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市場調查報告書
商品編碼
1850964

虛擬化軟體：市場佔有率分析、產業趨勢、統計數據和成長預測（2025-2030 年）

Virtualization Software - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3個工作天內

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簡介目錄

預計到 2025 年，虛擬化軟體市場規模將達到 948.2 億美元，到 2030 年將達到 2,187.6 億美元，預測期（2025-2030 年）的複合年成長率為 18.20%。

虛擬化軟體市場-IMG1

向混合基礎設施的果斷轉型、雲端支出的成長以及人工智慧最佳化工作負載的激增，共同推動了市場前景的強勁發展。博通對 VMware 的整合導致授權費用上漲，供應商經濟模式發生變化，促使企業實現供應商多元化，並加速開放原始碼和雲端原生虛擬機器管理程式的試用。邊緣運算部署、產業合規性的提高以及混合辦公模式的普及，正在拓展資料中心、分公司和行動終端等虛擬化應用場景。北美買家正在積極推進最佳化舉措，而亞太地區的企業則在擴大其在多重雲端基礎設施上的初始部署。日益成長的價格敏感性和不斷變化的安全需求，正在推動自動化編配工具、人工智慧主導的資源分配以及基於訂閱的交付模式的發展，這些因素共同支撐著虛擬化軟體市場的長期成長。

全球虛擬化軟體市場趨勢與洞察

透過伺服器整合降低成本

伺服器整合仍然是推動財務成長的重要因素，因為虛擬機器使企業能夠用利用率較低的節點替換成機架的單一用途硬體。政府關閉舊資料中心的專案報告稱，整合率超過 10:1，從而降低了能源成本和更新預算。硬體成本的上漲以及對供應鏈前置作業時間的擔憂進一步凸顯了在採購新伺服器之前評估現有資產的重要性。金融機構也強調了較小的實體空間佔用和更快的恢復速度所帶來的好處。綜上所述，這些因素使得降低成本成為虛擬化軟體市場的核心要務。

雲端優先型企業IT策略

如今，雲端轉型的核心是複雜的混合雲和多重雲端架構，虛擬化則是抽象層。微軟的雲端收入預計到2025年將年增20-22%，達到424億美元，顯示按需付費模式正在持續擴張。亞洲企業在這方面特別領先，92%的中國主管和91%的印度高層表示，他們的組織在雲端運作工作負載。隨著人工智慧工作負載的成熟，對能夠快速、可預測地靈活調整計算池的虛擬機器管理程式的需求將持續成長。因此，訂閱授權和API主導的自動化對於未來的虛擬化軟體市場至關重要。

配置和生命週期管理的複雜性

混合架構增加了工具集和策略的範圍，對於缺乏深厚虛擬化專業知識的團隊而言，日常運作將面臨挑戰。政府機構指出，預算限制和文化變革是實現傳統技術棧現代化的障礙。中小企業通常會將管理工作外包，從而引入新的依賴關係和合約成本。因此，在自動化技術更加成熟之前，不同雲端平台、虛擬機器管理程式和安全基準之間的一致性將在一定程度上阻礙虛擬化軟體市場的發展。

細分市場分析

儘管到2024年，PC和伺服器技術將佔據虛擬化軟體市場規模的67.4%，但成長勢頭正轉向行動和終端應用場景，預計到2030年複合年成長率將達到22.1%。傳統伺服器虛擬機器管理程式持續領先地位，反映了其龐大的企業級裝置量。醫療保健系統和金融公司正在部署虛擬桌面來隔離敏感應用程式，確保符合HIPAA和PCI標準，同時實現廣泛的員工存取。日本的Azure虛擬桌面部署展現了網路安全框架與終端虛擬化融合所帶來的規模經濟。

市場偏好正轉向將零信任安全模型與人工智慧驅動的會話最佳化相結合的平台。整合用戶行為分析和動態策略執行的供應商將在虛擬化軟體市場中脫穎而出。企業也將設備無關客戶端、低頻寬轉碼器和簡化的許可作為採購標準。預計在預測期內，端點虛擬化與身分識別服務和安全存取服務邊際(SASE) 的整合將推動市場進一步成長。

至2024年，伺服器和運算工作負載將佔虛擬化軟體市場佔有率的46.6%，而網路和軟體定義網路虛擬化預計到2030年將以21.2%的複合年成長率成長。部署5G專用網路和邊緣工作負載的組織需要可編程的網路疊加層來支援對延遲敏感的應用。博通公司的VeloSky產品將光纖、蜂巢和衛星鏈路與虛擬化基礎設施結合，清楚地展現了技術創新的方向。

亞太地區的企業正日益拋棄傳統路由器，轉而將軟體定義廣域網路 (SWAN) 納入其多重雲端策略。人工智慧驅動的流量控制與網路功能虛擬化的結合，透過減少手動配置的負擔，加速了 SWAN 的普及。儘管儲存和應用虛擬化對於傳統系統的現代化改造仍然至關重要，但預算分配正逐漸轉向網路層，以釋放雲端敏捷性。

虛擬化軟體市場按平台（PC/伺服器虛擬化、行動/終端虛擬化）、虛擬化類別（應用程式虛擬化、網路/SD-網路虛擬化、其他）、部署模式（本地部署、雲端/SaaS託管、混合部署）、組織規模（大型企業、中小企業）、最終用戶垂直行業（IT和通訊地區進行細分。

區域分析

北美在虛擬化軟體市場佔據主導地位，預計到2024年將佔據34.6%的收入佔有率，這反映了該地區早期採用虛擬化技術、擁有密集的超大規模雲端服務供應商生態系統以及VMware的大規模部署。多項聯邦政府指令正推動各機構將其90%的應用程式虛擬化，其中公共部門處於領先地位。儘管博通的定價策略促使人們評估微軟Hyper-V和Nutanix AHV的替代方案，但隨著企業將重點放在最佳化而非擴張上，市場成長正在放緩。

預計亞太地區將實現最大成長，到2030年複合年成長率將達到21.4%。中國正加大對國內雲端技術的投資，以提高技術自主性；而印度政府的數位化和私部門的現代化舉措將推動虛擬化技術的廣泛應用。 Virtuozzo已與AXLBIT簽署分銷協議，並計劃在六個月內將五分之一的本地VMware用戶遷移到Virtuozzo平台。在韓國和澳大利亞，與5G部署相關的邊緣運算的推出，進一步推動了對可在空間受限環境中運行的輕量級虛擬機器管理程式的需求。

隨著 GDPR 和新的資料主權立法使混合部署和本地部署更具吸引力，歐洲的雲端市場穩步擴張。德國和英國已推出主權雲端藍圖，以確保敏感資料集留在本國境內。已有 50 家 VMware 雲端服務供應商合作夥伴提供基於 VMware Cloud Foundation 的主權雲端服務。法國加強了政府對雲端的強制規定，東歐市場正在探索國內替代方案以降低地緣政治風險。該地區緩慢但穩健的成長凸顯了政策要求如何刺激虛擬基礎設施支出。

儘管拉丁美洲和中東及非洲地區的收入貢獻仍然較小，但行動優先的經濟體為採用雲端原生虛擬化技術以規避傳統硬體的限制提供了新的機會。部署5G獨立核心網路的通訊業者正在利用虛擬網路功能來縮短服務引進週期。同樣，波灣合作理事會國家的公共部門數位包容計劃也在投資基於虛擬化技術的私有雲端平台，以符合資料居住法的要求。這些動態正在使虛擬化軟體市場的地域收入來源更加多元化。

其他福利：

  • Excel格式的市場預測（ME）表
  • 3個月的分析師支持

目錄

第1章 引言

  • 研究假設和市場定義
  • 調查範圍

第2章調查方法

第3章執行摘要

第4章 市場情勢

  • 市場概覽
  • 市場促進因素
    • 透過伺服器整合降低成本
    • 雲端優先企業IT策略
    • 遠距辦公和邊緣運算的興起
    • 供應商多角化，來自 vSphere
    • 人工智慧最佳化的工作負載分配
  • 市場限制
    • 部署和生命週期管理的複雜性
    • 虛擬機器管理程式授權成本不斷上漲
    • 擴大虛擬機器特有的安全攻擊面
  • 產業價值鏈分析
  • 監管環境
  • 技術展望
  • 產業吸引力－波特五力分析
    • 新進入者的威脅
    • 供應商的議價能力
    • 買方的議價能力
    • 替代品的威脅
    • 競爭對手之間的競爭
  • 影響市場的宏觀經濟因素

第5章 市場規模與成長預測

  • 按平台
    • PC/伺服器虛擬化
    • 行動/終端虛擬化
  • 按虛擬化類別
    • 應用虛擬化
    • 網路/SD網路虛擬化
    • 伺服器/計算虛擬化
    • 儲存虛擬化
  • 按部署模式
    • 本地部署
    • 雲端/SaaS託管
    • 混合
  • 按組織規模
    • 主要企業
    • 小型企業
  • 按最終用戶行業分類
    • 資訊科技和通訊
    • BFSI
    • 醫療保健和生命科學
    • 製造業
    • 政府和國防部
    • 媒體與娛樂
    • 其他終端用戶產業
  • 按地區
    • 北美洲
      • 美國
      • 加拿大
      • 墨西哥
    • 南美洲
      • 巴西
      • 阿根廷
      • 智利
      • 其他南美洲
    • 歐洲
      • 德國
      • 英國
      • 法國
      • 義大利
      • 西班牙
      • 俄羅斯
      • 其他歐洲地區
    • 亞太地區
      • 中國
      • 印度
      • 日本
      • 韓國
      • 新加坡
      • 馬來西亞
      • 澳洲
      • 亞太其他地區
    • 中東和非洲
      • 中東
      • 阿拉伯聯合大公國
      • 沙烏地阿拉伯
      • 土耳其
      • 其他中東地區
      • 非洲
      • 南非
      • 奈及利亞
      • 埃及
      • 其他非洲地區

第6章 競爭情勢

  • 市場集中度
  • 策略趨勢
  • 市佔率分析
  • 公司簡介
    • VMware Inc.
    • Microsoft Corporation
    • Citrix Systems Inc.
    • Red Hat Inc.（IBM Corporation）
    • Nutanix Inc.
    • Oracle Corp.
    • Amazon Web Services Inc.
    • Google LLC（Google Cloud）
    • Huawei Technologies Co. Ltd.
    • Parallels International GmbH
    • NComputing Co. Ltd.
    • Lynx Software Technologies
    • TenAsys Corporation
    • Proxmox Server Solutions GmbH
    • SUSE LLC（Harvester）
    • Virtuozzo International GmbH
    • Xen Project
    • KVM（Open-source）
    • QEMU Project
    • Scale Computing Inc.
    • Dell Technologies Inc.
    • Cisco Systems Inc.
    • HPE（Hyperconverged SimpliVity）
    • IBM PowerVM（IBM Corporation）
    • TuxCare（KernelCare）

第7章 市場機會與未來趨勢

  • 閒置頻段與未滿足需求評估
簡介目錄
Product Code: 64808

The Virtualization Software Market size is estimated at USD 94.82 billion in 2025, and is expected to reach USD 218.76 billion by 2030, at a CAGR of 18.20% during the forecast period (2025-2030).

Virtualization Software - Market - IMG1

A decisive shift toward hybrid infrastructure, higher cloud spending, and the spread of AI-optimized workloads all contribute to the robust outlook. Broadcom's integration of VMware has altered vendor economics by widening license fees, prompting enterprises to diversify suppliers and accelerate trials of open-source or cloud-native hypervisors. Edge computing roll-outs, tighter industry compliance mandates, and a permanent hybrid-work culture are broadening virtualization use cases across datacenters, branch sites, and mobile endpoints. North American buyers are driving optimization initiatives, while Asia-Pacific organizations are scaling first-time deployments on multi-cloud foundations. Heightened price sensitivity and evolving security requirements are encouraging automated orchestration tools, AI-driven resource allocation, and subscription-based delivery models, elements that collectively underpin long-term growth in the virtualization software market.

Global Virtualization Software Market Trends and Insights

Cost-reduction from Server Consolidation

Server consolidation remains an enduring financial catalyst because virtual machines let enterprises replace racks of single-purpose hardware with fewer highly utilized nodes. Government programmes that closed older data centers report consolidation ratios above 10:1, lowering energy bills and refresh budgets. Heightened hardware costs and supply-chain lead-time concerns further elevate the importance of sweating existing assets before procuring new servers. Financial institutions cite smaller physical footprints and faster recovery objectives as added advantages. Collectively, these factors keep cost-saving imperatives central to the virtualization software market trajectory.

Cloud-first Enterprise IT Strategies

Cloud transformation now centers on sophisticated hybrid and multi-cloud blueprints that rest on virtualization as the abstraction layer. Microsoft's cloud revenue grew 20-22% year over year to USD 42.4 billion in 2025, evidence that consumption-based models continue to scale. Asian enterprises are especially progressive; 92% of Chinese and 91% of Indian executives say their organizations run workloads in the cloud. As AI workloads mature, demand rises for hypervisors that can flex compute pools quickly and predictively. Subscription licensing and API-driven automation are thus integral to the future virtualization software market.

Deployment and Lifecycle-management Complexity

Hybrid architectures multiply toolsets and policy domains, making day-two operations a challenge for teams that lack deep virtualization expertise. Government agencies cite budget limits and culture change as hurdles when modernizing entrenched legacy stacks. Smaller businesses often outsource management but encounter new dependencies and contractual overhead. Consistency across disparate clouds, hypervisors, and security baselines thus restrains a portion of the virtualization software market until automation matures further.

Other drivers and restraints analyzed in the detailed report include:

  1. Remote-work and Edge-compute Proliferation
  2. Vendor Diversification Away from vSphere
  3. Escalating Hypervisor Licence Costs

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

In 2024, PC and server technology accounted for 67.4% of the virtualization software market size, yet growth momentum has shifted toward mobile and endpoint use cases, advancing at 22.1% CAGR to 2030. The enduring lead of traditional server hypervisors reflects deep enterprise install bases; however, hybrid work patterns now demand secure remote desktops accessed from unmanaged devices. Healthcare systems and financial firms deploy virtual desktops to segment sensitive applications, ensuring compliance with HIPAA and PCI while enabling broad workforce reach. Japan's Azure Virtual Desktop roll-out illustrates the scale possible when cybersecurity frameworks and endpoint virtualization converge.

Market preference is shifting toward platforms that combine zero-trust security models with AI-assisted session optimization. Vendors that integrate user-behaviour analytics and dynamic policy enforcement can differentiate in the virtualization software market. Enterprises also weigh device-agnostic clients, lower bandwidth codecs, and simplified licensing as purchase criteria. The convergence of endpoint virtualization with identity services and secure access service edge (SASE) offerings presents further growth levers over the forecast horizon.

Server and compute workloads represented 46.6% of the virtualization software market share in 2024, but network and software-defined networking virtualization is on track for a 21.2% CAGR to 2030. Organizations implementing 5G private networks and edge workloads require programmable network overlays that adjust to latency-sensitive applications. Broadcom's VeloSky product bundles fiber, cellular, and satellite links via virtualized infrastructure, underscoring where innovation is heading.

Enterprises in Asia-Pacific increasingly bypass legacy routers to adopt software-defined wide area networks within multi-cloud strategies. The intersection of AI-assisted traffic steering and network-function virtualization accelerates adoption because it reduces manual configuration burdens. Storage and application virtualization remain important for legacy modernization, yet budget allocation is shifting to network layers that unlock cloud agility.

Virtualization Software Market is Segmented by Platform (PC/Server Virtualisation and Mobile/Endpoint Virtualisation), Virtualisation Category (Application Virtualisation, Network/SD-Network Virtualisation, and More), Deployment Model (On-Premise, Cloud/SaaS-hosted, and Hybrid), Organization Size (Large Enterprises and Small and Medium Enterprises), End-User Industry (IT and Telecommunications, BFSI, and More), and Geography.

Geography Analysis

North America dominated the virtualization software market with 34.6% revenue share in 2024, reflecting early adoption, a dense ecosystem of hyperscale providers, and a large installed VMware base. Multiple federal consolidation mandates pushed agencies toward 90% application virtualization, showcasing public-sector leadership. Growth is moderating as enterprises focus on optimization over net-new expansion, though Broadcom's pricing strategy is triggering evaluations of Microsoft Hyper-V and Nutanix AHV alternatives.

Asia-Pacific is projected to add the most incremental dollars, rising at a 21.4% CAGR to 2030. China finances domestic cloud stacks to enhance technological self-reliance, while India's government digitization and private-sector modernization initiatives drive broad virtualization uptake. Japanese organizations lead vendor diversification; Virtuozzo's distribution pact with AXLBIT targets migrating one-fifth of local VMware users within six months. Edge computing deployments tied to 5G roll-outs in South Korea and Australia create additional demand for lightweight hypervisors capable of operating in space-constrained environments.

Europe records steady expansion because GDPR and emerging data-sovereignty legislation make hybrid and on-premise deployments attractive. Germany and the United Kingdom implement sovereign cloud blueprints that keep sensitive datasets within national borders. Fifty VMware Cloud Service Provider partners already deliver sovereign services leveraging VMware Cloud Foundation. France intensifies government cloud mandates, while Eastern European markets explore domestic alternatives to mitigate geopolitical risk. The region's moderate but resilient growth profile underscores how policy requirements can stimulate virtual infrastructure spending.

Latin America and the Middle East, and Africa remain smaller revenue contributors but present emerging opportunities where mobile-first economies adopt cloud-native virtualization to bypass legacy hardware constraints. Telcos rolling out 5G stand-alone cores rely on virtual network functions to shorten service-introduction cycles. Public-sector digital-inclusion projects across Gulf Cooperation Council states likewise invest in private-cloud platforms backed by virtualization to comply with data-residency laws. These dynamics collectively diversify geographic revenue streams inside the virtualization software market.

  1. VMware Inc.
  2. Microsoft Corporation
  3. Citrix Systems Inc.
  4. Red Hat Inc. (IBM Corporation)
  5. Nutanix Inc.
  6. Oracle Corp.
  7. Amazon Web Services Inc.
  8. Google LLC (Google Cloud)
  9. Huawei Technologies Co. Ltd.
  10. Parallels International GmbH
  11. NComputing Co. Ltd.
  12. Lynx Software Technologies
  13. TenAsys Corporation
  14. Proxmox Server Solutions GmbH
  15. SUSE LLC (Harvester)
  16. Virtuozzo International GmbH
  17. Xen Project
  18. KVM (Open-source)
  19. QEMU Project
  20. Scale Computing Inc.
  21. Dell Technologies Inc.
  22. Cisco Systems Inc.
  23. HPE (Hyperconverged SimpliVity)
  24. IBM PowerVM (IBM Corporation)
  25. TuxCare (KernelCare)

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Cost-reduction from server consolidation
    • 4.2.2 Cloud-first enterprise IT strategies
    • 4.2.3 Remote-work and edge-compute proliferation
    • 4.2.4 Vendor-diversification away from vSphere
    • 4.2.5 AI-optimised workload placement
  • 4.3 Market Restraints
    • 4.3.1 Deployment and lifecycle-management complexity
    • 4.3.2 Escalating hypervisor licence costs
    • 4.3.3 Rising VM-specific security attack-surface
  • 4.4 Industry Value Chain Analysis
  • 4.5 Regulatory Landscape
  • 4.6 Technological Outlook
  • 4.7 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.7.1 Threat of New Entrants
    • 4.7.2 Bargaining Power of Suppliers
    • 4.7.3 Bargaining Power of Buyers
    • 4.7.4 Threat of Substitutes
    • 4.7.5 Intensity of Competitive Rivalry
  • 4.8 Impact of Macroeconomic Factors on the Market

5 MARKET SIZE AND GROWTH FORECASTS (VALUES)

  • 5.1 By Platform
    • 5.1.1 PC/Server Virtualisation
    • 5.1.2 Mobile/Endpoint Virtualisation
  • 5.2 By Virtualisation Category
    • 5.2.1 Application Virtualisation
    • 5.2.2 Network/SD-Network Virtualisation
    • 5.2.3 Server/Compute Virtualisation
    • 5.2.4 Storage Virtualisation
  • 5.3 By Deployment Model
    • 5.3.1 On-premise
    • 5.3.2 Cloud/SaaS-hosted
    • 5.3.3 Hybrid
  • 5.4 By Organization Size
    • 5.4.1 Large Enterprises
    • 5.4.2 Small and Medium Enterprises (SMEs)
  • 5.5 By End-user Industry
    • 5.5.1 IT and Telecommunications
    • 5.5.2 BFSI
    • 5.5.3 Healthcare and Life Sciences
    • 5.5.4 Manufacturing
    • 5.5.5 Government and Defence
    • 5.5.6 Media and Entertainment
    • 5.5.7 Other End-user Industries
  • 5.6 By Geography
    • 5.6.1 North America
      • 5.6.1.1 United States
      • 5.6.1.2 Canada
      • 5.6.1.3 Mexico
    • 5.6.2 South America
      • 5.6.2.1 Brazil
      • 5.6.2.2 Argentina
      • 5.6.2.3 Chile
      • 5.6.2.4 Rest of South America
    • 5.6.3 Europe
      • 5.6.3.1 Germany
      • 5.6.3.2 United Kingdom
      • 5.6.3.3 France
      • 5.6.3.4 Italy
      • 5.6.3.5 Spain
      • 5.6.3.6 Russia
      • 5.6.3.7 Rest of Europe
    • 5.6.4 Asia-Pacific
      • 5.6.4.1 China
      • 5.6.4.2 India
      • 5.6.4.3 Japan
      • 5.6.4.4 South Korea
      • 5.6.4.5 Singapore
      • 5.6.4.6 Malaysia
      • 5.6.4.7 Australia
      • 5.6.4.8 Rest of Asia-Pacific
    • 5.6.5 Middle East and Africa
      • 5.6.5.1 Middle East
      • 5.6.5.1.1 United Arab Emirates
      • 5.6.5.1.2 Saudi Arabia
      • 5.6.5.1.3 Turkey
      • 5.6.5.1.4 Rest of Middle East
      • 5.6.5.2 Africa
      • 5.6.5.2.1 South Africa
      • 5.6.5.2.2 Nigeria
      • 5.6.5.2.3 Egypt
      • 5.6.5.2.4 Rest of Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
    • 6.4.1 VMware Inc.
    • 6.4.2 Microsoft Corporation
    • 6.4.3 Citrix Systems Inc.
    • 6.4.4 Red Hat Inc. (IBM Corporation)
    • 6.4.5 Nutanix Inc.
    • 6.4.6 Oracle Corp.
    • 6.4.7 Amazon Web Services Inc.
    • 6.4.8 Google LLC (Google Cloud)
    • 6.4.9 Huawei Technologies Co. Ltd.
    • 6.4.10 Parallels International GmbH
    • 6.4.11 NComputing Co. Ltd.
    • 6.4.12 Lynx Software Technologies
    • 6.4.13 TenAsys Corporation
    • 6.4.14 Proxmox Server Solutions GmbH
    • 6.4.15 SUSE LLC (Harvester)
    • 6.4.16 Virtuozzo International GmbH
    • 6.4.17 Xen Project
    • 6.4.18 KVM (Open-source)
    • 6.4.19 QEMU Project
    • 6.4.20 Scale Computing Inc.
    • 6.4.21 Dell Technologies Inc.
    • 6.4.22 Cisco Systems Inc.
    • 6.4.23 HPE (Hyperconverged SimpliVity)
    • 6.4.24 IBM PowerVM (IBM Corporation)
    • 6.4.25 TuxCare (KernelCare)

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

  • 7.1 White-Space and Unmet-Need Assessment