汽車方向盤：市場佔有率分析、產業趨勢、統計數據和成長預測（2025-2030 年）

預計到 2025 年，汽車方向盤市場規模將達到 349.8 億美元，到 2030 年將達到 432.5 億美元，在預測期（2025-2030 年）內，複合年成長率將達到 4.34%。

電氣化、L3+級自動駕駛汽車的發展以及不斷擴大的安全法規（推動安全氣囊整合和方向盤生物識別駕駛員監控）正在推動技術進步。雖然電動方向盤（EPS）仍然是銷售的主要驅動力，但隨著高階電動車專案檢驗無轉向柱駕駛座，線傳（SbW）平台正在以最快的速度擴張。輕質金屬和天然纖維複合材料在減輕重量的同時，也支持了汽車製造商的永續性目標。亞太地區由於中國電池電動車的蓬勃發展和半導體國產化而不斷擴大生產佔有率，而北美和歐洲則推動了對具有觸覺控制的高階介面的需求。市場競爭較為溫和，傳統領導企業奧托立夫、採埃孚和均勝正在向垂直整合轉型。然而，軟體定義汽車專家和晶片製造商正在轉向控制和網路安全領域開闢閒置頻段。

全球汽車方向盤市場趨勢與洞察

線傳平台採用率激增

繼蔚來汽車於2025年推出採用採埃孚（ZF）無柱式懸吊架構的ET9之後，梅賽德斯-賓士將於2026年在其EQS車型上全面應用線控懸吊（SbW）。該技術取消了機械連桿，並透過可變傳動比和軟體調校的回饋，實現了城市道路的操控性和高速行駛的穩定性。採埃孚已贏得多家OEM廠商的契約，將支持SbW硬體在2030年前7.90%的複合年成長率。這項轉變實現了軟體定義的底盤控制，同時也對傳統供應商提出了挑戰，要求他們建構電子和網路安全能力。在中國市場的早期成功表明，監管機構對該架構的認證持開放態度，這將加速其在全球的普及應用。

強制將前座安全氣囊整合到方向盤中

將於2024年7月生效的歐盟第二版通用安全法規(General Safety Regulation II)強制要求增強緊急煞車和疲勞駕駛警告功能，這將導致方向盤重新設計。在美國，國家公路交通安全管理局(NHTSA)正在其「駕駛員注意力不足過動症安全系統」(DADSS)計畫下，研究利用嵌入輪圈的觸覺感測器來檢測駕駛員的疲勞狀態。採埃孚LIFETEC正在設計頂部展開式安全氣囊，兼顧美觀和碰撞性能，以滿足更嚴格的包裝限制。監管趨同雖然增加了系統的複雜性和整合成本，但也實現了全球要求的標準化，從而為分階段實施(Tier-On)策略創造了規模優勢。

鋁和鎂價格波動劇烈

預計2024年至2025年間，鋁鎂現貨價格波動幅度將超過20%，將擠壓輕量化輪圈和輻條的利潤空間。儘管供應商正透過簽訂長期供應協議和合金替代來規避風險，但成本上升仍將阻礙對成本敏感的細分市場採用這些產品。整車製造商將尋求回收原料來抵消價格波動，但二級鑄造廠仍面臨原料風險。

細分市場分析

到2024年，電動輔助轉向（EPS）將佔據汽車方向盤市場38.23%的佔有率，因為汽車製造商（OEM）為了提高效率和滿足高級駕駛輔助系統（ADAS）的需求，正在將液壓轉向系統升級為電動輔助轉向系統。傳統的柱式轉向系統在那些優先考慮低成本和機械結構簡單的市場仍然佔據主導地位。線控轉向系統目前仍屬於小眾市場，但預計到2030年，隨著高階電動車和自動駕駛專案的推出，其複合年成長率將達到7.90%。

儘管EPS目前在方向盤市場佔據主導地位，但SbW正在為電氣化鋪平道路。 ZF的ET9合約證明了可變傳動比和軟體定義的無液壓油轉向手感在商業性的可行性。在商用卡車領域，EPS裝置展現出卓越的效率，能夠提供高達8000牛頓米的扭矩，同時消費量液壓泵。

次要因素影響供應商的市場定位。電動輔助轉向系統 (EPS) 依靠整合式扭力感測器來驅動車道維持和自動停車功能，這提高了低成本廠商的准入門檻。線控無線 (SbW) 架構為伸縮式轉向柱開闢了新的應用領域，從而實現了類似客廳的座艙設計理念。高頻寬CAN-FD 或以乙太網路為基礎網路域控制器的整合進一步模糊了底盤和資訊娛樂系統之間的界限，為軟體整合商而非傳統的轉向柱專家提供了閒置頻段。

到2024年，鋁材將繼續保持其在汽車方向盤市場的領先地位，市佔率為37.45%。鋼材在重型應用領域依然佔據主導地位，因為在這些領域，耐用性比重量更為重要。鎂合金輪圈佔據了高性能輪圈的細分市場，但在加工成本和腐蝕成本方面面臨挑戰。受汽車製造商從搖籃到大門的二氧化碳減排目標的推動，以大麻和亞麻為主的天然纖維複合材料預計到2030年將以7.65%的複合年成長率成長。與碳纖維相比，Cupro ampliTex座椅背可減少49%的二氧化碳排放，展現了其在內裝零件領域的擴充性。

在方向盤市場，鋁製骨架上的生物複合材料蒙皮兼具結構完整性和觸感永續性，具有顯著優勢。吸濕性要求採用先進的樹脂體系，而生物纖維零件無法承受電動車噴漆生產線上常見的200°C高溫烘烤循環。儘管如此，一項歐盟指令要求從2028年起，汽車內裝必須包含25%的回收或生物基材料，無疑增強了對天然纖維的支持。

區域分析

亞太地區將在2024年以48.67%的市佔率引領汽車方向盤市場，複合年成長率（CAGR）為6.80%，這主要得益於中國電動車的快速成長以及政策推動國內晶片生產。北京的目標是2025年達到25%的國產半導體含量，以保障方向盤整合感測器和電子控制單元（ECU）的供應。大規模生產和成本效益將推動觸覺回饋等高階功能快速普及到中階車型。然而，稀土磁鐵的出口限制正在擾亂汽車製造商（OEM）的生產計劃，而鈴木和福特工廠的暫時停產就是一個例證。

北美仍然是技術採用者而非成本領先者。美國基礎設施立法強制要求安裝駕駛員疲勞檢測系統，這刺激了對配備感測器的車輪的需求。同時，加拿大和墨西哥的工廠正在擴大電動輔助轉向系統（EPS）的生產，以支持底特律三大汽車製造商的電動車計畫。耐世特在墨西哥新建的技術中心將在2026年前新增350個工作崗位，以利用近岸外包的趨勢，並完善其柱式EPS和SbW（電子束驅動）檢驗。儘管運費較高，但圍繞美國可能對墨西哥製造的組件徵收關稅的貿易政策不確定性，可能會導致採購重新轉向亞洲。

歐洲正在努力平衡優質化與嚴格的安全法規要求。歐盟GSR II和Euro NCAP 2026對實體按鍵的要求推動了對整合式方向盤控制和握把感測器的需求。博世位於匈牙利的工廠目前為當地OEM廠商生產EPS轉向齒條，並擴大產能以更貼近高階客戶。在供應方面，德國Tierowner公司正透過TUV和KBA等權威機構推動SbW（電子轉向系統）的檢驗，制定性能標桿，這些標桿將影響全球認證系統。

南美和中東及非洲等新興地區在低基數的基礎上實現了兩位數的銷量成長。印度零件製造商的目標是實現1000億美元的出口額，其中方向盤總成被視為關稅優惠的大宗貨物。採埃孚Rane收購TRW Sun Steering Wheels後，將在古爾格拉姆和普納增設工廠，從而加強印度本土安全氣囊和感測器的生產。海灣國家正在加速推廣電動車以實現車隊脫碳，但基礎設施的不足延緩了方向盤的大規模推廣。

其他福利：

• Excel格式的市場預測（ME）表
• 3個月的分析師支持

目錄

第1章 引言

• 研究假設和市場定義
• 調查範圍

第2章調查方法

第3章執行摘要

第4章 市場情勢

• 市場概覽
• 市場促進因素
  • 線傳平台採用率激增
  • 強制將前座安全氣囊整合到方向盤中
  • 電動車製造商提倡輕量化
  • 優質化和車載用戶體驗升級
  • 關於車輪感知器監測行駛障礙物的立法
  • L3+車輛對可折疊/無柱駕駛座的需求
• 市場限制
  • 鋁鎂價格波動
  • 全球Sbw認證和網路安全合規性延誤
  • 晶片級觸覺/驅動感知模組短缺
  • 無人駕駛計程車中操縱桿/語音人機介面的輪班風險
  • 觸覺/驅動感應模組晶片級短缺
• 價值/供應鏈分析
• 監管狀況
• 技術展望
• 五力分析
  • 新進入者的威脅
  • 買方的議價能力
  • 供應商的議價能力
  • 替代品的威脅
  • 競爭對手之間的競爭強度

第5章 市場規模與成長預測

• 依技術
  • 傳統柱式轉向
  • 電動輔助（EPS）
  • 線控轉向（SbW）
• 依材料類型
  • 鋁製輪圈
  • 鎂合金輪圈
  • 鋼圈
  • 天然纖維複合材料輪輞
• 按車輛類型
  • 搭乘用車
  • 輕型商用車
  • 大型商用車輛
  • 公車和長途客車
• 按銷售管道
  • OEM配件
  • 售後替換
• 依推進類型
  • 內燃機
  • 純電動車
  • 油電混合車
  • 插電式混合動力汽車
  • 燃料電池電動車
  • 替代燃料
• 按地區
  • 北美洲
    • 美國
    • 加拿大
    • 北美其他地區
  • 南美洲
    • 巴西
    • 阿根廷
    • 其他南美
  • 歐洲
    • 德國
    • 英國
    • 法國
    • 義大利
    • 西班牙
    • 俄羅斯
    • 其他歐洲國家
  • 亞太地區
    • 中國
    • 日本
    • 印度
    • 韓國
    • 菲律賓
    • 印尼
    • 越南
    • 澳洲
    • 紐西蘭
    • 其他亞太地區
  • 中東和非洲
    • 阿拉伯聯合大公國
    • 沙烏地阿拉伯
    • 土耳其
    • 南非
    • 埃及
    • 其他中東和非洲地區

第6章 競爭情勢

• 市場集中度
• 策略舉措和夥伴關係
• 市佔率分析
• 公司簡介
  • Autoliv Inc.
  • ZF Friedrichshafen AG
  • Joyson Safety Systems
  • Toyoda Gosei Co., Ltd.
  • Valeo SA
  • Nexteer Automotive Group
  • Tokai Rika Co., Ltd.
  • Hyundai Mobis Co., Ltd.
  • JTEKT Corporation
  • NSK Ltd.
  • Mando Corporation
  • Robert Bosch GmbH
  • Denso Corporation
  • Continental AG
  • Thyssenkrupp AG

第7章 市場機會與未來展望

The automotive steering wheel market stood at USD 34.98 billion in 2025 and is forecast to reach USD 43.25 billion by 2030, advancing at a 4.34% CAGR during the forecast period (2025-2030).

Growth is propelled by electrification, Level 3+ autonomous vehicle development, and expanding safety mandates pushing airbag integration and biometric driver-monitoring into the wheel. Electric Power Steering (EPS) remains the volume backbone, yet steer-by-wire (SbW) platforms are scaling fastest as premium EV programs validate column-less cockpits. Lightweight metals and natural-fiber composites limit mass while supporting OEM sustainability targets. Asia-Pacific commands production share thanks to China's battery-electric boom and semiconductor localisation, whereas North America and Europe pull demand for premium interfaces with haptic controls. Competitive intensity is moderate: legacy leaders Autoliv, ZF Friedrichshafen, and Joyson extend vertical integration. However, software-defined vehicle specialists and chipmakers are carving out white-space in steering control and cybersecurity stacks.

Global Automotive Steering Wheel Market Trends and Insights

Surging Adoption of Steer-By-Wire (SBW) Platforms

Mercedes-Benz will roll out full SbW on the 2026 EQS, following NIO's 2025 launch of the ET9 that features ZF's column-less architecture. The technology removes mechanical links, enabling variable ratios and software-tuned feedback for urban manoeuvrability and high-speed stability. ZF has secured multi-OEM contracts that underpin a 7.90% CAGR for SbW hardware through 2030. The shift allows software-defined chassis control while challenging traditional suppliers to build electronic and cybersecurity competencies. Early wins in China illustrate regulators' willingness to homologate the architecture, accelerating global uptake.

Mandatory Frontal-Airbag Integration in Steering Wheels

EU General Safety Regulation II, effective July 2024, compels enhanced emergency braking and drowsiness-warning functions that re-shape steering design. In the United States, NHTSA research into driver-impairment detection uses tactile sensors embedded in the rim under the DADSS program. ZF LIFETEC has engineered top-deployment airbags that blend aesthetics with crash performance, meeting stricter packaging limits. Convergence of mandates raises system complexity and integration cost but standardises global requirements, creating volume leverage for tier-ones.

Volatile Aluminum and Magnesium Prices

Spot prices for aluminium and magnesium have swung more than 20% in 2024-2025, squeezing margins on lightweight rims and spokes. Suppliers hedge through long-term supply contracts and alloy substitution, yet cost spikes deter adoption in cost-sensitive segments. OEMs explore recycled feedstock to offset volatility, but tier-two casting shops remain exposed to raw-material risk.

Other drivers and restraints analyzed in the detailed report include:

1. Light-Weighting Push From EV OEMs
2. Legislative Drive-Impairment Monitoring Via Wheel Sensors
3. Global SbW Homologation and Cyber-Security Compliance Lag

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

EPS controlled 38.23% of the automotive steering wheel market in 2024 as OEMs upgraded hydraulic systems to electric assist for efficiency and ADAS readiness. Conventional column-steer persists in markets prioritising low cost and mechanical simplicity. Steer-by-wire remains niche but is forecast at 7.90% CAGR to 2030 thanks to premium EV launches and autonomous drive programs.

The EPS-heavy portion of the steering wheel market size supports today's electrification, while SbW prepares the ground for Level 3+ hands-free modes. ZF's ET9 contract showcases commercial viability, delivering a variable ratio and software-defined feel without hydraulic fluid. In commercial trucks, EPS units provide up to 8,000 Nm torque yet trim energy draw compared with hydraulic pumps, underlining the efficiency case.

Second-order effects shape supplier positioning. EPS units rely on integrated torque sensors that feed lane-keep and auto-park functions, raising entry barriers for low-cost players. SbW architectures create fresh real estate for retractable columns, enabling living-room cabin concepts. Integration of high-bandwidth CAN-FD or Ethernet-based domain controllers further blurs lines between chassis and infotainment domains, offering white-space for software integrators rather than classic column specialists.

Aluminium remained the leader with 37.45% of the automotive steering wheel market share in 2024, credited to 40% mass savings and endless recyclability. Steel endures for heavy-duty fleets where durability trumps weight. Magnesium rims serve high-performance niches but face processing and corrosion cost hurdles. Natural-fibre composites, notably hemp and flax, are set to grow 7.65% CAGR through 2030, propelled by automakers' cradle-to-gate CO2 targets. Cupra's ampliTex seatbacks cut 49% CO2 versus carbon fibre, signalling scalability for interior parts.

The steering wheel market benefits from bio-composite skins over aluminium skeletons, marrying structural integrity with tactile sustainability cues. Challenges persist: moisture absorption demands advanced resin systems, and bio-fibre parts cannot exceed 200 °C bake cycles common in EV paint lines. Nevertheless, European directives urging 25% recycled or bio-based content in interiors post-2028 strengthen the pull for natural fibres.

The Automotive Steering Wheel Market is Segmented by Technology (Conventional Column-Steer, and More), Material Type (Aluminum Rim, Magnesium Rim, and More), Vehicle Type (Passenger Cars, Light Commercial Vehicles, and More), Sales Channel (Original-Fitted and Aftermarket Replacement), Propulsion Type (Internal Combustion Engine, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Geography Analysis

Asia-Pacific led the automotive steering wheel market with 48.67% share in 2024 and is growing at 6.80% CAGR on the strength of China's EV surge and policy-backed chip localisation. Beijing targets 25% local semiconductor content by 2025, anchoring supply for wheel-integrated sensors and ECUs. Large-scale production and cost efficiencies permit rapidly migrating premium features such as haptic feedback into mid-segment vehicles. However, export restrictions on rare-earth magnets have disrupted OEM production schedules, as seen in temporary shutdowns at Suzuki and Ford plants.

North America remains a technology adopter rather than a cost leader. US infrastructure legislation mandates driver-impairment detection, spurring demand for sensor-rich wheels, while Canadian and Mexican plants scale EPS output to serve Detroit Three EV programs. Nexteer's new technical centre in Mexico adds 350 roles by 2026 to hone column-type EPS and SbW validation, exploiting near-shoring trends. Trade-policy uncertainty around potential US tariffs on Mexican assemblies could shift sourcing back to Asia despite freight premiums.

Europe balances premiumisation with strict safety mandates. EU GSR II and Euro NCAP 2026 physical-button requirements anchor demand for integrated wheel controls and grip sensors. Bosch's Hungarian plant now produces EPS racks for regional OEMs, evidencing capacity expansion nearer to premium customers. On the supply side, German tier-ones push SbW validation through TUV and KBA authorities, setting performance benchmarks that ripple through global homologation.

Emerging regions - South America, the Middle East, and Africa - show double-digit unit growth off low bases. India's component makers pursue a USD 100 billion export ambition, with steering wheel assemblies viewed as tariff-friendly volume cargo. ZF Rane's acquisition of TRW Sun Steering Wheels adds Gurugram and Pune plants, enhancing domestic content for localised airbags and sensors. Gulf states accelerate EV adoption for fleet decarbonisation, yet infrastructure gaps delay large-scale SbW rollout.

1. Autoliv Inc.
2. ZF Friedrichshafen AG
3. Joyson Safety Systems
4. Toyoda Gosei Co., Ltd.
5. Valeo SA
6. Nexteer Automotive Group
7. Tokai Rika Co., Ltd.
8. Hyundai Mobis Co., Ltd.
9. JTEKT Corporation
10. NSK Ltd.
11. Mando Corporation
12. Robert Bosch GmbH
13. Denso Corporation
14. Continental AG
15. Thyssenkrupp AG

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 Introduction

• 1.1 Study Assumptions & Market Definition
• 1.2 Scope of the Study

2 Research Methodology

3 Executive Summary

4 Market Landscape

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Surging Adoption of Steer-By-Wire (SBW) Platforms
  • 4.2.2 Mandatory Frontal-Airbag Integration In Steering Wheels
  • 4.2.3 Light-Weighting Push From EV OEMs
  • 4.2.4 Premiumisation and In-Cabin UX Upgrades
  • 4.2.5 Legislative Drive-Impairment Monitoring Via Wheel Sensors
  • 4.2.6 Demand For Stowable/Column-Less Cockpits In L3+ Vehicles
• 4.3 Market Restraints
  • 4.3.1 Volatile Aluminium and Magnesium Prices
  • 4.3.2 Global Sbw Homologation and Cybersecurity Compliance Lag
  • 4.3.3 Chip-Level Shortages For Haptic/Driver-Sense Modules
  • 4.3.4 Share-Shift Risk From Joystick/Voice HMI In Robo-Taxis
  • 4.3.5 Chip-Level Shortages For Haptic/Driver-Sense Modules
• 4.4 Value / Supply-Chain Analysis
• 4.5 Regulatory Landscape
• 4.6 Technological Outlook
• 4.7 Porter's Five Forces
  • 4.7.1 Threat of New Entrants
  • 4.7.2 Bargaining Power of Buyers
  • 4.7.3 Bargaining Power of Suppliers
  • 4.7.4 Threat of Substitute Products
  • 4.7.5 Intensity of Competitive Rivalry

5 Market Size & Growth Forecasts (Value (USD))

• 5.1 By Technology
  • 5.1.1 Conventional Column-Steer
  • 5.1.2 Electric Power-Assist (EPS)
  • 5.1.3 Steer-by-Wire (SbW)
• 5.2 By Material Type
  • 5.2.1 Aluminium Rim
  • 5.2.2 Magnesium Rim
  • 5.2.3 Steel Rim
  • 5.2.4 Natural-fibre Composite Rim
• 5.3 By Vehicle Type
  • 5.3.1 Passenger Cars
  • 5.3.2 Light Commercial Vehicles
  • 5.3.3 Heavy Commercial Vehicles
  • 5.3.4 Bus and Coahes
• 5.4 By Sales Channel
  • 5.4.1 OEM Fitted
  • 5.4.2 Aftermarket Replacement
• 5.5 By Propulsion Type
  • 5.5.1 Internal-Combustion Engine
  • 5.5.2 Battery-Electric Vehicle
  • 5.5.3 Hybrid Electric Vehicle
  • 5.5.4 Plug-In Hybrid Electric Vehicles
  • 5.5.5 Fuel Cell Electric Vehicles
  • 5.5.6 Alternative Fuels
• 5.6 By Geography
  • 5.6.1 North America
    • 5.6.1.1 United States
    • 5.6.1.2 Canada
    • 5.6.1.3 Rest of North America
  • 5.6.2 South America
    • 5.6.2.1 Brazil
    • 5.6.2.2 Argentina
    • 5.6.2.3 Rest of South America
  • 5.6.3 Europe
    • 5.6.3.1 Germany
    • 5.6.3.2 United Kingdom
    • 5.6.3.3 France
    • 5.6.3.4 Italy
    • 5.6.3.5 Spain
    • 5.6.3.6 Russia
    • 5.6.3.7 Rest of Europe
  • 5.6.4 Asia-Pacific
    • 5.6.4.1 China
    • 5.6.4.2 Japan
    • 5.6.4.3 India
    • 5.6.4.4 South Korea
    • 5.6.4.5 Philippines
    • 5.6.4.6 Indonesia
    • 5.6.4.7 Vietnam
    • 5.6.4.8 Australia
    • 5.6.4.9 New Zealand
    • 5.6.4.10 Rest of Asia-Pacific
  • 5.6.5 Middle East and Africa
    • 5.6.5.1 United Arab Emirates
    • 5.6.5.2 Saudi Arabia
    • 5.6.5.3 Turkey
    • 5.6.5.4 South Africa
    • 5.6.5.5 Egypt
    • 5.6.5.6 Rest of Middle East and Africa

6 Competitive Landscape

• 6.1 Market Concentration
• 6.2 Strategic Moves & Partnerships
• 6.3 Market Share Analysis
• 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products & Services, and Recent Developments)
  • 6.4.1 Autoliv Inc.
  • 6.4.2 ZF Friedrichshafen AG
  • 6.4.3 Joyson Safety Systems
  • 6.4.4 Toyoda Gosei Co., Ltd.
  • 6.4.5 Valeo SA
  • 6.4.6 Nexteer Automotive Group
  • 6.4.7 Tokai Rika Co., Ltd.
  • 6.4.8 Hyundai Mobis Co., Ltd.
  • 6.4.9 JTEKT Corporation
  • 6.4.10 NSK Ltd.
  • 6.4.11 Mando Corporation
  • 6.4.12 Robert Bosch GmbH
  • 6.4.13 Denso Corporation
  • 6.4.14 Continental AG
  • 6.4.15 Thyssenkrupp AG

7 Market Opportunities & Future Outlook