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1851327

亞太地區紙包裝：市場佔有率分析、產業趨勢、統計數據和成長預測（2025-2030 年）

Asia Pacific Paper Packaging - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 143 Pages | 商品交期: 2-3個工作天內

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簡介目錄

預計亞太地區紙包裝市場規模將在 2025 年達到 1,847.9 億美元，在 2030 年達到 2,309.8 億美元。

亞太紙包裝市場 IMG1

近期銷售成長得益於主要經濟體超過60%的都市化，以及電子商務已佔包裝需求的80%。越南、澳洲和泰國等全部區域推行的生產者延伸責任制（EPR）計畫正推動資金流向再生紙和高阻隔塗層。儘管箱板紙因其在末端物流領域的主導地位仍是主流底紙，但隨著品牌所有者優先考慮印刷品質、阻隔功能和永續性，紙板在高階消費品和受監管的醫療保健管道中正迅速獲得青睞。儘管硬木漿價格波動和中國產能過剩擠壓了利潤空間，但生產商仍在投資人工智慧設計軟體和短版數位印刷，以應對SKU的爆炸性成長。

亞太紙包裝市場趨勢與洞察

電子商務包裝需求激增

到2024年，光是中國的快遞運輸就將產生約2,200萬噸包裝廢棄物，促使地方政府試辦津貼可重複使用的紙箱。同時，區域經銷商正在推廣產品適配系統，在不犧牲保護性能的前提下，減少高達30%的紙板用量，推動了對演算法設計服務的需求。因此，製造商正在建立微型配送中心，將模切和數位印刷能力更靠近履約中心，從而實現定製圖形24小時交付。當日達競爭的加劇，也為輕質高強度瓦楞紙板的市場提供了機遇，這些紙板能夠降低最後一公里的運輸成本。

快速轉向再生紙等級

越南的生產者責任延伸（EPR）法令規定，自2024年起，紙盒包裝的回收利用率必須達到20%，這將加速造紙廠對閉合迴路纖維回收生產線的投資，以提高脫墨能力。澳洲擬於2024年推出的法規為所有包裝設定了最低再生材料含量標準，將未達標的責任轉移至品牌所有者，並提振了對經認證的消費後再生纖維的需求。印度目前70%的紙張來自非木材來源，為國內加工業者提供了一種對沖原生紙漿價格波動成本的有效途徑。然而，對再生纖維的依賴性增加導致污染物去除的能耗強度上升15%至20%，促使造紙廠開始試行酵素法清洗技術。早期採用者宣稱，EPR技術可帶來兩位數的成本節約，並將再生紙專家定位為跨國消費品客戶的首選供應商。

紙漿價格波動與供應衝擊

受氣候變遷導致的林業生產受限影響，預計2024年硬木漿價格平均上漲30%，迫使亞洲紙漿廠在2025年初宣布每噸漲價31.50美元。印尼和泰國貨幣貶值進一步推高了到岸成本5%至10%，侵蝕了簽訂固定合約的加工商的利潤。依賴進口的加工商已透過提前採購鎖定供應來應對，但倉儲限制和庫存風險值限制了這項策略。雖然使用再生纖維替代可以降低風險，但再生材料品質的波動可能會影響生產效率。因此，擁有自有種植園或纖維結構均衡的紙漿廠在與下游紙箱廠談判時擁有議價能力。

細分市場分析

隨著瓦楞紙箱成為全通路零售的預設包裝方式，預計到2024年，其銷售額將佔總銷售額的58.34%。亞太地區箱板紙包裝市場規模預計將穩定成長，這得益於產品匹配演算法，即使在紙張重量下降的情況下也能維持對紙板的需求。箱板紙5.54%的複合年成長率反映了其高階定位。折疊式箱板紙和硫酸漂白固態紙板滿足了食品、美容和醫藥等高印刷品的需求，並從硬質塑膠中奪取了市場佔有率。

挪威森林公司（Norske Skog）投資3.2億歐元在戈爾貝（Golbey）的改造項目，到2025年將新增55萬噸基於再生碳纖維紙（RCF）的襯紙產能。大型一體化製造商正在利用舊瓦楞紙板（OCC）的生產流程，而專業紙盒製造商則利用更快的換型時間和更優異的印刷表面。隨著生產者責任延伸（EPR）費率的提高，成本曲線向可回收材料傾斜，中型獨立製造商面臨著整合或轉型為以服務主導的專業紙盒企業的壓力。

到2024年，其他等級的箱板紙將佔箱板紙總量的39.56%，這得益於豐富的回收纖維和較低的成本。隨著品牌商尋求更堅固、更明亮的白面紙以提升貨架展示效果，這些等級的箱板紙市場佔有率可能會下降。白面牛皮紙箱將以6.68%的複合年成長率實現最快成長，這主要得益於高清柔版印刷和數位圖形技術在運輸紙箱上的應用，而社交媒體驅動的拆箱行為進一步加劇了這一趨勢。

折疊式紙板佔紙板總量的41.45%，是紙板等級中佔比最高的，其複合年成長率（CAGR）也高達6.23%，位居各等級成長之首。新一代黏土和聚乙烯醇縮甲醛（PVOH）塗層具有適用於奶粉的水蒸氣透過率，從而推動了折疊紙板（FBB）的擴張。對簾式塗佈機進行改造的生產商可以在防油食品襯墊和藥品泡殼包裝背襯之間自由切換，從而提高設備的靈活性。缺乏塗佈能力的紙廠可能會被提供一體化基材、設計和合規文件的綜合性競爭對手搶佔市場佔有率。

其他福利：

  • Excel格式的市場預測（ME）表
  • 3個月的分析師支持

目錄

第1章 引言

  • 研究假設和市場定義
  • 調查範圍

第2章調查方法

第3章執行摘要

第4章 市場情勢

  • 市場概覽
  • 市場促進因素
    • 電子商務包裝需求快速成長
    • 快速轉向再生紙等級
    • 食品飲料和醫療保健產業的擴張
    • 高阻隔塗層紙作為塑膠的替代品
    • 亞太地區的EPR和內容要求
    • 人工智慧驅動的生成式設計和小批量印刷
  • 市場限制
    • 紙漿價格波動與供應衝擊
    • 具有成本競爭力的軟塑膠替代品
    • 碳排放強度對造紙廠的壓力
    • 中國產能過剩引發價格戰
  • 供應鏈分析
  • 監管環境
  • 技術展望
  • 波特五力分析
    • 新進入者的威脅
    • 供應商的議價能力
    • 買方的議價能力
    • 替代品的威脅
    • 競爭對手之間的競爭
  • 投資分析

第5章 市場規模與成長預測

  • 按包裝類型
    • 紙板
    • 瓦楞紙板基紙
  • 按年級
    • 紙板
      • 固體漂白硫酸鹽（SBS）
      • 未漂白硫酸鹽 (SUS)
      • 折疊式板（FBB）
      • 塗佈再生紙板（CRB）
      • 未上漆的再生板材（URB）
    • 瓦楞紙板基紙
      • 白色牛皮紙襯墊
      • 其他牛皮紙襯墊
      • 白色頂部測試襯墊
      • 其他測試襯墊
      • 半化學開槽
      • 回收瓦楞紙板
  • 依產品
    • 折疊式紙盒
    • 瓦楞紙箱
    • 液體包裝板
    • 紙袋
  • 按最終用戶行業分類
    • 食物
    • 飲料
    • 醫療保健和製藥
    • 個人護理和化妝品
    • 家居用品
    • 電氣和電子
    • 其他終端用戶產業
  • 按國家/地區
    • 中國
    • 印度
    • 日本
    • 印尼
    • 泰國
    • 越南
    • 澳洲和紐西蘭
    • 亞太其他地區

第6章 競爭情勢

  • 市場集中度
  • 策略趨勢
  • 市佔率分析
  • 公司簡介
    • Nine Dragons Paper（Holdings）Ltd
    • Oji Holdings Corporation
    • SCG Packaging PCL
    • International Paper Co.（APAC）
    • Mondi Group
    • Smurfit WestRock plc
    • Huhtamaki Oyj
    • Rengo Co. Ltd
    • DS Smith plc
    • Pratt Industries
    • Stora Enso Oyj
    • Nippon Paper Industries
    • APP（Asia Pulp & Paper）Group
    • Visy Industries
    • Harta Packaging Industries
    • Sarnti Packaging Co. Ltd
    • Hong Thai Packaging Co. Ltd
    • New Asia Industries Co. Ltd
    • C&H Paperbox（Thailand）Co. Ltd
    • Continental Packaging（Thailand）Co. Ltd

第7章 市場機會與未來展望

簡介目錄
Product Code: 49279

Asia Pacific paper packaging market size reached USD 184.79 billion in 2025 and is forecast to climb to USD 230.98 billion by 2030, reflecting a 4.56% CAGR over the period.

Asia Pacific Paper Packaging - Market - IMG1

Robust urbanization exceeding 60% across leading economies, coupled with e-commerce that already commands 80% of packaging demand, underpins near-term volume expansion. Region-wide adoption of Extended Producer Responsibility (EPR) regimes in Vietnam, Australia and Thailand is steering capital toward recycled grades and high-barrier coatings, thereby nudging average selling prices upward while trimming virgin-fiber exposure. Containerboard remains the workhorse substrate because corrugated formats dominate last-mile logistics, yet carton board is rapidly gaining favor in premium consumer goods and regulated healthcare channels as brand owners prioritize print quality, barrier functionality and sustainability. Producers are investing in AI-enabled design software and short-run digital printing to satisfy explosive SKU proliferation, even as hardwood pulp price swings and Chinese over-capacity keep margins under pressure.

Asia Pacific Paper Packaging Market Trends and Insights

Surge in e-commerce packaging demand

Corrugated formats now ship 80% of all e-commerce parcels in Asia Pacific, pushing annual box volumes to record highs and spurring mill conversions from newsprint to recycled containerboard.Chinese express shipments alone generated roughly 22 million tons of packaging waste in 2024, prompting municipal pilots that subsidize reusable corrugated totes. Regional sellers simultaneously deploy fit-to-product systems that trim board usage by up to 30% without sacrificing protection, heightening demand for algorithm-based design services. Manufacturers are therefore establishing micro-hubs that bring die-cutting and digital print capacity closer to fulfillment centers, allowing 24-hour turnaround on custom graphics. Intensifying competition in same-day delivery widens the opportunity for lightweight, high-strength fluting grades that lower last-mile freight costs.

Rapid shift toward recycled paper grades

Vietnam's EPR decree mandates 20% recycling for carton packaging beginning 2024, accelerating mill investment in closed-loop fiber recovery lines that boost de-inking capacity. Australia's 2024 draft regulation sets minimum recycled-content thresholds for all packaging, transferring liability to brand owners should targets be missed and elevating demand for certified post-consumer fiber. India already derives 70% of paper output from non-wood sources, offering domestic converters a cost hedge against virgin pulp volatility. Higher dependence on secondary fibers, however, raises energy intensity 15-20% owing to contaminant removal, prompting mills to pilot enzyme-assisted cleaning technologies. Early adopters tout double-digit EPR-fee savings, positioning recycled-grade specialists as preferred suppliers to multinational consumer-goods clients.

Pulp price volatility and supply shocks

Hardwood pulp averaged 30% price inflation during 2024 as climate events constrained forestry output, forcing Asian mills to announce USD 31.50 per-ton price hikes for early 2025. Currency depreciation in Indonesia and Thailand inflated landed costs a further 5-10%, eroding converter margins tied to fixed contracts. Import-heavy processors responded by forward-buying to lock in supplies, but storage constraints and inventory value-at-risk limit this tactic. Substitution toward recycled fibers lowers exposure, yet quality variation in recovered material heightens run-rate instability. Mills with captive plantations or balanced fiber baskets thus gain negotiating leverage over downstream box-plants.

Other drivers and restraints analyzed in the detailed report include:

  1. Expansion of food, beverage and healthcare sectors
  2. EPR and content-mandate regulations across APAC
  3. Cost-competitive flexible plastic alternatives

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Containerboard controlled 58.34% of 2024 revenue as corrugated cases became the default shipper for omnichannel retail. The Asia Pacific paper packaging market size for containerboard is forecast to expand steadily, supported by fit-to-product algorithms that maintain board demand even as weights decline. Carton board's 5.54% CAGR reflects premium positioning: folding boxboard and solid bleached sulfate satisfy high-graphic food, beauty and pharma needs, capturing share from rigid plastics.

Investment momentum favors recycled containerboard, illustrated by Norske Skog's EUR 320 million Golbey conversion that will add 550,000 tpa of RCF-based liner by 2025. Integrated giants exploit captive OCC streams, whereas niche carton specialists capitalize on shorter change-over times and print-surface excellence. As EPR fees tilt cost curves toward recyclability, mid-sized independents face consolidation pressure or must pivot to service-driven carton niches.

Other Testliners held 39.56% of containerboard volume in 2024, benefiting from abundant recovered fiber and lower cost. Asia Pacific paper packaging market share for these grades could erode as brand owners demand stronger, brighter, white-top variants that lift shelf appearance. White-top kraftliner is growing fastest at 6.68% CAGR because high-definition flexo and digital graphics migrate onto shipper cartons, a trend amplified by social-media unboxing.

Folding boxboard dominated carton board grades at 41.45% while also leading grade growth at 6.23% CAGR. Next-generation clay and PVOH coatings grant water-vapor transmission rates suitable for dairy powders, anchoring FBB's expansion. Producers that retrofit curtain-coaters can pivot between grease-proof food liners and pharma blister-wallet backers, enhancing asset flexibility. Mills lacking coating capability will likely cede ground to integrated rivals that bundle substrate, design and compliance documentation.

The Asia Pacific Paper Packaging Market Report is Segmented by Packaging Type (Carton Board, Containerboard), Product (Folding Cartons, Corrugated Boxes, Liquid Packaging Board, Paper Bags), End-User Industry (Food, Beverage, Healthcare, Personal Care, Electronics, and More), and Country (China, India, Japan, Indonesia, Thailand, Vietnam, Australia, Rest of APAC). The Market Forecasts are Provided in Terms of Value (USD).

List of Companies Covered in this Report:

  1. Nine Dragons Paper (Holdings) Ltd
  2. Oji Holdings Corporation
  3. SCG Packaging PCL
  4. International Paper Co. (APAC)
  5. Mondi Group
  6. Smurfit WestRock plc
  7. Huhtamaki Oyj
  8. Rengo Co. Ltd
  9. DS Smith plc
  10. Pratt Industries
  11. Stora Enso Oyj
  12. Nippon Paper Industries
  13. APP (Asia Pulp & Paper) Group
  14. Visy Industries
  15. Harta Packaging Industries
  16. Sarnti Packaging Co. Ltd
  17. Hong Thai Packaging Co. Ltd
  18. New Asia Industries Co. Ltd
  19. C&H Paperbox (Thailand) Co. Ltd
  20. Continental Packaging (Thailand) Co. Ltd

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Surge in e-commerce packaging demand
    • 4.2.2 Rapid shift toward recycled paper grades
    • 4.2.3 Expansion of food, beverage and healthcare sectors
    • 4.2.4 High-barrier coated paper replacing plastics
    • 4.2.5 EPR and content-mandate regulations across APAC
    • 4.2.6 Generative?AI-enabled design and short-run printing
  • 4.3 Market Restraints
    • 4.3.1 Pulp price volatility and supply shocks
    • 4.3.2 Cost-competitive flexible plastic alternatives
    • 4.3.3 Carbon-intensity pressure on paper mills
    • 4.3.4 Chinese over-capacity driving price wars
  • 4.4 Supply-Chain Analysis
  • 4.5 Regulatory Landscape
  • 4.6 Technological Outlook
  • 4.7 Porter's Five Forces Analysis
    • 4.7.1 Threat of New Entrants
    • 4.7.2 Bargaining Power of Suppliers
    • 4.7.3 Bargaining Power of Buyers
    • 4.7.4 Threat of Substitutes
    • 4.7.5 Competitive Rivalry
  • 4.8 Investment Analysis

5 MARKET SIZE AND GROWTH FORECASTS (VALUE)

  • 5.1 By Packaging Type
    • 5.1.1 Carton Board
    • 5.1.2 Containerboard
  • 5.2 By Grade
    • 5.2.1 Carton Board
      • 5.2.1.1 Solid Bleached Sulfate (SBS)
      • 5.2.1.2 Solid Unbleached Sulfate (SUS)
      • 5.2.1.3 Folding Boxboard (FBB)
      • 5.2.1.4 Coated Recycled Board (CRB)
      • 5.2.1.5 Uncoated Recycled Board (URB)
    • 5.2.2 Containerboard
      • 5.2.2.1 White-top Kraftliner
      • 5.2.2.2 Other Kraftliners
      • 5.2.2.3 White-top Testliner
      • 5.2.2.4 Other Testliners
      • 5.2.2.5 Semi-chemical Fluting
      • 5.2.2.6 Recycled Fluting
  • 5.3 By Product
    • 5.3.1 Folding Cartons
    • 5.3.2 Corrugated Boxes
    • 5.3.3 Liquid Packaging Board
    • 5.3.4 Paper Bags and Sacks
  • 5.4 By End-User Industry
    • 5.4.1 Food
    • 5.4.2 Beverage
    • 5.4.3 Healthcare and Pharmaceuticals
    • 5.4.4 Personal Care and Cosmetics
    • 5.4.5 Household Care
    • 5.4.6 Electrical and Electronics
    • 5.4.7 Other End-user Industry
  • 5.5 By Country
    • 5.5.1 China
    • 5.5.2 India
    • 5.5.3 Japan
    • 5.5.4 Indonesia
    • 5.5.5 Thailand
    • 5.5.6 Vietnam
    • 5.5.7 Australia and New Zealand
    • 5.5.8 Rest of Asia-Pacific

6 COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share, Products and Services, Recent Developments)
    • 6.4.1 Nine Dragons Paper (Holdings) Ltd
    • 6.4.2 Oji Holdings Corporation
    • 6.4.3 SCG Packaging PCL
    • 6.4.4 International Paper Co. (APAC)
    • 6.4.5 Mondi Group
    • 6.4.6 Smurfit WestRock plc
    • 6.4.7 Huhtamaki Oyj
    • 6.4.8 Rengo Co. Ltd
    • 6.4.9 DS Smith plc
    • 6.4.10 Pratt Industries
    • 6.4.11 Stora Enso Oyj
    • 6.4.12 Nippon Paper Industries
    • 6.4.13 APP (Asia Pulp & Paper) Group
    • 6.4.14 Visy Industries
    • 6.4.15 Harta Packaging Industries
    • 6.4.16 Sarnti Packaging Co. Ltd
    • 6.4.17 Hong Thai Packaging Co. Ltd
    • 6.4.18 New Asia Industries Co. Ltd
    • 6.4.19 C&H Paperbox (Thailand) Co. Ltd
    • 6.4.20 Continental Packaging (Thailand) Co. Ltd

7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK

  • 7.1 White-space and Unmet-Need Assessment