市場調查報告書
商品編碼
1394591
全球睫毛膏市場評估:按類型、形狀、顏色系列、價格範圍、最終用戶、分銷管道、地區、機會、預測(2016-2030)Mascara Market Assessment, By Type, By Form, By Colour Family, By Price Range, By End-user, By Distribution Channel, By Region, Opportunities, and Forecast, 2016-2030F |
全球睫毛膏市場規模預計將從 2022 年的 67.8 億美元增至 2030 年的 110.5 億美元,2023-2030 年預測期間複合年增長率為 6.3%。Masu。 由於影響消費者偏好和行業動態的因素的綜合作用,市場持續顯著增長。 在社群媒體影響者和名人代言的推動下,不斷變化的美容趨勢對睫毛膏的選擇產生了巨大影響。 對不同類型睫毛膏(包括防水、豐盈、纖長和捲翹)的需求反映了世界各地消費者多樣化的化妝品偏好。
睫毛膏分銷通路日趨多元化,消費者選擇從超市、大賣場、專賣店、百貨商店以及影響力日益增強的線上零售平台購買。 網上購物的可近性和便利性正在進一步擴大市場基礎。
以地區來看,睫毛膏市場的趨勢各不相同。 北美、歐洲、亞太地區、南美和中東/非洲都對全球事務做出了貢獻,受到文化偏好、經濟因素和美學標準的影響。
價格細分反映了市場的全面性並適應了各種消費者預算。 此外,天然有機睫毛膏的興起是為了滿足具有環保意識的消費者對清潔美容產品日益增長的需求。 多種顏色的睫毛膏的可用性是消費者接受度的一個主要因素,因為它允許消費者根據個人喜好和需求進行選擇。
全球睫毛膏市場仍然充滿活力,並能滿足不斷變化的消費者需求。 該產業發展軌蹟的特點是持續的產品創新、策略行銷以及對包容性和永續性的關注,塑造了全球睫毛膏消費的未來。
化妝師在各種平台上的激增,尤其是社群媒體,對全球睫毛膏市場產生了重大影響。 透過展示多樣化和獨特的繪畫技巧,這些藝術家成為有影響力的潮流引領者,並鼓勵消費者的興趣和嘗試。 美容影響者的崛起正在使美容標準民主化,並促進更具包容性和多樣化的代表性。 化妝師與化妝品品牌合作開發創新產品並為行銷策略做出貢獻。 它的存在已遍布世界各地,創造了對睫毛膏的廣泛需求並促進了該行業的成長。
化妝師和睫毛膏市場之間的共生關係凸顯了影響者在塑造現代美容趨勢和消費者選擇方面的重要作用。 例如,2023年7月,美國彩妝品牌Benefit加入社群應用程式購物平台,成為第一個測試者。 該睫毛膏自 7 月 26 日起在 TikTok 上獨家推出,持續 48 小時,並已廣泛銷售。 Benefit 在 TikTok Shop 上舉辦了 24 小時直播活動,這對美容品牌來說尚屬首次。
隨著美容品牌越來越重視多元化表現,包容性正在重塑全球睫毛膏市場。 認識不同的膚色、眼睛形狀和文化背景有助於我們創造出吸引廣大消費者的睫毛膏。 以不同年齡、性別和種族模特兒為特色的綜合行銷活動與世界各地的消費者產生共鳴,培養歸屬感和自信。 這種向包容性的轉變反映了社會價值觀,擴大了市場範圍,並吸引了更廣泛的消費者群體。 睫毛膏市場向包容性的演變與不斷變化的美容標準相一致,強調個性並慶祝世界各地美麗的多樣性。
本報告研究和分析了全球睫毛膏市場,提供市場規模和預測、市場動態以及主要參與者的現狀和前景。
Global mascara market was valued at USD 6.78 billion in 2022, expected to reach USD 11.05 billion in 2030, with a CAGR of 6.3% for the forecast period between 2023 and 2030. The market continues to grow substantially, driven by a convergence of factors shaping consumer preferences and industry dynamics. Evolving beauty trends, propelled by social media influencers and celebrity endorsements, significantly impact mascara choices. The demand for various types of mascaras, including waterproof, volumizing, lengthening, and curling, reflects the diverse cosmetic preferences of consumers worldwide. For instance, in September 2023, color cosmetics brand Color Street launched Tri-Flex Mascara, claiming a non-flaking, non-clumping, smudge- and transfer-proof 24-hour wear. Dermatologist and ophthalmologist tested, this serum-infused, caffeine-enriched mascara was developed using the vegan formula, with a unique double-sided brush, that provided lift, volume, and length in one swipe.
The distribution channels for mascara have diversified, with consumers opting for purchases through supermarkets, hypermarkets, specialty stores, departmental stores, and the increasingly influential online retail platforms. The accessibility and convenience of online shopping have further expanded the market reach.
Regionally, the mascara market experiences varying trends. North America, Europe, Asia-Pacific, South America, and the Middle East and Africa each contribute to the global landscape, influenced by cultural preferences, economic factors, and beauty standards.
Price range segmentation reflects the market's inclusivity, catering to diverse consumer budgets. Additionally, the rise of natural and organic mascara options responds to the growing demand for clean beauty products driven by environmentally conscious consumers. The diverse availability of mascara in various colors is a significant factor that appeals to consumers, as it allows them to choose based on personal preferences and needs.
The global mascara market remains dynamic and responsive to shifting consumer demands. The industry's trajectory is marked by continuous product innovation, strategic marketing, and an increasing emphasis on inclusivity and sustainability, shaping the future of mascara consumption worldwide.
The surge in makeup artists on various platforms, especially social media, has significantly impacted the global mascara market. As these artists showcase diverse and creative application techniques, they serve as influential trendsetters, driving consumer interest and experimentation. The rise of beauty influencers has democratized beauty standards, fostering a more inclusive and diverse representation. Makeup artists collaboratively engage with cosmetic brands, contributing to innovative product development and marketing strategies. Their reach extends globally, creating a widespread demand for mascaras and amplifying the industry's growth.
The symbiotic relationship between makeup artists and the mascara market emphasizes the pivotal role of influencers in shaping contemporary beauty trends and consumer choices. For instance, in July 2023, the US-based makeup brand, Benefit, joined the social app's shopping platform as its initial testers. The mascara was launched exclusively on TikTok for 48 hours starting July 26, followed by wider availability. Benefit planned a 24-hour live session on TikTok Shop, a first for a beauty brand.
Inclusivity is reshaping the mascara market, globally, as beauty brands increasingly prioritize diverse representation. Acknowledging various skin tones, eye shapes, and cultural backgrounds drives the creation of mascaras catering to a broad spectrum of consumers. Inclusive marketing campaigns featuring models of different ages, genders, and ethnicities resonate with a global audience, fostering a sense of belonging and empowerment. This shift toward inclusivity reflects societal values and expands market reach, appealing to a more extensive consumer base. The mascara market's evolution towards inclusivity aligns with changing beauty standards, emphasizing individuality and celebrating the diversity of beauty worldwide. In October 2023, MAC Cosmetics sponsored the fifth National Trans Visibility March in New York City, an ongoing commitment since 2019. The brand's team marched, provided makeup touch-ups, and supported the LGBTQIA+ community through the Viva Glam program, donating proceeds from Viva Glam lipsticks year-round.
The clean beauty movement significantly influences the global mascara market as consumers increasingly prioritize natural, sustainable, and cruelty-free products. Demand for mascaras free from harmful chemicals, parabens, and sulfates has surged. Brands responding to this shift by offering clean, transparent formulations are gaining traction. The movement aligns with eco-conscious consumer values, driving the adoption of environmentally friendly packaging and responsible sourcing. As awareness of the environmental impact of beauty products grows, the Clean Beauty Movement propels innovation, shaping the mascara market towards a more ethical and planet-friendly approach, reflecting the broader sustainability trend in the cosmetics industry. In May 2023, Sweden-based Idun Minerals launched a vegan mascara, Mascara Vatn Volume 38°C. This mascara offers volume, length, and separation with a long-wearing, water-resistant formula, which is easily removable in warm water above 38°C and is entirely vegan.
Volumizing mascara asserts dominance, holding the major market share in the global mascara market. Its popularity stems from its ability to add thickness and fullness to lashes, meeting the demand for a bold and dramatic eye makeup look. With formulations featuring volumizing agents such as waxes and polymers, this mascara type aligns with a broad consumer base seeking enhanced lash volume. Beauty trends, celebrity endorsements, and consumer preferences merge in favor of volumizing mascaras, solidifying their leading position in the market. As consumers continue to prioritize impactful eye makeup, the widespread appeal of volumizing mascara sustains its significant market share globally. For instance, in August 2023, Clinique, under the umbrella of The Estee Lauder Companies Inc., introduced the latest High Impact High-Fi Full Volume Mascara, featuring a fiber-infused, polymer gel-based formula. It claimed to deliver an impressive 230% instant volume. The weightless formula included a nourishing oil blend for lash care without compromise.
A large consumer base has been shifting towards and focussing on environmentally friendly, plant-based, and sustainable cosmetics and personal care products, creating a demand for mascaras that lead to zero wastage. Cosmetic manufacturers constantly improvise in their production lines and produce products using the reduce, reuse, and recycle concepts. Elate Cosmetics, Dab Herb, Clean Faced Cosmetics, Zao, and Nudi Goods are some brands offering zero water mascaras, including their packaging. In July 2023 , Lush announced the launch of a naked mascara, which will not have any traditional plastic tube. The product is based on 100% bio-based materials.
The COVID-19 pandemic significantly impacted the global mascara market. Lockdowns, reduced social gatherings, and remote work trends led to declining consumer demand for cosmetics, including mascara. Supply chain disruptions, factory closures, and logistical challenges affected production and distribution. With face masks becoming commonplace, there was a shift in consumer priorities toward eye makeup, but overall sales were subdued. The closure of physical retail outlets also hampered traditional sales channels. However, the market showcased resilience through the rise of e-commerce, as consumers turned to online platforms for beauty product purchases. As the world adapts to the "new normal," the mascara market navigates a transformed landscape with shifting consumer behaviors and preferences.
Global mascara market boasts a competitive landscape with key players driving innovation and market expansion. Esteemed companies like L'Oreal S.A., The Estee Lauder Companies Inc., and Revlon, Inc. remain dominant, leveraging extensive product lines and global presence. Emerging brands like Celesty are disrupting traditional norms. The outlook emphasizes sustainable formulations, cruelty-free products, and eco-friendly packaging, aligning with evolving consumer preferences. Strategic collaborations with influencers and digital marketing emphasize the industry's dynamic nature. The mascara market is poised for growth, characterized by ongoing product advancements and a focus on inclusivity and sustainability.
In February 2023, Maybelline New York, a L'Oreal S.A. brand, introduced Falsies Surreal Extensions Mascara with its first-ever avatar, May. Featured with Gigi Hadid, the campaign blended real and virtual, boasting up to 24-hour wear and a lash-transforming formula for extreme volume and visibly longer lashes.
All segments will be provided for all regions and countries covered:
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.