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市場調查報告書
商品編碼
1851786
客流統計系統:市場佔有率分析、產業趨勢、統計數據和成長預測(2025-2030 年)People Counting System - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030) |
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預計到 2025 年,客流統計系統市場規模將達到 14.5 億美元,到 2030 年將達到 26.7 億美元,預測期(2025-2030 年)複合年成長率為 13.02%。

強勁的需求源自於智慧城市建設支出、疫情後居住要求以及人工智慧感測器融合技術的持續發展,該技術旨在提高精度並降低營運成本。隨著飛行時間(ToF) 感測器精度達到 99.8%,並整合隱私設計功能以幫助業主滿足 GDPR 和 CCPA 的合規要求,其應用正在加速普及。與暖通空調 (HVAC) 系統的節能整合凸顯了從點分析向整體最佳化的轉變,一項商業建築試點項目記錄了 12.5% 的節能效果。亞太地區的智慧交通計劃、中東的地鐵擴建以及美國購物中心客流量的復甦,都為市場帶來了多方面的成長動能。同時,半導體供應中斷和不斷上漲的合規成本正給中小型零售商帶來定價壓力。
美國購物中心在實施數據分析後,營收成長了5%至15%。 Link Retail的LinkVision攝影機軟體利用現有CCTV,準確率超過95%,進而降低了歐洲連鎖店的整修成本。 Telstra正在澳洲門市部署2024系統,該系統結合了超過95%的準確率和設備端處理技術,以應對隱私風險,凸顯了其全球影響力。透過人口統計元資料增強客流量統計,零售商無需共用資料即可調整版面配置並進行精準促銷活動。這些優勢鞏固了客流量統計系統的市場地位,而客流量統計系統是全通路策略的核心。
修訂後的建築規範要求即時統計人數,以支援緊急疏散和室內空氣品質監測,這促使醫療機構和政府辦公大樓開始採用這項技術。美國總務奧克拉荷馬市聯邦大樓將居住感測器與其建築管理系統 (BMS) 連接,從而降低了 41% 的能源消耗,向政府採購方展示了投資回報率。 FootfallCam 符合 GDPR 標準的設計在晶片層面匿名化數據,防止儲存個人影像,同時保持計數精度。美國國土國防安全保障部 2024 年的一項調查核准了15 種雲分析工具,證實了該技術對公共準備的重要性。因此,日益嚴格的合規要求既是催化劑也是篩選器,它獎勵那些擁有可靠隱私認證的供應商。
嚴格的授權規則迫使供應商採用匿名化和本地處理技術。 AuraVision 的裝置端分析技術可在不儲存影像的情況下擷取方向計數,從而滿足監管機構的要求。飛行時間 (ToF) 感測器無需可辨識的幀即可提供超過 95% 的精度,降低了認證門檻。能夠檢驗端到端合規性的供應商在公共競標中越來越具有優勢,進而影響市場競爭動態。
硬體仍將是客流統計系統市場收入的主導力量,到2024年將佔據64%的市場。資本支出主要集中在安裝在零售入口、機場航站大樓和公共場所的飛行時間(ToF)和雷射雷達(LiDAR)感測器上。同時,隨著營運商尋求外包分析、合規性審核和持續校準等服務,託管服務正以13.7%的複合年成長率成長。從一次性安裝模式轉變為訂閱模式的將改變收入的可見性,並支持永續成長。客流統計系統產業的參與者將利用交叉銷售,將感測器升級和儀錶板培訓相結合,簽訂多年合約。軟體平台將轉型為微服務架構,整合第三方數據,以支援預測性人員配置和能源最佳化等應用情境。
整合程度的提高增加了複雜性,使服務公司扮演起協調者的角色,負責統籌IT安全、設施管理和行銷。運轉率數據與暖通空調(HVAC)運行計劃相結合的計劃展現出切實的營運成本效益,促使業主將支出從固定資產轉向基於結果的合約。因此,服務類別正在幫助客流統計系統市場擺脫硬體更新周期的限制,以實現多元化發展。
2024年,紅外線光束感測器佔據了36.5%的客流統計系統市場佔有率,這主要得益於其在狹窄門安裝環境中的可靠性。然而,飛行時間(ToF)3D感測器預計將以14.4%的複合年成長率成長。 ToF感測器透過將光飛行時間轉換為深度圖,能夠區分人、推車和寵物,即使在光照條件變化的情況下也能保持精確度。這種轉變對擁有可整合符合GDPR要求的邏輯的專有ToF ASIC晶片的供應商來說是個好消息。基於視訊的方法將透過轉向去除個人影像的邊緣推理技術而繼續生存,但一些買家仍然持謹慎態度。熱感成像技術在醫院佔據獨特的市場地位,因為醫院的體溫篩檢和客流統計功能在此融合。隨著組件成本的下降,預計到2030年,與ToF感測器相關的客流統計系統的市場規模將超過紅外線感測器。
混合部署方案,例如在入口處使用飛行時間(ToF)感測器,在開放區域使用Wi-Fi探測器,顯示人們對多模態精度的需求日益成長。高通公司可擴展深度估計專利清晰地表明了其對廣泛技術棧的投入,旨在不斷提升ToF的性能。隨著應用範圍的擴大,規模經濟將進一步降低價格分佈,進而進一步推動技術轉型。
亞太地區預計到2024年將佔全球收入的31.4%,這主要得益於政府資助的智慧城市計畫以及本地生產的降低單位成本的感測器硬體。新加坡地鐵正在升級攝影機並利用車票資料推送擁塞預警,而香港則將雷射雷達(LiDAR)支援的邊緣人工智慧技術應用於鐵路安全。日本JR東日本公司正在處理約600個車站的Suica卡交易記錄,以模擬通勤流量,用於交通規劃和商店選址。中國二線城市的快速都市化推動了人群管理套件的大量訂單,而東南亞的機場正在部署飛行時間計數器以加快安檢速度。這些協調一致的基礎設施建設目標正在鞏固該地區在客流統計系統市場的長期主導地位。
中東是成長最快的地區,複合年成長率高達14.2%。 「2030願景」計畫正在沙烏地阿拉伯、阿拉伯聯合大公國和卡達推動大規模感測器部署。 Bold Technologies公司向Ion Sentia的認知城市平台投資25億美元,該平台將出行、醫療保健和能源數據整合到一個人工智慧層中。杜拜的目標是利用街道感測器建構全城數位孿生,這將為雲端分析提供者帶來更多機會。大量創業投資湧入中東和北非地區的分析新興企業,預示著當地供給能力的提升。
在北美,零售業的更新換代週期和聯邦政府的設施法規正在推動相關技術的應用。預計到2025年,消費者將重返美國購物中心,從而更加重視員工與消費者之間的差異化服務。歐洲的GDPR法規將推動以隱私為中心的飛行時間(ToF)技術和尖端視訊解決方案的發展,鼓勵企業進行現有系統的升級而非全新部署。南美洲中小企業面臨著技術成本的挑戰,而非洲新興的智慧城市規劃則帶來了更長遠的成長潛力。
The People Counting System Market size is estimated at USD 1.45 billion in 2025, and is expected to reach USD 2.67 billion by 2030, at a CAGR of 13.02% during the forecast period (2025-2030).

Steady demand comes from smart-city spending, post-pandemic occupancy requirements, and the continuing shift toward AI-enabled sensor fusion that raises accuracy while lowering operating costs. Adoption accelerates as Time-of-Flight (ToF) sensors deliver 99.8% accuracy and integrate privacy-by-design features that help owners meet GDPR and CCPA mandates. Energy-saving tie-ins with HVAC systems underline a move from point analytics to portfolio-wide optimization, with documented commercial-building pilots posting 12.5% energy reductions. Smart-transport projects across Asia Pacific, metro expansion in the Middle East, and mall traffic rebounds in the United States sustain multi-vertical momentum. At the same time, semiconductor supply disruption and heightened compliance costs create price tension that smaller retailers must navigate.
Retailers rely on anonymized footfall data to raise conversion and calibrate staffing; evidence from U.S. malls shows 5-15% revenue uplift after analytics rollouts. Link Retail's LinkVision camera software leverages existing CCTV to surpass 95% accuracy, lowering retrofit costs for European chains. Telstra's 2024 deployment across Australian stores underscores global reach, pairing >95% accuracy with on-device processing that addresses privacy risk. By enriching traffic counts with demographic metadata, retailers adjust layouts and execute targeted promotions without data-sharing exposure. These traction points reinforce the People Counting System market as a core pillar of omnichannel strategy.
Revised building codes now require live head-counting to support emergency egress and indoor-air-quality monitoring, spurring adoption in health facilities and public offices. The GSA Oklahoma City Federal Building linked occupancy sensors to its BMS and cut energy use 41%, proving ROI to government buyers. GDPR-aligned designs from FootfallCam anonymize data at chip level, preventing storage of personal imagery while sustaining counting fidelity. Homeland Security's 2024 survey that endorsed 15 crowd-analysis tools confirms the technology's relevance to public-safety readiness. Heightened compliance requirements therefore work as both catalyst and filter, rewarding vendors with defensible privacy credentials.
Stringent consent rules compel vendors to embed anonymization and local processing, raising bill-of-materials and legal consultancy costs. Aura Vision's on-device analytics avoid image storage, satisfying regulators yet still capturing directional counts. ToF sensors emerge as a substitute, providing >95% accuracy without identifiable frames, easing certification hurdles. Vendors that can verify end-to-end compliance are increasingly favored in public tenders, which shapes competitive dynamics within the People Counting System market.
Other drivers and restraints analyzed in the detailed report include:
For complete list of drivers and restraints, kindly check the Table Of Contents.
Hardware continues to dominate People Counting System market revenue, holding 64% share in 2024. Capital outlays concentrate on ToF and LiDAR sensors installed across retail thresholds, airport terminals, and public facilities. Managed services, however, are climbing at a 13.7% CAGR as operators seek outsourced analytics, compliance auditing, and continuous calibration. The migration from one-off installs to subscription models transforms revenue visibility and underpins sustainable growth. People Counting System industry participants leverage cross-selling-pairing sensor upgrades with dashboard training-to lock in multi-year contracts. Software platforms move toward micro-services that ingest third-party data, supporting predictive staffing and energy-optimization use cases.
Integration depth raises complexity, positioning services firms as orchestrators that align IT security, facilities management, and marketing. Projects that join occupancy data with HVAC schedules demonstrate tangible opex gains, encouraging building owners to shift spending from fixed assets to outcome-based agreements. As a result, the services category helps diversify the People Counting System market beyond hardware refresh cycles.
Infrared beam sensors captured 36.5% of People Counting System market share in 2024 on the back of reliability in narrow-door installations. Yet ToF 3D sensors are set to expand at a 14.4% CAGR, catalyzed by privacy laws that favor non-imaging depth measurement. By converting light-flight time into depth maps, ToF differentiates people from carts and pets, sustaining accuracy under changing lighting. The shift bodes well for vendors with proprietary ToF ASICs that can embed GDPR-inclusive logic. Video-based approaches survive by pivoting to on-edge inference that strips personal imagery, but some buyers remain cautious. Thermal imaging occupies a niche in hospitals where temperature screening merges with head counts. The People Counting System market size tied to ToF sensors is projected to eclipse infrared revenues before 2030 as component cost curves decline.
Hybrid deployments that blend ToF at entry points with Wi-Fi probes in open zones demonstrate rising interest in multimodal precision. Qualcomm's patent work on scalable depth estimation underscores wider tech-stack investment that will keep ToF on a steep performance trajectory. As adoption broadens, economies of scale further compress price points, reinforcing switch-over momentum.
People Counting System Market Report is Segmented by Offering (Hardware, Software, Services), Sensor Technology (Infrared Beam, Thermal Imaging, Video-Based and More), Deployment Mode (On-Premise, Cloud), Connectivity (Wired, Wireless, LP-WAN), End-User Vertical (Retail, Malls, Transportation, Hospitality and More), and by Geography. The Market Forecasts are Provided in Terms of Value (USD).
Asia Pacific holds a 31.4% revenue stake in 2024, propelled by government-funded smart-city frameworks and locally manufactured sensor hardware that compresses unit costs. Singapore's MRT applies camera upgrades and ticket data to push crowdedness alerts, while Hong Kong integrates LiDAR-backed edge AI for railway safety. Japan's JR East processes Suica transaction logs across ~600 stations to model commuter flow, feeding both transport planning and retail placement. China's tier-two city urbanization fuels bulk orders for crowd-management kits, and Southeast Asian airports deploy ToF counters to speed security lines. These coordinated infrastructure goals cement the region's long-term dominance within the People Counting System market.
The Middle East emerges as the fastest-growing geography at a 14.2% CAGR. Vision 2030 programs back large-scale sensor rollouts in Saudi Arabia, the UAE, and Qatar. Bold Technologies allocates USD 2.5 billion to the Aion Sentia cognitive-city platform that fuses mobility, healthcare, and energy data on one AI layer. Dubai targets a city-wide digital twin via street-level sensors, expanding opportunities for crowd analytics providers. Venture-capital flows into MENA analytics startups indicate rising local supply capacity.
North America sustains adoption through retail refresh cycles and federal facility mandates. The return of U.S. mall shoppers in 2025 renews appetite for staff-versus-shopper differentiation features. Europe's GDPR regime fosters privacy-centric ToF and on-edge video solutions, stimulating upgrades rather than greenfield sales. South America grapples with SMB affordability, while Africa's nascent smart-city schemes provide longer-dated upside.