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市場調查報告書
商品編碼
1937439

化妝品和香水玻璃瓶包裝：市場佔有率分析、行業趨勢和統計數據、成長預測（2026-2031）

Cosmetic Perfumery Glass Bottle Packaging - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2026 - 2031)
出版日期: | 出版商: Mordor Intelligence | 英文 143 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2025年化妝品香水玻璃瓶包裝市場價值為26.1億美元，預計2031年將達到34.2億美元，而2026年為27.3億美元。

預計在預測期（2026-2031 年）內，複合年成長率將達到 4.61%。

化妝品香水玻璃瓶包裝市場-IMG1

這種穩健而適度的成長軌跡反映了該行業應對供應鏈波動的能力，以及其掌握優質化趨勢、優先選擇玻璃而非其他材料的準備。市場擴張的背景是變革性的監管變化，特別是歐盟第2025/40號法規，該法規要求所有包裝在2030年前必須可回收。這項法規將玻璃——一種可以無限循環利用且不會劣化——定位為戰略優勢。重塑產業的宏觀因素在永續性需求和奢侈品定位策略的交匯點上匯聚。美妝和香水產品的優質化趨勢推動了對美觀包裝的需求，這些包裝能夠傳達品牌傳承和產品真實性。同時，電子商務的興起帶來了雙重壓力：品牌需要視覺吸引力強的包裝來進行數位行銷，同時也需要尋求抗衝擊解決方案，以最大限度地減少因破損造成的退貨。

全球化妝品香水玻璃瓶包裝市場趨勢及洞察

美容和香水產品的優質化

奢華美妝和香水品牌正日益將玻璃包裝作為體現產品品質和品牌傳承的手段，推動消費者逐漸摒棄塑膠包裝。隨著消費者對奢華化妝品支付溢價的意願日益增強，這一趨勢正在加速發展，尤其是在新興市場，玻璃包裝被視為正品和尊貴的象徵。優質化效應形成了一個良性循環：產品價格上漲證明了玻璃包裝成本的合理性，這反過來又強化了產品的奢侈定位，並允許價格進一步上漲。新款奢華香水上市時，通常會採用客製化玻璃瓶，其獨特的形狀、顏色和裝飾元素是塑膠包裝無法複製的，這進一步鞏固了玻璃作為奢侈品象徵的地位。數位行銷也加速了這一趨勢，因為玻璃包裝在社群媒體和電商平台上的出色表現，為那些注重視覺差異化的品牌創造了附加價值。

推動永續性，實現玻璃的無限循環利用

法規結構和企業永續發展措施都在強調玻璃包裝相對於塑膠包裝的無限可回收優勢。歐盟的《包裝和包裝廢棄物條例》規定，到2030年所有包裝都必須回收利用，其中玻璃的回收率達到了74%，而塑膠的回收率則低得多。玻璃回收形成了閉合迴路系統，廢舊玻璃（玻璃屑）可以作為原料重新用於生產新瓶子，並且質量最多劣化82%，OI的碳中和“Estampe”瓶就證明了這一點。企業永續發展策略越來越重視玻璃包裝對減少範圍3排放的貢獻。像SGD Pharma這樣的品牌已經推出了專為化妝品應用設計的瓶子，其中含有20%的消費後回收材料。這項永續發展措施尤其受到Z世代消費者的青睞，他們重視環保，並將玻璃視為比塑膠更優越的替代品。

塑膠包裝的成本和重量優勢

塑膠包裝在成本和物流方面具有顯著優勢，阻礙了玻璃包裝的普及，尤其是在價格敏感的大眾化妝品市場，因為該領域的高階材質選擇有限。塑膠容器通常比同類玻璃包裝便宜 40-60%，重量也輕得多，從而降低了運輸成本和大眾分銷相關的碳排放。先進的塑膠配方技術正透過透明聚合物和表面處理，不斷複製玻璃的美感，在不增加成本的情況下創造出高階質感。對於大件產品和多件套裝而言，重量差異尤其明顯，玻璃包裝的運輸成本可能是塑膠包裝的兩倍。電子商務的蓬勃發展進一步加劇了這些擔憂，因為品牌商都在最佳化包裝，以實現成本效益高的配送，同時最大限度地減少因破損造成的退貨和客戶不滿。

細分市場分析

截至2025年，香水將佔化妝品香水玻璃瓶包裝市場46.28%的佔有率，凸顯了香水製造商對惰性玻璃容器的依賴，以保存其複雜的香氛成分。這一主導佔有率是化妝品香水玻璃瓶包裝市場中最大的單一組成部分。定製香水瓶與奢侈品牌形象的長期關聯，使品牌即使在成本上漲時期也能維持高階定價，從而受益於此細分市場。設計師品牌的強力行銷支援也保證了穩定的複購量，使化妝品香水玻璃瓶包裝市場能夠抵禦鄰近美妝品類需求的波動。

儘管美甲護理品類規模相對較小，但預計到2031年將以6.05%的複合年成長率成長，成為目標產品中成長最快的品類。這主要得益於消費者對裝在訂製玻璃瓶中的沙龍級指甲油的偏好。網紅們對美甲藝術的日益關注推動了市場規模的成長，而配方師則傾向於使用玻璃包裝以最大限度地減少溶劑揮發。護膚和護髮產品線正經歷中等個位數的成長，玻璃滴管瓶和護理罐象徵著視網醇精華、安瓿和高濃度面膜的卓越功效。雖然彩妝領域對玻璃瓶的應用有限，但化妝品和香水玻璃瓶包裝市場依然涵蓋多種美容產品，奢侈品牌也開始採用手工玻璃瓶填充用限量版臉部噴霧和氣墊粉底。

區域分析

到2025年，北美將佔全球化妝品香水玻璃瓶包裝市場收入的37.10%，這主要得益於成熟的設計師香水市場、訂閱式美妝盒以及完善的回收計劃（鼓勵消費者回收空瓶）。奢侈品牌持續將手工玻璃瓶作為品牌標誌進行推廣，而D2C新興企業則推出填充用填充的玻璃瓶，以減少廢棄物。加拿大的「生產者延伸責任制」（EPR）計畫為玻璃廢料的回收津貼，這些廢料被送到當地的熔爐，形成閉合迴路循環，從而支撐了化妝品香水玻璃瓶包裝市場的規模。

亞太地區是快速成長的引擎，預計到2031年將以5.36%的複合年成長率成長，這主要得益於TikTok引領的美容潮流以及中國、印度和印尼可支配收入的成長。中國當地對香水的需求不斷成長，推動了定製香水瓶訂單的訂單；而印度消費者越來越將厚壁玻璃視為正品的標誌，從而推動了化妝品香水玻璃瓶包裝市場的需求。韓國的K-Beauty出口商率先推出了雙腔玻璃安瓿，這種安瓿可以分離並保存活性成分直至激活，這表明區域研發正在顯著改變傳統的包裝形式。

歐洲得益於歐盟法規2025/40的監管力度，以及格拉斯、伊達爾-奧伯施泰因和帕爾馬等成熟的香水產業叢集。成熟的回收體系使生產商能夠實現較高的玻璃屑回收率，參與企業能夠在不支付壓低價格的全新玻璃附加費的情況下，達到品牌碳排放目標。東歐利用低能源價格供應注重性價比的燧石瓶，而西歐加工商則專注於裝飾性和高階飾面。

其他福利：

  • Excel格式的市場預測（ME）表
  • 3個月的分析師支持

目錄

第1章 引言

  • 研究假設和市場定義
  • 調查範圍

第2章調查方法

第3章執行摘要

第4章 市場情勢

  • 市場概覽
  • 市場促進因素
    • 美容和香水產品的優質化
    • 推動永續性，實現玻璃的無限循環利用
    • 電子商務需要美觀且抗衝擊的包裝。
    • 利用雷射技術進行個人化和防偽雕刻
    • 歐盟2025/40號法規：建議使用可回收的單一材料包裝
    • 透過電氣化和輕型爐降低成本和減少排放排放
  • 市場限制
    • 塑膠包裝的成本和重量優勢
    • 能源和堿灰投入價格波動
    • 歐盟包裝最小化法規限制了重型、裝飾性瓶子的使用。
    • 電子商務中易碎玻璃製品的破損率和退貨率很高
  • 產業供應鏈分析
  • 監管環境
  • 技術展望
  • 波特五力分析
    • 新進入者的威脅
    • 供應商的議價能力
    • 買方的議價能力
    • 替代品的威脅
    • 產業間競爭

第5章 市場規模與成長預測

  • 依產品類型
    • 香水
    • 護膚
    • 指甲護理
    • 護髮
    • 其他產品類型
  • 按產能
    • 0～50 mL
    • 50～150 mL
    • >150 mL
  • 按顏色
    • 燧石
    • 琥珀色
    • 磨砂
    • 特殊顏色
    • 其他顏色
  • 按地區
    • 北美洲
      • 美國
      • 加拿大
      • 墨西哥
    • 南美洲
      • 巴西
      • 阿根廷
      • 智利
      • 其他南美洲
    • 歐洲
      • 英國
      • 德國
      • 法國
      • 義大利
      • 西班牙
      • 俄羅斯
      • 其他歐洲地區
    • 亞太地區
      • 中國
      • 印度
      • 日本
      • 韓國
      • 澳洲
      • 亞太其他地區
    • 中東和非洲
      • 中東
        • 沙烏地阿拉伯
        • 阿拉伯聯合大公國
        • 土耳其
        • 其他中東地區
      • 非洲
        • 南非
        • 奈及利亞
        • 其他非洲地區

第6章 競爭情勢

  • 市場集中度
  • 策略趨勢
  • 市佔率分析
  • 公司簡介
    • Verescence France SASU
    • Gerresheimer AG
    • Pochet SAS
    • HEINZ-GLAS GmbH & Co. KGaA
    • Bormioli Luigi SpA
    • Vitro, SAB de CV
    • PGP Glass Private Limited
    • Stoelzle Glass Group
    • Zignago Vetro SpA
    • Berlin Packaging LLC
    • Saver Glass SAS
    • Pragati Glass Pvt Ltd
    • Baralan International SpA
    • Lumson SpA
    • vetroelite packaging srl
    • Feemio Group Co., Ltd.
    • Brandsamor Commerce LLC

第7章 市場機會與未來展望

簡介目錄
Product Code: 46496

The cosmetic perfumery glass bottle packaging market was valued at USD 2.61 billion in 2025 and estimated to grow from USD 2.73 billion in 2026 to reach USD 3.42 billion by 2031, at a CAGR of 4.61% during the forecast period (2026-2031).

Cosmetic Perfumery Glass Bottle Packaging - Market - IMG1

This moderate yet resilient growth trajectory reflects the sector's ability to navigate supply-chain volatility while capitalizing on premiumization trends that favor glass over alternative materials. The market's expansion occurs against a backdrop of transformative regulatory shifts, particularly EU Regulation 2025/40, which mandates that all packaging be recyclable by 2030. This regulation positions glass as a strategic advantage, given its infinite recyclability without degradation in quality. Macro forces reshaping the industry center on sustainability mandates intersecting with luxury positioning strategies. The premiumization wave in beauty and fragrance products drives demand for aesthetically superior packaging that conveys brand heritage and product integrity. Simultaneously, e-commerce expansion creates dual pressures: brands require visually compelling packaging for digital marketing while needing impact-resistant solutions to minimize breakage-related returns.

Global Cosmetic Perfumery Glass Bottle Packaging Market Trends and Insights

Premiumisation of Beauty and Fragrance Products

Premium beauty and fragrance brands increasingly position glass packaging as a tangible expression of product quality and brand heritage, driving specification shifts away from plastic alternatives. This trend accelerates as consumer willingness to pay premium prices for luxury cosmetics increases, particularly in emerging markets where glass packaging is seen as a symbol of authenticity and prestige. The premiumization effect creates a virtuous cycle: higher product prices justify the costs of glass packaging, while glass packaging reinforces premium positioning and enables further price increases. Luxury fragrance launches consistently specify custom glass flacons with unique shapes, colors, and decorative elements that plastic cannot replicate, cementing glass as the material of choice for high-end positioning. Digital marketing amplifies this trend, as glass packaging photographs better for social media and e-commerce platforms, creating additional value for brands that invest in visual differentiation.

Sustainability Push for Infinitely-Recyclable Glass

Regulatory frameworks and corporate sustainability commitments converge to favor the infinite recyclability advantage of glass packaging over plastic alternatives. The EU's Packaging and Packaging Waste Regulation mandates that all packaging be recyclable by 2030, with glass achieving 74% recycling rates compared to significantly lower plastic recycling performance. Glass recycling creates a closed-loop system where post-consumer cullet can constitute up to 82% of new bottle content without quality degradation, as demonstrated by O-I's carbon-neutral Estampe bottle. Corporate sustainability strategies are increasingly recognizing the contribution of glass packaging to Scope 3 emissions reduction, with brands like SGD Pharma launching bottles with 20% post-consumer recycled content, specifically designed for cosmetics applications. The sustainability narrative resonates particularly strongly with Gen Z consumers, who prioritize environmental credentials and view glass as a superior alternative to plastic.

Plastic Packaging Cost and Weight Advantage

Plastic packaging maintains significant cost and logistics advantages that hinder the adoption of glass, particularly in mass-market cosmetic segments where price sensitivity limits the selection of premium materials. Plastic containers typically cost 40-60% less than equivalent glass packaging, while weighing substantially less, which reduces shipping costs and the carbon footprint associated with high-volume distribution. Advanced plastic formulations are increasingly replicating glass aesthetics through clear polymers and surface treatments, enabling premium positioning without the costs associated with glass. The weight differential becomes particularly pronounced for large-format products and multi-product sets, where glass packaging can double shipping costs compared to plastic alternatives. E-commerce growth amplifies these concerns as brands optimize packaging for cost-effective fulfillment while minimizing damage-related returns and customer dissatisfaction.

Other drivers and restraints analyzed in the detailed report include:

  1. E-commerce Demand for Aesthetic, Impact-Resistant Packs
  2. Laser-Enabled Personalisation and Anti-Counterfeit Engraving
  3. Volatile Energy and Soda-Ash Input Prices

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Perfumes accounted for a 46.28% portion of the cosmetic perfumery glass bottle packaging market in 2025, underscoring how fragrance houses rely on inert glass containers to preserve complex scent profiles. This dominant foothold equates to the single-largest slice of the cosmetic perfumery glass bottle packaging market share. The segment benefits from a well-established association between bespoke flacons and luxury positioning, enabling brands to maintain premium price points even during cost-inflation cycles. Strong marketing support from designer labels sustains steady reorder volumes, keeping the cosmetic perfumery glass bottle packaging market resilient to demand swings in adjacent beauty categories.

Nail care, although still comparatively smaller, is expanding at a 6.05% CAGR through 2031, the fastest growth among all tracked products, as consumers trade up to salon-quality lacquers packaged in custom glass vials. Growing influencer interest in nail art has expanded the addressable market, and formulators prefer glass to minimize solvent evaporation. Skin-care and hair-care lines report mid-single-digit advances as glass dropper bottles and treatment jars signal efficacy for retinol serums, ampoules, and concentrated masks. Although make-up remains selective in its use of glass, prestige brands tap artisanal flacons for limited-edition face mists and cushion-compact refills, keeping the cosmetic perfumery glass bottle packaging market diversified across multiple beauty rituals.

The Cosmetic Perfumery Glass Bottle Packaging Market Report is Segmented by Product Type (Perfumes, Skin Care, Nail Care, Hair Care, and More), Capacity (0-50 Ml, 50-150 Ml, and >150 Ml), Color (Flint, Amber, Frosted, Special-Coloured, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Geography Analysis

North America generated 37.10% of the worldwide cosmetic perfumery glass bottle packaging market revenue in 2025, driven by its established designer-fragrance ecosystem, subscription beauty boxes, and robust take-back programs that reward consumers for returning empty primary containers. Prestige houses continue to champion artisanal glass flacons as brand icons, while direct-to-consumer startups integrate refill pods to cut waste. Canada's Extended Producer Responsibility regime subsidizes cullet collection, which feeds regional furnaces and supports a closed-loop stream that bolsters the cosmetic perfumery glass bottle packaging market size.

The Asia-Pacific region is the sprinting growth engine, with a 5.36% CAGR to 2031, driven by TikTok-driven beauty trends and rising disposable incomes in China, India, and Indonesia. Mainland China's fragrance awakening triggers record custom-flacon briefs, and Indian consumers increasingly associate heavy-walled glass with authenticity, steering incremental demand toward the cosmetic perfumery glass bottle packaging market. South Korea's K-Beauty exporters innovate dual-chamber glass ampoules that keep active powders separate until activation, demonstrating how regional R&D leapfrogs legacy formats.

Europe remains anchored by regulatory muscle EU Regulation 2025/40 and storied perfumery clusters in Grasse, Idar-Oberstein, and Parma. Producers harvest high cullet ratios from mature collection schemes, allowing cosmetic perfumery glass bottle packaging market participants to hit brand carbon targets without price-crippling virgin-batch surcharges. Eastern Europe supplies value-centric flint bottles, leveraging lower energy tariffs, while Western converters focus on decoration excellence and luxury finishing.

  1. Verescence France SASU
  2. Gerresheimer AG
  3. Pochet SAS
  4. HEINZ-GLAS GmbH & Co. KGaA
  5. Bormioli Luigi S.p.A.
  6. Vitro, S.A.B. de C.V.
  7. PGP Glass Private Limited
  8. Stoelzle Glass Group
  9. Zignago Vetro S.p.A.
  10. Berlin Packaging LLC
  11. Saver Glass SAS
  12. Pragati Glass Pvt Ltd
  13. Baralan International S.p.A.
  14. Lumson S.p.A.
  15. vetroelite packaging s.r.l
  16. Feemio Group Co., Ltd.
  17. Brandsamor Commerce LLC

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Premiumisation of beauty and fragrance products
    • 4.2.2 Sustainability push for infinitely-recyclable glass
    • 4.2.3 E-commerce demand for aesthetic, impact-resistant packs
    • 4.2.4 Laser-enabled personalisation and anti-counterfeit engraving
    • 4.2.5 EU-2025/40 regulation favouring recyclable mono-material packs
    • 4.2.6 Electrified and lightweight furnaces cutting cost and CO2
  • 4.3 Market Restraints
    • 4.3.1 Plastic packaging cost and weight advantage
    • 4.3.2 Volatile energy and soda-ash input prices
    • 4.3.3 EU packaging-minimisation rules curbing heavy, ornate flacons
    • 4.3.4 High e-commerce breakage / return rates for fragile glass
  • 4.4 Industry Supply-Chain Analysis
  • 4.5 Regulatory Landscape
  • 4.6 Technological Outlook
  • 4.7 Porter's Five Forces Analysis
    • 4.7.1 Threat of New Entrants
    • 4.7.2 Bargaining Power of Suppliers
    • 4.7.3 Bargaining Power of Buyers
    • 4.7.4 Threat of Substitutes
    • 4.7.5 Industry Rivalry

5 MARKET SIZE AND GROWTH FORECASTS (VALUE)

  • 5.1 By Product Type
    • 5.1.1 Perfumes
    • 5.1.2 Skin Care
    • 5.1.3 Nail Care
    • 5.1.4 Hair Care
    • 5.1.5 Other Product Type
  • 5.2 By Capacity
    • 5.2.1 0-50 ml
    • 5.2.2 50-150 ml
    • 5.2.3 >150 ml
  • 5.3 By Color
    • 5.3.1 Flint
    • 5.3.2 Amber
    • 5.3.3 Frosted
    • 5.3.4 Special-coloured
    • 5.3.5 Other Color
  • 5.4 By Geography
    • 5.4.1 North America
      • 5.4.1.1 United States
      • 5.4.1.2 Canada
      • 5.4.1.3 Mexico
    • 5.4.2 South America
      • 5.4.2.1 Brazil
      • 5.4.2.2 Argentina
      • 5.4.2.3 Chile
      • 5.4.2.4 Rest of South America
    • 5.4.3 Europe
      • 5.4.3.1 United Kingdom
      • 5.4.3.2 Germany
      • 5.4.3.3 France
      • 5.4.3.4 Italy
      • 5.4.3.5 Spain
      • 5.4.3.6 Russia
      • 5.4.3.7 Rest of Europe
    • 5.4.4 Asia-Pacific
      • 5.4.4.1 China
      • 5.4.4.2 India
      • 5.4.4.3 Japan
      • 5.4.4.4 South Korea
      • 5.4.4.5 Australia
      • 5.4.4.6 Rest of Asia-Pacific
    • 5.4.5 Middle East and Africa
      • 5.4.5.1 Middle East
        • 5.4.5.1.1 Saudi Arabia
        • 5.4.5.1.2 United Arab Emirates
        • 5.4.5.1.3 Turkey
        • 5.4.5.1.4 Rest of Middle East
      • 5.4.5.2 Africa
        • 5.4.5.2.1 South Africa
        • 5.4.5.2.2 Nigeria
        • 5.4.5.2.3 Rest of Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
    • 6.4.1 Verescence France SASU
    • 6.4.2 Gerresheimer AG
    • 6.4.3 Pochet SAS
    • 6.4.4 HEINZ-GLAS GmbH & Co. KGaA
    • 6.4.5 Bormioli Luigi S.p.A.
    • 6.4.6 Vitro, S.A.B. de C.V.
    • 6.4.7 PGP Glass Private Limited
    • 6.4.8 Stoelzle Glass Group
    • 6.4.9 Zignago Vetro S.p.A.
    • 6.4.10 Berlin Packaging LLC
    • 6.4.11 Saver Glass SAS
    • 6.4.12 Pragati Glass Pvt Ltd
    • 6.4.13 Baralan International S.p.A.
    • 6.4.14 Lumson S.p.A.
    • 6.4.15 vetroelite packaging s.r.l
    • 6.4.16 Feemio Group Co., Ltd.
    • 6.4.17 Brandsamor Commerce LLC

7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK

  • 7.1 White-space and Unmet-need Assessment