remittance services, supporting the growing size of global financial transactions that involve prepaid cards.
Unlike credit cards, prepaid cards are not linked to any bank account or line of credit. It is thus easy and secure to control one's spending without running into debt. They are commonly used for budgeting, as gifts, and in traveling. In March 2024, Patanjali Ayurved launched an open-loop co-branded prepaid card in association with AGS Transact Technologies' digital payments brand Ongo.
Flexibility and Convenience in Payment is Fueling Market Growth
The market growth is fueled by the growing need for these cards, which have various benefits, such as flexibility and convenience. The card offers flexibility in payments to users, while making several transactions, including in-store, online, and bill payments. The functionality of this card allows consumers to make safe payments in response to individual needs and preferences in a very secure manner. Moreover, according to the analysis, these cards are readily available or purchasable and are automatically activated. The holder of the payment cards loads the card through various mediums such as direct deposit, bank transfer, and cash, further contributing to the growth of market. For instance, in April 2023 AeronPay launched the AeronPay Prepaid Card in association with Yes Bank. This card has been launched, considering the growing requirement for cashless transactions in retail payments. Therefore, benefits such as flexibility and convenience have become the important reasons behind the growth of prepaid card market.
Rapid Growth in the E-commerce Sector Drives Market Growth
E-commerce and online marketplaces are creating growth opportunities for the prepaid card market. These platforms offer a secure and easy payment method, with the security of not requiring direct access to bank accounts. By accepting prepaid cards, online businesses can expand their customer base, especially to people who do not have traditional banking options. This makes it easy to make global transactions, breaking down currency barriers. Indulging prepaid cards into e-commerce platforms enhances shopping experience, making it more accessible, secure, and flexible for many consumers. By using prepaid cards, consumers can more effectively manage their online spending while ensuring a much more secure and easier way of payment. Next time an online purchase is in the process of being made, considering the prepaid card option can avail that first-hand experience of a difference. In May 2024, Berhan Bank collaborated with Mastercard to launch a co-branded prepaid card to reformulate online international transactions. This new card will be a great service to growing needs more delightfully making international travel and the conduct of businesses easier.
Dominance of Closed Loop Prepaid Cards
The closed-loop prepaid card type segment is leading the market and is expected to dominate the market during the forecast period. This can be attributed to the increasing usage of closed-loop prepaid cards among travelers, retailers, and students. Moreover, the open-loop prepaid card is mainly used due to numerous features such as low risk of fraud, easy accessibility, and low-interest charges. On the contrary, the open-loop prepaid card is the fastest-growing segment of the market. It is because the utilization of card is wide and the functionality of these cards is equivalent to standard debit or credit cards which enables flexibility for varied purchases, online transactions, and ATM withdrawals that makes them appealing to a wide spectrum of customers which increases the demand for prepaid credit card market, leading to the growth of the overall prepaid card market.
North America Dominates Prepaid Card Market
North America holds the largest revenue by share in the forecast period, owing to increased technological adoption, which further leads to an increased demand for cashless payment solutions. The card dispenses with the need to carry physical money, offering buyers a better way to make purchases more safely. Besides, the prosperity of e-commerce in the region has accounted for prepaid card market growth to a large extent. These cards ensure secure online transactions through various e-commerce platforms without using traditional debit and credit cards. In 2023, I&M Bank Tanzania, one of the leading customer-centric digital solution banks, has partnered with Mastercard, the global technology leader in the payment industry, to introduce a suite of debit and multicurrency prepaid cards, which will enable customers to transact at both domestic and international levels.
Asia-Pacific is emerging as the fastest-growing market due to highly populated countries such as China, India, and others. Asia-Pacific is going through rapid growth in the adoption of digital payments, coupled with a trend towards cashless transactions. Also, several government initiatives for financial inclusion further accelerate market growth in the region.
Future Market Scenario (2024 - 2031F)
In July 2024, ICICI Bank announced the launch of its 'Student Sapphiro Forex Card', a premium forex prepaid card, powered by Visa, specially designed for students moving to any foreign country for higher studies.
Prepaid cards with their flexibility and ease of access will grow substantially in the future.
Great savings, attractive cash backs, and discount offers urge consumers to use prepaid cards.
Key Players Landscape and Outlook
The prepaid card market is dynamic and competitive, with a range of players competing for market share. These players are vying to solidify their presence through adoption of strategic plans such as collaborations, mergers, acquisitions, partnerships, and political support. Innovation in the line of products has been the key focus area of the organizations to serve the vast population in diverse regions. In May 2024, Eastern bank launched a first-of-its-kind prepaid card under Mastercard in association with Mastercard for medical tourism, and ease of health access in India for people of Bangladesh. This new dual-currency medical card will be issued by the Eastern Bank. It will feature special offers and a 10% discount on bills of inpatient hospitalization without any cap on the amount across more than 120 hospitals in Delhi, Chennai, Mumbai, Bangalore, Pune, Ahmedabad, Jaipur, Lucknow, and others. The cardholders will be provided free dental and eye check-ups and a day-tripping visit to the Taj Mahal in Agra or a city tour during their stay in India.
In 2023, Mastercard and Obopay announced that they would work together on a financial inclusion card for smallholder farmers and rural communities. The pre-paid card is enabled by the Mastercard Community Pass digital infrastructure, allowing farmers to receive sales proceeds for their crop digitally, spending their earnings to make purchases in the isolated locations with poor or no connectivity and build transaction history based on income and expenditure to avail customized credit options.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.