護髮的印度市場評估:營養護理各類型，各產品，性別，各終端用戶，各流通管道，各地區，機會，預測(2017年度～2031年度)

印度的護髮的市場規模將從2023年度的38億7,000萬美元到2031年度達到65億8,000萬美元，在2024年度～2031年度的預測期間內預計將以年複合成長率6.86％的速度成長。阿育吠陀和草藥護髮，消費者對頭髮健康的意識不斷提高，各大沙龍連鎖店和電商公司（如 Toni & Guy、Nykaa、Bblunt）推出自有品牌護髮產品，印度對有機護髮產品的需求不斷增長等，正在拉動市場需求。

本報告提供印度的護髮市場相關調查分析，提供市場規模與預測，市場動態，主要企業的形勢及預測等資訊。

目錄

第1章 調查手法

第2章 計劃的範圍和定義

第3章 印度的護髮市場上COVID-19的影響

第4章 摘要整理

第5章 客戶的迴響

• 人口統計(年齡/世代分析 - 團塊世代和X世代，千禧新生代，Z世代，性別，收入 - 低，中，高，地區，國籍等)
• 市場認知度與產品資訊
• 品牌知名度和忠誠度
• 在購買決策中的考慮要素
• 購買目的(個人使用，贈答)
• 購買頻率
• 購買媒體
• 產品/品牌吸收的品牌形象代言人或影響者行銷所扮演的角色

第6章 印度的護髮市場預測(2017年度～2031年度)

• 市場規模與預測
  • 金額
  • 數量
• 各營養護理
  • 抗頭皮屑
  • 脫髮
  • 頭皮乾燥發癢
  • 頭髮暗淡捲曲
  • 白髮
  • 其他
• 各類型
  • 洗髮精·調節
  • 燙髮·矯正
  • 造型產品
  • 染髮劑環
  • 其他
• 性別
  • 男性
  • 女性
  • 男女通用
• 各終端用戶
  • 個人
  • 專業
• 各流通管道
  • 線上
  • 超級市場·大賣場
  • 零售店
  • 專賣店
  • 百貨商店
  • 經銷商·銷售商
  • 藥局·藥妝店
  • 其他
• 各地區
  • 北部
  • 東部
  • 西部·中部
  • 南部
• 市場佔有率:各企業(2023年度)

第7章 市場製圖(2023年度)

• 營養護理
• 各產品
• 性別
• 各終端用戶
• 各流通管道
• 各地區

第8章 宏觀環境和產業結構

• 供需的分析
• 進出口的分析 - 數量和金額
• 支援/價值鏈分析
• PESTEL分析
• 波特的五力分析

第9章 市場動態

• 成長促進因素
• 阻礙成長的要素(課題，阻礙因素)

第10章 主要企業形勢

• 前五大市場領導者公司的競爭矩陣
• 前五大市場領導者公司的市場收益分析(2023年度)
• 合併和收購/合資企業(如果符合)
• SWOT分析(5大市場參與企業)
• 如果專利分析(相符合)

第11章 價格分析

第12章 案例研究

第13章 主要企業預測

• The Procter & Gamble (P&G) Company
• L'Oreal S.A.
• Marico Limited
• Dabur India Limited (Vatika)
• Hindustan Unilever Private Limited
• Patanjali Ayurved Limited
• Himalaya Wellness Company
• The Body Shop International Limited
• Slick Organics Private Limited (Arata)
• Body Cupid Pvt Ltd. (WOW Skin Science)

第14章 策略性推薦事項

第15章 關於本公司·免責聲明

India Hair Care Market will witness a CAGR of 6.86% during the forecast period FY2024-FY2031 and is estimated to reach USD 6.58 billion by FY2031 from USD 3.87 billion in FY2023. Ayurvedic and herbal hair care, rising consumer awareness for hair wellness, the introduction of private label hair care products by major salon chains and e-commerce players such as Toni & Guy, Nykaa, and Bblunt, coupled with rising demand for organic hair care products in India propelling the market demand for hair care in the country.

Due to environmental problems including pollution and UV radiation, hair damage has become a significant concern in India. Particularly working women and college students battle with dry hair, dandruff, and grey hair regularly. In addition, the use of chemical products, frequent heating of hair, and overuse of hair dyes are all factors for people's hair damage. People prefer organic hair care products to prevent damage and have healthy, gorgeous hair as a result of all these issues. For instance , Emmbros Overseas, one of the industry's fastest-growing providers of cosmetics and personal care products, debuted its high-end "Go Range" line of hair products in January 2021 under the name, St. Botanica. Vital plant extracts and organically produced components were used to make the products.

Additionally, there is a trend of changing hair styles from curly to straight and vice-versa which tends to surge the demand for perming and straightening segment. Ashba Botanics is India's first curly hair brand which offers curly hair products that are natural, clean and vegan. Its product range includes Curl Volumizing Foam, Flaxseed Curling Custard, Leave-in Conditioner, Curl Styling Serum, Curl Defining Gel, Hydrating Shampoo, and many others.

Growing Demand for Herbal and Ayurvedic Hair Care Products

India is renowned for using herbal and ayurvedic substances in a variety of medications and goods. The benefits of employing herbal ingredients in haircare products are well-known to consumers. Thus, the use of natural and herbal substances in hair care products is more prevalent. In June 2022 , the first natural black hair colour shampoo was introduced by Absolutely Ayur, a brand of SuperCluster Pi (House of Brands). It was developed with components that combine the benefits of Ayurveda and Modern Science. Long-term market expansion has been enabled by rising consumer demand for organic and herbal hair care products such shampoos, oils, conditioners, hair gels, and others based on olive oil. Government has also prohibited the use of some chemicals, such as ammonia in the production of hair care products. As a result, organic producers now have a clear roadmap and a set of guidelines to follow as they aggressively enter the hair care market.

Consumer preference and knowledge of organic and herbal hair care products over synthetic treatments are expected to grow, opening up a wealth of business prospects for those involved in organic hair care. For instance, after several months of research conducted by scientists, Tamil Nadu Medical Plant Farms and Herbal Medicine Corporation Limited (TAMPCOL) introduced six chemical-free, herbal beauty products, including shampoo, hair oil, and soaps in April 2023.

Surge in Online Sales

Because of the ease and speed of the sales channels, e-commerce sales of cosmetics and personal care items are rising in India. Because of busy schedules and urbanization, people choose to purchase goods from online stores like Flipkart, Amazon, Myntra, Nykaa, Meesho, and many more. Customers have many alternatives on e-commerce platforms since a broad variety of items are offered. Online retailers also offer consumers premium and international goods. In addition, promotions and discount offers attract customers to e-commerce websites which are extending their reach to a variety of businesses and incorporating their product catalogues. For instance, Nykaa Naturals introduced a new Natural Hair Care Range in February 2021. The items come in two varieties of shampoo and conditioner: apple cider vinegar & ginger and onion & fenugreek. The products were also available to be purchased through Nykaa's online store.

Growing Hair Concerns Due to Pollution and UV Rays

Today's Indian consumers are more concerned about pollution, UV radiation, and hair loss. In addition to adding fundamental advantages like nourishing and smoothing, brands are now expected to provide products with sophisticated advantages. Companies can connect with fast-paced city dwellers who want to preserve their hair with the least amount of work by making more complex claims and offering a variety of benefits. The perception that pollution affects the appearance of hair is shared by 2 out of 5 Indian consumers, providing companies with a substantial opportunity to address this growing problem.

Consumer interest in pollution-proof claims in the sector of scalp and hair care is being driven by these worries. The haircare market in India would be redefined by-products with useful elements including antioxidants that shield against UV radiation, heat, and pollution.

Emerging E-trials/Digital Diagnostics Market

Consumers are no longer searching for a "one-size fits all" strategy. These days, they select specialized products made just for them. Brands are utilizing the A+ (AR + AI) edge in response to this desire for customization. AI-driven skin/hair diagnostics, AR-based makeup try-on, and 1:1 customized products/routines are now available for every customer. Additionally, brands are using AI platforms for diagnosis. CureSkin is one such AI-powered app that uses online skin assessments to help treat and improve the health of skin and hair and is supported by a team of 20 in-house doctors. These technologies, for instance, virtually identify typical hair/scalp issues like oiliness, dandruff, dryness, breakage, etc., enabling brands to give customers customized hair care solutions. In addition, AR-based apps are assisting firms in helping consumers recreate this experience at home by allowing them to play with a wide range of products, cosmetics, and hair colour styles. They provide better product trials than in-store.

Impact of COVID-19

The worldwide COVID-19 pandemic totally stunned the beauty sector, which included skincare products, colour cosmetics, perfumes, personal care items, and hair care items, among other things. First-quarter sales were particularly sluggish, and widespread closures were seen all around the world. As a non-essential commodity, hair care items saw an abrupt halt in sales at the following three primary places of sale: The entire shutdown of services was ordered for shopping centres, salons, and e-commerce websites. Around the time Unlock 1.0 launched in India in June of 2020, sales of a few product categories began to pick up again as distribution channels like e-commerce, independent stores, etc. opened up and resumed offering their services. As the companies began offering home delivery services, a rise in pent-up demand was seen in a few product categories including Hair-Colour items and a few Beauty care products.

Key Players Landscape and Outlook

The market under study is extremely competitive by nature because there are so many local and international businesses operating in India hair care market. Patanjali Ayurved Limited, The Procter & Gamble (P&G) Company, Himalaya Wellness Company, Body Cupid Pvt Ltd., and Marico Limited are some of the prominent businesses in the area. Because of globalization, most businesses are actively engaged in product innovation and mergers and acquisitions since top international corporations have a sizable portion of the market. These major firms may maintain their control over other regional competitors in the sector thanks to the strategy underlying mergers and acquisitions.

Furthermore, new entrants are also trying to gain a substantial market share. In August 2022 , with 18 distinct products under its umbrella, the plant-based skin and hair care brand OrgaGlo, managed by Prisha Consumers LLP, entered the personal care and cosmetics market in India, listed under the categories of body care, face care, hair care, and baby care. Products made by OrgaGlo are entirely free of dangerous chemicals and made with substances obtained from plants.

Table of Contents

1. Research Methodology

2. Project Scope & Definitions

3. Impact of Covid-19 on India Hair Care Market

4. Executive Summary

5. Voice of Customer

• 5.1. Demographics (Age/Cohort Analysis - Baby Boomers and Gen X, Millennials, Gen Z; Gender; Income - Low, Mid and High; Geography; Nationality; etc.)
• 5.2. Market Awareness and Product Information
• 5.3. Brand Awareness and Loyalty
• 5.4. Factors Considered in Purchase Decision
  • 5.4.1. Brand Name
  • 5.4.2. Pack Size
  • 5.4.3. Price
  • 5.4.4. Customisation Options
  • 5.4.5. Packaging Type
  • 5.4.6. Inclination Towards Organic Products
  • 5.4.7. Promotional Offers & Discounts
• 5.5. Purpose of Purchase (Personal Use, Gifting)
• 5.6. Frequency of Purchase
• 5.7. Medium of Purchase
• 5.8. Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption

6. India Hair Care Market Outlook, FY2017-FY2031F

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
  • 6.1.2. By Volume
• 6.2. By Treatment
  • 6.2.1. Anti-Dandruff
  • 6.2.2. Hair Loss
  • 6.2.3. Dry & Itchy Scalp
  • 6.2.4. Dull & Frizzy Hair
  • 6.2.5. White-Grey Hair
  • 6.2.6. Others
• 6.3. By Type
  • 6.3.1. Shampoo & Conditioning
  • 6.3.2. Perming & Straightening
  • 6.3.3. Styling Products
    • 6.3.3.1. Gels/Wax
    • 6.3.3.2. Mousse
    • 6.3.3.3. Hair Spray
    • 6.3.3.4. Others
  • 6.3.4. Hair Colouring
    • 6.3.4.1. Permanent
    • 6.3.4.2. Semi-permanent
    • 6.3.4.3. Demi-permanent
    • 6.3.4.4. Temporary
    • 6.3.4.5. Others
  • 6.3.5. Others
• 6.4. By Gender
  • 6.4.1. Male
  • 6.4.2. Female
  • 6.4.3. Unisex
• 6.5. By End-user
  • 6.5.1. Personal
  • 6.5.2. Professional
• 6.6. By Distribution Channel
  • 6.6.1. Online
  • 6.6.2. Supermarkets & Hypermarkets
  • 6.6.3. Retail Outlets
  • 6.6.4. Specialty Stores
  • 6.6.5. Departmental Stores
  • 6.6.6. Dealers & Distributors
  • 6.6.7. Pharmacy & Drug Stores
  • 6.6.8. Others
• 6.7. By Region
  • 6.7.1. North
  • 6.7.2. East
  • 6.7.3. West & Central
  • 6.7.4. South
• 6.8. By Company Market Share (%), FY2023

7. Market Mapping, FY2023

• 7.1. By Treatment
• 7.2. By Product
• 7.3. By Gender
• 7.4. By End-user
• 7.5. By Distribution Channel
• 7.6. By Region

8. Macro Environment and Industry Structure

• 8.1. Supply Demand Analysis
• 8.2. Import Export Analysis - Volume and Value
• 8.3. Supply/Value Chain Analysis
• 8.4. PESTEL Analysis
  • 8.4.1. Political Factors
  • 8.4.2. Economic System
  • 8.4.3. Social Implications
  • 8.4.4. Technological Advancements
  • 8.4.5. Environmental Impacts
  • 8.4.6. Legal Compliances and Regulatory Policies (Statutory Bodies Included)
• 8.5. Porter's Five Forces Analysis
  • 8.5.1. Supplier Power
  • 8.5.2. Buyer Power
  • 8.5.3. Substitution Threat
  • 8.5.4. Threat from New Entrant
  • 8.5.5. Competitive Rivalry

9. Market Dynamics

• 9.1. Growth Drivers
• 9.2. Growth Inhibitors (Challenges, Restraints)

10. Key Players Landscape

• 10.1. Competition Matrix of Top Five Market Leaders
• 10.2. Market Revenue Analysis of Top Five Market Leaders (in %, FY2023)
• 10.3. Mergers and Acquisitions/Joint Ventures (If Applicable)
• 10.4. SWOT Analysis (For Five Market Players)
• 10.5. Patent Analysis (If Applicable)

11. Pricing Analysis

12. Case Studies

13. Key Players Outlook

• 13.1. The Procter & Gamble (P&G) Company
  • 13.1.1. Company Details
  • 13.1.2. Key Management Personnel
  • 13.1.3. Products & Services
  • 13.1.4. Financials (As reported)
  • 13.1.5. Key Market Focus & Geographical Presence
  • 13.1.6. Recent Developments
• 13.2. L'Oreal S.A.
• 13.3. Marico Limited
• 13.4. Dabur India Limited (Vatika)
• 13.5. Hindustan Unilever Private Limited
• 13.6. Patanjali Ayurved Limited
• 13.7. Himalaya Wellness Company
• 13.8. The Body Shop International Limited
• 13.9. Slick Organics Private Limited (Arata)
• 13.10. Body Cupid Pvt Ltd. (WOW Skin Science)

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work

14. Strategic Recommendations

15. About Us & Disclaimer

List of Tables

• Table 1. Pricing Analysis of Products from Key Players
• Table 2. Competition Matrix of Top 5 Market Leaders
• Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. India Hair Care Market, By Value, In USD Billion, FY2017-2031F
• Figure 2. India Hair Care Market, By Volume, In Unit Thousand, FY2017-2031F
• Figure 3. India Hair Care Market Share, By Treatment, In USD Billion, FY2017-2031F
• Figure 4. India Hair Care Market Share, By Type, In USD Billion, FY2017-2031F
• Figure 5. India Hair Care Market Share, By Gender, In USD Billion, FY2017-2031F
• Figure 6. India Hair Care Market Share, By End-user, In USD Billion, FY2017-2031F
• Figure 7. India Hair Care Market Share, By Distribution Channel, In USD Billion, FY2017-2031F
• Figure 8. India Hair Care Market Share, By Region, In USD Billion, FY2017-2031F
• Figure 9. By Treatment Map-Market Size (USD Billion) & Growth Rate (%), FY2023
• Figure 10. By Type Map-Market Size (USD Billion) & Growth Rate (%), FY2023
• Figure 11. By Gender Map-Market Size (USD Billion) & Growth Rate (%), FY2023
• Figure 12. By End-user Map-Market Size (USD Billion) & Growth Rate (%), FY2023
• Figure 13. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), FY2023
• Figure 14. By Region Map-Market Size (USD Billion) & Growth Rate (%), FY2023