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市場調查報告書
商品編碼
1389869
全球化妝品粉底市場:按劑型、性別、皮膚類型、妝效、覆蓋範圍、SPF範圍、色調、價格範圍、成分偏好、最終用戶、分銷渠道、地區單獨評估、機會和預測(2016-2030)Cosmetics Foundation Market Assessment, By Formulation, Gender, Skin Type, Finish, Coverage, SPF Range, Shades, Price Range, Ingredient Preferences, End-user, Distribution Channel, Region, Opportunities, & Forecast, 2016-2030F |
全球化妝品粉底市場是龐大的美容和個人護理行業中充滿活力且重要的部分。 化妝品粉底包括粉底液、粉底和粉底霜等產品,對於改善皮膚外觀和膚色至關重要。 2022年市場規模為25.2億美元,預計到2030年將達到40.8億美元,2023-2030年預測期間複合年增長率為6.2%。
市場前景受到多種因素的影響,包括不斷變化的美容趨勢、消費者對有機和清潔標籤產品偏好的變化以及產品劑型的進步。 全球化妝品粉底市場的主要驅動因素之一是人們對外觀和修飾的日益關注。 隨著社會規範的不斷發展,對完美、容光煥發的肌膚的渴望已成為一種共同的願望,尤其是在不斷增長的千禧世代和職業女性中。 因此,對臉部化妝品(例如賦予自然精緻外觀的粉底)的需求不斷增長。
粉底化妝品市場的另一個主要趨勢是轉向天然和有機產品。 消費者越來越意識到化妝品中對羥基苯甲酸酯和鋁等化學物質的潛在有害影響。 因此,許多消費者開始轉向含有天然成分的產品。 因此,製造商鼓勵在臉部化妝品中加入天然成分進行創新。
在這種變化中,傳統品牌面臨維持市場佔有率的挑戰。 在化妝品市場上,強調純素、零殘忍、有機、天然等概念的品牌故事不斷出現。 這些品牌與不斷變化的消費者品味產生共鳴,並正在推動市場發展。
此外,對某些類型化妝品粉底的需求也增加。 長效防水化妝品、具有SPF值的防曬化妝品、含維生素化妝品越來越受歡迎。 這為市場參與者提供了一個巨大的機會,透過提供多樣化的基礎產品來創新和滿足消費者的需求。 2022 年 2 月,e.l.f. Cosmetics 推出了 Camo Powder Foundation,透過一體化解決方案解決您的問題。 這款粉底採用持久配方,含有可實現持久光滑妝容的基底。 它有 30 種色調,據稱可提供中等到全面的遮蓋力,並具有抗皺、半啞光效果。
本報告分析了全球化妝品粉底市場,提供了產品概述、市場基本結構、整體市場規模趨勢展望、按細分市場和地區劃分的詳細趨勢以及市場背景情況我們調查了主要影響因素、主要企業概況及市佔率等。
為涵蓋的所有地區/國家提供每個細分市場的資訊。
上面列出的公司並非按市場份額排序,並且可能會根據研究工作中獲得的資訊進行更改。
Global cosmetics foundation market is a dynamic and integral segment of the broader beauty and personal care industry. Cosmetics foundation, which includes products like liquid foundation, powder foundation, and cream foundation, is vital in enhancing skin appearance and complexion. The market size was valued at USD 2.52 billion in 2022, expected to reach USD 4.08 billion in 2030, with a CAGR of 6.2% for the forecast period between 2023 and 2030.
The market's outlook is shaped by various factors, including evolving beauty trends, changing consumer preferences for organic and clean-label products, and advancements in product formulations. One of the primary drivers of the global cosmetics foundation market is the increasing focus on physical appearance and grooming. As societal norms continue to evolve, the desire for flawless and radiant skin has become a common aspiration, especially among the growing millennial and working women demographics. This has increased demand for facial cosmetic products, including foundation, which can provide a natural and polished look.
Another significant trend in the cosmetics foundation market is the shift toward natural and organic products. Consumers are becoming more conscious of the potentially harmful effects of chemicals like parabens and aluminium in cosmetics. As a result, many consumers are turning to products made with natural ingredients. This has prompted manufacturers to innovate their facial cosmetics by incorporating natural elements.
Traditional heritage brands have faced challenges maintaining their market share in this changing landscape. The cosmetics market is now seeing a rise in storytelling brands emphasizing values such as vegan, cruelty-free, organic, and natural concepts. These brands resonate with evolving consumer preferences and have been gaining market traction.
Moreover, there is a growing demand for specific types of cosmetics foundation. Long-lasting and waterproof makeup, sun protection makeup with SPF, and vitamin-enhanced makeup have been gaining popularity. This presents a significant opportunity for key players in the market to innovate and meet consumer demands by providing a diverse range of foundation products. In February 2022, e.l.f. Cosmetics introduced its Camo Powder Foundation, addressing concerns with an all-in-one solution. This foundation offered a long-wear formula infused with primer, ensuring a smooth and lasting finish. It was available in 30 shades and claimed to provide medium-to-full coverage with a crease-resistant, semi-matte result.
Changing beauty standards are a significant influence on the global cosmetics foundation market. Evolving societal ideals of beauty, often driven by social media and the fashion industry, play a crucial role in shaping consumer preferences. Consumers seek products that help them achieve the latest beauty trends, such as a flawless complexion, highlighted features, or a natural, "no-makeup" look. These changing standards have led to a growing demand for foundation products that offer various finishes, coverage levels, and formulations. Brands continually innovate to provide consumers with the tools to meet these evolving beauty ideals, such as long-lasting and buildable foundations. Adapting to changing standards is a strategic imperative for cosmetic companies looking to stay relevant and thrive in this dynamic market. In April 2023, Avon extended its reach on Amazon, starting with over 300 products and expanding its offerings in the future.
Liquid cosmetics foundation stands as the most prevalent and widely used type of foundation globally. Its immense popularity can be attributed to its versatility and adaptability to various skin types and preferences. Liquid foundation offers a smooth and easily blendable texture, allowing users to achieve their desired level of coverage, from light to full. It comes in various formulations to suit different skin types and finishes, whether matte, dewy, or natural. The convenience and ease of application make liquid foundation a top choice among consumers, and its global dominance in the cosmetics market proves its widespread appeal and effectiveness. In August 2023, Glossier, Inc. introduced its new Stretch Fluid Foundation, part of an expanded complexion range with seven shade categories and undertones. This gel-cream emulsion foundation featured plant-derived squalane for skin nourishment and a blend of pigments and amino acids for flexible, skin-friendly coverage.
Majority of the people aspire to achieve naturally radiant and dewy skin with ease, hence the dewy finish has emerged as a significant driver in the global cosmetics foundation market. Consumers gravitate towards foundations that provide a luminous, dewy finish, imparting a fresh and youthful appearance. Dewy finish foundations offer hydration and a natural glow, particularly appealing to those with dry or mature skin. The desire for a "no-makeup makeup" look has amplified the preference for dewy finishes, as it creates a subtle, light-reflecting effect. Leading cosmetic brands are innovating to meet this demand, offering a wide array of dewy finish foundation products, thereby contributing to the growth of the global cosmetics foundation market. In February 2023, DEWY LAB, a leading clean beauty brand in China, launched the Morning Dew Cushion Cream Foundation, which provided a moist, glowy finish. Certified safe for sensitive skin, it features skin-improving properties and soothing effects.
Innovative formulations are exerting a profound influence on the global cosmetics foundation market. Consumers are increasingly seeking foundations that offer more than just coverage; they desire additional skincare benefits. This has led to developing foundations enriched with ingredients like hyaluronic acid, antioxidants, vitamins, and sun protection factors. These innovative formulations not only provide a flawless complexion but also cater to specific skincare needs, such as hydration, anti-aging, and UV protection. Furthermore, advancements in long-wear and transfer-resistant formulations are enhancing the durability of foundations, appealing to individuals with active lifestyles. These innovations are reshaping the cosmetics foundation market, as consumers look for products that deliver both cosmetic and skincare advantages, driving demand for these modern formulations. In September 2022, Kao Corporation launched KANEBO LIVELY SKIN WEAR, a creamy gel foundation aiming to enhance skin texture and impart a vibrant, healthy complexion. The foundation was available in eight shades, designed and claiming to bring out each individual's natural beauty.
Global cosmetics foundation market experienced a significant impact from the COVID-19 pandemic. Lockdowns, restrictions, and consumer safety concerns reduced the demand for cosmetics, including foundations. With limited events and gatherings , people had fewer opportunities for full-face makeup, causing a temporary dip in sales. Additionally, the economic uncertainty affected discretionary spending on cosmetics. However, the pandemic accelerated e-commerce, with many consumers turning to online shopping for their beauty needs. The cosmetics foundation market adapted by offering virtual try-on tools and expanding its online presence. As the pandemic progressed, the market witnessed a surge in interest in skincare-infused foundations as consumers sought products with added benefits. As restrictions eased, there was a gradual recovery, but changing consumer preferences and the online shopping shift continued to shape the market.
Global cosmetics foundation market is highly competitive and is characterized by key players such as L'Oreal S.A., The Estee Lauder Companies Inc., Shiseido Company, Limited, and Revlon, Inc. These industry leaders continually innovate to cater to evolving consumer preferences. They offer various shades and undertones to emphasize product quality, skin-friendly formulations, and inclusivity. Moreover, they invest in marketing, endorsements by celebrities and influencers, and expanding their distribution channels to reach a global audience. As beauty standards evolve, these companies adapt their product lines to offer dewy, matte, long-lasting, and skin-improving foundations.
For instance, in March 2023, Guerlain introduced its first innovative foundation, Guerlain's Terracotta Le Teint, combining a lightweight powder-infused liquid formula that offered a matte finish while maintaining a radiant look for dry skin. This versatile foundation was available in 30 shades, featuring 16 intensities and three undertones, using the proprietary Gemtone technology.
The outlook for these key players remains positive as they stay attuned to market trends and consumer demands while exploring sustainable and clean beauty alternatives.
All segments will be provided for all regions and countries covered:
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.
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