歐洲農業機械：市場佔有率分析、產業趨勢、統計和成長預測（2025-2030 年）

預計到 2025 年，歐洲農業機械市場規模將達到 433.4 億美元，到 2030 年將達到 509.7 億美元，預測期內複合年成長率為 3.3%。

農民勞動力短缺、歐盟嚴格的環境法規以及數位化普及，正促使資本投資重點轉向低排放氣體、配備豐富感測器的設備。農民正從提升農機馬力轉向智慧型系統，這些系統能夠自動執行重複性任務、記錄永續績效並與企業軟體整合。目標商標產品製造商 (OEM) 也積極響應，推出模組化平台，支援持續的軟體和感測器維修，從而縮短產品生命週期並拓展經常性收入來源。預計從 2027 年起，半導體供應量的增加和電池成本的下降將穩定交付時間，加速電氣化進程，並縮小歐洲農業機械市場早期採用者和後期採用者之間的差距。

歐洲農業機械市場趨勢與洞察

歐盟和國家補貼加速了機械化進程

歐洲投資銀行提供的10億歐元（10.5億美元）永續性掛鉤農業技術融資窗口，可涵蓋經排放檢驗的設備採購價格的70%。結合德國聯邦政府20%的機械補貼，這使得第五階段排放標準曳引機的淨購置成本與傳統的第三階段排放標準曳引機持平，從而縮短了保守型買家的投資回收期。法國和義大利也推出了類似的補貼計劃，提前發放2025年至2027年的補貼預算。原始設備製造商（OEM）正在調整產品發布計劃，以配合補貼申請截止日期，從而最大限度地提高補貼利用率。租賃公司正在將合約期限延長至七年，以匹配補貼的回收期，從而減少其年度現金支出，並鼓勵40馬力以下的曳引機車隊提前退役。

農業機械的快速模式變革

受排放改革和數位化子系統湧現的推動，主要曳引機產品線的平均上市週期已從六年縮短至不到兩年。迪爾公司（Deere & Company）2025年推出的自動駕駛曳引機首次搭載了新型雷射雷達陣列和無線韌體，無需更換硬體即可最佳化路徑規劃。 47%的德國受訪者計劃每季升級軟體以獲得農藝效益。快速迭代促使經銷商投資先進的服務工具。歐洲農機市場的製造商正在轉向功能解鎖的訂閱定價模式，以實現收入來源多元化，不再僅依賴銷售量。

高昂的初始成本和維護成本限制了其廣泛應用。

配備感測器的聯合收割機和自動噴藥機的標價預計將在2024年至2025年間上漲18%，部分機型的價格將超過100萬美元。管理200至400公頃土地的中型農戶面臨機械設備和土地改良計劃之間的艱難權衡，尤其是在東歐地區，那裡的平均淨利潤率徘徊在7%左右。在法國，每小時服務費用平均為105歐元（110美元），而2020年為68歐元（71美元）。小型農戶透過組成機械共享聯盟來降低成本，但協調成本可能會抵消效率提升帶來的效益。

細分市場分析

到2024年，曳引機仍將以49.5%的市場佔有率穩居市場領導，這反映了其作為大多數歐洲農場主要動力來源的根本作用。在曳引機類別中，100-150馬力細分市場在平均面積為65公頃的歐洲農場中佔據最大佔有率，而150馬力以上的細分市場正經歷快速成長，因為大型農場尋求使用更高功率的設備來提高效率。耕作和中耕設備是第二大類別，尤其是耕耘機和耕耘機，隨著歐洲各地推廣保護性耕作方式，其市場需求正在增加。推動這些設備普及的另一個關鍵因素是歐盟委員會在2023年提供的4.3億歐元（4.55億美元）資金，用於支持農民選擇高成本的投入品，包括中耕機等農業機械。

灌溉設備以3.9%的複合年成長率成為成長最快的細分市場，這主要得益於日益不穩定的降雨模式以及用水法規對提高效率的強制性要求。滴灌系統引領了此一成長，與傳統噴灌系統相比，滴灌系統可節水40-60%，同時還能精準施肥，進而提高作物產量。在收割設備方面，聯合收割機佔據主導地位，需求穩定，但由於關鍵收割季節勞動力嚴重短缺，智慧和自動收割機成為成長最快的細分市場。牧草和牧草設備主要面向歐洲龐大的酪農產業，其中打包機的需求尤其成長，因為酪農正在最佳化飼料生產效率。 「其他類型」類別（包括無人機和精準播種機）正從較小的基數迅速成長，因為農民正在嘗試使用新技術，這些新技術有望比傳統方法更具操作優勢。

其他福利：

• Excel格式的市場預測（ME）表
• 3個月的分析師支持

目錄

第1章 引言

• 研究假設和市場定義
• 調查範圍

第2章調查方法

第3章執行摘要

第4章 市場情勢

• 市場概覽
• 市場促進因素
  • 長期農業勞動力短缺
  • 歐盟和各國政府的補貼正在加速機械化。
  • 農業機械的快速模式變革
  • 遠端資訊處理及預測性維護技術滲透率高
  • 低排放機械的環保計畫獎勵
  • OEM農業軟體/硬體捆綁融資
• 市場限制
  • 高昂的初始成本和維修成本
  • 連網裝置的網路安全風險
  • 半導體供應受限
  • 遵守柴油車廢氣排放法規的成本不斷上升
• 監管環境
• 技術展望
• 波特五力分析
  • 供應商的議價能力
  • 買方的議價能力
  • 新進入者的威脅
  • 替代品的威脅
  • 競爭對手之間的競爭

第5章 市場規模與成長預測

• 按類型
  • 聯結機
    • 小於50馬力
    • 50～100 HP
    • 100～150 HP
    • 150馬力或以上
  • 耕作和栽培設備
    • 耕耘機
    • 光環
    • 耕耘機和耕耘機
    • 其他設備（起獨佔機、旋耕耕耘機等）
  • 灌溉機械
    • 噴灌
    • 滴
    • 其他灌溉機械（微灌、中心支軸式噴灌等）
  • 收割機
    • 聯合收割機
    • 青貯收割機
    • 智慧/自主收割機
  • 牧場和飼料作物機械
    • 割草機
    • 打包機
    • 其他飼料機械（耙草機、翻曬機等）
  • 其他類型（無人機、精密播種機）
• 按地區
  • 德國
  • 法國
  • 英國
  • 義大利
  • 西班牙
  • 俄羅斯
  • 其他歐洲地區

第6章 競爭情勢

• 市場集中度
• 策略趨勢
• 市佔率分析
• 公司簡介
  • Deere & Company
  • CNH Industrial NV
  • AGCO Corporation
  • Kubota Corporation
  • CLAAS KGaA mbH
  • SDF SpA
  • Kuhn SAS（Bucher Industries AG）
  • Yanmar Holdings Co., Ltd.
  • GRIMME Landmaschinenfabrik GmbH & Co. KG
  • Horsch Maschinen GmbH（HORSCH PIRK Forestry GmbH）
  • Mahindra & Mahindra Ltd.
  • Pottinger Landtechnik GmbH
  • Tractors and Farm Equipment Limited（TAFE）

第7章 市場機會與未來展望

The Europe agricultural machinery market size is USD 43.34 billion in 2025 and is projected to reach USD 50.97 billion in 2030, reflecting a 3.3% CAGR over the forecast period.

Tight farm-labor supply, stringent European Union environmental mandates, and widespread digitalization are reshaping capital-spending priorities toward low-emission, sensor-rich equipment. Farmers are shifting from horsepower upgrades to intelligent systems that automate repetitive tasks, document sustainability performance, and integrate with enterprise software. Original Equipment Manufacturers (OEMs) are responding with modular platforms that accept continuous software and sensor retrofits, shortening model life cycles and expanding recurring-revenue streams. Rising semiconductor availability and falling battery costs from 2027 onward are anticipated to stabilize delivery schedules and accelerate electrification, closing the gap between early-adopter and late-adopter regions of the Europe agricultural machinery market.

Europe Agricultural Machinery Market Trends and Insights

European Union and National Subsidies are Accelerating Mechanization

The European Investment Bank's EUR 1 billion (USD 1.05 billion) sustainability-linked agtech loan window covers up to 70% of equipment list prices for emissions-verified purchases. When stacked with Germany's federal 20% machinery grant, net acquisition costs for Stage V tractors drop to parity with legacy Tier III units, flattening payback curves for conservative buyers. France and Italy deploy similar top-up schemes, ensuring that subsidy budgets are front-loaded into the 2025-2027 window, which drives a spike in advance orders. OEMs are synchronizing product-launch calendars with grant-application deadlines to maximize uptake. Leasing companies are extending contracts to seven years to align with subsidy claw-back periods, lowering annual cash footprints and fostering premature retirement of sub-40-horsepower fleets.

Rapid Model Upgrades in Agricultural Machinery

Average release cycles for mainstream tractor lines have compressed from six years to fewer than two, propelled by emission revisions and the influx of digital subsystems. Deere & Company's 2025 autonomous tractors debuted new LiDAR arrays and over-the-air firmware that optimize path planning without hardware swaps. Farmers now view machinery as an evolving platform; 47% of German survey respondents plan to upgrade software quarterly to capture agronomic gains. The speed of iteration pushes dealers to invest in advanced service tools. Manufacturers in the Europe agricultural machinery market are pivoting to subscription pricing for feature unlocks, diversifying revenue beyond unit sales.

High Upfront and Maintenance Costs Constrain Adoption

List prices for sensor-rich combines and autonomous sprayers jumped 18% between 2024 and 2025, pushing some configurations beyond USD 1 million per unit. Mid-sized growers operating 200-400 hectares face difficult trade-offs between machinery and land-improvement projects, especially in Eastern Europe where average net margins hover near 7%. Maintenance expenses have also climbed as proprietary electronics require dealer intervention; hourly service rates in France now average EUR 105 (USD 110) compared with EUR 68 (USD 71) in 2020. Smaller farms mitigate costs by forming machinery rings, but coordination overhead can erode efficiency gains.

Other drivers and restraints analyzed in the detailed report include:

1. High Adoption of Telematics and Predictive Maintenance
2. Eco-Scheme Incentives for Low-Emission Machinery
3. Cybersecurity Risks in Connected Equipment

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Tractors maintain commanding market leadership with a 49.5% share in 2024, reflecting their fundamental role as the primary power source for most European farming operations. Within the tractor category, the 100-150 HP segment captures the largest share among European farms that average 65 hectares, while the greater than 150 HP segment experiences the fastest growth as large-scale operations pursue efficiency through higher-capacity equipment. Plowing and cultivating equipment represents the second-largest category, with cultivators and tillers showing particular strength as conservation tillage practices gain adoption across the continent. The financial grant of Euro 430 million (USD 455 million) by the European Commission for the farmers opting for high-cost inputs in 2023, including agricultural equipment such as plows, is also one of the major factors increasing the adoption rates.

Irrigation machinery emerges as the fastest-growing segment at 3.9% CAGR, driven by increasingly erratic precipitation patterns and water usage regulations that mandate efficiency improvements. Drip irrigation systems lead this expansion as they deliver 40-60% water savings compared to traditional sprinkler systems while enabling precise nutrient delivery that enhances crop yields. Harvesting machinery maintains steady demand with combine harvesters dominating the category, though smart and autonomous harvesters represent the highest-growth subsegment as labor shortages intensify during critical harvest windows. Haying and forage machinery serves the substantial European dairy sector, with balers experiencing particular demand as farmers optimize feed production efficiency. The "Other Types" category, including drones and precision seeders, shows explosive growth from a small base as farmers experiment with emerging technologies that promise operational advantages over conventional approaches.

The Europe Agricultural Machinery Market Report is Segmented by Type (Tractors, Plowing and Cultivating Equipment, Irrigation Machinery, Harvesting Machinery, and More), and Geography (Germany, France, United Kingdom, Italy, Spain, Russia, and Rest of Europe). The Market Forecasts are Provided in Terms of Value (USD).

List of Companies Covered in this Report:

1. Deere & Company
2. CNH Industrial N.V.
3. AGCO Corporation
4. Kubota Corporation
5. CLAAS KGaA mbH
6. SDF S.p.A
7. Kuhn SAS (Bucher Industries AG)
8. Yanmar Holdings Co., Ltd.
9. GRIMME Landmaschinenfabrik GmbH & Co. KG
10. Horsch Maschinen GmbH (HORSCH PIRK Forestry GmbH)
11. Mahindra & Mahindra Ltd.
12. Pottinger Landtechnik GmbH
13. Tractors and Farm Equipment Limited (TAFE)

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 Introduction

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 Research Methodology

3 Executive Summary

4 Market Landscape

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Chronic farm-labor shortage
  • 4.2.2 European Union and national subsidies are accelerating mechanization
  • 4.2.3 Rapid model upgrades in agricultural machinery
  • 4.2.4 High adoption of telematics and predictive maintenance
  • 4.2.5 Eco-scheme incentives for low-emission machinery
  • 4.2.6 OEM ag-software hardware-bundle financing
• 4.3 Market Restraints
  • 4.3.1 High upfront and maintenance costs
  • 4.3.2 Cybersecurity risks in connected equipment
  • 4.3.3 Semiconductor supply constraints
  • 4.3.4 Diesel-emission compliance cost escalation
• 4.4 Regulatory Landscape
• 4.5 Technological Outlook
• 4.6 Porter's Five Forces Analysis
  • 4.6.1 Bargaining Power of Suppliers
  • 4.6.2 Bargaining Power of Buyers
  • 4.6.3 Threat of New Entrants
  • 4.6.4 Threat of Substitute Products
  • 4.6.5 Intensity of Competitive Rivalry

5 Market Size and Growth Forecasts (Value)

• 5.1 By Type
  • 5.1.1 Tractor
    • 5.1.1.1 Less than 50 HP
    • 5.1.1.2 50 to 100 HP
    • 5.1.1.3 100 to 150 HP
    • 5.1.1.4 More than 150 HP
  • 5.1.2 Plowing and Cultivating Equipment
    • 5.1.2.1 Plows
    • 5.1.2.2 Harrows
    • 5.1.2.3 Cultivators and Tillers
    • 5.1.2.4 Other Equipment (Ridger, Rotary tillers, etc.)
  • 5.1.3 Irrigation Machinery
    • 5.1.3.1 Sprinkler
    • 5.1.3.2 Drip
    • 5.1.3.3 Other Irrigation Machinery (Micro-irrigation, Pivot irrigation, etc.)
  • 5.1.4 Harvesting Machinery
    • 5.1.4.1 Combine Harvesters
    • 5.1.4.2 Forage Harvesters
    • 5.1.4.3 Smart/Autonomous Harvesters
  • 5.1.5 Haying and Forage Machinery
    • 5.1.5.1 Mowers
    • 5.1.5.2 Balers
    • 5.1.5.3 Other Haying Equipment (Rakes, Tedders, etc.)
  • 5.1.6 Other Types (Drones, Precision Seeders)
• 5.2 By Geography
  • 5.2.1 Germany
  • 5.2.2 France
  • 5.2.3 United Kingdom
  • 5.2.4 Italy
  • 5.2.5 Spain
  • 5.2.6 Russia
  • 5.2.7 Rest of Europe

6 Competitive Landscape

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Market Share Analysis
• 6.4 Company Profiles (Includes Global Level Overview, Market Level Overview, Core Segments, Financials as Available, Strategic Information, Market Rank/Share for Key Companies, Products and Services, and Recent Developments)
  • 6.4.1 Deere & Company
  • 6.4.2 CNH Industrial N.V.
  • 6.4.3 AGCO Corporation
  • 6.4.4 Kubota Corporation
  • 6.4.5 CLAAS KGaA mbH
  • 6.4.6 SDF S.p.A
  • 6.4.7 Kuhn SAS (Bucher Industries AG)
  • 6.4.8 Yanmar Holdings Co., Ltd.
  • 6.4.9 GRIMME Landmaschinenfabrik GmbH & Co. KG
  • 6.4.10 Horsch Maschinen GmbH (HORSCH PIRK Forestry GmbH)
  • 6.4.11 Mahindra & Mahindra Ltd.
  • 6.4.12 Pottinger Landtechnik GmbH
  • 6.4.13 Tractors and Farm Equipment Limited (TAFE)

7 Market Opportunities and Future Outlook