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市場調查報告書
商品編碼
1486775
黑啤酒市場評估:依類型、類別、生產、包裝、包裝尺寸、價格範圍、最終用戶、零售通路和地區劃分的機會和預測(2017-2031)Stout Beer Market Assessment, By Type, By Category, By Production, By Packaging, By Pack Size, By Price Range, By End-user, By Retail Channel, By Region, Opportunities and Forecast, 2017-2031F |
全球黑啤酒市場規模將從 2023 年的 196.4 億美元增長到 2031 年的 314 億美元,2024 年至 2031 年的預測期內複合年增長率為 6%。
由於城市化、忙碌的生活方式和消費能力的增強,消費者越來越傾向於黑啤酒等優質酒精飲料,全球黑啤酒市場正在強勁增長。千禧世代、年輕人和職業成年人的社交機會增加,以及更多地使用社群媒體平台進行啤酒評論和推薦,也對該行業產生了積極影響。該行業正在不斷擴張,越來越多的釀酒廠、小型啤酒廠、餐廳、酒店、酒館、酒吧、咖啡館和休息室提供創意雞尾酒選擇。
烈性黑啤酒還有多種口味,包括煙燻味、堅果味、咖啡味和巧克力味,非常適合與食物搭配。隨著越來越多的人(包括烹飪專業人士和顧客)認識到黑啤酒的多功能性,黑啤酒已成為一種流行的選擇。
此外,對該產品的各種健康益處的認識也推動了對該產品的需求。黑啤酒含有黃酮類化合物,使其呈現深色,並富含維生素、蛋白質、碳水化合物和天然抗氧化劑。這些促進心血管健康和肌肉重建。
創新推動了對黑啤酒的需求:
全球黑啤酒市場很大程度上是由產業創新所塑造的。製造商不斷尋找獨特的成分、口味和釀造方法,以吸引消費者的興趣並使自己與競爭對手區分開來。此外,威士忌和波本桶中的各種桶熟增加了黑啤酒的深度,從而吸引了消費者並增強了味覺體驗。
本報告調查了全球黑啤酒市場,提供了市場定義和概述、市場規模趨勢和預測、各個細分市場和地區的詳細分析、行業結構以及影響市場成長的因素分析、案例研究、競爭格局、主要公司的簡介等等。
Global stout beer market was valued at USD 19.64 billion in 2023 and is expected to reach USD 31.4 billion by 2031, with a CAGR of 6% for the forecast period between 2024 and 2031.
The global stout beer market is growing stronger due to consumers' growing inclination for luxury alcoholic beverages such as stout due to urbanization, busy lifestyles, and growing spending power. Additionally, the industry is being positively impacted by the growing tendency of millennials, young adults, and working professionals socializing at parties, as well as the increased usage of social media platforms for beer reviews and recommendations. The industry is expanding due in part to the growing number of establishments such as distilleries, microbreweries, restaurants, hotels, pubs, bars, cafes, and lounges (PBCLs), which provide an assortment of inventive cocktails.
Furthermore, stouts are incredibly adaptable for food pairings due to their wide range of flavors, including smokey, nutty, and coffee-like undertones and chocolatey notes. Stouts are a popular choice for dining experiences as more people, including culinary experts and customers, have recognized the versatility of stout beer.
Additionally, the product's demand is driven by awareness of its various health benefits. Stout has flavonoids, which give it a dark color, and is an excellent source of vitamins, proteins, carbs, and natural antioxidants. These dietary qualities promote both the maintenance of cardiovascular health and the rebuilding of muscle.
In March 2024, using in-line nitro technology, Singapore's Lion Brewery Co. launched Nitro Stout beer cans. A unique procedure was used to preserve the smooth mouthfeel and cascade pour effect of the draught version by infusing liquid nitrogen at -196 degrees Celsius into the beer can shortly before sealing.
Innovation Fuels the Demand for Stout Beer
The global stout beer market is significantly shaped by the innovations in the industry. Manufacturers are continuously looking for unique ingredients, flavors, and brewing methods to capture the interest of consumers and differentiate their products from competitors. Furthermore, various barrel-aging processes in whiskey or bourbon barrels add depth to stout beers, attracting individuals and enhancing their taste experiences. For instance, in November 2023, Original 7 Beverage Co. released its limited-edition Extra Stout matured in Jameson barrels. This stout was barrel aged for six months, adding hints of caramel, vanilla, nuttiness, and a little spice from the aging process in six former Bourbon Jameson whiskey casks.
Moreover, craft breweries incorporate unique, unconventional brewing methods to create innovative drinks, including stout beers. Many breweries are partnering with coffee roasters and chocolatiers to create limited-edition brews, generating consumer demand.
On Trade Retail Channel is the Most Preferred
In 2023, on-trade accounted for over 4.4% of all retail channels, largely due to the increasing trend of youth parties and pubbing culture across the globe. Around the world, the working class and younger consumers drive demand for premium products, such as stouts, sold in the open market. House parties are becoming more common in several nations, including the United States, France, the United Kingdom, Germany, India, Australia, and China. Additionally, there is a rise in spending on premium drinks in pubs, bars, casinos, and restaurants due to rising employment, disposable income, and living standards in the world's largest nations.
Europe Shows Dominance in Global Stout Beer Market
Since stouts were traditionally developed and consumed in the United Kingdom, Europe accounted for the largest regional market for stouts in 2023. Several European nations, including the United Kingdom, Italy, Germany, and France, are among the top consumers of stout. In October 2023, UK-based BrewDog, in collaboration with sustainable coffee brand Grind, launched a new stout with coffee aroma and flavor, containing 6% Alcohol by Volume (ABV) and loads of caffeine. The product was introduced in a bright pink can, targeting caffeine and beer lovers.
The demand for premium black beer has increased significantly in Germany over the last few years, which is creating new growth potential for stout.
Due to growing demand for premium beers with improved flavors, textures, and aromas, North America is predicted to increase quickly among regional markets between 2024 and 2031.
Future Market Scenario (2024 - 2031F)
Global stout beer market will grow due to growing consumers' interest in unique and artisanal alcoholic beverages.
Low-alcohol and non-alcoholic stouts are expected to gain demand in the future with growing health awareness among people.
Sustainable brewing practices and ingredients that appeal to environmentally conscious consumers are likely to be adopted by breweries to gain a major market share.
Key Players Landscape and Outlook
Global stout beer market is somewhat consolidated, and because stout is becoming more premium, demand for it has increased during the last several years. To gain a significant market share and increase their global client base, prominent manufacturers are implementing a variety of strategies, such as partnerships, product launches, mergers and acquisitions, and channel expansion. In May 2023, Camden Town Brewery, a brand owned by Anheuser-Busch InBev SA/NV, launched Camden Stout, with 4% ABV. The beer was launched to be sold through on trade retail channels, exclusively.
Additionally, smaller local breweries are coming up with niche products, capturing the interest of experimental consumers and enhancing their taste buds.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work