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市場調查報告書
商品編碼
1426113
印度電子遊戲市場評估：依平台類型、依遊戲類型、依遊戲類別、依地區、機會、預測，2017-2031 年India E-Gaming Market Assessment, By Type of Platform, By Type of Games, By Types of Game Category, By Region, Opportunities and Forecast, FY2017-FY2031 |
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印度擁有包括行動、PC 和遊戲機在內的多元化遊戲格局，已成為全球遊戲產業的關鍵地區。印度遊戲展（IGS）2023將涵蓋技術展示、動畫、遊戲化、遊戲區、物聯網、新創公司、技能和市場開發、數位印度、製造印度等多個領域。該活動強調了該行業對提高成本競爭力的承諾，重點是培養有才華的遊戲開發人員。
此外，電子遊戲產業正在吸引投資，從而帶動國內遊戲工作室的發展以及有吸引力且與文化相關的內容的創作。隨著數位基礎設施的不斷完善，印度電子遊戲市場預計將進一步擴大，為本地和國際利益相關者創造機會。此外，基於區塊鏈的技術的整合增強了安全性和可靠性，為企業提供了強大的遊戲環境。
本報告考察了印度電子遊戲市場，並依平台類型、遊戲類型、遊戲類別、地區和進入市場的公司概況提供了市場概況、趨勢。
目錄
第一章研究方法
第 2 章專案範圍與定義
第 3 章執行摘要
第 4 章顧客回饋
第 5 章印度電玩市場前景，2017-2031
- 市場規模與預測
- 市佔率和預測
- 各公司的市佔率 (%)，2023 年
第 6 章市場地圖，2023 年
第七章宏觀環境與產業結構
- 供應需求分析
- 匯入/匯出分析
- 價值鏈分析
- PESTEL 分析
- 波特五力分析
第 8 章市場動態
第九章主要參與企業狀況
第10章價格分析
第 11 章案例研究
第 12 章主要進入者展望
- Nazara Technologies Limited
- JetSynthesis Private Limited
- Jio Infocomm Ltd. (Jio Games)
- Moonfrog Labs Pvt Ltd.
- Playsimple Games Pvt. Ltd.
- Electronic Arts Inc.
- GSN Games Inc.
- Juego Studio Private Limited
- Nintendo Co. Ltd.
- Nilee Games and Future Technologies Pvt. Ltd.
第 13 章策略建議
第十四章查詢及免責聲明
India e-gaming market is projected to witness a CAGR of 25.37% during the forecast period FY2024-FY2031, growing from USD 1.71 billion in FY2023 to USD 10.44 billion in FY2031. The market has grown substantially in recent years, fueled by increasing internet penetration, smartphone adoption, and a burgeoning youth population. The widespread development of broadband connectivity in Tier-II and Tier-III cities, coupled with reduced data costs and affordability of smartphones, has democratically expanded e-gaming access. Notably, every second internet user in India is now a gamer, and every third online transaction participant is a paying gamer, underscoring the pervasive influence of online gaming.
With a diverse gaming landscape encompassing mobile, personal computers, and consoles, India has emerged as a significant player in the global gaming industry. The market is undergoing a transformative phase, evident from the highlights of India Gaming Show (IGS) 2023, which encompassed diverse areas such as technology showcase, animation, gamification, gaming zones, Internet of Things, start-ups, skills and skill development, Digital India, and Make in India. The event, with its focus on generating a talented pool of game developers, emphasize the industry's commitment to increasing cost-competitiveness.
Additionally, the e-gaming industry has attracted investments, leading to the development of indigenous game studios and the creation of engaging, culturally relevant content. As digital infrastructure continues to improve, the Indian e-gaming market is poised for further expansion, presenting opportunities for both domestic and international stakeholders. Furthermore, the integration of blockchain-based technologies has bolstered security and reliability, providing players with a robust gaming environment.
Innovative Brand Strategies and Emerging Startups Drive the Market Growth
The e-gaming market in India is experiencing rapid growth, owing to the rise of digital payments and innovative monetization models like in-app branding. Brands like United Colors of Benetton (UCB) and Toyota are creating trends in the e-gaming world. For instance, in December 2023, Toyota engaged with its Asian audience through the e-Motorsport event TOYOTA GAZOO Racing GT Cup on Gran Turismo, live-streamed on various platforms such as Twitch, Facebook, YouTube, and Twitter, allowing gamers to race using Toyota sports cars. Therefore, brands capitalize on the online gaming market for product launches, events, and innovative monetization avenues.
In the last three years, several e-gaming startups have emerged in the country, leading to the establishment of three gaming unicorns i.e. Mobile Premier League (MPL), Dream Sports, and Games 24 Seven. Furthermore, Nazara has achieved the distinction of being the first listed gaming company in India. International giants like Electronic Arts (FIFA), Rockstar Games (Call of Duty), Ubisoft, and Zynga play a significant role in the country's e-gaming landscape.
The growth aligns with the government's Start-up India and Atmanirbhar Bharat initiatives, fostering a vibrant startup culture and a robust ecosystem for innovation and entrepreneurship in India. With a supportive environment, the collaborative efforts of startups, established companies, and global gaming giants are propelling India into a transformative era of engaging entertainment experiences.
Increasing Women Participation Fuels Market Growth
The rising participation of women in e-gaming is reshaping the gaming landscape, creating a more diverse player base and expanding the market for e-gaming related products and services in India. As the number of women engaging in competitive gaming increases, there is a notable surge in demand for gaming hardware, peripherals, merchandise, and related products. The 'State of India Gaming Report 2022' underscores this trend, revealing that 40% of the total e-gaming players in India are women.
To foster inclusivity, women-only tournaments and initiatives encouraging female gamers have gained prominence. Organizations focused on diversity and inclusion in the e-sports industry actively contribute to a more balanced representation. According to the study, Indian gamers, on average, spend 8.5 to 11 hours per week being immersed in gaming, with women dedicating more time (11.2 hours/week) than males (10.2 hours/week). It underscores the growing influence of women in e-gaming and highlight their significant contribution to the overall engagement and dynamism of the Indian e-gaming market.
Gen-Z's Growing Interest Impact Market Surge
The growing interest of Gen-Zs play a pivotal role in propelling the India e-gaming market. With a staggering population of around 375 million, Gen-Z is a digitally immersed generation, spending up to eight hours a day online, primarily on smartphones. Social media serves as their main source of news, indicating their reliance on digital platforms for information. Recognizing their value for social connections, brands are adapting content creation to align with Gen Z's preferences, and e-gaming has become a significant aspect of their entertainment and engagement.
Furthermore, Gen Z's focus on brands incorporating purpose and social responsibility in their values. It is crucial for brands to anticipate the rise of Gen Alpha, the succeeding generation, with unique preferences and behaviors. Gen-Z's relationship with the virtual world is distinctive, marked by early exposure to technology, inclination for immediate gratification, and shorter attention spans. These dynamics make gaming a significant aspect of their lives, providing emotions like adrenaline rushes and knowledge crucial to young individuals. In navigating the landscape, a balance must be maintained to ensure good content for the burgeoning interest of Gen Z in e-gaming.
Mobile Gaming Takes the Crown
Mobile gaming stands as the dominant type of platform in India e-gaming market, with a staggering 15 billion app downloads in FY2022, securing a substantial 17% share of the global market. One prominent example of youth engagement in the Indian e-gaming industry is the tremendous popularity of the game "PlayerUnknown's Battlegrounds Mobile" (PUBG Mobile) among young gamers. PUBG Mobile became a sensation among Indian millennials and Generation-Z, attracting millions of players and viewers.
Mobile gaming dominates the Indian e-gaming landscape with an overwhelming 96.8% share. The market dominance is underpinned by key factors such as the cost-effectiveness of mobile devices compared to other platforms and the extensive availability of diverse game titles, including a wide array of free-to-play options. The business implications are profound, as the surge in India's gaming user base, driven by accessibility and a diverse range of gaming choices, underscoring the strategic significance of the mobile gaming segment.
Future Market Scenario (FY2024 - FY2031F)
The future of e-gaming market in India appears promising, marked by transformative trends reshaping the industry. With a burgeoning user base, driven predominantly by the tech-savvy Gen Z population, the landscape is evolving dynamically. Key trends include the rise of mobile gaming, bolstered by increased smartphone penetration and connectivity improvements. The integration of advanced technologies like augmented reality (AR) and virtual reality (VR) is set to redefine the e-gaming experience, immersing players in more interactive and engaging environments.
E-sports is poised for exponential growth, with professional gaming tournaments and leagues capturing widespread attention. Collaborations between gaming platforms and mainstream media, along with the advent of cloud gaming services, are anticipated to expand the market reach further. Moreover, the importance of community building and content creation in shaping the future of e-gaming. Social interaction, personalized gaming experiences, and innovative monetization models are expected to drive sustained engagement. Overall, the future scenario envisages a robust and diversified e-gaming ecosystem in India, offering a blend of cutting-edge technology, immersive experiences, and a thriving community culture.
Key Players Landscape and Outlook
Several strategies opted by major players in the market collectively contribute to the growth and development of the e-gaming industry in India, allowing players to establish a strong presence, engage with fans, attract sponsors, and drive the overall industry forward.
The major players in the industry focus on expansion. For instance, Nazara Technologies Limited has been focused on expanding its gaming and esports ecosystem by partnering with various stakeholders. Nazara Technologies has collaborated with global gaming and esports companies like ESL to organize and promote e-gaming tournaments and events in India.
Table of Contents
1. Research Methodology
2. Project Scope & Definitions
3. Executive Summary
4. Voice of Customer
- 4.1. Demographics (Age/Cohort Analysis - Baby Boomers and GenX, Millenials, Gen Z; Gender; Income - Low, Mid, and High; Geography; Nationality; etc.)
- 4.2. Market Awareness and Product Information
- 4.3. Brand Awareness and Loyalty
- 4.4. Factors Considered in Purchase Decision
- 4.4.1. In-Game Subscription
- 4.4.2. Game Preference
- 4.4.3. User Interface
- 4.4.4. User Experience
- 4.4.5. Customer Support
- 4.5. Frequency of Playing
- 4.6. Medium of Purchase
- 4.7. Participation in Sponsored Events
- 4.8. Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption
5. India E-Gaming Market Outlook, FY2017 -FY2031F
- 5.1. Market Size & Forecast
- 5.1.1. By Value
- 5.1.2. By Volume
- 5.2. Market Share & Forecast
- 5.2.1. By Type of Platform
- 5.2.1.1. Mobile and Tablets
- 5.2.1.2. PC-Based
- 5.2.1.3. Console-Based
- 5.2.2. By Type of Games
- 5.2.2.1. Multiplayer Online Battle Arena
- 5.2.2.2. Player Vs. Player
- 5.2.2.3. First-Person Shooters
- 5.2.2.4. Real-Time Strategy
- 5.2.3. By Type of Games Category
- 5.2.3.1. Action
- 5.2.3.2. Educational
- 5.2.3.3. Racing
- 5.2.3.4. Sports
- 5.2.3.5. Simulation
- 5.2.3.6. Others
- 5.2.4. By Region
- 5.2.4.1. East
- 5.2.4.2. West and central
- 5.2.4.3. North
- 5.2.4.4. South
- 5.2.1. By Type of Platform
- 5.3. By Company Market Share (%), FY2023
6. Market Mapping, FY2023
- 6.1. By Type of Platform
- 6.2. By Type of Games
- 6.3. By Type of Games Category
- 6.4. By Region
7. Macro Environment and Industry Structure
- 7.1. Supply Demand Analysis
- 7.2. Import Export Analysis
- 7.3. Value Chain Analysis
- 7.4. PESTEL Analysis
- 7.4.1. Political Factors
- 7.4.2. Economic System
- 7.4.3. Social Implications
- 7.4.4. Technological Advancements
- 7.4.5. Environmental Impacts
- 7.4.6. Legal Compliances and Regulatory Policies (Statutory Bodies Included)
- 7.5. Porter's Five Forces Analysis
- 7.5.1. Supplier Power
- 7.5.2. Buyer Power
- 7.5.3. Substitution Threat
- 7.5.4. Threat from New Entrant
- 7.5.5. Competitive Rivalry
8. Market Dynamics
- 8.1. Growth Drivers
- 8.2. Growth Inhibitors (Challenges and Restraints)
9. Key Players Landscape
- 9.1. Competition Matrix of Top Five Market Leaders
- 9.2. Market Revenue Analysis of Top Five Market Leaders (in %, FY2023)
- 9.3. Mergers and Acquisitions/Joint Ventures (If Applicable)
- 9.4. SWOT Analysis (For Five Market Players)
- 9.5. Patent Analysis (If Applicable)
10. Pricing Analysis
11. Case Studies
12. Key Player's Outlook
- 12.1. Nazara Technologies Limited
- 12.1.1. Company Details
- 12.1.2. Key Management Personnel
- 12.1.3. Products & Services
- 12.1.4. Financials (As reported)
- 12.1.5. Key Market Focus & Geographical Presence
- 12.1.6. Recent Developments
- 12.2. JetSynthesis Private Limited
- 12.3. Jio Infocomm Ltd. (Jio Games)
- 12.4. Moonfrog Labs Pvt Ltd.
- 12.5. Playsimple Games Pvt. Ltd.
- 12.6. Electronic Arts Inc.
- 12.7. GSN Games Inc.
- 12.8. Juego Studio Private Limited
- 12.9. Nintendo Co. Ltd.
- 12.10. Nilee Games and Future Technologies Pvt. Ltd.
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work
13. Strategic Recommendations
14. About Us & Disclaimer
List of Tables
- Table 1. Pricing Analysis of Products from Key Players
- Table 2. Competition Matrix of Top 5 Market Leaders
- Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
- Table 4. About Us - Regions and Countries Where We Have Executed Client Projects
List of Figures
- Figure 1. India E-Gaming Market, By Value, In USD Billion, FY2017-FY2031F
- Figure 2. India E-Gaming Market, By Volume, In Number of Gamers, FY2017-FY2031F
- Figure 3. India E-Gaming Market Share (%), By Type of Platform, FY2017-FY2031F
- Figure 4. India E-Gaming Market Share (%), By Type of Games, FY2017-FY2031F
- Figure 5. India E-Gaming Market Share (%), By Type of Games Category, FY2017-FY2031F
- Figure 6. India E-Gaming Market Share (%), By Region, FY2017-FY2031F
- Figure 7. By Type of Platform Map-Market Size (USD Billion) & Growth Rate (%), FY2023
- Figure 8. By Type of Games Map-Market Size (USD Billion) & Growth Rate (%), FY2023
- Figure 9. By Type of Games Category Map-Market Size (USD Billion) & Growth Rate (%), FY2023
- Figure 10. By Region Map-Market Size (USD Billion) & Growth Rate (%), FY2023
