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市場調查報告書
商品編碼
2098573

美國天然驅蟲劑：市場佔有率分析、產業趨勢與統計及成長預測（2026-2031）

United States Natural Insect Repellent - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2026 - 2031)
出版日期: | 出版商: Mordor Intelligence | 英文 70 Pages | 商品交期: 2-3個工作天內

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簡介目錄

根據 Mordor Intelligence 預測，美國天然驅蟲劑市場規模將從 2025 年的 3.1543 億美元成長到 2026 年的 3.3642 億美元，到 2031 年將達到 4.8364 億美元，在預測期（2026-2031 年）達到 4.8364 億美元，在預測期（2026-2031 年）的複合年成長率為 7.3%。

美國天然驅蟲劑市場-IMG1

本報告按產品類型（噴霧劑、乳液/乳霜、走珠劑、濕紙巾及其他）、害蟲類型（蚊子、昆蟲、蒼蠅、螞蟻及其他）、最終用戶（成人、兒童）和銷售管道（超級市場/大賣場、便利商店、線上零售商及其他銷售管道）進行細分。市場預測以美元計價。

美國天然驅蟲劑市場趨勢及洞察

蚊子和蜱蟲傳播疾病的發生率增加

蚊蟲和蜱蟲傳播疾病的日益增多是美國天然驅蟲劑市場的主要驅動力。這是因為消費者越來越重視預防蚊蟲叮咬。據美國環保署 (EPA) 稱，已註冊超過 300 種用於臭蟲防治的產品，這表明人們對有效害蟲防治的興趣日益濃厚，並且監管機構對害蟲管理解決方案的支持力度也在不斷加大。同時，大眾對蚊蟲和蜱蟲傳播疾病的認知不斷提高，促使消費者將驅蟲劑納入日常戶外活動的防護措施中。這一趨勢正在加速市場對含有植物來源活性成分的天然配方產品的需求，這些產品在提供有效防護的同時，避免使用合成化學物質。

戶外休閒和探險活動的擴展

戶外休閒和探險活動的蓬勃發展正顯著推動美國天然驅蟲劑市場的成長。隨著人們擴大參與親近大自然的活動，他們也更容易受到蚊子、蜱蟲、蒼蠅和其他吸血昆蟲的侵擾。根據戶外產業協會預測，到2025年，美國戶外休閒的參與人數預計將達到創紀錄的1.832億人次，這反映出健行、露營、釣魚、越野跑、騎行、狩獵和觀賞野生動物等活動的日益普及。隨著消費者在森林、公園、湖泊和露營地花費的時間越來越多，他們對可靠且即使長時間使用也舒適的驅蟲劑的需求也日益成長。為了順應這一趨勢，製造商正在研發輕便、速乾、防汗且便於攜帶的天然驅蟲劑配方，以滿足積極的戶外生活方式的需求。

消費者需求的季節性波動

在美國，消費者需求的季節性波動是天然驅蟲劑市場面臨的一大限制因素。銷售主要集中在溫暖的春夏季節，此時蚊子、蜱蟲和其他昆蟲活動最為活躍。到了寒冷的冬季，戶外活動減少，昆蟲活動也隨之減少，通常會導致需求下降，使全年的銷售模式波動。這種季節性給生產商和零售商的生產計畫、庫存管理和分銷帶來了挑戰，使他們在淡季容易出現庫存積壓，並加大了最佳化供應鏈的壓力。此外，企業往往將行銷活動和促銷宣傳活動集中在昆蟲活動高峰期，這不利於全年產品的穩定銷售。

細分市場分析

預計到2025年，噴霧型產品將占美國天然驅蚊劑市場42.37%的佔有率。該品類主導地位的原因在於其能夠快速、均勻、便捷地將驅蚊劑噴灑於裸露的皮膚上，且質地輕盈舒適。噴霧配方的不斷改進，使得速乾、不黏膩、無殘留的植物來源產品得以問世，即使反覆使用也能提升消費者的滿意度。製造商正透過採用精細噴霧系統、精密噴嘴、防漏包裝和無氣溶膠泵技術等先進技術，進一步提升產品性能，從而實現高效噴灑並最大限度地減少產品浪費。便利的旅行裝和大容量家庭裝的推出，進一步增強了產品的便利性，使其適用於各種場合。

濕紙巾是成長最快的產品類別，預計到2031年將以8.49%的複合年成長率成長。此細分市場成長動能強勁的原因在於，每次使用都能精準控制用量，避免過度使用，並確保均勻塗抹，無需消費者手動擠壓液體。獨立密封包裝可維持植物來源活性成分的穩定性，並防止使用前揮發和污染。這種小巧的一次性包裝也便於儲存和處理，使濕紙巾特別適合旅行套裝、學校、戶外活動和緊急物資。製造商正擴大採用可生物分解的不織布和保濕技術，以在產品保存期限內保持配方的有效性。

2025年，針對蚊蟲的驅蚊產品占美國天然驅蚊劑市場53.32%的佔有率。由於蚊子仍是美國分佈最廣的吸血昆蟲，這一細分市場正推動市場成長。根據美國疾病管制與預防中心（CDC）統計，美國及其領土內棲息著200多種蚊子。如此豐富的蚊蟲種類促使生產商採用經科學驗證的植物來源成分（例如檸檬桉油和香茅油）配製針對特定蚊蟲的驅蚊產品。產品研發的重點在於透過最佳化活性成分濃度、延長防護作用持續時間和提高配方穩定性來增強針對特異性蚊蟲的驅蚊效果，同時保持天然成分的特性。

預計到2031年，「害蟲」市場將成為成長最快的昆蟲類別，複合年成長率將達到8.56%。這項成長主要得益於消費者對廣譜天然驅蟲劑的需求不斷成長，這類驅蟲劑不僅能有效驅避蚊子，還能驅避蚋、甲蟲、蜱蟲以及其他在戶外和居家活動中常見的爬行和飛行昆蟲。消費者越來越傾向於選擇多功能配方，無需為每種害蟲單獨購買產品。這一趨勢促使生產商開發出對多種害蟲具有更高驅避功效的多功能植物來源混合物。植物來源活性成分組合和配方技術的進步，在維持天然成分特性的同時，也提高了這些廣譜產品的功效。

其他好處：

  • Excel格式的市場預測（ME）表
  • 3個月的分析師支持

目錄

第1章：引言

  • 研究假設和市場定義
  • 調查範圍

第2章：調查方法

第3章執行摘要

第4章 市場狀況

  • 市場概覽
  • 市場促進因素
    • 蚊子和蜱蟲傳播疾病病例數增加
    • 戶外休閒和探險活動的擴展
    • 快速的技術進步推動創新
    • 政府和公共衛生宣傳活動
    • 偏好植物來源且不含化學成分的驅蟲劑
    • 對方便易用、多劑型驅蟲產品的需求。
  • 市場限制因素
    • 消費者需求的季節性波動
    • 植物來源保存期限短。
    • 有皮膚刺激和過敏反應的風險
    • 嚴格的監管要求，以確保有效性
  • 消費行為分析
  • 監理情勢
  • 技術展望
  • 波特五力分析

第5章 市場規模與成長預測

  • 依產品類型
    • 噴
    • 乳液和乳霜
    • 滾珠式
    • 濕紙巾
    • 其他
  • 依昆蟲種類
    • 蚊子
    • 害蟲
    • 蒼蠅
    • 螞蟻
    • 其他
  • 最終用戶
    • 成人
    • 孩子們
  • 透過分銷管道
    • 超級市場和大賣場
    • 便利商店
    • 線上零售商店
    • 其他分銷管道

第6章 競爭情勢

  • 市場集中度
  • 策略趨勢
  • 市佔率分析
  • 公司簡介
    • Spectrum Brands Holdings, Inc.
    • SC Johnson & Son, Inc.
    • Reckitt Benckiser Group plc
    • Murphy's Naturals
    • The Procter & Gamble Company
    • Earthley Wellness
    • Primally Pure
    • Wondercide LLC
    • The Coleman Company, Inc.
    • Quantum Health, Inc.
    • 3 Moms Organics LLC
    • SallyeAnde
    • California Baby
    • Thistle Farms
    • EarthKind
    • Avon Products, Inc.
    • Insect Shield
    • Natrapel
    • WS Badger Company
    • The Clorox Company

第7章 市場機會與未來展望

簡介目錄
Product Code: 99824

According to Mordor Intelligence, the United States natural insect repellent market size is expected to increase from USD 315.43 million in 2025 to USD 336.42 million in 2026 and reach USD 483.64 million by 2031, registering a CAGR of 7.53% during the forecast period (2026-2031).

United States Natural Insect Repellent - Market - IMG1

This report is Segmented by Product Type (Spray, Lotion and Cream, Roll-On, Wipes, and Others), Insect Type (Mosquitos, Bugs, Fly Insects, Ants, and Others), End-User (Adults and Kids/Children), and Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retail Stores, and Other Distribution Channels). The Market Forecasts are Provided in Terms of Value (USD).

United States Natural Insect Repellent Market Trends and Insights

Rising incidence of mosquito- and tick-borne diseases

The rising incidence of mosquito- and tick-borne diseases is a major factor driving the United States natural insect repellent market, as consumers increasingly prioritize preventive personal protection against insect bites. According to the United States Environmental Protection Agency (EPA), the agency has registered more than 300 products for use against bed bugs, highlighting the growing emphasis on effective insect control and expanding regulatory support for pest management solutions . At the same time, rising public awareness of mosquito- and tick-borne diseases has encouraged consumers to include insect repellents in their daily outdoor protection routines. This trend has accelerated demand for natural formulations containing plant-derived active ingredients that provide effective protection while avoiding synthetic chemicals.

Expansion of outdoor recreational and adventure activities

The expansion of outdoor recreational and adventure activities is significantly driving the United States natural insect repellent market, as increased participation in nature-based experiences raises exposure to mosquitoes, ticks, flies, and other biting insects. According to the Outdoor Industry Association, outdoor recreation in the United States is projected to reach a record 183.2 million participants in 2025, reflecting the growing popularity of activities such as hiking, camping, fishing, trail running, cycling, hunting, and wildlife exploration . As consumers spend longer periods in forests, parks, lakes, and campgrounds, they increasingly need dependable insect protection that remains comfortable during extended use. This trend has encouraged manufacturers to develop lightweight, fast-drying, sweat-resistant, and portable natural repellent formulations suited to active outdoor lifestyles.

Seasonal fluctuations in consumer demand

Seasonal fluctuations in consumer demand significantly restrain the United States natural insect repellent market. Sales concentrate heavily in the warmer spring and summer months, when mosquito, tick, and other insect activity peaks. Demand typically declines during colder seasons as outdoor activities decrease and insect populations become less active, resulting in uneven sales patterns throughout the year. This seasonality creates challenges for manufacturers and retailers in production planning, inventory management, and distribution, often leading to excess stock during off-peak periods and increasing pressure to optimize supply chains. Companies also tend to concentrate marketing efforts and promotional campaigns around peak insect seasons, which limits consistent year-round product movement.

Other drivers and restraints analyzed in the detailed report include:

  1. Rapid technological advancements driving innovation
  2. Government and public health campaigns
  3. Shorter shelf life of plant-based formulations

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Spray formats are expected to hold 42.37% of the United States natural insect repellent market in 2025. The segment's leadership stems from its ability to provide rapid, uniform, and convenient coverage over exposed skin while delivering a lightweight and comfortable user experience. Continuous advancements in spray formulations have produced fast-drying, non-greasy, and residue-free botanical products that improve consumer satisfaction during repeated use. Manufacturers are further enhancing product performance with fine-mist dispensing systems, precision spray nozzles, leak-resistant packaging, and aerosol-free pump technologies that enable efficient application with minimal product wastage. The availability of portable travel-size packs and larger family-size variants has improved convenience and encouraged broader usage across different occasions.

Wipes represent the fastest-growing product format and are projected to expand at a CAGR of 8.49% through 2031. The segment is gaining momentum because it offers a precise dosage with each application, reduces overuse, and ensures consistent coverage without requiring consumers to dispense liquids manually. Individually sealed packaging preserves the stability of botanical active ingredients while preventing evaporation and contamination before use. The compact, disposable format also simplifies storage and disposal, making wipes particularly suitable for travel kits, schools, outdoor events, and emergency preparedness packs. Manufacturers are increasingly adopting biodegradable nonwoven fabrics and moisture-retention technologies to keep formulations effective throughout the product's shelf life.

Mosquito-targeted products accounted for 53.32% of the United States natural insect repellent market in 2025. The segment leads the market because mosquitoes remain the most widespread biting insects across the country. The Centers for Disease Control and Prevention (CDC) reports that more than 200 mosquito species inhabit the United States and its territories . This broad species diversity has encouraged manufacturers to formulate mosquito-specific repellents using scientifically validated botanical ingredients, such as oil of lemon eucalyptus and citronella. Product development increasingly focuses on improving mosquito-specific efficacy through optimized active ingredient concentrations, longer-lasting protection, and enhanced formulation stability while maintaining a natural ingredient profile.

The bugs segment is projected to be the fastest-growing insect type, registering a CAGR of 8.56% through 2031. Increasing demand for broad-spectrum natural repellents capable of protecting against a wide variety of nuisance insects beyond mosquitoes, including gnats, beetles, mites, and other crawling or flying bugs commonly encountered during outdoor and household activities, drives the segment's growth. Consumers increasingly favor versatile formulations that eliminate the need to purchase separate products for different insect types. This preference encourages manufacturers to develop multi-action botanical blends with enhanced repellency against diverse species. Advancements in plant-derived active ingredient combinations and formulation technologies are improving the effectiveness of these broad-spectrum products while maintaining a natural ingredient profile.

Complete Report Scope:

  • By Product Type
    • Spray
    • Lotion and Cream
    • Roll-On
    • Wipes
    • Others
  • By Insect Type
    • Mosquitos
    • Bugs
    • Fly Insects
    • Ants
    • Others
  • By End-User
    • Adults
    • Kids/Children
  • By Distribution Channel
    • Supermarkets/Hypermarkets
    • Convenience Stores
    • Online Retail Stores
    • Other Distribution Channels

List of Companies Covered in this Report:

  1. Spectrum Brands Holdings, Inc.
  2. S. C. Johnson & Son, Inc.
  3. Reckitt Benckiser Group plc
  4. Murphy's Naturals
  5. The Procter & Gamble Company
  6. Earthley Wellness
  7. Primally Pure
  8. Wondercide LLC
  9. The Coleman Company, Inc.
  10. Quantum Health, Inc.
  11. 3 Moms Organics LLC
  12. SallyeAnde
  13. California Baby
  14. Thistle Farms
  15. EarthKind
  16. Avon Products, Inc.
  17. Insect Shield
  18. Natrapel
  19. W.S. Badger Company
  20. The Clorox Company

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Rising incidence of mosquito- and tick-borne diseases
    • 4.2.2 Expansion of outdoor recreational and adventure activities
    • 4.2.3 Rapid technological advancements driving innovation
    • 4.2.4 Government and public health campaigns
    • 4.2.5 Preference for plant-based and chemical-free insect repellents
    • 4.2.6 Demand for convenient multi-format repellent products
  • 4.3 Market Restraints
    • 4.3.1 Seasonal fluctuations in consumer demand
    • 4.3.2 Shorter shelf life of plant-based formulations
    • 4.3.3 Risk of skin irritation and allergic reactions
    • 4.3.4 Stringent regulatory requirements for efficacy
  • 4.4 Consumer Behavior Analysis
  • 4.5 Regulatory Landscape
  • 4.6 Technological Outlook
  • 4.7 Porter's Five Forces Analysis
    • 4.7.1 Threat of New Entrants
    • 4.7.2 Bargaining Power of Buyers
    • 4.7.3 Bargaining Power of Suppliers
    • 4.7.4 Threat of Substitutes
    • 4.7.5 Intensity of Competitive Rivalry

5 MARKET SIZE AND GROWTH FORECASTS (VALUE)

  • 5.1 By Product Type
    • 5.1.1 Spray
    • 5.1.2 Lotion and Cream
    • 5.1.3 Roll-On
    • 5.1.4 Wipes
    • 5.1.5 Others
  • 5.2 By Insect Type
    • 5.2.1 Mosquitos
    • 5.2.2 Bugs
    • 5.2.3 Fly Insects
    • 5.2.4 Ants
    • 5.2.5 Others
  • 5.3 By End-User
    • 5.3.1 Adults
    • 5.3.2 Kids/Children
  • 5.4 By Distribution Channel
    • 5.4.1 Supermarkets/Hypermarkets
    • 5.4.2 Convenience Stores
    • 5.4.3 Online Retail Stores
    • 5.4.4 Other Distribution Channels

6 COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
    • 6.4.1 Spectrum Brands Holdings, Inc.
    • 6.4.2 S. C. Johnson & Son, Inc.
    • 6.4.3 Reckitt Benckiser Group plc
    • 6.4.4 Murphy's Naturals
    • 6.4.5 The Procter & Gamble Company
    • 6.4.6 Earthley Wellness
    • 6.4.7 Primally Pure
    • 6.4.8 Wondercide LLC
    • 6.4.9 The Coleman Company, Inc.
    • 6.4.10 Quantum Health, Inc.
    • 6.4.11 3 Moms Organics LLC
    • 6.4.12 SallyeAnde
    • 6.4.13 California Baby
    • 6.4.14 Thistle Farms
    • 6.4.15 EarthKind
    • 6.4.16 Avon Products, Inc.
    • 6.4.17 Insect Shield
    • 6.4.18 Natrapel
    • 6.4.19 W.S. Badger Company
    • 6.4.20 The Clorox Company

7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK