拉丁美洲油漆和塗料：市場佔有率分析、行業趨勢、統計數據和成長預測（2025-2030 年）

預計到 2025 年，拉丁美洲油漆和塗料市場規模將達到 87.4 億美元，到 2030 年將達到 111.5 億美元，預測期（2025-2030 年）的複合年成長率為 5%。

這一擴張恰逢多個國家建設活動的復甦、汽車生產的加速以及基礎設施的更新。巴西憑藉多元化的產業基礎支撐著需求，而墨西哥則透過近岸外包投資和建造出口導向製造走廊而蓬勃發展。產品組合向低揮發性有機化合物（VOC）和紫外線固化技術的升級，有助於供應商在石化產品價格波動的情況下維持淨利率。隨著跨國公司加強其在地化生產和銷售能力，競爭日益激烈，而區域專業企業則利用其成本優勢和貼近客戶的優勢來維持市場佔有率。

拉丁美洲油漆和塗料市場趨勢及洞察

住宅和商業建設活動復甦

建築支出恢復至疫情前水平，帶動了拉丁美洲油漆塗料市場的整體銷售量成長。巴西東北部新建住宅計劃和墨西哥城延期商業大廈的建設陸續恢復，擴大了客戶群。開發人員指定使用低VOC（揮發性有機化合物）內牆塗料以滿足更嚴格的建築規範，配方師也加快了水性塗料的創新。消費者信心的恢復縮短了零售店的重新粉刷週期，並推動了對具有防污性能的高階內牆塗料的需求。生產商透過將著色工廠選址在靠近快速發展的二線城市的地方，最佳化了供應鏈。

汽車產業需求不斷成長

隨著全球汽車製造商紛紛將生產基地遷至墨西哥以享受美墨加協定（USMCA）的關稅優惠，墨西哥的汽車組裝量正接近歷史高峰。這一激增帶動了整車製造商（OEM）對底塗層和碰撞修補漆的需求成長，從而擴大了拉丁美洲的油漆和塗料市場。電動車電池機殼需要溫度控管塗層，這催生了一個全新的、利潤豐厚的細分市場。巴西的汽車產業叢集正在吸引創紀錄的入境資本，其中包括豐田22.2億美元的生產線現代化改造項目和Stellantis 27.4億美元的產能升級項目。塗料供應商正在簽署多年供應協議，在組裝廠附近提供配色實驗室。

石化原料成本波動

與石腦油相關的原物料價格波動正在擠壓樹脂和溶劑買家的毛利率。阿根廷和智利貨幣貶值加劇了進口單體成本，迫使複合材料生產商透過遠期合約和現貨貨物互換進行避險。一些區域性企業正在尋求向樹脂合成領域進行後向整合，以穩定投入成本。另一些企業則透過混合回收溶劑來降低波動性，但卻面臨著導致批次產品不合格的穩定性挑戰。利潤率壓力正在推動產業整合，小型製造商紛紛尋求擴大資產負債表。

細分市場分析

到2024年，丙烯酸系統將佔總收入的44.18%，憑藉其在室內、室外和防護應用領域的廣泛規格，為拉丁美洲油漆和塗料市場提供支援。配方的多功能性使其能夠快速調整光澤度、耐刮擦性和色彩精度，從而在日益嚴格的環保監管下保持產品類別的穩定性。聚氨酯樹脂雖然市場佔有率較小，但隨著原始設備製造商（OEM）對透明塗層性能和工業資產耐久性的需求不斷成長，其複合年成長率將達到5.98%，成為市場佔有率最高的產品。丙烯酸-聚氨酯混合物塗料兼具硬度和柔韌性，能夠滿足高階市場的需求。

供應商正在尋求生物基多元醇，以使他們的聚氨酯產品線符合永續性目標，但價格尚未達到與傳統多元醇相當的水平。環氧樹脂在地板和船舶塗料系統中佔據主導地位，在這些領域，耐化學性比保色性更為重要。醇酸樹脂的市場佔有率正在逐漸萎縮，僅限於對價格敏感的消費群體，並且由於與現有噴塗設備的兼容性而受到限制。聚酯樹脂用於電器產品和金屬家具的粉末塗料，而乙烯基和VAE乳液則滿足了對低氣味要求的特殊裝飾需求。

其他福利：

• Excel格式的市場預測（ME）表
• 3個月的分析師支持

目錄

第1章 引言

• 研究假設和市場定義
• 調查範圍

第2章調查方法

第3章執行摘要

第4章 市場情勢

• 市場概覽
• 市場促進因素
  • 住宅和商業建設活動復甦
  • 汽車產業需求不斷成長
  • 增加基礎設施現代化計劃
  • 工業擴張創造需求
  • 熱帶城市強制要求冷屋頂塗料塗裝
• 市場限制
  • 石化原料成本波動
  • 加強VOC和HAP排放法規
  • 物流瓶頸和貨櫃短缺
• 價值鏈分析
• 波特五力分析
  • 供應商的議價能力
  • 買方的議價能力
  • 新進入者的威脅
  • 替代品的威脅
  • 競爭對手之間的競爭

第5章 市場規模與成長預測

• 依樹脂類型
  • 丙烯酸纖維
  • 環氧樹脂
  • 醇酸
  • 聚酯纖維
  • 聚氨酯
  • 其他樹脂類型（乙烯基、VAE 等）
• 透過技術
  • 水系統
  • 溶劑型
  • 粉末塗裝
  • 紫外線固化型
• 按最終用戶行業分類
  • 建築學
  • 工業的
  • 車
  • 木頭
  • 包裝
  • 運輸
• 按地區
  • 巴西
  • 墨西哥
  • 阿根廷
  • 哥倫比亞
  • 智利
  • 秘魯
  • 其他拉丁美洲地區

第6章 競爭情勢

• 市場集中度
• 策略趨勢
• 市佔率分析
• 公司簡介
  • Akzo Nobel NV
  • Allnex Gmbh
  • Axalta Coating Systems LLC
  • BASF SE
  • Benjamin Moore & Co.
  • Iquine
  • Jotun
  • Lanco Paints
  • Pintuco SA
  • PPG Industries Inc.
  • Renner Herrmann SA
  • The Sherwin-Williams Company
  • WEG

第7章 市場機會與未來展望

The Latin America Paints And Coatings Market size is estimated at USD 8.74 billion in 2025, and is expected to reach USD 11.15 billion by 2030, at a CAGR of 5% during the forecast period (2025-2030).

The expansion aligns with resurgent construction activity, accelerating automotive output, and multi-country infrastructure renewal. Brazil anchors demand through its diversified industrial base, while Mexico gains momentum from near-shoring investments and the build-out of export-oriented manufacturing corridors. Portfolio upgrades toward low-VOC and UV-cured technologies help suppliers defend margins in the face of petrochemical price swings. Competitive intensity rises as multinationals deepen local manufacturing and distribution footprints, whereas regional specialists leverage cost agility and intimate customer ties to hold share.

Latin America Paints And Coatings Market Trends and Insights

Resurgent Residential and Commercial Construction Activity

Construction spending recovers to pre-pandemic levels, lifting architectural sales volumes across the Latin America paints and coatings market. New housing projects in Brazil's Northeast and the restart of delayed commercial towers in Mexico City widen the customer base. Developers specify low-VOC interior paints to meet stricter building codes, prompting formulators to accelerate water-borne innovation. Retail repaint cycles shorten as consumer confidence rebounds, boosting demand for premium interior finishes with stain-blocking features. Producers optimize supply chains by staging tinting facilities closer to fast-growing secondary cities.

Growing Demand from Automotive Industry

Vehicle assembly in Mexico approaches historical peaks as global OEMs relocate platforms to capitalize on USMCA tariff advantages. The surge lifts OEM basecoat volumes and refinish demand for collision repair, enlarging the Latin America paints and coatings market. Electric-vehicle battery housings require thermal-management coatings, creating new high-margin niches. Brazil's automotive cluster attracts record inbound capital, including Toyota's USD 2.22 billion line modernization and Stellantis' USD 2.74 billion capacity upgrade. Coating suppliers lock in multi-year supply contracts by offering color-matching labs adjacent to assembly plants.

Petrochemical Feedstock Cost Volatility

Naphtha-linked raw-material swings compress gross margins for resin and solvent purchasers. Currency depreciation in Argentina and Chile exacerbates imported monomer bills, pushing formulators to hedge through forward contracts and spot cargo swaps. Some regional players pursue backward integration into resin synthesis to stabilize input cost. Others blend recycled solvents to temper volatility but face consistency challenges that can trigger batch rejects. Margin pressure feeds consolidation as smaller producers seek larger balance sheets.

Other drivers and restraints analyzed in the detailed report include:

1. Increasing Infrastructure Modernization Projects
2. Industrial Expansion Creating Demand
3. Stricter VOC and HAP Emission Norms

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Acrylic systems generated 44.18% of revenue in 2024, anchoring the Latin America paints and coatings market through broad specification in interior, exterior, and protective segments. The formulation versatility allows quick tweaking of sheen, scrub resistance, and tint accuracy, keeping the class entrenched despite rising environmental scrutiny. Polyurethane chemistries, though smaller in base, chart the steepest 5.98% CAGR as OEM clear-coat performance and industrial asset durability needs intensify. Hybrid acrylic-polyurethane blends blend hardness with flexibility, supporting the premium segment.

Suppliers seek bio-based polyols to align polyurethane lines with sustainability targets, but price parity remains elusive. Epoxies retain stronghold in floor and marine systems where chemical resistance overrides color retention concerns. Alkyds shrink slowly, confined to price-sensitive consumer segments yet shielded by compatibility with existing spray equipment. Polyester resins serve powder coatings for appliances and metal furniture, while vinyl and VAE emulsions fill specialized decor niches that prize low odor.

The Latin America Paints and Coatings Market Report is Segmented by Resin Type (Acrylics, Epoxy, Alkyd, Polyester, Polyurethane, and More), Technology (Water-Borne, Solvent-Borne, Powder Coating, UV Cured), End-User Industry (Architectural, Industrial, Automotive, Wood, and More), and Geography (Brazil, Mexico, Argentina, Colombia, Chile, Peru, Rest of South America). The Market Forecasts are Provided in Terms of Value (USD).

List of Companies Covered in this Report:

1. Akzo Nobel N.V.
2. Allnex Gmbh
3. Axalta Coating Systems LLC
4. BASF SE
5. Benjamin Moore & Co.
6. Iquine
7. Jotun
8. Lanco Paints
9. Pintuco S.A.
10. PPG Industries Inc.
11. Renner Herrmann S.A.
12. The Sherwin-Williams Company
13. WEG

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 Introduction

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 Research Methodology

3 Executive Summary

4 Market Landscape

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Resurgent residential and commercial construction activity
  • 4.2.2 Growing demand from automotive industry
  • 4.2.3 Increasing infrastructure modernisation projects
  • 4.2.4 Industrial expansion creating demand
  • 4.2.5 Cool-roof coating mandates in tropical cities
• 4.3 Market Restraints
  • 4.3.1 Petrochemical feedstock cost volatility
  • 4.3.2 Stricter VOC and HAP emission norms
  • 4.3.3 Logistics bottlenecks and container shortages
• 4.4 Value Chain Analysis
• 4.5 Porter's Five Forces Analysis
  • 4.5.1 Bargaining Power of Suppliers
  • 4.5.2 Bargaining Power of Buyers
  • 4.5.3 Threat of New Entrants
  • 4.5.4 Threat of Substitutes
  • 4.5.5 Competitive Rivalry

5 Market Size and Growth Forecasts (Value)

• 5.1 By Resin Type
  • 5.1.1 Acrylics
  • 5.1.2 Epoxy
  • 5.1.3 Alkyd
  • 5.1.4 Polyester
  • 5.1.5 Polyurethane
  • 5.1.6 Other Resin Types (Vinyl and VAE, etc.)
• 5.2 By Technology
  • 5.2.1 Water-borne
  • 5.2.2 Solvent-borne
  • 5.2.3 Powder Coating
  • 5.2.4 UV Cured
• 5.3 By End-user Industry
  • 5.3.1 Architectural
  • 5.3.2 Industrial
  • 5.3.3 Automotive
  • 5.3.4 Wood
  • 5.3.5 Packaging
  • 5.3.6 Transportation
• 5.4 By Geography
  • 5.4.1 Brazil
  • 5.4.2 Mexico
  • 5.4.3 Argentina
  • 5.4.4 Colombia
  • 5.4.5 Chile
  • 5.4.6 Peru
  • 5.4.7 Rest of Latin America

6 Competitive Landscape

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Market Share Analysis
• 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
  • 6.4.1 Akzo Nobel N.V.
  • 6.4.2 Allnex Gmbh
  • 6.4.3 Axalta Coating Systems LLC
  • 6.4.4 BASF SE
  • 6.4.5 Benjamin Moore & Co.
  • 6.4.6 Iquine
  • 6.4.7 Jotun
  • 6.4.8 Lanco Paints
  • 6.4.9 Pintuco S.A.
  • 6.4.10 PPG Industries Inc.
  • 6.4.11 Renner Herrmann S.A.
  • 6.4.12 The Sherwin-Williams Company
  • 6.4.13 WEG

7 Market Opportunities and Future Outlook

• 7.1 White-space and unmet-need assessment