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市場調查報告書
商品編碼
1408054
全球手機保護套市場評估:按產品類型.材料.加工.特殊功能.設計.價格範圍.最終用戶.分銷渠道.地區.機會.預測(2017-2031年)Mobile Phone Protective Cases Market Assessment, By Product Type, By Material, By Finish, By Special Features, By Design, By Price Range, By End-User, By Distribution Channel, By Region, Opportunities and Forecast, 2017-2031F |
全球手機保護套市場規模預計2023年將達到215億美元,到2031年將達到345.3億美元,2024-2031年預測期間複合年增長率為6.1%。由於多樣化的設計、類型和特性,市場呈現顯著的成長。曾經的小眾產品,如今手機保護殼市場已成為主流。
領先的市場參與者提供廣泛的選擇,以滿足不同消費者的喜好。各種類型和材料的可用性也進一步推動了市場的成長。近年來,各手機公司開始將包括手機保護殼在內的手機配件進駐專賣店,為顧客提供一站式購物解決方案。透過這項服務,領先品牌引起了消費者的興趣,並灌輸了購買各種手機配件的慾望。消費者現在可以在線上和線下輕鬆取得產品,使購買變得更加容易和方便。目前,全球智慧型手機用戶對手機保護殼的需求量大。手機保護殼市場高度依賴智慧型手機銷售。隨著智慧型手機市場預計在未來幾年擴大,手機保護殼市場也有望成長。
延長手機使用壽命以及保護手機免受外傷的需求引發了對手機保護殼的需求。隨著手機的價格日益昂貴,人們越來越傾向於保護自己的手機免受意外損壞。
全球手機保護殼市場受到手機產業成長的顯著影響。人們花錢購買手機保護殼是為了保護他們的手機免受損壞、刮傷、高溫、灰塵、跌倒和震動。手機殼不僅可以保護您的手機,也已成為必備的時尚手機配件。消費者現在正在尋找和選擇具有視覺吸引力並具有獨特元素(例如古怪的印花、引言、符號、電影台詞、社交媒體趨勢或人物)的手機殼。如果我們無法得到我們想要的東西,我們有時也會定製手機殼。CASETiFY、Etsy 和 Gelato 是一些為客戶提供客製化保護殼的手機保護殼公司。從基礎服務開始,手機殼客製化如今已成為一種趨勢。
亞太地區是影響全球市場產品生產的主導地區。多種因素促成了這項優勢。消費者更喜歡使用手機殼作為時尚宣言,並保護他們昂貴的手機免受任何損壞。這些都是導致亞太地區手機保護殼產業擴張的重要驅動因素。中國在亞太地區手機保護套市場中佔最大份額,預計在預測期內將繼續佔據主導地位。
全球手機保護殼市場由塑膠、矽膠、橡膠、木材、皮革等多種材質組成,其中塑膠佔據主導地位。這一優勢是由於塑料是全球最容易獲得的材料,並且由於其成本低、耐用、多功能性和易於清潔而被用來製造手機保護殼。它還重量輕、閃亮,並且不會增加手機的重量,使其成為消費者的熱門選擇。此外,箱體的多樣化設計和高度可自訂性贏得了廣泛的認可並佔據了很大的市場份額。
本報告針對全球手機保護套市場進行研究和分析,提供市場規模和預測、市場動態、主要參與者現狀和前景等。
Global mobile phone protective cases market reached a value of USD 21.5 billion in 2023 and is anticipated to reach USD 34.53 billion by 2031, projecting a CAGR of 6.1% during the forecast period 2024-2031. The market is experiencing remarkable growth, driven by varied designs, types and characteristics. The mobile phone protective case market, once a niche product, has become a mainstream essential now as people ensure that their mobile phones are not exposed to any damage.
Key market players offer a wide range of options catering to different consumer preferences. The availability of various types and material further fuels market growth. Recently, various mobile phone companies have started to keep the mobile accessories including the protective phone cases in their specialty stores to provide a one-stop shop solution to their customers. Big brands through this service, drive consumer interest and instil a desire in them to purchase different accessories for their mobile phones. Consumers now have easy access to the products through online and offline modes, making it more accessible and convenient to purchase. Currently, mobile phone protective cases are in high demand by smartphone users worldwide. The mobile phone protective cases market is highly dependent upon the sale of smartphones. In the coming years, the smartphone market is anticipated to expand, so an increase in the mobile phone protective cases market is also expected.
The need to expand the life of mobile phones as well as to protect and cover them from any external damage has induced the demand for mobile protective cases. Mobile phones are becoming expensive day by day, thus, people are becoming more inclined towards safeguarding their mobile phones from any unforeseen damages.
In early December 2023, Otter Products, LLC, released the brand new OtterBox Lumen Series Passport thin phone cases. It is designed to have grippy sides to ensure a strong hold with raised edges protecting the screen and camera in case of a drop. This dual-material case comprises of carabiner options and highlights the geographic coordinates of a city.
Not only this, but prior to the Lumen Series Passport launch, Otter Products, LLC, also launched its MagSafe Compatible Waterproof Case in November 2023. The launch offered a waterproof, drop-proof, dust-proof and dirt-proof Fre Series case to its customers. It was tested in water up to two meters (6.6 feet) for up to an hour, drop proof to two meters and completely sealed from dust, dirt and snow before its official launch.
Global mobile phone protective cases market is significantly influenced by the growth of the mobile phone industry. People are spending in the protective phone cases to protect their phones from any damages, scratches, heat, dust, drops and bumps. The phone cases have not just become an essential to safeguard the mobile phones but also a fashionable mobile accessory. Consumers are now demanding and choosing the phone cases which look attractive and have some unique elements such as quirky prints, quotes, symbols, movie dialogues, social media trends, or some characters. People also get their phone covers customised if they are unable to get what they want. CASETiFY, Etsy and Gelato are some of the protective phone case companies that provide customisable cases to their customers. From a basic service, phone case customisation has become a trend now.
Asia-Pacific is the dominating region, which is influencing the production of the product in the market globally. Several key factors are responsible for this dominance. Consumers are preferring to use mobile phone cases as a fashion statement and in order to protect their expensive phones from any damage. These are the crucial drivers leading to the expansion of the Asia-Pacific region for mobile phone protective cases industry. China contributes the largest portion in Asia-Pacific mobile phone protective cases market and is anticipated to continue to dominate during the forecast period also.
Shenzhen Apachi Electronic Technology Co. Ltd, one of the leading mobile phone accessories designing and manufacturing brand, delivers its products to various countries and regions worldwide. Its products are exported to the markets of Europe, Japan, America, Southeast Asia, South Korea, Hong Kong, Taiwan, Macao, China and other countries and regions. In September 2022, the company also launched 5G communication cases model SY108-618 for Huawei Mate 50/Pro/RS series, priced at USD 112 in the market. Its measurements are 167.2mm ×79.5mm × 13.6mm and weighs 53g. It is designed in metallic gray and graphite black colours.
Globally, mobile phone protective cases market comprises of various types of material, for instance, plastic, silicone, rubber, wood, and leather, among which, plastic dominates the industry. The reason behind this dominance is that plastic is the most readily available material worldwide and is used to make mobile phone protective cases, majorly because of its cheap cost, durability, versatility, and ease of cleaning. It is also lightweight and sleek and doesn't add much weight to the phone which is why it is a popular choice among the consumers. Moreover, it is available in various designs and its cases are highly customizable which adds to its universal acceptance and secures a greater market share.
China, being the leading producer of mobile phone protective cases in the world, it homes some of the leading manufacturers of mobile phone protective cases. Some of these prominent manufacturers with key USP being plastic cases are Shenzhen Gobay Electronics which specialise in TPU clear phone cases, TPU shockproof cases, and TPU matte phone cases; and Dongguan Qicaitong Plastic Technology which specialise in TPU iPhone cases and Hard polycarbonate (PC) iPhone cases.
In February 2021, CASETiFY, a mobile protective case brand of Casetagram Limited, launched its Re/CASETiFY collection. It consisted of phone cases made from 65% recycled and plant-based materials, using bioplastic, used phone cases and manufacturing plastic scraps.
Another company that joined this mission is Incipio, a leading designing and manufacturing brand of mobile accessories and technology of Onward Brands LLC. Its sustainable protective cases debuted the market on September 12, 2023, with the launch of iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max cases made with recycled plastic material.
Global mobile phone protective cases market features a competitive landscape with several key players. Some prominent companies include Otter Products, LLC, Shenzhen Apachi Electronic Technology Co. Ltd, CG Mobile, Moftware Infotech Private Limited (Amzer Moftware Inc), Miracase International Limited, ZAGG Inc, Onward Brands LLC (Incipio, LLC), Casely, Inc., Pacificomm Australia Limited (Griffin Technology), and Tech21 Holdings Limited. These brands have established a strong presence in the market with a wide variety of mobile phone protective cases to cater to various consumer preferences. The outlook for these key players is positive, driven by the growing market of mobile phone accessories worldwide. As the market expands, innovation in mobile phone protective cases has become pivotal for maintaining a competitive edge. Additionally, marketing strategies focusing on attracting new segment of consumers and continuous product development are crucial in shaping the market landscape and brand positioning.
CG Mobile, a well-known global leader in the design and production of unique and creative mobile phone cases and accessories, launched a collection of luxury cases for iPhone in August 2023. After the success of its previously released collection of Ferrari and BMW iPhone cases, CG Mobile presented a new iPhone case collection featuring the luxury fashion brand, Guess.
All segments will be provided for all regions and countries covered:
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.