Toothpaste Tablet Market Assessment, By Type, By Packaging Type, By End-user, By Distribution Channel, By Region, Opportunities, and Forecast, 2016-2030F
全球牙膏片市場規模預計將從 2022 年的 7,120 萬美元增至 2030 年的 1.3474 億美元，在 2023 年至 2030 年的預測期內複合年增長率達到 8.3%。我是。 牙膏片之所以廣受歡迎，是因為它們通常採用可回收或可堆肥的包裝，無需塑膠管並減少對環境的影響。 電子商務平台和D2C的成長和擴張也推動了市場的擴張。
口腔護理公司正在改變對牙膏包裝的需求。 消費者的環保意識越來越強，對永續包裝解決方案的需求也不斷增加。 人們對塑膠污染和環境問題的認識不斷提高，促使消費者尋求更永續的塑膠管牙膏替代品。 牙膏管由於其一次性性質且難以回收而成為塑膠廢物的主要來源。 為了減少不可持續材料對環境的影響，領先的公司和品牌正在將環保材料融入牙膏片包裝中，包括可回收和可再生塑膠、生物塑膠、玻璃和紙張。 採用環保材料包裝的產品更受環保消費者的歡迎。 對於包括品牌、供應商和最終消費者在內的許多利害關係人來說，永續發展在市場中發揮著重要作用。
電商平台和D2C模式的興起，使得牙膏片品牌能夠在不依賴傳統零售通路的情況下觸達更多的全球消費者，從而促進市場成長。 過去十年，電子商務平台在世界各地顯著成長，為消費者提供了各種產品，包括牙膏片。 電子商務為消費者提供了舒適的家中購物的便利。 牙膏片體積小巧，適合線上購買，而透過電子商務平台訂購的便利性也有助於其受歡迎。 電子商務幫助牙膏片品牌繞過中間商和傳統零售通路，直接接觸消費者。 這使品牌能夠更好地控制其訊息和客戶互動、優惠、折扣、促銷和產品供應。
人們對口腔衛生和牙齒健康的認識不斷提高，導致對口腔護理產品（包括牙膏片）的需求增加。 消費者越來越意識到他們放入口腔和牙齒中的成分。 此牙膏片品牌專注於天然、乾淨的成分，不含防腐劑和對羥基苯甲酸酯等化合物，迎合了尋求符合其健康意識偏好的產品的消費者。 這些因素增強了牙膏片作為管狀牙膏的更健康替代品的吸引力。 市面上有許多類型的含氟藥片，據說對牙齒和琺瑯質的健康有益。 此外，還有許多適合消費者生活方式的選擇，包括純素食、無麩質和無殘忍的選擇。
消費者行為、供應鏈和市場動態的許多方面都受到了各行各業（包括口腔護理行業和全球牙膏片市場）中 COVID-19 大流行的影響。 大流行導致人們對個人衛生（包括口腔護理）的認識提高。 政府為阻止 COVID-19 傳播所做的努力導致許多工廠和製造廠關閉，包括牙膏製造以及相關行業。 也存在運輸和物流方面的挑戰。 零售市場要麼關閉，要麼在限制下開放，從而提振了全球牙膏片市場的線上銷售。 然而，由於意識的提高和消費者行為的變化，平板電腦越來越受到消費者的歡迎。
Global Toothpaste Tablet Market has emerged as an innovative response to environment-friendly and health-conscious consumers looking for sustainable oral care or solutions rather than traditional toothpaste in plastic tubes. Toothpaste tablets are mess-free and travel friendly alternative, are small solid tablets that can be chewed, crushed, or dissolved in water to create a paste for brushing teeth. The global toothpaste tablet market is growing at an impressive growth rate and is expected to grow at 8.3% compounded annually for the forecast period between 2023 and 2030 to reach USD 134.74 million by 2030 from USD 71.2 million in 2022. Toothpaste tablets are widely gaining popularity due to their reduced environmental impact, as they typically come in recyclable or compostable packaging, eliminating the need for plastic tubes. Growth and expansion of e-commerce platforms and D2Cs also add to the market expansion.
Global toothpaste tablet market growth is driven by numerous factors like changing consumer lifestyles, rising health consciousness, demand for mess-free and portable consumer products, and increasing consumer awareness for sustainability. As the consumer's income increases and urbanization expands, the consumption of toothpaste tablets will increase and open up opportunities for new players to enter the market, leading to more innovations in formulations and ingredients.
The oral care business is witnessing changing demands in toothpaste packaging. Consumers are becoming more concerned about the environment, thus, the demand for sustainable packaging solutions has increased. Increased awareness of plastic pollution and environmental issues drove consumers to seek more sustainable alternatives to traditional toothpaste in plastic tubes. Toothpaste tubes are a significant source of plastic waste due to their single-use nature and difficulties in recycling. To decrease the impact of unsustainable materials on the environment, major companies and brands are incorporating eco-friendly materials like recycled and recyclable plastics, bioplastics, glass and paper in toothpaste tablet packaging. Products, often packaged in eco-friendly materials, appeal to environmentally conscious consumers. Sustainability plays a key role in the global toothpaste tablet market for many stakeholders like the brand, supplier and end-consumer.
With their new vegan-friendly and sustainable toothpaste tablets, UK business Krus h hopes to "revolutionise oral care." The tablets, which go by the name Whitening & Remineralising Toothpaste Tabs with Blue Spirulina, are made without plastic, water and palm oil.
The rise of e-commerce platforms and direct-to-consumer models has contributed to the growth of Global toothpaste tablet market as they allowed toothpaste tablet brands to reach a wider global audience without relying solely on traditional retail channels. Over the last decade e-commerce platforms have grown substantially all over the globe, providing access to consumers for various products, including toothpaste tablets. E-commerce provides consumers with the convenience of shopping from the comfort of their homes. Toothpaste tablets' compact size makes them well-suited for online purchases, and the ease of ordering through e-commerce platforms contributes to their popularity. E-commerce assists toothpaste tablet brands in adopting a direct-to-consumer approach, cutting out intermediaries and traditional retail channels. This gives brands more control over their messaging, customer interactions, offers, discounts, promotions, and product offerings.
D2C company Live-a-bit , based in Bengaluru, is an innovative and sustainable oral care company founded in 2020 that provides high-quality plant-based formulations like toothpaste and mouthwash tablets.
Toothpaste tablets are convenient for travel and on-the-go use as they take up less space and are not subject to the same liquid restrictions as traditional toothpaste in tubes. These toothpaste tablets take less space, are lightweight, and are not subject to the same liquid restrictions as conventional toothpaste. This convenience factor appeals to frequent travelers who want to simplify their toiletry routine. Toothpaste tablets are packed in paper bags, jars and containers, unlike toothpaste, which comes in plastic or metal tubes that are subject to leakages and damage under pressure, which can cause liquid to flow out and spoil cloths or accessories in bags or pockets. Toothpaste tablets are convenient for travelers. Many global toothpaste tablet market brands target travelers with travel-friendly toothpaste tablet packs that are relatively smaller than regular ones. These packs also easily fit into a gym bag or work bag whenever there is a need for a quick brush.
Increasing awareness of oral hygiene and dental health led to a higher demand for oral care products, including toothpaste tablets. Consumers are becoming more conscious of the ingredients they put in their mouths and on their teeth. Toothpaste tablet brands emphasize natural and clean ingredients and are free of preservatives and chemical compounds like parabens, catering to consumers seeking products that align with their health-conscious preferences. This factor contributed to the appeal of toothpaste tablets as a healthier alternative to tubes. The global toothpaste tablet market is flooded with many types of tablets, including fluoride, considered healthy for teeth and enamel. Additionally, numerous vegan, gluten-free, and cruelty-free choices suit consumers' lifestyles.
Many aspects of consumer behaviour, supply chains and market dynamics were impacted by the COVID-19 pandemic across different businesses, including the oral care industry and global toothpaste tablet market. The pandemic led to heightened awareness of personal hygiene, including oral care. Due to government initiatives to contain the spread of COVID-19, many factories and manufacturing plants were shut down not just for toothpaste manufacturing but also for associate industries. There were also transportation and logistical challenges. Retail markets were closed or opened up under restrictions which boosted online sales for global toothpaste tablet market. However, tablets have become more popular among consumers due to increased awareness and changed consumer behaviour.
For the forecast period, global toothpaste tablet market is anticipated to expand steadily. The oral care industry will continue to grow, and toothpaste tablet will likely play a major role in market expansion. Global toothpaste tablet market outlook is likely to remain positive due to product development and product line expansion by major brands. Sustainability, changing lifestyle and growing incomes are likely to drive the market in future with consumers' increased focus on personal care and well-being. Increasing consumer demand for environment-friendly packaging and moving away from plastic and metal tubes are creating space for toothpaste tablet to penetrate the market. Consumers desire cleaner and more natural oral care products. Innovations in packaging, formulations and marketing strategies were likely to continue shaping the market's growth.
DENTTABS , in March 2021, a German oral care company, introduced its new strawberry-flavoured toothpaste tablets. DENTTABS toothpaste tablets are a sustainable alternative as they are made of only natural ingredients, are vegan and are free of plastic, artificial stabilisers and other preservatives.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work