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市場調查報告書
商品編碼
1408050
全球即飲茶市場評估:按產品類型.口味.成分偏好.格式.咖啡因含量.類別.包裝.價格範圍.最終用戶.分銷渠道.地區.機會預測(2017-2031)Ready to Drink Tea Market Assessment, By Product Type, Flavour, Ingredient Preferences, Form, Caffeine Content, Category, Packaging, Price Range, End-user, Distribution Channel, Region, Opportunities & Forecast, 2017-2031F |
全球即飲茶市場規模預計到2023年將達到375億美元,到2031年將達到545.7億美元,2024-2031年預測期間複合年增長率為4.80%。由於生活方式的改變、社交媒體的影響以及對動態文化的日益重視,該市場正在呈現顯著成長。即飲茶曾經是小眾產品,現在已成為主流。
市場上對不同類型茶的需求不斷增加。市場上的領導企業提供了廣泛的選擇,以滿足不同消費者的喜好。從生薑和蜂蜜到薄荷和洋甘菊等各種口味的供應進一步支持了市場成長。近年來,各茶葉品牌紛紛開設許多專賣店,迎合消費者的動態喜好。
此外,文化多元化和消費者意識的提高在市場擴張中發揮重要作用。領導品牌透過專賣店提高消費者的興趣,並促進嘗試不同類型茶的願望。消費者現在可以透過線上和線下的方式輕鬆獲得產品,從而使試用變得更加容易和方便。
這個市場由美國、中國、日本、加拿大和印尼等國家主導,這些國家喜愛茶的消費者推動了銷售。另一方面,隨著即飲茶業的興起和飲茶人數的增加,亞太地區代表著巨大的市場擴張機會。
隨著消費者容易上當並渴望嘗試新事物,市場不斷擴大,即飲茶已成為飲料行業的主要參與者。
全球即飲茶市場受到茶業成長的顯著影響。根據聯合國糧食及農業組織的報告,過去十年全球茶葉消費量每年增長 3.5%,預計 2021 年將達到約 640 萬噸。隨著茶產業的發展,即飲茶產業的需求也不斷擴大。人們對茶的多功能性的日益重視正在推動茶作為日常生活的重要組成部分的增長。人們喝茶是為了健康,並將其融入生活方式中。隨著人們快節奏的生活,即飲茶市場越來越受歡迎。茶業在即飲茶方面的創新正在響應消費者多樣化和動態的偏好,具有廣泛的偏好和類型。
預計未來全球茶葉市場將會成長。消費者對茶的健康益處的認識不斷提高,鼓勵消費者採取健康的生活方式,這是推動全球即飲茶市場向前發展的關鍵因素。即飲茶還可以幫助減肥、緩解身體疼痛和頭痛、降低膽固醇水平並降低心臟病發作的風險。西化文化的影響力日益增強,以及糖尿病和肥胖等各種健康問題正在改變消費者的食物偏好,促使他們轉向更健康的選擇。因此,生產商要靈活地回應客戶的動態偏好,以確保在市場上的戰略地位。
北美是主導全球市場的地區,其次是歐洲和亞太地區。這項優勢是由多種因素造成的。人們對即飲茶的健康益處的認識不斷提高,正在推動消費者走向更健康的生活方式,這是北美即飲茶行業擴張的重要推動力。採用健康生活方式和不斷提高的消費者意識的好處預計將在預測期內推動北美市場的成長。其他因素,例如即飲茶易於取得、包裝精美且方便,以及咖啡館、專賣店、線下零售店和電子商務網站數量的增加,預計也將有助於即飲茶市場的擴張。
本報告研究分析了全球即飲茶市場,提供市場規模和預測、市場動態、主要參與者現狀和前景等。
Global ready to drink tea market has reached a value of USD 37.5 billion in 2023 and is anticipated to reach USD 54.57 billion by 2031, projecting a CAGR of 4.80% during the forecast period 2024-2031. The market is experiencing remarkable growth, driven by changing lifestyles, the influence of social media, and a growing emphasis on dynamic culture. Ready to drink teas, once a niche product, have become a mainstream essential.
The market is witnessing increasing demand for various varieties of tea. Key market players offer a wide range of options catering to different consumer preferences. The availability of various flavours, from ginger and honey to peppermint and chamomile, further fuels market growth. Recently, various tea brands have initiated numerous specialty stores to cater the dynamic preferences of the consumers.
Moreover, the rise of diversified culture and consumer awareness has played a significant role in the market's expansion. Big brands through their specialty stores, drive consumer interest and promote a desire to try the different varieties of tea available to them. Consumers now have easy access to the product through online and offline modes, making it more accessible and convenient to try.
The market is governed by countries like the United States, China, Japan, Canada and Indonesia, with their tea maniac consumers driving the sales. Meanwhile, the Asia-Pacific region, with its emerging ready-to-drink tea industry and a growing population of tea lovers, presents a vast opportunity for market expansion.
With consumers becoming easily swayed and enthusiastic to try new things, the market has expanded, making ready-to-drink teas a key player in the beverage industry.
Global ready-to-drink tea market is significantly influenced by the growth of the tea industry. Globally, tea consumption rose annually by 3.5% over the last decade and was estimated to have amounted to about 6.4 million tonnes in 2021, according to a report by Food and Agricultural Organisation. As the tea industry expands, it also propels the demand for ready-to-drink tea industry. The ever-increasing emphasis on different varieties of tea fuels this growth as an essential part of the daily routine. People are even consuming tea as a health benefit and are infusing it into their lifestyle. Ready-to-drink tea market has gained popularity because of the fast-paced life of the individuals. The tea industry's innovation in ready to drink tea, alongside a wide range of favours and types, cater to the diverse and dynamic preferences of consumers.
Eat The Change launched Just Ice Tea, a ready-to-drink organic iced tea, in early October 2022, with 6 SKUs, namely, Berry Hibiscus Herbal Tea, Honey Green Tea, Moroccan Mint Tea, Original Green Tea, Peach Oolong Tea and ½ Tea ½ Lemonade.
Later, in March 2023, they expanded the product range with three new SKUs, namely, Mango White Tea, Original Black Tea and Lemon Ginger Herbal Tea.
As the industry develops, ready to drink teas are becoming more accessible to people, and their adoption is further accelerated by the influence of specialty stores, advertisements, and the changing lifestyle of people, ultimately leading to market growth.
In future, the global tea market is expected to grow. Increasing awareness of consumers about tea's health benefits induce consumers have a healthy lifestyle, which is a key factor to drive the global ready-to-drink tea market forward. Ready-to-drink tea also helps to lose weight, helps relieve body pain and headaches, lowers the level of cholesterol, and reduces the risk of heart attacks. The higher influence of westernised culture and various health issues such as diabetes and obesity, induces consumers to change their food preferences and switch towards healthier options. Producers are therefore more agile to respond to the dynamic preferences of their customers in order to secure a strategic place for themselves in the market.
In March 2022, Red Diamond Coffee & Tea expanded its ready to drink tea selection with an 11oz bottle to improve its existing product line and address package size gaps. These new single-serve bottles include just two or three ingredients, comprising water, tea leaves, and either sugar-free Splenda as a sweetened variant or totally unsweetened. The company avoids the usage of preservatives or concentrates in their ready to drink teas.
The advantages of ready to drink tea and growing awareness of the want to sustain a healthy lifestyle are anticipated to drive the global markets forward in the coming years.
North America is the dominating region, which is influencing the market globally, followed by Europe and Asia-Pacific. Several key factors are responsible for this dominance. Consumers prefer to adopt a healthy lifestyle due to increased awareness of the health benefits of Ready drink tea, which is a
crucial driver leading to the expansion of the North America region for ready-to-drink tea industry. The benefits and increasing awareness of the consumers of the benefits of adopting a healthy lifestyle are predicted to drive the ready to drink tea market's growth in North America during the period of forecast. Some other factors are also expected to contribute to the expansion of the ready-to-drink tea market, including the easy availability of ready-to-drink tea in attractive and convenient packaging and growth in the number of cafes and specialty stores, offline retail stores, and e-commerce websites.
In January 2023, The RYL Company entered the ready-to-drink tea market with its first product line, Ryl Tea, available in four distinct flavors, including Peach Black Tea, Original Green Tea, Lemon Black Tea, and Raspberry Black Tea. The traditional Albanian tea culture inspires the ready-to-drink tea and combines the benefits of real steeped tea, the natural functionality of tea polyphenols, along with the delicious, iced tea flavor and natural sweetness from stevia and monk fruit.
It was observed in a study that on any given day, about more than 159 million Americans drink tea.
Tea is found in about 80% of all U.S. households. It is the only beverage which is commonly served both, hot or iced, anywhere, anytime, and for all occasions.
Globally, ready-to-drink tea market comprises of various types of tea, for instance, green tea, black tea, oolong tea, and other teas. According to Tea Association of the U.S.A. Inc., in 2021, about 84% portion of all the types of tea consumed in America consisted only black tea, green tea contributed 15%, and the remaining 1% was oolong, white and dark tea.
The reason that leads to its greater market share over other teas is the underlying health benefits and its popularity since ages. It contains caffeine, which helps in boosting energy and increases alertness, thus, making it a preference over other types of tea. Furthermore, it is considered for its mildness and other favourable effects on stomach, which makes it suitable to consume during the colder months.
Global ready to drink tea market features a competitive landscape with several key players. Some prominent companies include The Coca Cola Company, Danone S.A., AriZona Beverages USA, LLC, Nestle S.A., Keurig Dr Pepper Inc (Snapple), Starbucks Corporation, PepsiCo, Inc., Harney & Sons Fine Teas, Kirin Holdings Company, Limited, Asahi Group Holdings, Ltd.
These brands have established a strong presence in the market with a wide variety of ready to drink tea catering to various consumer preferences. The outlook for these key players is positive, driven by the growing popularity of ready to drink tea worldwide. As the market expands, innovation in ready-to-drink tea flavors and types will be pivotal for maintaining a competitive edge. Additionally, marketing strategies focusing on attracting new segments of consumers and continuous product development are crucial in shaping the market landscape and brand positioning.
Pepsi Lipton International, a joint venture between PepsiCo and Unilever PLC, under the brand name, Tea Too Pty Ltd. (T2), announced the launch of a range of ready to drink iced tea, T2 Iced, in May 2023. The product was introduced with three SKUs, namely, Peach Amore, which is a black iced tea with the flavor of raspberry and peach; Lemon Coco Breeze, a black iced tea with a hint of lemon and coconut; and Watermelon Fiesta, a blend of hibiscus with an infusion of watermelon and mint. The new formulation is marketed to have low sugar levels viz., 2 grams per 100 ml and no artificial colours, sweeteners or preservatives.
All segments will be provided for all regions and countries covered:
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.